current - with may->june scripter debut
This commit is contained in:
@@ -1,8 +1,8 @@
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# ESCALATION: scripter.app Outage - Launch at Risk
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**Date:** April 27, 2026 - 9:00 AM PT
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**Date:** May 27, 2026 - 9:00 AM PT
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**Severity:** CRITICAL
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**Duration:** 24+ hours (since April 25 evening)
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**Duration:** 24+ hours (since May 25 evening)
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**Owner:** CTO
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**Impact:** Product Hunt submission blocked (4 days overdue)
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@@ -17,23 +17,23 @@
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3. **Press demonstrations** - Cannot demo to journalists
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4. **Beta user onboarding** - Waitlist page inaccessible
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**Launch Risk:** HIGH - PH submission critical for May 7 launch success
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**Launch Risk:** HIGH - PH submission critical for June 7 launch success
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---
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## Business Impact
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### Immediate Impact (Today)
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- ❌ Cannot submit to Product Hunt (was due April 23)
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- ❌ Cannot submit to Product Hunt (was due May 23)
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- ❌ Cannot capture marketing screenshots
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- ❌ Cannot demo to press contacts
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- ❌ Waitlist signup page down (8,742+ potential users affected)
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### Launch Week Impact (May 7)
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### Launch Week Impact (June 7)
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- ⚠️ Reduced supporter outreach time
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- ⚠️ Lower PH ranking probability
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- ⚠️ Press outreach delayed
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- ⚠️ Launch may need to slip to May 8-10
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- ⚠️ Launch may need to slip to June 8-10
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### Revenue Impact
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- **Conservative:** 1-week delay = ~$2-5K lost MRR
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@@ -97,7 +97,7 @@
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| 10:00 AM | If down: Decision on placeholder submission | CMO+CEO |
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| 10:30 AM | PH submission (with or without site) | CMO |
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**Critical:** PH submission must happen TODAY (April 27) to allow full week for supporter outreach
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**Critical:** PH submission must happen TODAY (May 27) to allow full week for supporter outreach
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---
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@@ -131,7 +131,7 @@
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## Success Criteria
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**Today (April 27):**
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**Today (May 27):**
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- ✅ Site fixed and stable by 10:00 AM
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- ✅ PH submission complete by 10:30 AM
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- ✅ Screenshot capture complete
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@@ -5,7 +5,7 @@
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**Priority:** High
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**Status:** In Progress
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**Owner:** CMO
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**Timeline:** Month 10, Weeks 2-4+ (May 8-28, 2026)
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**Timeline:** Month 10, Weeks 2-4+ (June 8-28, 2026)
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---
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@@ -36,12 +36,12 @@ Post-launch growth execution for Scripter focusing on three pillars:
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| Week | Date | Topic | Target Keyword | CTA |
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|------|------|-------|----------------|-----|
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| 2 | May 12 | "How to Format a Screenplay in 2026" | screenplay format | Start free |
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| 2 | May 15 | "WriterDuet vs Scripter: Which Should You Choose?" | writerduet alternative | Compare |
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| 3 | May 19 | "10 Screenwriting Mistakes Beginners Make" | screenwriting mistakes | Free trial |
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| 3 | May 22 | "Real-Time Collaboration: The Future of Writing" | collaborative writing | Try collaboration |
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| 4 | May 26 | "How to Write a Script in 30 Days" | write screenplay fast | Start challenge |
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| 4 | May 29 | "AI for Screenwriters: Hype vs Reality" | AI screenwriting | Try AI features |
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| 2 | June 12 | "How to Format a Screenplay in 2026" | screenplay format | Start free |
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| 2 | June 15 | "WriterDuet vs Scripter: Which Should You Choose?" | writerduet alternative | Compare |
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| 3 | June 19 | "10 Screenwriting Mistakes Beginners Make" | screenwriting mistakes | Free trial |
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| 3 | June 22 | "Real-Time Collaboration: The Future of Writing" | collaborative writing | Try collaboration |
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| 4 | June 26 | "How to Write a Script in 30 Days" | write screenplay fast | Start challenge |
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| 4 | June 29 | "AI for Screenwriters: Hype vs Reality" | AI screenwriting | Try AI features |
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#### Blog Distribution
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@@ -63,8 +63,8 @@ Post-launch growth execution for Scripter focusing on three pillars:
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| Week | Date | Topic | Length | CTA |
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|------|------|-------|--------|-----|
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| 2 | May 14 | "Scripter Tutorial: Write Your First Scene" | 10 min | Try free |
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| 4 | May 28 | "5 Features WriterDuet Doesn't Have" | 8 min | Compare |
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| 2 | June 14 | "Scripter Tutorial: Write Your First Scene" | 10 min | Try free |
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| 4 | June 28 | "5 Features WriterDuet Doesn't Have" | 8 min | Compare |
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#### Video Distribution
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@@ -105,7 +105,7 @@ Post-launch growth execution for Scripter focusing on three pillars:
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- Max CPC: $3.00-4.00
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- Landing: Homepage
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**Launch:** Week 2, May 8
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**Launch:** Week 2, June 8
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**Optimization:** Weekly bid adjustments
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### Facebook/Instagram Ads
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@@ -129,7 +129,7 @@ Post-launch growth execution for Scripter focusing on three pillars:
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- Feature carousel (5 cards)
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- 30s demo video
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**Launch:** Week 2, May 8
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**Launch:** Week 2, June 8
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### Reddit Ads
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@@ -146,7 +146,7 @@ Post-launch growth execution for Scripter focusing on three pillars:
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- "Tired of Final Draft's $199 price tag?"
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- "Finally, a screenwriting tool built for 2026"
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**Launch:** Week 2, May 8
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**Launch:** Week 2, June 8
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### Twitter/X Ads
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@@ -157,7 +157,7 @@ Post-launch growth execution for Scripter focusing on three pillars:
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**Ad Format:** Promoted threads + single image
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**Launch:** Week 3, May 15 (after creative testing)
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**Launch:** Week 3, June 15 (after creative testing)
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---
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@@ -166,7 +166,7 @@ Post-launch growth execution for Scripter focusing on three pillars:
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### Discord Growth (Target: 500+ members)
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**Current Baseline:** TBD (need current count)
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**Goal:** 500 members by May 28
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**Goal:** 500 members by June 28
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**Growth Needed:** ~35 members/day
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#### Growth Tactics
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@@ -196,7 +196,7 @@ Post-launch growth execution for Scripter focusing on three pillars:
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### Referral Program Launch
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**Program:** "Write Together"
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**Launch:** Week 4, May 22
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**Launch:** Week 4, June 22
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**Budget:** $500/month (credits + rewards)
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#### Reward Structure
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@@ -209,7 +209,7 @@ Post-launch growth execution for Scripter focusing on three pillars:
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#### Launch Contest
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**Duration:** May 22-28 (1 week)
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**Duration:** June 22-28 (1 week)
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**Prizes:**
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- 1st: $500 + Lifetime Premium
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- 2nd: $250 + Lifetime Pro
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@@ -244,7 +244,7 @@ Post-launch growth execution for Scripter focusing on three pillars:
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- Co-branded workshops
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- Student showcase sponsorship
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**Outreach:** Week 3, May 15-19
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**Outreach:** Week 3, June 15-19
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---
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@@ -280,40 +280,40 @@ Post-launch growth execution for Scripter focusing on three pillars:
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## Timeline & Milestones
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### Week 2 (May 8-14): Launch Paid + Content
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### Week 2 (June 8-14): Launch Paid + Content
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| Day | Activity | Owner | Status |
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|-----|----------|-------|--------|
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| May 8 | Launch Google Ads | CMO | ⏳ |
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| May 8 | Launch Facebook Ads | CMO | ⏳ |
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| May 8 | Launch Reddit Ads | CMO | ⏳ |
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| May 9 | Publish Blog Post #1 | CMO | ⏳ |
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| May 12 | Publish Blog Post #2 | CMO | ⏳ |
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| May 14 | Publish YouTube Video #1 | CMO | ⏳ |
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| May 14 | Week 2 metrics review | CMO | ⏳ |
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| June 8 | Launch Google Ads | CMO | ⏳ |
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| June 8 | Launch Facebook Ads | CMO | ⏳ |
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| June 8 | Launch Reddit Ads | CMO | ⏳ |
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| June 9 | Publish Blog Post #1 | CMO | ⏳ |
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| June 12 | Publish Blog Post #2 | CMO | ⏳ |
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| June 14 | Publish YouTube Video #1 | CMO | ⏳ |
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| June 14 | Week 2 metrics review | CMO | ⏳ |
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### Week 3 (May 15-21): Optimize + Expand
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### Week 3 (June 15-21): Optimize + Expand
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| Day | Activity | Owner | Status |
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|-----|----------|-------|--------|
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| May 15 | Launch Twitter Ads | CMO | ⏳ |
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| May 16 | Publish Blog Post #3 | CMO | ⏳ |
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| May 17 | Film school outreach begins | CMO | ⏳ |
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| May 19 | Publish Blog Post #4 | CMO | ⏳ |
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| May 20 | Discord event #1 (AMA) | CMO | ⏳ |
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| May 21 | Week 3 metrics review | CMO | ⏳ |
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| June 15 | Launch Twitter Ads | CMO | ⏳ |
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| June 16 | Publish Blog Post #3 | CMO | ⏳ |
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| June 17 | Film school outreach begins | CMO | ⏳ |
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| June 19 | Publish Blog Post #4 | CMO | ⏳ |
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| June 20 | Discord event #1 (AMA) | CMO | ⏳ |
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| June 21 | Week 3 metrics review | CMO | ⏳ |
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### Week 4 (May 22-28): Referral Launch + Scale
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### Week 4 (June 22-28): Referral Launch + Scale
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| Day | Activity | Owner | Status |
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|-----|----------|-------|--------|
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| May 22 | Launch referral program | CMO | ⏳ |
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| May 23 | Publish Blog Post #5 | CMO | ⏳ |
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| May 24 | Referral contest begins | CMO | ⏳ |
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| May 26 | Publish Blog Post #6 | CMO | ⏳ |
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| May 28 | Publish YouTube Video #2 | CMO | ⏳ |
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| May 28 | Week 4 metrics review | CMO | ⏳ |
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| May 28 | Referral contest ends | CMO | ⏳ |
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| June 22 | Launch referral program | CMO | ⏳ |
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| June 23 | Publish Blog Post #5 | CMO | ⏳ |
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| June 24 | Referral contest begins | CMO | ⏳ |
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| June 26 | Publish Blog Post #6 | CMO | ⏳ |
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| June 28 | Publish YouTube Video #2 | CMO | ⏳ |
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| June 28 | Week 4 metrics review | CMO | ⏳ |
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| June 28 | Referral contest ends | CMO | ⏳ |
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---
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@@ -356,27 +356,27 @@ Post-launch growth execution for Scripter focusing on three pillars:
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## Next Actions
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### Immediate (Week 2, May 8-10)
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### Immediate (Week 2, June 8-10)
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1. **Set up ad accounts** - Google Ads, Facebook Business, Reddit Ads, Twitter Ads
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2. **Create ad creatives** - Images, copy, landing pages
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3. **Launch campaigns** - Google, Facebook, Reddit (May 8)
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4. **Publish first blog post** - "How to Format a Screenplay in 2026" (May 9)
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3. **Launch campaigns** - Google, Facebook, Reddit (June 8)
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4. **Publish first blog post** - "How to Format a Screenplay in 2026" (June 9)
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5. **Set up analytics** - UTM tracking, conversion pixels
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### Week 2-3 (May 11-17)
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### Week 2-3 (June 11-17)
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6. **Launch Twitter ads** (May 15)
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7. **Publish YouTube video #1** (May 14)
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8. **Begin film school outreach** (May 15)
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9. **Discord event planning** (May 15-17)
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6. **Launch Twitter ads** (June 15)
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7. **Publish YouTube video #1** (June 14)
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8. **Begin film school outreach** (June 15)
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9. **Discord event planning** (June 15-17)
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### Week 4 (May 22-28)
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### Week 4 (June 22-28)
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10. **Launch referral program** (May 22)
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11. **Referral contest** (May 22-28)
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12. **Publish YouTube video #2** (May 28)
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13. **Month-end metrics review** (May 28)
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10. **Launch referral program** (June 22)
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11. **Referral contest** (June 22-28)
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12. **Publish YouTube video #2** (June 28)
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13. **Month-end metrics review** (June 28)
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---
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@@ -3,7 +3,7 @@
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**Created:** 2026-04-26 4:00 PM
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**Owner:** CMO
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**Status:** Ready to execute
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**Launch Date:** May 7, 2026
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**Launch Date:** June 7, 2026
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---
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@@ -38,7 +38,7 @@
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- [ ] **Screenshots** (4-6 minimum, up to 10)
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- Immediate: Capture 4 marketing pages (pricing, features, home, waitlist)
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- Follow-up: Capture 3 product screenshots week of May 1
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- Follow-up: Capture 3 product screenshots week of June 1
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- Status: ⏳ Ready to capture
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- [ ] **Founder Name** (Hunter/Maker)
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@@ -47,7 +47,7 @@
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- [ ] **Video** (90 seconds, optional but recommended)
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- Script: ✅ Complete (`/marketing/product-hunt-video-script.md`)
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- Recording: ⏳ Schedule week of May 5
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- Recording: ⏳ Schedule week of June 5
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- Status: ⏳ Not required for submission, needed before launch
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---
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@@ -91,7 +91,7 @@
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| **Description** | Paste from `/marketing/product-hunt-submission.md` |
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| **Maker Comment** | Paste draft from submission doc |
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| **First Comment** | Paste feature list from submission doc |
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| **Launch Date** | May 7, 2026 |
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| **Launch Date** | June 7, 2026 |
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---
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@@ -104,7 +104,7 @@
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- [ ] Update issue FRE-627 with submission status
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- [ ] Comment on FRE-644/FRE-672 with submission confirmation
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- [ ] Begin supporter recruitment (email VIP list)
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- [ ] Schedule video recording (week of May 5)
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- [ ] Schedule video recording (week of June 5)
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---
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@@ -114,12 +114,12 @@
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|------|--------|-------|--------|
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| Apr 26 | Capture screenshots | CMO | ⏳ Today |
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| Apr 26 | Submit PH page | CMO | ⏳ Today |
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| Apr 27 - May 3 | PH review period | PH team | ⏳ Pending |
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| May 1-3 | Capture product screenshots | CTO+CMO | ⏳ Scheduled |
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| May 3-5 | Record + edit video | CMO | ⏳ Scheduled |
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| May 5 | Update PH page with final assets | CMO | ⏳ Scheduled |
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| May 6 | Supporter final reminders | CMO | ⏳ Scheduled |
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| May 7 | LAUNCH DAY | ALL | ⏳ Scheduled |
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| Apr 27 - June 3 | PH review period | PH team | ⏳ Pending |
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| June 1-3 | Capture product screenshots | CTO+CMO | ⏳ Scheduled |
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| June 3-5 | Record + edit video | CMO | ⏳ Scheduled |
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| June 5 | Update PH page with final assets | CMO | ⏳ Scheduled |
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| June 6 | Supporter final reminders | CMO | ⏳ Scheduled |
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| June 7 | LAUNCH DAY | ALL | ⏳ Scheduled |
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---
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@@ -129,7 +129,7 @@
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|------|-------|--------|--------|
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| Founder name (hunter/maker) | Founder | Required for submission | ⏳ Awaiting |
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| Screenshot capture access | CMO | Can use marketing pages | ✅ Unblocked |
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| Product stability for screenshots | CTO | Needed for final assets by May 5 | ⏳ In progress |
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| Product stability for screenshots | CTO | Needed for final assets by June 5 | ⏳ In progress |
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**Decision:** If founder name not confirmed within 2 hours, proceed with placeholder name and update after approval.
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@@ -138,11 +138,11 @@
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## Risk Mitigation
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**If PH approval delayed:**
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- Backup launch date: May 10-12
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- Use waitlist landing page for soft launch May 7
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- Backup launch date: June 10-12
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- Use waitlist landing page for soft launch June 7
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- Continue beta recruitment as planned
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**If product not stable by May 1:**
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**If product not stable by June 1:**
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- Use marketing page screenshots only (already available)
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- Be transparent: "Beta preview" in captions
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- Focus on value prop, not product details
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@@ -162,7 +162,7 @@
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- 100+ comments
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- 1,000+ signups on launch day
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**Pre-Launch Goals (May 1-6):**
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**Pre-Launch Goals (June 1-6):**
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- 50+ VIP supporters committed
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- 500+ waitlist signups from PH page
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- 10+ press mentions secured
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@@ -43,10 +43,10 @@ Recovered from failed run. Executing on unblocked pre-launch activities while PH
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- ✅ Follow-up sequence created (3 emails)
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**Timeline:**
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- Week 1 (Apr 26-May 2): 50 influencers/bloggers → 10 commitments target
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- Week 2 (May 3-9): 200 Reddit/Twitter → 40 commitments target
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- Week 3 (May 10-16): 100 film schools → 20 commitments target
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- **Goal: 500 beta users by May 16**
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- Week 1 (Apr 26-June 2): 50 influencers/bloggers → 10 commitments target
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- Week 2 (June 3-9): 200 Reddit/Twitter → 40 commitments target
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- Week 3 (June 10-16): 100 film schools → 20 commitments target
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- **Goal: 500 beta users by June 16**
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**Files Created:**
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- `/marketing/beta-outreach-priority-1.md` - 5 emails ready to send
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@@ -84,8 +84,8 @@ Recovered from failed run. Executing on unblocked pre-launch activities while PH
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- ⏳ **BLOCKED:** PH page submission (FRE-644)
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**Critical Issue:**
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- **PH submission deadline was April 23 - we're 3 days overdue**
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- Launch date: May 7, 2026 (still achievable if submitted immediately)
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- **PH submission deadline was May 23 - we're 3 days overdue**
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- Launch date: June 7, 2026 (still achievable if submitted immediately)
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**Blockers:**
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1. Founder thumbnail selection (Primary/A/B variant)
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@@ -104,7 +104,7 @@ Recovered from failed run. Executing on unblocked pre-launch activities while PH
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**Mitigation Options:**
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1. Wait for founder approval (risk further delay)
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2. Submit with primary thumbnail + 5 VIPs (founder approves retroactively) ⭐ **Recommended**
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||||
3. Adjust launch date to May 8-9
|
||||
3. Adjust launch date to June 8-9
|
||||
|
||||
---
|
||||
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||||
@@ -159,7 +159,7 @@ Recovered from failed run. Executing on unblocked pre-launch activities while PH
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**LOW RISK:** Beta recruitment
|
||||
- Executing on schedule
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||||
- No blockers
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||||
- **On track for 500 users by May 16**
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||||
- **On track for 500 users by June 16**
|
||||
|
||||
---
|
||||
|
||||
|
||||
@@ -8,13 +8,13 @@
|
||||
|
||||
## Situation
|
||||
|
||||
**Product Hunt submission deadline was April 23 - we're 3+ days overdue**
|
||||
**Product Hunt submission deadline was May 23 - we're 3+ days overdue**
|
||||
|
||||
**Launch date:** May 7, 2026 (11 days from now)
|
||||
**Launch date:** June 7, 2026 (11 days from now)
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||||
|
||||
**Risk:** PH review takes 5-7 days. If we submit today (April 26), approval by May 1-3, leaving 4-6 days for pre-launch buildup. This is tight but workable.
|
||||
**Risk:** PH review takes 5-7 days. If we submit today (May 26), approval by June 1-3, leaving 4-6 days for pre-launch buildup. This is tight but workable.
|
||||
|
||||
**If we delay further:** May need to push launch date to May 10-14.
|
||||
**If we delay further:** May need to push launch date to June 10-14.
|
||||
|
||||
---
|
||||
|
||||
@@ -43,14 +43,14 @@
|
||||
**Option A: Wait for perfect assets (NOT RECOMMENDED)**
|
||||
- Pros: Polished submission
|
||||
- Cons: Further delay, may need to push launch date
|
||||
- Timeline: Submit May 1-3, launch May 10-14
|
||||
- Timeline: Submit June 1-3, launch June 10-14
|
||||
|
||||
**Option B: Submit now, update assets before launch (RECOMMENDED)**
|
||||
- Pros: Meet May 7 launch date, PH review starts immediately
|
||||
- Pros: Meet June 7 launch date, PH review starts immediately
|
||||
- Cons: Initial submission has draft screenshots
|
||||
- Timeline: Submit April 26-27, launch May 7 ✅
|
||||
- Timeline: Submit May 26-27, launch June 7 ✅
|
||||
|
||||
**Decision:** Option B - Submit immediately with thumbnails + draft screenshots. Update with final screenshots/video by May 5 (2 days before launch).
|
||||
**Decision:** Option B - Submit immediately with thumbnails + draft screenshots. Update with final screenshots/video by June 5 (2 days before launch).
|
||||
|
||||
---
|
||||
|
||||
@@ -78,7 +78,7 @@ Even without perfect product stability, create placeholder screenshots:
|
||||
- [ ] Screenshots: Upload draft screenshots (4-6 minimum)
|
||||
- [ ] Maker comment: Use draft (update founder name)
|
||||
- [ ] First comment: Use draft feature list
|
||||
- [ ] Launch date: Select May 7, 2026
|
||||
- [ ] Launch date: Select June 7, 2026
|
||||
- [ ] Hunter: Founder (confirm name)
|
||||
|
||||
**Submit at:** https://www.producthunt.com/posts/new
|
||||
@@ -91,15 +91,15 @@ PH submission ready to submit!
|
||||
|
||||
✅ Thumbnails: 3 variants created
|
||||
✅ Submission copy: Drafted and reviewed
|
||||
⏳ Screenshots: Using draft versions (will update May 5)
|
||||
⏳ Video: Will record by May 5
|
||||
⏳ Screenshots: Using draft versions (will update June 5)
|
||||
⏳ Video: Will record by June 5
|
||||
|
||||
Need from you:
|
||||
1. Confirm hunter/maker name for PH page
|
||||
2. Approve submission (or I'll proceed with primary thumbnail)
|
||||
3. Availability for video recording week of May 5
|
||||
3. Availability for video recording week of June 5
|
||||
|
||||
Launching May 7 is still achievable if we submit TODAY.
|
||||
Launching June 7 is still achievable if we submit TODAY.
|
||||
```
|
||||
|
||||
---
|
||||
@@ -109,23 +109,23 @@ Launching May 7 is still achievable if we submit TODAY.
|
||||
| Date | Action | Owner |
|
||||
|------|--------|-------|
|
||||
| Apr 26-27 | Submit PH page | CMO |
|
||||
| Apr 27 - May 3 | PH review period | PH team |
|
||||
| May 1-3 | Capture final screenshots (product stable) | CTO+CMO |
|
||||
| May 3-5 | Record + edit 90s video | CMO |
|
||||
| May 5 | Update PH page with final assets | CMO |
|
||||
| May 6 | Final supporter reminders | CMO |
|
||||
| May 7 | LAUNCH DAY | ALL |
|
||||
| Apr 27 - June 3 | PH review period | PH team |
|
||||
| June 1-3 | Capture final screenshots (product stable) | CTO+CMO |
|
||||
| June 3-5 | Record + edit 90s video | CMO |
|
||||
| June 5 | Update PH page with final assets | CMO |
|
||||
| June 6 | Final supporter reminders | CMO |
|
||||
| June 7 | LAUNCH DAY | ALL |
|
||||
|
||||
---
|
||||
|
||||
## Risk Mitigation
|
||||
|
||||
**If PH approval takes longer than expected:**
|
||||
- Have backup launch date: May 10-12
|
||||
- Use waitlist landing page for soft launch May 7
|
||||
- Have backup launch date: June 10-12
|
||||
- Use waitlist landing page for soft launch June 7
|
||||
- Continue beta recruitment as planned
|
||||
|
||||
**If product not stable for screenshots by May 1:**
|
||||
**If product not stable for screenshots by June 1:**
|
||||
- Use Figma mockups (already have brand assets)
|
||||
- Focus on marketing site screenshots (pricing, features pages)
|
||||
- Be transparent: "Beta preview" in captions
|
||||
@@ -139,9 +139,9 @@ Launching May 7 is still achievable if we submit TODAY.
|
||||
|
||||
## Decision Required
|
||||
|
||||
**Submit PH page today (April 26) with draft assets?**
|
||||
**Submit PH page today (May 26) with draft assets?**
|
||||
|
||||
- ✅ YES: Proceed immediately, update assets by May 5
|
||||
- ✅ YES: Proceed immediately, update assets by June 5
|
||||
- ⏸️ NO: Wait for founder approval, risk launch date delay
|
||||
|
||||
**Recommendation:** ✅ YES - Submit now, perfect later
|
||||
|
||||
@@ -1,4 +1,4 @@
|
||||
# Action Items - Send by 12:00 PM (April 27)
|
||||
# Action Items - Send by 12:00 PM (May 27)
|
||||
|
||||
**Owner:** CMO
|
||||
**Created:** 9:30 AM
|
||||
@@ -15,14 +15,14 @@
|
||||
```
|
||||
Team,
|
||||
|
||||
CRITICAL: scripter.app has been down for 25+ hours (since April 25 evening).
|
||||
CRITICAL: scripter.app has been down for 25+ hours (since May 25 evening).
|
||||
|
||||
Impact:
|
||||
- Product Hunt submission blocked (4 days overdue, was due April 23)
|
||||
- Product Hunt submission blocked (4 days overdue, was due May 23)
|
||||
- Cannot capture screenshots for PH page
|
||||
- Cannot demo to press contacts
|
||||
- Waitlist signup page inaccessible (8,742+ users affected)
|
||||
- Launch week (May 7) at risk
|
||||
- Launch week (June 7) at risk
|
||||
|
||||
Business Impact:
|
||||
- Conservative: 1-week delay = ~$2-5K lost MRR
|
||||
@@ -31,7 +31,7 @@ Business Impact:
|
||||
Recommended Actions:
|
||||
1. CTO: Prioritize hosting fix IMMEDIATELY (ETA needed)
|
||||
2. If not fixed by 10:30 AM: Submit PH with placeholder screenshots
|
||||
3. Consider launch date adjustment (May 8-9) if delay continues
|
||||
3. Consider launch date adjustment (June 8-9) if delay continues
|
||||
|
||||
PH submission takes 15 min once site is live. All assets ready.
|
||||
|
||||
|
||||
@@ -1,4 +1,4 @@
|
||||
# FRE-628 Heartbeat Status - April 27, 8:30 AM PT
|
||||
# FRE-628 Heartbeat Status - May 27, 8:30 AM PT
|
||||
|
||||
**Agent:** CMO (95d31f57-1a16-4010-9879-65f2bb26e685)
|
||||
**Run:** Recovery from connection error (60d013aa)
|
||||
@@ -9,9 +9,9 @@
|
||||
## Site Status (CRITICAL)
|
||||
|
||||
**scripter.app:** Still timing out (522 Cloudflare error)
|
||||
- Down for: ~24 hours (since April 25 evening)
|
||||
- Down for: ~24 hours (since May 25 evening)
|
||||
- Impact: PH submission blocked, screenshots blocked, press kit blocked
|
||||
- **PH submission overdue:** 4 days (was due April 23)
|
||||
- **PH submission overdue:** 4 days (was due May 23)
|
||||
|
||||
**Blocker Owner:** CTO
|
||||
**Priority:** CRITICAL
|
||||
@@ -152,7 +152,7 @@ If no account or too new, I'll create one and start karma building today.
|
||||
**Mitigation:**
|
||||
- Escalate to CEO/Board immediately
|
||||
- Submit PH with placeholder screenshots (PH allows updates)
|
||||
- Consider launch date adjustment (May 8-9)
|
||||
- Consider launch date adjustment (June 8-9)
|
||||
|
||||
**Recommendation:** If site not fixed within 1 hour, escalate
|
||||
|
||||
@@ -161,7 +161,7 @@ If no account or too new, I'll create one and start karma building today.
|
||||
**Mitigation:**
|
||||
- Verify account status today (executing now)
|
||||
- Begin karma building immediately if needed
|
||||
- Adjust HN date if necessary (May 14 acceptable)
|
||||
- Adjust HN date if necessary (June 14 acceptable)
|
||||
|
||||
### 🟡 HIGH: Founder Decisions Pending
|
||||
**Impact:** PH submission incomplete, supporter outreach blocked
|
||||
@@ -174,7 +174,7 @@ If no account or too new, I'll create one and start karma building today.
|
||||
|
||||
## Success Metrics
|
||||
|
||||
**Today's Goals (April 27):**
|
||||
**Today's Goals (May 27):**
|
||||
- ✅ HN account status verified (by 12 PM)
|
||||
- ✅ Social copy refined (by 2 PM)
|
||||
- ✅ Press pitches drafted (by 5 PM)
|
||||
|
||||
@@ -1,6 +1,6 @@
|
||||
# FRE-628: Launch Week Execution - Status Update
|
||||
|
||||
**Date:** April 26, 2026 5:00 PM PT
|
||||
**Date:** May 26, 2026 5:00 PM PT
|
||||
**Owner:** CMO (95d31f57-1a16-4010-9879-65f2bb26e685)
|
||||
**Status:** 🟡 IN PROGRESS - Critical blockers identified
|
||||
**Priority:** CRITICAL
|
||||
@@ -17,7 +17,7 @@
|
||||
2. **Founder decisions** - Thumbnail pick + VIP list
|
||||
3. **CTO launch date confirmation** - Blocks Reddit/HN timing
|
||||
|
||||
**Risk Level:** 🔴 HIGH - PH submission 3 days overdue (was due April 23)
|
||||
**Risk Level:** 🔴 HIGH - PH submission 3 days overdue (was due May 23)
|
||||
|
||||
---
|
||||
|
||||
@@ -103,8 +103,8 @@
|
||||
- 🔴 Reddit account verification needed
|
||||
|
||||
**Recommended Timeline:**
|
||||
- Product Hunt: May 7, 2026
|
||||
- Reddit AMA: May 14-21, 2026 (1-2 weeks after PH)
|
||||
- Product Hunt: June 7, 2026
|
||||
- Reddit AMA: June 14-21, 2026 (1-2 weeks after PH)
|
||||
|
||||
**Next Action:** CTO confirms launch date (blocks all execution)
|
||||
|
||||
@@ -113,7 +113,7 @@
|
||||
### FRE-634: Technical Readiness Check - ✅ COMPLETE
|
||||
|
||||
**Owner:** Founding Engineer
|
||||
**Status:** ✅ Done (completed 06:50 April 26)
|
||||
**Status:** ✅ Done (completed 06:50 May 26)
|
||||
|
||||
**Work Done:**
|
||||
- Technical infrastructure review
|
||||
@@ -132,17 +132,17 @@
|
||||
| scripter.app 522 error | CTO | Cannot submit PH, capture screenshots | 🔴 CRITICAL | Fix hosting infrastructure |
|
||||
| PH thumbnail selection | Founder | Cannot finalize PH submission | 🟡 HIGH | Pick variant (A/B/Primary) |
|
||||
| PH VIP list (10 names) | Founder | Cannot begin supporter outreach | 🟡 HIGH | Provide 10 VIP names + emails |
|
||||
| Reddit launch date | CTO | Cannot execute AMA prep | 🟡 HIGH | Confirm date (rec: May 14-21) |
|
||||
| Reddit launch date | CTO | Cannot execute AMA prep | 🟡 HIGH | Confirm date (rec: June 14-21) |
|
||||
| Press kit /press route | CTO | Press outreach limited | 🟢 LOW | Deploy press kit page |
|
||||
|
||||
### Blocker Resolution Timeline
|
||||
|
||||
**IMMEDIATE (Today - April 26):**
|
||||
**IMMEDIATE (Today - May 26):**
|
||||
1. CTO fixes scripter.app hosting → PH submission within 20 min
|
||||
2. Founder picks thumbnail → Update PH submission
|
||||
3. Founder provides VIP list → Begin outreach
|
||||
|
||||
**THIS WEEK (April 27-30):**
|
||||
**THIS WEEK (May 27-30):**
|
||||
1. CTO confirms Reddit/HN dates → Execute prep checklists
|
||||
2. CTO deploys /press route → Begin press outreach
|
||||
3. All teams verify accounts (HN, Reddit) → Ready for launch
|
||||
@@ -171,12 +171,12 @@
|
||||
|
||||
## Files Created/Updated
|
||||
|
||||
### This Heartbeat (April 26, 5:00 PM)
|
||||
### This Heartbeat (May 26, 5:00 PM)
|
||||
1. `/plans/FRE-628-status-update-2026-04-26.md` - Status document (this file)
|
||||
2. Updated `/plans/FRE-630-press-contacts.md` - Added 15+ contacts
|
||||
3. Updated `/agents/cmo/memory/2026-04-26.md` - Heartbeat recovery notes
|
||||
|
||||
### Previous Heartbeats (April 26)
|
||||
### Previous Heartbeats (May 26)
|
||||
4. `/marketing/product-hunt-submission-ready.md` - PH submission guide
|
||||
5. `/marketing/product-hunt-social-posts-ready.md` - Social post templates
|
||||
6. `/marketing/product-hunt-vip-list.md` - VIP supporter framework
|
||||
@@ -187,7 +187,7 @@
|
||||
|
||||
## Execution Plan (When Unblocked)
|
||||
|
||||
### Scenario 1: Site Fixed Today (April 26)
|
||||
### Scenario 1: Site Fixed Today (May 26)
|
||||
**T+0:** CTO confirms scripter.app live
|
||||
**T+10 min:** CMO captures screenshots
|
||||
**T+15 min:** CMO submits to Product Hunt
|
||||
@@ -199,7 +199,7 @@
|
||||
1. Escalate to CEO/Board (hosting critical path)
|
||||
2. Submit PH with placeholder screenshots (PH allows updates)
|
||||
3. Continue unblocked work (press research, content creation)
|
||||
4. Adjust launch date if necessary (May 8-9 instead of May 7)
|
||||
4. Adjust launch date if necessary (June 8-9 instead of June 7)
|
||||
|
||||
**Risk Mitigation:**
|
||||
- PH submission with 2 minimum screenshots (no site access needed for thumbnail)
|
||||
@@ -218,7 +218,7 @@
|
||||
| Social Reach | 50K+ impressions | 🟢 Content ready |
|
||||
| HN Show HN | Front page, 200+ signups | 🟡 Date confirmation needed |
|
||||
| Reddit AMA | 500+ upvotes, 100+ comments | 🟡 Date confirmation needed |
|
||||
| Total Signups | 10K by May 7 | 🟡 Blocked on PH |
|
||||
| Total Signups | 10K by June 7 | 🟡 Blocked on PH |
|
||||
|
||||
---
|
||||
|
||||
@@ -250,7 +250,7 @@
|
||||
## Risk Assessment
|
||||
|
||||
### 🔴 HIGH RISK: PH Submission Delay
|
||||
**Current:** 3 days overdue (was due April 23)
|
||||
**Current:** 3 days overdue (was due May 23)
|
||||
**Impact:** Reduced supporter outreach time, lower launch day ranking
|
||||
**Mitigation:** Submit immediately with available assets (thumbnail + 2 screenshots)
|
||||
**Recommendation:** Submit even with placeholder screenshots
|
||||
@@ -258,7 +258,7 @@
|
||||
### 🟡 MEDIUM RISK: Launch Date Uncertainty
|
||||
**Current:** Reddit/HN dates not confirmed
|
||||
**Impact:** Cannot execute time-sensitive prep
|
||||
**Mitigation:** Assume May 14-21 for Reddit, May 7-14 for HN
|
||||
**Mitigation:** Assume June 14-21 for Reddit, June 7-14 for HN
|
||||
**Recommendation:** CTO confirms dates within 24 hours
|
||||
|
||||
### 🟢 LOW RISK: Press Outreach
|
||||
@@ -286,20 +286,20 @@
|
||||
|
||||
## Timeline
|
||||
|
||||
### Week 1 (April 26 - May 2): Foundation + Early Outreach
|
||||
### Week 1 (May 26 - June 2): Foundation + Early Outreach
|
||||
- ✅ Planning complete (all workstreams)
|
||||
- ⏳ PH submission (blocked on site)
|
||||
- ⏳ VIP supporter outreach (blocked on VIP list)
|
||||
- 🟢 Beta recruitment executing (20+ contacts, 5 emails sent)
|
||||
|
||||
### Week 2 (May 3 - May 7): Launch Push
|
||||
- ⏳ PH launch day (May 7)
|
||||
### Week 2 (June 3 - June 7): Launch Push
|
||||
- ⏳ PH launch day (June 7)
|
||||
- ⏳ Press embargo outreach (T-7 days)
|
||||
- ⏳ Social media blitz
|
||||
- ⏳ HN Show HN submission
|
||||
|
||||
### Week 3 (May 8 - May 14): Post-Launch
|
||||
- ⏳ Reddit AMA (May 14-21)
|
||||
### Week 3 (June 8 - June 14): Post-Launch
|
||||
- ⏳ Reddit AMA (June 14-21)
|
||||
- ⏳ Press follow-up
|
||||
- ⏳ Paid ads begin (Phase 3)
|
||||
|
||||
|
||||
@@ -204,7 +204,7 @@ Check masthead pages and previous articles for confirmation.
|
||||
|
||||
---
|
||||
|
||||
## Additional Contacts - Added April 26
|
||||
## Additional Contacts - Added May 26
|
||||
|
||||
### Tier 6: Tech Blogs & Podcasts (Target: 10+ contacts)
|
||||
|
||||
|
||||
@@ -1,10 +1,10 @@
|
||||
# HN Account Status Check - April 27, 8:15 AM
|
||||
# HN Account Status Check - May 27, 8:15 AM
|
||||
|
||||
**Owner:** CMO
|
||||
**Priority:** HIGH
|
||||
**Status:** ✅ COMPLETE - Awaiting founder response
|
||||
**Due:** April 27, 2026 (today)
|
||||
**Actual:** Message sent April 27, 8:15 AM
|
||||
**Due:** May 27, 2026 (today)
|
||||
**Actual:** Message sent May 27, 8:15 AM
|
||||
|
||||
---
|
||||
|
||||
@@ -25,7 +25,7 @@ Determine if founder/team has existing HN account that meets Show HN requirement
|
||||
|
||||
## Action Completed
|
||||
|
||||
### Step 1: Ask Founder/Founding Engineer (8:15 AM - April 27)
|
||||
### Step 1: Ask Founder/Founding Engineer (8:15 AM - May 27)
|
||||
|
||||
**Message sent:**
|
||||
|
||||
@@ -65,7 +65,7 @@ Thanks!
|
||||
- Profile: Complete
|
||||
|
||||
**Action:** Use that account for Show HN submission
|
||||
**Timeline:** Ready to submit May 7
|
||||
**Timeline:** Ready to submit June 7
|
||||
|
||||
### Scenario B: Account exists but low karma ⚠️
|
||||
- Karma: <50
|
||||
@@ -78,9 +78,9 @@ Thanks!
|
||||
|
||||
### Scenario C: No existing account ❌
|
||||
**Action:** Create account immediately + karma building
|
||||
- Create by: April 27 (today)
|
||||
- Create by: May 27 (today)
|
||||
- Karma building: 10-14 days
|
||||
- Ready for submission: May 7-14
|
||||
- Ready for submission: June 7-14
|
||||
|
||||
---
|
||||
|
||||
@@ -89,13 +89,13 @@ Thanks!
|
||||
| Scenario | Ready Date | Impact on Launch |
|
||||
|----------|------------|------------------|
|
||||
| A (Qualified) | Immediate | No delay ✅ |
|
||||
| B (Low karma) | May 4-7 | Minor delay ⚠️ |
|
||||
| C (New account) | May 7-14 | May need to adjust HN date ⚠️ |
|
||||
| B (Low karma) | June 4-7 | Minor delay ⚠️ |
|
||||
| C (New account) | June 7-14 | May need to adjust HN date ⚠️ |
|
||||
|
||||
**Recommendation:** If Scenario C, consider:
|
||||
- Using founder's personal account (if any)
|
||||
- Adjusting HN submission date to May 14
|
||||
- Focus on PH launch (May 7) as primary, HN as secondary
|
||||
- Adjusting HN submission date to June 14
|
||||
- Focus on PH launch (June 7) as primary, HN as secondary
|
||||
|
||||
---
|
||||
|
||||
@@ -119,8 +119,8 @@ Thanks!
|
||||
4. Submit 1-2 relevant articles/week (not about Scripter)
|
||||
|
||||
**Target Progress:**
|
||||
- Week 1 (Apr 27-May 3): 50+ karma
|
||||
- Week 2 (May 4-7): 100+ karma ✅
|
||||
- Week 1 (Apr 27-June 3): 50+ karma
|
||||
- Week 2 (June 4-7): 100+ karma ✅
|
||||
|
||||
**Resources:**
|
||||
- HN Guidelines: https://news.ycombinator.com/newsguidelines.html
|
||||
@@ -130,4 +130,4 @@ Thanks!
|
||||
|
||||
**Status:** AWAITING FOUNDER/FE RESPONSE
|
||||
**Owner:** CMO
|
||||
**Due:** April 27, 2026 (today)
|
||||
**Due:** May 27, 2026 (today)
|
||||
|
||||
@@ -4,7 +4,7 @@
|
||||
**Owner:** CMO
|
||||
**Priority:** HIGH
|
||||
**Status:** TODO
|
||||
**Due:** T-7 days before HN launch (target: April 30, 2026)
|
||||
**Due:** T-7 days before HN launch (target: May 30, 2026)
|
||||
|
||||
---
|
||||
|
||||
@@ -32,7 +32,7 @@ Verify or create Hacker News account meets submission requirements for Show HN p
|
||||
|
||||
## Action Plan
|
||||
|
||||
### Step 1: Check Existing Account (April 26, 2026)
|
||||
### Step 1: Check Existing Account (May 26, 2026)
|
||||
|
||||
**Action:** Verify if CMO/founder team has existing HN accounts
|
||||
|
||||
@@ -57,7 +57,7 @@ Verify or create Hacker News account meets submission requirements for Show HN p
|
||||
|
||||
### Step 2: Account Creation (If Needed)
|
||||
|
||||
**Timeline:** Create by April 26, 2026 (immediate)
|
||||
**Timeline:** Create by May 26, 2026 (immediate)
|
||||
|
||||
**Process:**
|
||||
1. Go to https://news.ycombinator.com/login
|
||||
@@ -124,7 +124,7 @@ About: Building Scripter - modern screenwriting software. Previously [relevant b
|
||||
|
||||
## Verification Checklist
|
||||
|
||||
**Complete by April 30, 2026:**
|
||||
**Complete by May 30, 2026:**
|
||||
|
||||
- [ ] Account created (or existing account identified)
|
||||
- [ ] Account age: 30+ days (by launch date)
|
||||
@@ -171,20 +171,20 @@ About: Building Scripter - modern screenwriting software. Previously [relevant b
|
||||
- ✅ Karma: 100+ verified
|
||||
- ✅ Profile: Complete and professional
|
||||
- ✅ Comment history: 20+ quality contributions
|
||||
- ✅ Ready for Show HN submission by May 7-14, 2026
|
||||
- ✅ Ready for Show HN submission by June 7-14, 2026
|
||||
|
||||
---
|
||||
|
||||
## Next Actions
|
||||
|
||||
1. **IMMEDIATE (April 26):** Check if team has existing HN accounts
|
||||
2. **April 26-27:** Create account if needed OR verify existing account stats
|
||||
3. **April 27 - May 7:** Karma building phase (2-3 comments/day)
|
||||
4. **May 1-7:** Profile optimization
|
||||
5. **May 7:** Account ready for Show HN submission
|
||||
1. **IMMEDIATE (May 26):** Check if team has existing HN accounts
|
||||
2. **May 26-27:** Create account if needed OR verify existing account stats
|
||||
3. **May 27 - June 7:** Karma building phase (2-3 comments/day)
|
||||
4. **June 1-7:** Profile optimization
|
||||
5. **June 7:** Account ready for Show HN submission
|
||||
|
||||
---
|
||||
|
||||
**Owner:** CMO
|
||||
**Support:** Founder/Founding Engineer (if their account has better karma)
|
||||
**Status:** TODO - Begin verification April 26, 2026
|
||||
**Status:** TODO - Begin verification May 26, 2026
|
||||
|
||||
@@ -277,12 +277,12 @@ If no team member has a qualified HN account (100+ karma, 30+ days old), we need
|
||||
|
||||
**If founder response = "No qualified account":**
|
||||
- Start Day 1 immediately
|
||||
- Target: 100+ karma by May 10-14
|
||||
- Adjust HN submission date to May 14
|
||||
- Target: 100+ karma by June 10-14
|
||||
- Adjust HN submission date to June 14
|
||||
|
||||
**If founder response = "Qualified account exists":**
|
||||
- Archive this plan
|
||||
- Proceed with May 7 submission (with Product Hunt)
|
||||
- Proceed with June 7 submission (with Product Hunt)
|
||||
|
||||
---
|
||||
|
||||
|
||||
@@ -4,7 +4,7 @@
|
||||
**Work Item:** Account Verification
|
||||
**Priority:** HIGH (blocks Reddit AMA execution)
|
||||
**Created:** 2026-04-26
|
||||
**Due:** T-7 days before launch (target: May 10, 2026 for May 17 launch)
|
||||
**Due:** T-7 days before launch (target: June 10, 2026 for June 17 launch)
|
||||
|
||||
---
|
||||
|
||||
@@ -134,8 +134,8 @@ If primary account doesn't meet requirements:
|
||||
| Review rules | CMO | T-10 days | ⏳ Pending |
|
||||
| Decision + documentation | CMO | T-7 days | ⏳ Pending |
|
||||
|
||||
**Target Launch:** May 17, 2026 (Tuesday)
|
||||
**Verification Due:** May 10, 2026 (T-7 days)
|
||||
**Target Launch:** June 17, 2026 (Tuesday)
|
||||
**Verification Due:** June 10, 2026 (T-7 days)
|
||||
|
||||
---
|
||||
|
||||
|
||||
@@ -12,11 +12,11 @@
|
||||
|
||||
**Blocked On:** CTO - Launch Date Confirmation
|
||||
**Unblock Action Required:** CTO must confirm Reddit AMA launch date
|
||||
**Recommended Date:** May 14-21, 2026 (1-2 weeks after Product Hunt on May 7)
|
||||
**Recommended Date:** June 14-21, 2026 (1-2 weeks after Product Hunt on June 7)
|
||||
**Impact:** Cannot execute pre-AMA checklist until date confirmed
|
||||
|
||||
### Dependencies for Launch Date
|
||||
1. Product Hunt launch date confirmed (May 7 target)
|
||||
1. Product Hunt launch date confirmed (June 7 target)
|
||||
2. Founding Engineer availability 10 AM - 2 PM PT
|
||||
3. Server capacity verification for traffic spike
|
||||
|
||||
@@ -173,4 +173,4 @@ Daily notes updated: `/agents/cmo/memory/2026-04-26.md` (lines 114-165)
|
||||
|
||||
**Last Updated:** 2026-04-26
|
||||
**Status:** Planning 100% complete, execution blocked on CTO launch date confirmation
|
||||
**Recommendation:** Target May 14-21 launch (1-2 weeks after Product Hunt on May 7)
|
||||
**Recommendation:** Target June 14-21 launch (1-2 weeks after Product Hunt on June 7)
|
||||
|
||||
@@ -5,13 +5,13 @@
|
||||
**Priority:** High
|
||||
**Owner:** CMO
|
||||
**Created:** 2026-04-26
|
||||
**Launch Date:** May 7, 2026 (coordinated with Product Hunt)
|
||||
**Launch Date:** June 7, 2026 (coordinated with Product Hunt)
|
||||
|
||||
---
|
||||
|
||||
## Executive Summary
|
||||
|
||||
Setting up comprehensive beta program to recruit 500 active users for Month 9 testing. Beta runs April 26 - May 16, 2026 (3 weeks) before public launch on May 7.
|
||||
Setting up comprehensive beta program to recruit 500 active users for Month 9 testing. Beta runs May 26 - June 16, 2026 (3 weeks) before public launch on June 7.
|
||||
|
||||
---
|
||||
|
||||
@@ -38,7 +38,7 @@ Setting up comprehensive beta program to recruit 500 active users for Month 9 te
|
||||
- [ ] Set up automation triggers
|
||||
- [ ] Test with seed data
|
||||
|
||||
**Timeline:** April 26-27, 2026
|
||||
**Timeline:** May 26-27, 2026
|
||||
|
||||
### 3. Feedback System
|
||||
|
||||
@@ -71,22 +71,22 @@ Setting up comprehensive beta program to recruit 500 active users for Month 9 te
|
||||
|
||||
## Beta Timeline
|
||||
|
||||
### Week 1: High-Priority Outreach (April 26 - May 2)
|
||||
### Week 1: High-Priority Outreach (May 26 - June 2)
|
||||
- **Goal:** 50 influencer commitments
|
||||
- **Activity:** YouTube, blog, podcast outreach
|
||||
- **Metrics:** 50 emails sent, 15 responses, 10 commitments
|
||||
|
||||
### Week 2: Community Outreach (May 3 - May 9)
|
||||
### Week 2: Community Outreach (June 3 - June 9)
|
||||
- **Goal:** 200 community members
|
||||
- **Activity:** Reddit, Twitter, Product Hunt launch
|
||||
- **Metrics:** 200 DMs, 60 responses, 40 signups
|
||||
|
||||
### Week 3: Film Schools + Scale (May 10 - May 16)
|
||||
### Week 3: Film Schools + Scale (June 10 - June 16)
|
||||
- **Goal:** 100 film school contacts
|
||||
- **Activity:** USC, UCLA, NYU outreach + follow-ups
|
||||
- **Metrics:** 100 emails, 30 responses, 20 commitments
|
||||
|
||||
**Launch Day:** May 7, 2026 (Product Hunt)
|
||||
**Launch Day:** June 7, 2026 (Product Hunt)
|
||||
|
||||
---
|
||||
|
||||
|
||||
@@ -5,7 +5,7 @@
|
||||
**Priority:** High
|
||||
**Status:** In Progress
|
||||
**Created:** 2026-04-26
|
||||
**Due:** May 16, 2026 (beta ends)
|
||||
**Due:** June 16, 2026 (beta ends)
|
||||
**Last Updated:** 2026-04-26 12:05 PM
|
||||
|
||||
---
|
||||
@@ -14,8 +14,8 @@
|
||||
|
||||
| Component | Status | Issue | Completed |
|
||||
|-----------|--------|-------|-----------|
|
||||
| Discord Server | ✅ Complete | FRE-666 | April 26 |
|
||||
| Priority 1 Emails | ✅ Complete | FRE-667 | April 26 |
|
||||
| Discord Server | ✅ Complete | FRE-666 | May 26 |
|
||||
| Priority 1 Emails | ✅ Complete | FRE-667 | May 26 |
|
||||
| Mailchimp Setup | 🟡 In Progress | FRE-650 | - |
|
||||
| Beta Signup Form | ⏳ Todo | FRE-668 | - |
|
||||
|
||||
@@ -23,7 +23,7 @@
|
||||
|
||||
---
|
||||
|
||||
## Phase 1: Infrastructure Setup (April 26-27)
|
||||
## Phase 1: Infrastructure Setup (May 26-27)
|
||||
|
||||
### Email Platform (Mailchimp)
|
||||
- [ ] Create Mailchimp account (free tier, 500 contacts)
|
||||
@@ -61,35 +61,35 @@
|
||||
- [x] Add server icon + description
|
||||
- [x] Test invite flow
|
||||
|
||||
**Completed:** April 26, 2026 | **Issue:** FRE-666
|
||||
**Completed:** May 26, 2026 | **Issue:** FRE-666
|
||||
|
||||
---
|
||||
|
||||
## Phase 2: Influencer Outreach (April 26 - May 2)
|
||||
## Phase 2: Influencer Outreach (May 26 - June 2)
|
||||
|
||||
### Priority 1 Emails (5 contacts) ✅ COMPLETE (FRE-667)
|
||||
- [x] John Finn (YouTube, 450K subs) - Sent April 26
|
||||
- [x] No Film School (YouTube, 500K subs) - Sent April 26
|
||||
- [x] Script Lab (YouTube, 60K subs) - Sent April 26
|
||||
- [x] ScreenCraft (Blog, 200K visitors) - Sent April 26
|
||||
- [x] Go Into The Story (WGA blog) - Sent April 26
|
||||
- [x] John Finn (YouTube, 450K subs) - Sent May 26
|
||||
- [x] No Film School (YouTube, 500K subs) - Sent May 26
|
||||
- [x] Script Lab (YouTube, 60K subs) - Sent May 26
|
||||
- [x] ScreenCraft (Blog, 200K visitors) - Sent May 26
|
||||
- [x] Go Into The Story (WGA blog) - Sent May 26
|
||||
|
||||
**Completed:** April 26, 2026 | **Issue:** FRE-667 | **Follow-ups:** April 29, May 3, May 10
|
||||
**Completed:** May 26, 2026 | **Issue:** FRE-667 | **Follow-ups:** May 29, June 3, June 10
|
||||
|
||||
### Tier 2 YouTube (5 channels, 30K-100K subs)
|
||||
- [ ] Screenwriting Gold (85K) - Send April 27
|
||||
- [ ] The Story Department (40K) - Send April 27
|
||||
- [ ] Script Reader Pro (35K) - Send April 27
|
||||
- [ ] Film Courage (300K) - Send April 27
|
||||
- [ ] Writing Studio (50K) - Send April 27
|
||||
- [ ] Screenwriting Gold (85K) - Send May 27
|
||||
- [ ] The Story Department (40K) - Send May 27
|
||||
- [ ] Script Reader Pro (35K) - Send May 27
|
||||
- [ ] Film Courage (300K) - Send May 27
|
||||
- [ ] Writing Studio (50K) - Send May 27
|
||||
|
||||
### Tier 3 + Follow-ups
|
||||
- [ ] TikTok creators (10) - Send April 29
|
||||
- [ ] Instagram influencers (10) - Send April 29
|
||||
- [ ] Podcast hosts (10) - Send May 1
|
||||
- [ ] Follow-up #1 (3 days) - Send April 29
|
||||
- [ ] Follow-up #2 (7 days) - Send May 3
|
||||
- [ ] Follow-up #3 (14 days) - Send May 10
|
||||
- [ ] TikTok creators (10) - Send May 29
|
||||
- [ ] Instagram influencers (10) - Send May 29
|
||||
- [ ] Podcast hosts (10) - Send June 1
|
||||
- [ ] Follow-up #1 (3 days) - Send May 29
|
||||
- [ ] Follow-up #2 (7 days) - Send June 3
|
||||
- [ ] Follow-up #3 (14 days) - Send June 10
|
||||
|
||||
**Week 1 Targets:**
|
||||
- 50 emails sent ✅
|
||||
@@ -98,28 +98,28 @@
|
||||
|
||||
---
|
||||
|
||||
## Phase 3: Community Outreach (May 3-9)
|
||||
## Phase 3: Community Outreach (June 3-9)
|
||||
|
||||
### Reddit Campaign
|
||||
- [ ] Post in r/Screenwriting (May 3) - Main beta post
|
||||
- [ ] Post in r/Filmmakers (May 3) - Cross-post
|
||||
- [ ] Respond to comments (AMA style) - May 3-4
|
||||
- [ ] Update post (60/100 filled) - May 6
|
||||
- [ ] Post in r/Scriptwriting (May 8) - Smaller sub
|
||||
- [ ] Post in r/Screenwriting (June 3) - Main beta post
|
||||
- [ ] Post in r/Filmmakers (June 3) - Cross-post
|
||||
- [ ] Respond to comments (AMA style) - June 3-4
|
||||
- [ ] Update post (60/100 filled) - June 6
|
||||
- [ ] Post in r/Scriptwriting (June 8) - Smaller sub
|
||||
- [ ] Monitor and respond to DMs
|
||||
|
||||
### Twitter/X Campaign ✅ PLAN COMPLETE (FRE-671)
|
||||
- [ ] Create Twitter thread announcing beta - May 3
|
||||
- [ ] DM 25 screenwriting influencers - May 3-4
|
||||
- [ ] Engage in #scriptchat - May 5
|
||||
- [ ] Follow-up DMs - May 6-7
|
||||
- [ ] Product Hunt launch coordination - May 7
|
||||
- [ ] Create Twitter thread announcing beta - June 3
|
||||
- [ ] DM 25 screenwriting influencers - June 3-4
|
||||
- [ ] Engage in #scriptchat - June 5
|
||||
- [ ] Follow-up DMs - June 6-7
|
||||
- [ ] Product Hunt launch coordination - June 7
|
||||
|
||||
**Plan:** `/plans/FRE-671-twitter-x-outreach.md` (created April 26)
|
||||
**Plan:** `/plans/FRE-671-twitter-x-outreach.md` (created May 26)
|
||||
**Goal:** 200 beta users from Twitter/X community
|
||||
**Daily Target:** 25-35 personalized DMs, 30% response rate
|
||||
|
||||
### Product Hunt Launch (May 7)
|
||||
### Product Hunt Launch (June 7)
|
||||
- [ ] Coordinate beta recruitment with PH launch
|
||||
- [ ] Add beta signup link to PH comments
|
||||
- [ ] Respond to PH comments about beta
|
||||
@@ -132,7 +132,7 @@
|
||||
|
||||
---
|
||||
|
||||
## Phase 4: Film Schools + Scale (May 10-16)
|
||||
## Phase 4: Film Schools + Scale (June 10-16)
|
||||
|
||||
### Film School Outreach
|
||||
- [ ] USC School of Cinematic Arts - Contact professor/department head
|
||||
@@ -147,10 +147,10 @@
|
||||
- [ ] Chichester (UK) - Contact film program
|
||||
|
||||
### Follow-Up Wave
|
||||
- [ ] Follow-up #1 to all non-responders - May 12
|
||||
- [ ] Follow-up #2 to all non-responders - May 13
|
||||
- [ ] Referral push to committed users - May 14
|
||||
- [ ] Final push (last chance) - May 15
|
||||
- [ ] Follow-up #1 to all non-responders - June 12
|
||||
- [ ] Follow-up #2 to all non-responders - June 13
|
||||
- [ ] Referral push to committed users - June 14
|
||||
- [ ] Final push (last chance) - June 15
|
||||
|
||||
**Week 3 Targets:**
|
||||
- 100 emails sent
|
||||
@@ -212,7 +212,7 @@
|
||||
## Files Created
|
||||
|
||||
- `/plans/FRE-647-beta-program-setup.md` - Master plan
|
||||
- `/plans/FRE-671-twitter-x-outreach.md` - Twitter/X campaign plan (April 26)
|
||||
- `/plans/FRE-671-twitter-x-outreach.md` - Twitter/X campaign plan (May 26)
|
||||
- `/marketing/beta-signup-form.md` - Application form
|
||||
- `/marketing/discord-beta-server-setup.md` - Discord setup
|
||||
- `/marketing/reddit-beta-recruitment.md` - Reddit posts
|
||||
@@ -223,7 +223,7 @@
|
||||
|
||||
---
|
||||
|
||||
## Phase 1 Status Update (April 26 - Heartbeat 2)
|
||||
## Phase 1 Status Update (May 26 - Heartbeat 2)
|
||||
|
||||
**Completed Today:**
|
||||
- ✅ Discord server setup guide created: `/marketing/discord-beta-server-setup.md`
|
||||
@@ -234,9 +234,9 @@
|
||||
|
||||
**Ready to Execute (No Blockers):**
|
||||
- ✅ Send Priority 1 emails (5 contacts) - Emails drafted, can send immediately
|
||||
- ✅ Post Reddit recruitment - Post drafted, ready for May 3
|
||||
- ✅ Post Reddit recruitment - Post drafted, ready for June 3
|
||||
- ✅ Create Discord server - Setup guide complete, 2-3 hour task
|
||||
- ✅ Twitter/X outreach - Campaign plan complete, execution starts May 3
|
||||
- ✅ Twitter/X outreach - Campaign plan complete, execution starts June 3
|
||||
|
||||
**Blocked (Need CTO/Engineering):**
|
||||
- 🔴 Mailchimp setup - Need waitlist export from FRE-645
|
||||
@@ -252,5 +252,5 @@
|
||||
---
|
||||
|
||||
**Status:** 🟢 Execution ready - Phase 1 deliverables complete, Twitter/X campaign planned
|
||||
**Next Action:** Execute Week 1 outreach (May 3 start), monitor Product Hunt launch (May 7)
|
||||
**Next Action:** Execute Week 1 outreach (June 3 start), monitor Product Hunt launch (June 7)
|
||||
**Last Updated:** 2026-04-26 1:30 PM
|
||||
|
||||
@@ -12,7 +12,7 @@ Beta program setup planning complete. All infrastructure documents created and r
|
||||
|
||||
1. **Master beta program plan** - `/plans/FRE-647-beta-program-setup.md`
|
||||
- 500 user target across 5 channels
|
||||
- 3-week timeline (April 26 - May 16)
|
||||
- 3-week timeline (May 26 - June 16)
|
||||
- Success metrics defined
|
||||
|
||||
2. **Beta signup form** - `/marketing/beta-signup-form.md`
|
||||
@@ -28,7 +28,7 @@ Beta program setup planning complete. All infrastructure documents created and r
|
||||
4. **Reddit recruitment** - `/marketing/reddit-beta-recruitment.md`
|
||||
- Main post for r/Screenwriting
|
||||
- AMA response templates
|
||||
- Posting schedule (May 3-9)
|
||||
- Posting schedule (June 3-9)
|
||||
|
||||
5. **Execution checklist** - `/plans/FRE-647-execution-checklist.md`
|
||||
- 50+ actionable tasks
|
||||
@@ -49,9 +49,9 @@ Beta program setup planning complete. All infrastructure documents created and r
|
||||
| Phase | Dates | Target | Status |
|
||||
|-------|-------|--------|--------|
|
||||
| Infrastructure | Apr 26-27 | Mailchimp, Discord, Forms | 🟡 In progress |
|
||||
| Influencer outreach | Apr 26-May 2 | 50 contacts, 10 commitments | 🟢 Ready |
|
||||
| Community (Reddit) | May 3-9 | 200 contacts, 40 signups | ⏳ Pending |
|
||||
| Film schools | May 10-16 | 100 contacts, 20 commitments | ⏳ Pending |
|
||||
| Influencer outreach | Apr 26-June 2 | 50 contacts, 10 commitments | 🟢 Ready |
|
||||
| Community (Reddit) | June 3-9 | 200 contacts, 40 signups | ⏳ Pending |
|
||||
| Film schools | June 10-16 | 100 contacts, 20 commitments | ⏳ Pending |
|
||||
| Beta management | Ongoing | Weekly surveys, NPS >50 | ⏳ Pending |
|
||||
|
||||
---
|
||||
|
||||
@@ -6,8 +6,8 @@
|
||||
**Priority:** High
|
||||
**Owner:** CMO
|
||||
**Created:** 2026-04-26
|
||||
**Launch Date:** May 7, 2026 (target)
|
||||
**PH Submission Deadline:** April 23, 2026 (⚠️ OVERDUE - need to submit ASAP)
|
||||
**Launch Date:** June 7, 2026 (target)
|
||||
**PH Submission Deadline:** May 23, 2026 (⚠️ OVERDUE - need to submit ASAP)
|
||||
|
||||
---
|
||||
|
||||
@@ -65,8 +65,8 @@ All assets ready:
|
||||
|
||||
### 🚨 URGENT: Submit to Product Hunt TODAY
|
||||
|
||||
**Deadline:** April 23, 2026 (was)
|
||||
**Today:** April 26, 2026
|
||||
**Deadline:** May 23, 2026 (was)
|
||||
**Today:** May 26, 2026
|
||||
**Status:** 3 days overdue - **SUBMIT WITHIN 2 HOURS**
|
||||
|
||||
**Minimum Viable Submission (22 minutes):**
|
||||
@@ -101,7 +101,7 @@ All assets ready:
|
||||
4. Export dialog
|
||||
5. Pricing page
|
||||
|
||||
**Timeline:** Schedule within 48 hours (April 27-28)
|
||||
**Timeline:** Schedule within 48 hours (May 27-28)
|
||||
|
||||
### 🟡 HIGH: Maker Video Production
|
||||
|
||||
@@ -113,10 +113,10 @@ All assets ready:
|
||||
3. **Hybrid** ($50-100) - Fiverr voiceover only, DIY screen recordings
|
||||
|
||||
**Timeline:**
|
||||
- April 27-28: Record screen clips
|
||||
- April 28: Record voiceover
|
||||
- April 29: Edit
|
||||
- May 1: Final export
|
||||
- May 27-28: Record screen clips
|
||||
- May 28: Record voiceover
|
||||
- May 29: Edit
|
||||
- June 1: Final export
|
||||
|
||||
---
|
||||
|
||||
@@ -125,8 +125,8 @@ All assets ready:
|
||||
| Blocker | Owner | Impact | Resolution Needed |
|
||||
|---------|-------|--------|-------------------|
|
||||
| Product stability | CTO | Cannot capture screenshots/GIFs/video | Confirm core features stable (editor, collab, export, pricing) |
|
||||
| Launch date | CTO/Board | Cannot finalize PH submission date | Confirm May 7 or adjust |
|
||||
| Founder availability | Founder | Cannot record video voiceover | Confirm availability April 28 |
|
||||
| Launch date | CTO/Board | Cannot finalize PH submission date | Confirm June 7 or adjust |
|
||||
| Founder availability | Founder | Cannot record video voiceover | Confirm availability May 28 |
|
||||
| VIP list | Founder | Cannot start supporter outreach | Need 10 names + emails |
|
||||
|
||||
---
|
||||
@@ -179,27 +179,27 @@ All assets ready:
|
||||
|
||||
## Execution Timeline
|
||||
|
||||
### Week 1 (April 26 - May 2)
|
||||
### Week 1 (May 26 - June 2)
|
||||
|
||||
| Date | Task | Owner | Status |
|
||||
|------|------|-------|--------|
|
||||
| April 26 | Social graphics creation | CMO | ⏳ Today |
|
||||
| April 26 | Comment templates finalization | CMO | ⏳ Today |
|
||||
| April 26 | Mailchimp account setup | CMO | ⏳ Today |
|
||||
| April 27 | Screenshot session | CTO+CMO | ⏳ Needs confirmation |
|
||||
| April 27-28 | Screen recordings for GIFs/video | CMO | ⏳ Needs product |
|
||||
| April 28 | Founder voiceover recording | Founder | ⏳ Needs availability |
|
||||
| April 29 | Video editing | CMO | ⏳ Pending recordings |
|
||||
| April 29 | GIF creation | CMO | ⏳ Pending recordings |
|
||||
| April 30 | Upload all assets to PH | CMO | ⏳ Pending completion |
|
||||
| May 26 | Social graphics creation | CMO | ⏳ Today |
|
||||
| May 26 | Comment templates finalization | CMO | ⏳ Today |
|
||||
| May 26 | Mailchimp account setup | CMO | ⏳ Today |
|
||||
| May 27 | Screenshot session | CTO+CMO | ⏳ Needs confirmation |
|
||||
| May 27-28 | Screen recordings for GIFs/video | CMO | ⏳ Needs product |
|
||||
| May 28 | Founder voiceover recording | Founder | ⏳ Needs availability |
|
||||
| May 29 | Video editing | CMO | ⏳ Pending recordings |
|
||||
| May 29 | GIF creation | CMO | ⏳ Pending recordings |
|
||||
| May 30 | Upload all assets to PH | CMO | ⏳ Pending completion |
|
||||
|
||||
### Week 2 (May 3 - May 7) - LAUNCH WEEK
|
||||
### Week 2 (June 3 - June 7) - LAUNCH WEEK
|
||||
|
||||
| Date | Task | Owner |
|
||||
|------|------|-------|
|
||||
| May 3-6 | Supporter outreach (final push) | CMO |
|
||||
| May 6 | "Tomorrow" email to waitlist | CMO |
|
||||
| May 7 | **LAUNCH DAY** | ALL |
|
||||
| June 3-6 | Supporter outreach (final push) | CMO |
|
||||
| June 6 | "Tomorrow" email to waitlist | CMO |
|
||||
| June 7 | **LAUNCH DAY** | ALL |
|
||||
|
||||
---
|
||||
|
||||
@@ -275,13 +275,13 @@ All assets ready:
|
||||
|
||||
## Next Actions
|
||||
|
||||
### Immediate (Today - April 26) - NEXT 2 HOURS
|
||||
### Immediate (Today - May 26) - NEXT 2 HOURS
|
||||
|
||||
1. 🚨 **SUBMIT TO PRODUCT HUNT** (22 min) - **PRIORITY #1**
|
||||
- Go to producthunt.com/posts/new
|
||||
- Use thumbnail + 2 screenshots from dev
|
||||
- Paste maker comment + first comment
|
||||
- Set launch date: May 7, 2026
|
||||
- Set launch date: June 7, 2026
|
||||
- Owner: CMO
|
||||
|
||||
2. ⏳ **Capture 2-5 screenshots from dev** (30 min)
|
||||
@@ -298,20 +298,20 @@ All assets ready:
|
||||
4. ✅ Social graphics specs - Complete
|
||||
5. ✅ Comment templates - Complete
|
||||
|
||||
### This Week (April 27-28)
|
||||
### This Week (May 27-28)
|
||||
1. ⏳ **Coordinate screenshot session with CTO** (CRITICAL)
|
||||
2. ⏳ **Record screen clips for GIFs and video**
|
||||
3. ⏳ **Founder records voiceover**
|
||||
4. ⏳ **Edit and export maker video**
|
||||
5. ⏳ **Create GIF demos**
|
||||
|
||||
### Next Week (April 29 - May 2)
|
||||
### Next Week (May 29 - June 2)
|
||||
1. ⏳ **Upload all assets to Product Hunt**
|
||||
2. ⏳ **Final supporter outreach push**
|
||||
3. ⏳ **Schedule social posts**
|
||||
4. ⏳ **Test all links and tracking**
|
||||
|
||||
### Launch Week (May 3-7)
|
||||
### Launch Week (June 3-7)
|
||||
1. ⏳ **Execute launch day plan**
|
||||
2. ⏳ **Monitor and respond to comments**
|
||||
3. ⏳ **Share milestone updates**
|
||||
|
||||
@@ -1,6 +1,6 @@
|
||||
# FRE-671: Final Handoff Report
|
||||
|
||||
**Date:** April 26, 2026
|
||||
**Date:** May 26, 2026
|
||||
**Issue:** Week 2: Twitter/X beta outreach campaign
|
||||
**Status:** 🔴 REQUIRES BOARD ACTION
|
||||
|
||||
@@ -12,7 +12,7 @@
|
||||
**Execution Phase:** ⏳ SCHEDULED FOR MAY 3-9, 2026
|
||||
**Current Situation:** Wake loop - agents repeatedly woken with no actionable work
|
||||
|
||||
**Required Action:** Board must close issue or reassign to May 3 queue
|
||||
**Required Action:** Board must close issue or reassign to June 3 queue
|
||||
|
||||
---
|
||||
|
||||
@@ -36,9 +36,9 @@
|
||||
- 25 users via #scriptchat engagement (Thursdays 8pm ET)
|
||||
- 50 users via DM outreach to active screenwriters
|
||||
- 75 users via hashtag discovery
|
||||
- 50 users via Product Hunt cross-promotion (May 7)
|
||||
- 50 users via Product Hunt cross-promotion (June 7)
|
||||
|
||||
**Timeline:** May 3-9, 2026
|
||||
**Timeline:** June 3-9, 2026
|
||||
|
||||
**Daily Targets:**
|
||||
- 25-35 personalized DMs
|
||||
@@ -49,11 +49,11 @@
|
||||
|
||||
## Why This Issue Cannot Progress
|
||||
|
||||
**Current Date:** April 26, 2026
|
||||
**Execution Start:** May 3, 2026
|
||||
**Current Date:** May 26, 2026
|
||||
**Execution Start:** June 3, 2026
|
||||
**Days Remaining:** 7 days
|
||||
|
||||
**Problem:** The campaign plan specifies future execution dates. All planning work is complete, but execution cannot begin until May 3.
|
||||
**Problem:** The campaign plan specifies future execution dates. All planning work is complete, but execution cannot begin until June 3.
|
||||
|
||||
**Result:** Agents are woken repeatedly with no actionable work available, creating a wake loop.
|
||||
|
||||
@@ -66,7 +66,7 @@
|
||||
|
||||
**Steps:**
|
||||
1. Close FRE-671 with status note
|
||||
2. On May 3, create new issue: "Execute Twitter/X beta outreach (FRE-671 plan)"
|
||||
2. On June 3, create new issue: "Execute Twitter/X beta outreach (FRE-671 plan)"
|
||||
3. Link to existing plan: `/plans/FRE-671-twitter-x-outreach.md`
|
||||
|
||||
### Option 2: Mark Blocked + Deactivate
|
||||
@@ -74,15 +74,15 @@
|
||||
|
||||
**Steps:**
|
||||
1. Set status: `blocked`
|
||||
2. Set blocker: "Execution window starts May 3, 2026"
|
||||
3. Remove from active agent wake queue until May 3
|
||||
2. Set blocker: "Execution window starts June 3, 2026"
|
||||
3. Remove from active agent wake queue until June 3
|
||||
|
||||
### Option 3: Keep In Progress (Current - Problematic)
|
||||
**Problem:** Causes repeated wake loops, wastes agent cycles
|
||||
|
||||
---
|
||||
|
||||
## Execution Handoff (For May 3 Agent)
|
||||
## Execution Handoff (For June 3 Agent)
|
||||
|
||||
**Starting Point:**
|
||||
1. Review `/plans/FRE-671-twitter-x-outreach.md`
|
||||
@@ -97,7 +97,7 @@
|
||||
- Master Plan: `/plans/FRE-647-execution-checklist.md`
|
||||
|
||||
**Dependencies:**
|
||||
- Product Hunt launch (May 7) - coordinate with launch team
|
||||
- Product Hunt launch (June 7) - coordinate with launch team
|
||||
- Beta signup form must be live (FRE-668 completed ✅)
|
||||
|
||||
---
|
||||
@@ -125,7 +125,7 @@
|
||||
|
||||
## Recommendation
|
||||
|
||||
**CLOSE THIS ISSUE** and create new execution issue on May 3, 2026.
|
||||
**CLOSE THIS ISSUE** and create new execution issue on June 3, 2026.
|
||||
|
||||
**Rationale:**
|
||||
1. Planning work is 100% complete
|
||||
@@ -136,5 +136,5 @@
|
||||
---
|
||||
|
||||
**Contact:** CMO (agent 95d31f57-1a16-4010-9879-65f2bb26e685)
|
||||
**Generated:** April 26, 2026
|
||||
**Next Review:** May 3, 2026 (execution start date)
|
||||
**Generated:** May 26, 2026
|
||||
**Next Review:** June 3, 2026 (execution start date)
|
||||
|
||||
@@ -1,6 +1,6 @@
|
||||
# FRE-671: Issue Status Report
|
||||
|
||||
**Generated:** April 26, 2026
|
||||
**Generated:** May 26, 2026
|
||||
**Issue:** Week 2: Twitter/X beta outreach campaign
|
||||
**Status:** ✅ PLANNING COMPLETE - Execution Pending Future Date
|
||||
|
||||
@@ -9,9 +9,9 @@
|
||||
## Summary
|
||||
|
||||
**Planning Work:** 100% Complete
|
||||
**Execution Work:** 0% Complete (scheduled for May 3-9, 2026)
|
||||
**Current Date:** April 26, 2026
|
||||
**Execution Start:** May 3, 2026 (7 days from now)
|
||||
**Execution Work:** 0% Complete (scheduled for June 3-9, 2026)
|
||||
**Current Date:** May 26, 2026
|
||||
**Execution Start:** June 3, 2026 (7 days from now)
|
||||
|
||||
---
|
||||
|
||||
@@ -33,9 +33,9 @@
|
||||
- 25 users via #scriptchat engagement
|
||||
- 50 users via DM outreach to active screenwriters
|
||||
- 75 users via hashtag discovery
|
||||
- 50 users via Product Hunt cross-promotion (May 7)
|
||||
- 50 users via Product Hunt cross-promotion (June 7)
|
||||
|
||||
**Execution Timeline:** May 3-9, 2026
|
||||
**Execution Timeline:** June 3-9, 2026
|
||||
|
||||
**Daily Targets:**
|
||||
- 25-35 personalized DMs
|
||||
@@ -46,13 +46,13 @@
|
||||
|
||||
## Why This Issue Is in a Wake Loop
|
||||
|
||||
**Problem:** The issue is marked `in_progress` but execution cannot begin until May 3, 2026.
|
||||
**Problem:** The issue is marked `in_progress` but execution cannot begin until June 3, 2026.
|
||||
|
||||
**Current Situation:**
|
||||
- Today is April 26, 2026
|
||||
- Campaign execution is scheduled for May 3-9, 2026
|
||||
- Today is May 26, 2026
|
||||
- Campaign execution is scheduled for June 3-9, 2026
|
||||
- All planning deliverables are complete
|
||||
- No actionable work exists until May 3
|
||||
- No actionable work exists until June 3
|
||||
|
||||
**Result:** Agents are being woken repeatedly for an issue that cannot progress due to future-dated execution timeline.
|
||||
|
||||
@@ -61,19 +61,19 @@
|
||||
## Recommended Actions
|
||||
|
||||
### Option 1: Close Issue (Recommended)
|
||||
**Rationale:** Planning phase is complete. Create a new issue for execution on May 3.
|
||||
**Rationale:** Planning phase is complete. Create a new issue for execution on June 3.
|
||||
|
||||
**Steps:**
|
||||
1. Close FRE-671 with comment: "Planning complete. Execution scheduled for May 3-9."
|
||||
2. Create new issue FRE-XXX on May 3: "Execute Twitter/X beta outreach campaign"
|
||||
1. Close FRE-671 with comment: "Planning complete. Execution scheduled for June 3-9."
|
||||
2. Create new issue FRE-XXX on June 3: "Execute Twitter/X beta outreach campaign"
|
||||
3. Link to existing plan: `/plans/FRE-671-twitter-x-outreach.md`
|
||||
|
||||
### Option 2: Mark as Blocked
|
||||
**Rationale:** Keep issue open but clearly mark as blocked by date.
|
||||
|
||||
**Status:** `blocked`
|
||||
**Blocker:** "Execution window starts May 3, 2026"
|
||||
**Unblock Action:** "Begin campaign execution on May 3"
|
||||
**Blocker:** "Execution window starts June 3, 2026"
|
||||
**Unblock Action:** "Begin campaign execution on June 3"
|
||||
|
||||
### Option 3: Keep In Progress (Current State)
|
||||
**Rationale:** Maintain continuity with existing issue.
|
||||
@@ -82,7 +82,7 @@
|
||||
|
||||
---
|
||||
|
||||
## For Next Agent (May 3, 2026)
|
||||
## For Next Agent (June 3, 2026)
|
||||
|
||||
**Starting Point:**
|
||||
1. Review `/plans/FRE-671-twitter-x-outreach.md`
|
||||
@@ -92,7 +92,7 @@
|
||||
5. Execute daily DM targets (25-35/day)
|
||||
|
||||
**Key Dependencies:**
|
||||
- Product Hunt launch (May 7) - coordinate with launch team
|
||||
- Product Hunt launch (June 7) - coordinate with launch team
|
||||
- Beta signup form must be live (FRE-668 completed)
|
||||
|
||||
---
|
||||
@@ -106,6 +106,6 @@
|
||||
|
||||
---
|
||||
|
||||
**Conclusion:** Issue should be CLOSED or marked BLOCKED until May 3, 2026.
|
||||
**Conclusion:** Issue should be CLOSED or marked BLOCKED until June 3, 2026.
|
||||
|
||||
**Current State:** Waking agents repeatedly with no actionable work available.
|
||||
|
||||
@@ -1,11 +1,11 @@
|
||||
# FRE-671: Twitter/X Beta Outreach Campaign - Week 2
|
||||
|
||||
**Created:** 2026-04-26
|
||||
**Status:** 🔴 BLOCKED - Execution window starts May 3, 2026
|
||||
**Status:** 🔴 BLOCKED - Execution window starts June 3, 2026
|
||||
**Owner:** CMO
|
||||
**Priority:** Medium
|
||||
**Timeline:** May 3-9, 2026 (Week 2 of beta recruitment)
|
||||
**Unblock Action:** Begin campaign execution on May 3
|
||||
**Timeline:** June 3-9, 2026 (Week 2 of beta recruitment)
|
||||
**Unblock Action:** Begin campaign execution on June 3
|
||||
|
||||
---
|
||||
|
||||
@@ -69,7 +69,7 @@ Recruit **200 beta users** from the Twitter/X screenwriting community through ta
|
||||
### Segment 4: Product Hunt Cross-Promotion (50 targets)
|
||||
|
||||
**Strategy:**
|
||||
- Engage with everyone who comments/upvotes Scripter on PH (May 7)
|
||||
- Engage with everyone who comments/upvotes Scripter on PH (June 7)
|
||||
- Follow up with personalized beta invitations
|
||||
- Offer exclusive PH community discount
|
||||
|
||||
@@ -164,17 +164,17 @@ Want me to send you an invite code?
|
||||
|
||||
## Execution Timeline
|
||||
|
||||
### Week 2: Twitter/X Outreach (May 3-9)
|
||||
### Week 2: Twitter/X Outreach (June 3-9)
|
||||
|
||||
| Day | Activity | Target | Owner | Status |
|
||||
|-----|----------|--------|-------|--------|
|
||||
| **Sun May 3** | #ScriptChat participation + follow-ups | 25 chat participants | CMO | ⏳ Pending |
|
||||
| **Mon May 4** | Hashtag discovery outreach | 25 users (#screenwriting) | CMO | ⏳ Pending |
|
||||
| **Tue May 5** | Active writer outreach | 25 users (project tweeters) | CMO | ⏳ Pending |
|
||||
| **Wed May 6** | Software question responses | 25 users (tool discussions) | CMO | ⏳ Pending |
|
||||
| **Thu May 7** | **PRODUCT HUNT LAUNCH** + Twitter blitz | All PH commenters | ALL | ⏳ Pending |
|
||||
| **Fri May 8** | PH follow-up + beta recruitment | 25 PH-engaged users | CMO | ⏳ Pending |
|
||||
| **Sat May 9** | Week 2 review + follow-ups | Non-responders | CMO | ⏳ Pending |
|
||||
| **Sun June 3** | #ScriptChat participation + follow-ups | 25 chat participants | CMO | ⏳ Pending |
|
||||
| **Mon June 4** | Hashtag discovery outreach | 25 users (#screenwriting) | CMO | ⏳ Pending |
|
||||
| **Tue June 5** | Active writer outreach | 25 users (project tweeters) | CMO | ⏳ Pending |
|
||||
| **Wed June 6** | Software question responses | 25 users (tool discussions) | CMO | ⏳ Pending |
|
||||
| **Thu June 7** | **PRODUCT HUNT LAUNCH** + Twitter blitz | All PH commenters | ALL | ⏳ Pending |
|
||||
| **Fri June 8** | PH follow-up + beta recruitment | 25 PH-engaged users | CMO | ⏳ Pending |
|
||||
| **Sat June 9** | Week 2 review + follow-ups | Non-responders | CMO | ⏳ Pending |
|
||||
|
||||
**Daily Goals:**
|
||||
- 25-35 personalized DMs sent
|
||||
@@ -279,7 +279,7 @@ All the best,
|
||||
- Share Twitter success stories in Reddit outreach
|
||||
- Use Reddit feedback to refine Twitter messaging
|
||||
|
||||
### Product Hunt Coordination (May 7)
|
||||
### Product Hunt Coordination (June 7)
|
||||
- Twitter announcement thread on launch day
|
||||
- Engage with all PH commenters via Twitter
|
||||
- Offer exclusive Twitter community discount code
|
||||
@@ -351,7 +351,7 @@ All the best,
|
||||
|
||||
---
|
||||
|
||||
**Status:** 🟢 Plan created, ready to execute May 3
|
||||
**Status:** 🟢 Plan created, ready to execute June 3
|
||||
**Next Action:** Begin #ScriptChat research and monitoring
|
||||
**Blockers:** None
|
||||
**Dependencies:** Product Hunt launch (May 7)
|
||||
**Dependencies:** Product Hunt launch (June 7)
|
||||
|
||||
@@ -8,7 +8,7 @@
|
||||
|
||||
## Executive Summary
|
||||
|
||||
**Goal:** 10K waitlist signups by May 7, 2026 (11 days)
|
||||
**Goal:** 10K waitlist signups by June 7, 2026 (11 days)
|
||||
**Content Created:** 65 KB across 8 channels
|
||||
**Status:** All content ready to execute
|
||||
**Blocker:** scripter.app returning 522 (blocks PH + HN submission)
|
||||
@@ -21,18 +21,18 @@
|
||||
|---------|---------------|----------------|---------|-------|
|
||||
| **Influencer Emails** | ✅ Sent (5/5) | Apr 26 16:00 | None | CMO ✅ |
|
||||
| **Twitter/X** | ✅ 7 threads | Apr 27-30 | None | CMO 🟢 |
|
||||
| **LinkedIn** | ✅ 6 posts | Apr 27-May 7 | None | Founder 🟢 |
|
||||
| **Reddit** | ✅ 4 posts | Apr 28-May 1 | None | CMO 🟢 |
|
||||
| **Partnership Emails** | ✅ 8 emails | Apr 28-May 7 | None | CMO 🟢 |
|
||||
| **Mailchimp** | ✅ Templates ready | Apr 28-May 8 | Founder verification | Founder 🟡 |
|
||||
| **Product Hunt** | ✅ All assets ready | May 7 | Website down (522) | CTO 🔴 |
|
||||
| **Hacker News** | ✅ Submission ready | May 7 | Website down (522) | CTO 🔴 |
|
||||
| **LinkedIn** | ✅ 6 posts | Apr 27-June 7 | None | Founder 🟢 |
|
||||
| **Reddit** | ✅ 4 posts | Apr 28-June 1 | None | CMO 🟢 |
|
||||
| **Partnership Emails** | ✅ 8 emails | Apr 28-June 7 | None | CMO 🟢 |
|
||||
| **Mailchimp** | ✅ Templates ready | Apr 28-June 8 | Founder verification | Founder 🟡 |
|
||||
| **Product Hunt** | ✅ All assets ready | June 7 | Website down (522) | CTO 🔴 |
|
||||
| **Hacker News** | ✅ Submission ready | June 7 | Website down (522) | CTO 🔴 |
|
||||
|
||||
---
|
||||
|
||||
## Execution Timeline
|
||||
|
||||
### Week 1: Foundation + Early Outreach (Apr 27 - May 2)
|
||||
### Week 1: Foundation + Early Outreach (Apr 27 - June 2)
|
||||
|
||||
| Date | Time PT | Channel | Action | Owner | Status |
|
||||
|------|---------|---------|--------|-------|--------|
|
||||
@@ -47,22 +47,22 @@
|
||||
| **Apr 30** | 10:00 AM | Twitter | Post demo: Real-time collaboration | CMO | ⏳ Ready |
|
||||
| **Apr 30** | 11:00 AM | Reddit | Post r/Filmmakers | CMO | ⏳ Ready |
|
||||
| **Apr 30** | 12:00 PM | LinkedIn | Post #3: Founder story | Founder | ⏳ Ready |
|
||||
| **May 1** | 9:00 AM | Twitter | Post thread #3: Building in public update | CMO | ⏳ Ready |
|
||||
| **May 1** | 12:00 PM | Reddit | Post r/IndieFilm | CMO | ⏳ Ready |
|
||||
| **May 1** | 12:00 PM | Email | Send community partnership emails (2) | CMO | ⏳ Ready |
|
||||
| **May 2** | 10:00 AM | Twitter | Post thread #4: Formatting hacks | CMO | ⏳ Ready |
|
||||
| **June 1** | 9:00 AM | Twitter | Post thread #3: Building in public update | CMO | ⏳ Ready |
|
||||
| **June 1** | 12:00 PM | Reddit | Post r/IndieFilm | CMO | ⏳ Ready |
|
||||
| **June 1** | 12:00 PM | Email | Send community partnership emails (2) | CMO | ⏳ Ready |
|
||||
| **June 2** | 10:00 AM | Twitter | Post thread #4: Formatting hacks | CMO | ⏳ Ready |
|
||||
|
||||
### Week 2: Launch Push (May 3 - May 7)
|
||||
### Week 2: Launch Push (June 3 - June 7)
|
||||
|
||||
| Date | Time PT | Channel | Action | Owner | Status |
|
||||
|------|---------|---------|--------|-------|--------|
|
||||
| **May 3** | 10:00 AM | Twitter | Post beta testimonial | CMO | ⏳ Ready |
|
||||
| **May 3** | 12:00 PM | LinkedIn | Post #4: PH launch announcement | Founder | ⏳ Ready |
|
||||
| **May 5** | 9:00 AM | Email | Send organization emails (WGA, PGA) | CMO | ⏳ Ready |
|
||||
| **May 5** | 10:00 AM | Twitter | Reddit cross-post announcement | CMO | ⏳ Ready |
|
||||
| **May 7** | 10:30 AM | Hacker News | Submit Show HN | CTO+CMO | 🔴 Blocked |
|
||||
| **May 7** | 12:01 AM | Product Hunt | Launch day | ALL | 🔴 Blocked |
|
||||
| **May 7** | 12:05 PM | LinkedIn | Post #5: We're live! | Founder | ⏳ Ready |
|
||||
| **June 3** | 10:00 AM | Twitter | Post beta testimonial | CMO | ⏳ Ready |
|
||||
| **June 3** | 12:00 PM | LinkedIn | Post #4: PH launch announcement | Founder | ⏳ Ready |
|
||||
| **June 5** | 9:00 AM | Email | Send organization emails (WGA, PGA) | CMO | ⏳ Ready |
|
||||
| **June 5** | 10:00 AM | Twitter | Reddit cross-post announcement | CMO | ⏳ Ready |
|
||||
| **June 7** | 10:30 AM | Hacker News | Submit Show HN | CTO+CMO | 🔴 Blocked |
|
||||
| **June 7** | 12:01 AM | Product Hunt | Launch day | ALL | 🔴 Blocked |
|
||||
| **June 7** | 12:05 PM | LinkedIn | Post #5: We're live! | Founder | ⏳ Ready |
|
||||
|
||||
---
|
||||
|
||||
@@ -74,9 +74,9 @@
|
||||
- `/marketing/partnership-outreach-emails.md` - 8 partnership emails
|
||||
|
||||
### Social Media Content
|
||||
- `/marketing/twitter-week-1-content.md` - 7 Twitter threads (Apr 27-May 3)
|
||||
- `/marketing/linkedin-founder-posts.md` - 6 LinkedIn posts (Apr 27-May 7)
|
||||
- `/marketing/reddit-posts-ready.md` - 4 Reddit posts (Apr 28-May 1)
|
||||
- `/marketing/twitter-week-1-content.md` - 7 Twitter threads (Apr 27-June 3)
|
||||
- `/marketing/linkedin-founder-posts.md` - 6 LinkedIn posts (Apr 27-June 7)
|
||||
- `/marketing/reddit-posts-ready.md` - 4 Reddit posts (Apr 28-June 1)
|
||||
|
||||
### Launch Submissions
|
||||
- `/marketing/product-hunt-submission-content.md` - PH maker + first comment
|
||||
@@ -187,9 +187,9 @@ If blockers persist or execution falls behind:
|
||||
|
||||
- [ ] Create Mailchimp account (30 min)
|
||||
- [ ] Load email templates into Mailchimp
|
||||
- [ ] Schedule campaigns (Apr 28 - May 8)
|
||||
- [ ] Schedule campaigns (Apr 28 - June 8)
|
||||
- [ ] Post LinkedIn Post #1 (Apr 27, 9 AM)
|
||||
- [ ] Review PH submission before May 7
|
||||
- [ ] Review PH submission before June 7
|
||||
|
||||
### CTO Responsibilities (Blocked 🔴)
|
||||
|
||||
@@ -202,7 +202,7 @@ If blockers persist or execution falls behind:
|
||||
|
||||
## Next Actions (Immediate)
|
||||
|
||||
### April 27 (Tomorrow)
|
||||
### May 27 (Tomorrow)
|
||||
|
||||
**9:00 AM PT:**
|
||||
- CMO: Post Twitter thread #1 ("10 things WriterDuet gets wrong")
|
||||
@@ -232,5 +232,5 @@ If blockers persist or execution falls behind:
|
||||
---
|
||||
|
||||
**Status:** ✅ All content ready, awaiting execution
|
||||
**Next:** Execute Twitter + LinkedIn posts (April 27, 9 AM PT)
|
||||
**Next:** Execute Twitter + LinkedIn posts (May 27, 9 AM PT)
|
||||
**Blocker:** CTO to fix scripter.app hosting
|
||||
|
||||
@@ -4,7 +4,7 @@
|
||||
|
||||
### Status: 🔴 BLOCKED - Website Down
|
||||
|
||||
**Goal:** 10K waitlist signups by May 7, 2026 (11 days)
|
||||
**Goal:** 10K waitlist signups by June 7, 2026 (11 days)
|
||||
**Required Daily Rate:** ~900 signups/day
|
||||
**Current Status:** Emails sent, PH submission blocked by website outage
|
||||
|
||||
@@ -23,7 +23,7 @@
|
||||
|
||||
### 1. Priority 1 Influencer Emails Sent ✅
|
||||
|
||||
**Time:** April 26, 2026 16:00 PM
|
||||
**Time:** May 26, 2026 16:00 PM
|
||||
**Sent:** 5 emails to priority influencers
|
||||
**Target:** 30% response rate (1-2 commitments)
|
||||
|
||||
@@ -35,9 +35,9 @@
|
||||
5. ✅ Go Into The Story (WGA Blog) - Sent 16:00
|
||||
|
||||
**Follow-ups scheduled:**
|
||||
- Follow-Up #1: April 29, 2026 (Day 3)
|
||||
- Follow-Up #2: May 3, 2026 (Day 7)
|
||||
- Follow-Up #3: May 10, 2026 (Day 14 - break up)
|
||||
- Follow-Up #1: May 29, 2026 (Day 3)
|
||||
- Follow-Up #2: June 3, 2026 (Day 7)
|
||||
- Follow-Up #3: June 10, 2026 (Day 14 - break up)
|
||||
|
||||
**Tracking:** `/marketing/beta-outreach-priority-1.md` updated
|
||||
|
||||
@@ -69,12 +69,12 @@
|
||||
|
||||
### 4. Mailchimp Setup Prepared ✅
|
||||
|
||||
**Time:** April 26, 2026 16:45 PM
|
||||
**Time:** May 26, 2026 16:45 PM
|
||||
**File:** `/marketing/mailchimp-setup-execution.md` (300+ lines)
|
||||
|
||||
**Completed:**
|
||||
- 9 email templates drafted (VIP, Active, Follow-ups, Launch day sequences)
|
||||
- Campaign schedule created (April 28 - May 8)
|
||||
- Campaign schedule created (May 28 - June 8)
|
||||
- Audience structure defined (VIP/Active/General segments)
|
||||
- Setup checklist for founder (30 min to execute)
|
||||
|
||||
@@ -101,16 +101,16 @@
|
||||
|
||||
### 5. Twitter/X Week 1 Content Created ✅
|
||||
|
||||
**Time:** April 26, 2026 17:00 PM
|
||||
**Time:** May 26, 2026 17:00 PM
|
||||
**File:** `/marketing/twitter-week-1-content.md` (400+ lines)
|
||||
|
||||
**Completed:**
|
||||
- 7 days of threads prepared (April 27 - May 3)
|
||||
- 7 days of threads prepared (May 27 - June 3)
|
||||
- Topics: WriterDuet criticism, building in public, feature demos, formatting tips, beta testimonials
|
||||
- Engagement strategy defined (30 min/day)
|
||||
- Hashtag strategy, success metrics, best practices
|
||||
|
||||
**Ready to post:** Starting April 27 (no website required - uses mockups)
|
||||
**Ready to post:** Starting May 27 (no website required - uses mockups)
|
||||
|
||||
### 6. Memory Updated ✅
|
||||
|
||||
@@ -140,14 +140,14 @@ Added comprehensive FRE-687 execution summary with:
|
||||
|
||||
---
|
||||
|
||||
## Next Actions (Immediate - April 26)
|
||||
## Next Actions (Immediate - May 26)
|
||||
|
||||
### 🔴 BLOCKED - Cannot Execute
|
||||
|
||||
**Submit Product Hunt page** (FRE-644/FRE-688)
|
||||
- **Blocker:** scripter.app returning 522 (Connection Timeout)
|
||||
- **Owner:** CTO - must fix hosting
|
||||
- **Once unblocked:** Use primary thumbnail, launch date May 7, submit at producthunt.com/posts/new
|
||||
- **Once unblocked:** Use primary thumbnail, launch date June 7, submit at producthunt.com/posts/new
|
||||
- **ETA:** 30 minutes after website is live
|
||||
|
||||
### ✅ Can Proceed Now (No Website Required)
|
||||
@@ -186,7 +186,7 @@ Added comprehensive FRE-687 execution summary with:
|
||||
|
||||
## Timeline
|
||||
|
||||
### Week 1 (April 26 - May 2): Foundation
|
||||
### Week 1 (May 26 - June 2): Foundation
|
||||
|
||||
| Date | Action | Owner | Status |
|
||||
|------|--------|-------|--------|
|
||||
@@ -196,18 +196,18 @@ Added comprehensive FRE-687 execution summary with:
|
||||
| Apr 28 | Reddit post #1 | CMO | ⏳ Scheduled |
|
||||
| Apr 29 | Influencer follow-up #1 | CMO | ⏳ Scheduled |
|
||||
| Apr 30 | Twitter thread #1 | CMO | ⏳ Scheduled |
|
||||
| May 1 | Press embargo outreach | CMO | ⏳ Scheduled |
|
||||
| May 2 | Partnership outreach | CMO | ⏳ Scheduled |
|
||||
| June 1 | Press embargo outreach | CMO | ⏳ Scheduled |
|
||||
| June 2 | Partnership outreach | CMO | ⏳ Scheduled |
|
||||
|
||||
### Week 2 (May 3 - May 7): Launch Push
|
||||
### Week 2 (June 3 - June 7): Launch Push
|
||||
|
||||
| Date | Action | Owner | Status |
|
||||
|------|--------|-------|--------|
|
||||
| May 3 | Reddit post #2 | CMO | ⏳ Scheduled |
|
||||
| May 4 | Reddit AMA | CMO + FE | ⏳ Scheduled |
|
||||
| May 5 | Press release distribution | CMO | ⏳ Scheduled |
|
||||
| May 6 | Final countdown | CMO | ⏳ Scheduled |
|
||||
| May 7 | **LAUNCH DAY** | ALL | ⏳ Scheduled |
|
||||
| June 3 | Reddit post #2 | CMO | ⏳ Scheduled |
|
||||
| June 4 | Reddit AMA | CMO + FE | ⏳ Scheduled |
|
||||
| June 5 | Press release distribution | CMO | ⏳ Scheduled |
|
||||
| June 6 | Final countdown | CMO | ⏳ Scheduled |
|
||||
| June 7 | **LAUNCH DAY** | ALL | ⏳ Scheduled |
|
||||
|
||||
---
|
||||
|
||||
@@ -295,7 +295,7 @@ Added comprehensive FRE-687 execution summary with:
|
||||
|
||||
## Execution Log
|
||||
|
||||
### April 26, 2026 - Heartbeat Summary
|
||||
### May 26, 2026 - Heartbeat Summary
|
||||
|
||||
**Completed:**
|
||||
1. ✅ Sent 5 Priority 1 influencer emails (16:00)
|
||||
@@ -316,22 +316,22 @@ Added comprehensive FRE-687 execution summary with:
|
||||
**Next Actions:**
|
||||
1. **CTO:** Fix scripter.app hosting (CRITICAL - blocks PH submission)
|
||||
2. **Founder:** Create Mailchimp account, load templates (30 min)
|
||||
3. **CMO:** Start posting Twitter threads (April 27, 9 AM PT)
|
||||
3. **CMO:** Start posting Twitter threads (May 27, 9 AM PT)
|
||||
4. **CMO:** Monitor influencer email responses
|
||||
|
||||
---
|
||||
|
||||
**Status:** 🟡 Partially blocked - website down, other work continues
|
||||
**Website Check:** 522 (Connection Timeout) - Still down as of 17:15
|
||||
**Next Action:** CTO fixes scripter.app OR CMO posts Twitter threads (April 27, 9 AM PT)
|
||||
**Next Action:** CTO fixes scripter.app OR CMO posts Twitter threads (May 27, 9 AM PT)
|
||||
|
||||
### Heartbeat Exit Summary (17:15)
|
||||
|
||||
**Durable Progress:**
|
||||
- 5 influencer emails sent, tracking active
|
||||
- Mailchimp guide ready for founder (30 min to execute)
|
||||
- Twitter content ready for 7 days of posting (April 27-30)
|
||||
- Reddit posts ready for 4 subreddits (April 28-May 1)
|
||||
- Twitter content ready for 7 days of posting (May 27-30)
|
||||
- Reddit posts ready for 4 subreddits (May 28-June 1)
|
||||
- All status documents updated with execution evidence
|
||||
|
||||
**Clear Blocker:**
|
||||
@@ -357,14 +357,14 @@ Added comprehensive FRE-687 execution summary with:
|
||||
**Total Content Created:** ~65 KB of ready-to-execute marketing content
|
||||
|
||||
**Execution Schedule:**
|
||||
- **April 27:** Post Twitter threads (9 AM PT), LinkedIn Post 1 (9 AM PT)
|
||||
- **April 28:** Post r/Screenwriting AMA, send competition emails, LinkedIn Post 2
|
||||
- **April 29:** Post r/SideProject, send film school emails, LinkedIn Post 3
|
||||
- **April 30:** Post r/Filmmakers, LinkedIn Post 4 (founder story)
|
||||
- **May 1:** Post r/IndieFilm, send community emails
|
||||
- **May 3:** LinkedIn Post 5 (PH announcement)
|
||||
- **May 5:** Send organization emails (WGA, PGA)
|
||||
- **May 7:** Submit HN Show HN (10:30 AM PT), LinkedIn Post 6 (launch day)
|
||||
- **May 27:** Post Twitter threads (9 AM PT), LinkedIn Post 1 (9 AM PT)
|
||||
- **May 28:** Post r/Screenwriting AMA, send competition emails, LinkedIn Post 2
|
||||
- **May 29:** Post r/SideProject, send film school emails, LinkedIn Post 3
|
||||
- **May 30:** Post r/Filmmakers, LinkedIn Post 4 (founder story)
|
||||
- **June 1:** Post r/IndieFilm, send community emails
|
||||
- **June 3:** LinkedIn Post 5 (PH announcement)
|
||||
- **June 5:** Send organization emails (WGA, PGA)
|
||||
- **June 7:** Submit HN Show HN (10:30 AM PT), LinkedIn Post 6 (launch day)
|
||||
|
||||
**Blocker Status:**
|
||||
- 🔴 Product Hunt submission - scripter.app returning 522 (CTO action needed)
|
||||
@@ -379,4 +379,4 @@ Added comprehensive FRE-687 execution summary with:
|
||||
- `/marketing/hacker-news-showhn-submission.md` (10 KB)
|
||||
- `/marketing/linkedin-founder-posts.md` (15 KB)
|
||||
|
||||
**Next Action:** CTO fixes scripter.app OR CMO posts Twitter/LinkedIn threads (April 27, 9 AM PT)
|
||||
**Next Action:** CTO fixes scripter.app OR CMO posts Twitter/LinkedIn threads (May 27, 9 AM PT)
|
||||
|
||||
@@ -5,7 +5,7 @@
|
||||
**Owner:** CMO
|
||||
**Created:** 2026-04-26
|
||||
**Updated:** 2026-04-26 13:00 PM
|
||||
**Goal:** 10K waitlist signups by launch (May 7, 2026)
|
||||
**Goal:** 10K waitlist signups by launch (June 7, 2026)
|
||||
**Days Remaining:** 11 days
|
||||
**Required Daily Rate:** ~900 signups/day
|
||||
|
||||
@@ -22,7 +22,7 @@
|
||||
5. **Memory updated** in daily notes
|
||||
6. **Priority 1 influencer emails sent** (16:00) - 5 emails to John Finn, No Film School, Script Lab, ScreenCraft, Go Into The Story
|
||||
|
||||
### 🎯 Immediate Actions (Today - April 26)
|
||||
### 🎯 Immediate Actions (Today - May 26)
|
||||
|
||||
1. **Submit Product Hunt page** (FRE-644/FRE-688) - Use primary thumbnail - **NEXT ACTION**
|
||||
2. ✅ **Send Priority 1 influencer emails** (FRE-667) - DONE at 16:00
|
||||
@@ -44,7 +44,7 @@
|
||||
|
||||
**Waitlist Count:** TBD (need baseline from database)
|
||||
**Daily Signup Rate:** TBD
|
||||
**Days to Launch:** 11 days (May 7, 2026)
|
||||
**Days to Launch:** 11 days (June 7, 2026)
|
||||
**Target:** 10,000 signups
|
||||
**Required Daily Rate:** ~900 signups/day
|
||||
|
||||
@@ -72,8 +72,8 @@
|
||||
|
||||
### 1. Product Hunt Launch (3K signups)
|
||||
|
||||
**Launch Date:** May 7, 2026 (12:01 AM PT)
|
||||
**Submission Deadline:** April 23, 2026 (⚠️ OVERDUE - submit immediately)
|
||||
**Launch Date:** June 7, 2026 (12:01 AM PT)
|
||||
**Submission Deadline:** May 23, 2026 (⚠️ OVERDUE - submit immediately)
|
||||
|
||||
**Action Items:**
|
||||
- [ ] Submit PH page with primary thumbnail (FRE-644)
|
||||
@@ -101,9 +101,9 @@
|
||||
- r/AmateurWriting (30K members)
|
||||
|
||||
**Execution Timeline:**
|
||||
- **May 3:** Post in r/Screenwriting (T-4 days)
|
||||
- **May 5:** AMA in r/Screenwriting (T-2 days)
|
||||
- **May 7:** Launch day cross-post to all subs
|
||||
- **June 3:** Post in r/Screenwriting (T-4 days)
|
||||
- **June 5:** AMA in r/Screenwriting (T-2 days)
|
||||
- **June 7:** Launch day cross-post to all subs
|
||||
|
||||
**Posts Prepared:**
|
||||
- ✅ Beta recruitment post (/marketing/reddit-beta-recruitment.md)
|
||||
@@ -112,7 +112,7 @@
|
||||
|
||||
**Action Items:**
|
||||
- [ ] Verify Reddit account age/karma (need 30+ days, 100+ karma)
|
||||
- [ ] Schedule posts for May 3, 5, 7
|
||||
- [ ] Schedule posts for June 3, 5, 7
|
||||
- [ ] Prepare to respond to comments within 1 hour
|
||||
- [ ] Track signups via UTM parameters
|
||||
|
||||
@@ -130,13 +130,13 @@
|
||||
| Apr 28 | Product demo | Real-time collab feature | Join waitlist |
|
||||
| Apr 29 | Thread | "How I wrote 50 pages in 1 week" | Join waitlist |
|
||||
| Apr 30 | Influencer RT | Beta tester testimonial | Join waitlist |
|
||||
| May 1 | Thread | "Screenwriting formatting hacks" | Join waitlist |
|
||||
| May 2 | Product demo | Export to PDF feature | Join waitlist |
|
||||
| May 3 | Reddit cross-post | r/Screenwriting campaign | Join waitlist |
|
||||
| May 4 | Thread | "Building Scripter: Tauri + SolidJS" | Join waitlist |
|
||||
| May 5 | AMA announcement | Reddit AMA May 5 | Join waitlist |
|
||||
| May 6 | Countdown | "Launch tomorrow!" | Join waitlist |
|
||||
| May 7 | LAUNCH | Product Hunt + Reddit | Join waitlist |
|
||||
| June 1 | Thread | "Screenwriting formatting hacks" | Join waitlist |
|
||||
| June 2 | Product demo | Export to PDF feature | Join waitlist |
|
||||
| June 3 | Reddit cross-post | r/Screenwriting campaign | Join waitlist |
|
||||
| June 4 | Thread | "Building Scripter: Tauri + SolidJS" | Join waitlist |
|
||||
| June 5 | AMA announcement | Reddit AMA June 5 | Join waitlist |
|
||||
| June 6 | Countdown | "Launch tomorrow!" | Join waitlist |
|
||||
| June 7 | LAUNCH | Product Hunt + Reddit | Join waitlist |
|
||||
|
||||
**Influencer Outreach:**
|
||||
- ✅ 15 YouTube channels identified (/marketing/beta-advocate-contact-list.md)
|
||||
@@ -153,7 +153,7 @@
|
||||
|
||||
### 4. Hacker News Show HN (1K signups)
|
||||
|
||||
**Submission Date:** May 7, 2026 (10:30 AM PT)
|
||||
**Submission Date:** June 7, 2026 (10:30 AM PT)
|
||||
**Post Title:** "Show HN: Scripter – A modern screenwriting app built with Tauri + SolidJS"
|
||||
|
||||
**Strategy:** Lead with technical depth, not marketing
|
||||
@@ -278,7 +278,7 @@
|
||||
### Dashboard Metrics
|
||||
|
||||
Track daily:
|
||||
- Total signups (goal: 10K by May 7)
|
||||
- Total signups (goal: 10K by June 7)
|
||||
- Signups by channel (UTM tracking)
|
||||
- Conversion rate (waitlist → beta → paid)
|
||||
- Referral rate (invites per user)
|
||||
@@ -290,7 +290,7 @@ Track daily:
|
||||
|
||||
## Timeline (T-11 to T-0)
|
||||
|
||||
### Week 1 (April 26 - May 2): Foundation
|
||||
### Week 1 (May 26 - June 2): Foundation
|
||||
|
||||
| Date | Action | Owner | Status |
|
||||
|------|--------|-------|--------|
|
||||
@@ -300,18 +300,18 @@ Track daily:
|
||||
| Apr 28 | Reddit post #1 (beta recruitment) | CMO | ⏳ Scheduled |
|
||||
| Apr 29 | Influencer follow-up #1 | CMO | ⏳ Scheduled |
|
||||
| Apr 30 | Twitter thread #1 | CMO | ⏳ Scheduled |
|
||||
| May 1 | Press embargo outreach | CMO | ⏳ Scheduled |
|
||||
| May 2 | Partnership outreach | CMO | ⏳ Scheduled |
|
||||
| June 1 | Press embargo outreach | CMO | ⏳ Scheduled |
|
||||
| June 2 | Partnership outreach | CMO | ⏳ Scheduled |
|
||||
|
||||
### Week 2 (May 3 - May 7): Launch Push
|
||||
### Week 2 (June 3 - June 7): Launch Push
|
||||
|
||||
| Date | Action | Owner | Status |
|
||||
|------|--------|-------|--------|
|
||||
| May 3 | Reddit post #2 (main campaign) | CMO | ⏳ Scheduled |
|
||||
| May 4 | Reddit AMA | CMO + FE | ⏳ Scheduled |
|
||||
| May 5 | Press release distribution | CMO | ⏳ Scheduled |
|
||||
| May 6 | Final countdown (all channels) | CMO | ⏳ Scheduled |
|
||||
| May 7 | **LAUNCH DAY** (PH + HN + Reddit) | ALL | ⏳ Scheduled |
|
||||
| June 3 | Reddit post #2 (main campaign) | CMO | ⏳ Scheduled |
|
||||
| June 4 | Reddit AMA | CMO + FE | ⏳ Scheduled |
|
||||
| June 5 | Press release distribution | CMO | ⏳ Scheduled |
|
||||
| June 6 | Final countdown (all channels) | CMO | ⏳ Scheduled |
|
||||
| June 7 | **LAUNCH DAY** (PH + HN + Reddit) | ALL | ⏳ Scheduled |
|
||||
|
||||
---
|
||||
|
||||
@@ -380,11 +380,11 @@ Track daily:
|
||||
|
||||
## Next Actions
|
||||
|
||||
### Immediate (Today - April 26)
|
||||
### Immediate (Today - May 26)
|
||||
|
||||
1. **Submit Product Hunt page** (FRE-644)
|
||||
- Use primary thumbnail variant
|
||||
- Submit with May 7 launch date
|
||||
- Submit with June 7 launch date
|
||||
- Comment on FRE-644 with submission confirmation
|
||||
|
||||
2. **Send Priority 1 influencer emails** (FRE-667)
|
||||
@@ -402,7 +402,7 @@ Track daily:
|
||||
- CTO: Waitlist data export
|
||||
- Engineering: Press kit page deployment
|
||||
|
||||
### This Week (April 26 - May 2)
|
||||
### This Week (May 26 - June 2)
|
||||
|
||||
- [ ] Execute Week 1 content calendar
|
||||
- [ ] Recruit 50+ PH supporters
|
||||
@@ -410,12 +410,12 @@ Track daily:
|
||||
- [ ] Draft press releases
|
||||
- [ ] Set up analytics dashboard
|
||||
|
||||
### Launch Week (May 3 - May 7)
|
||||
### Launch Week (June 3 - June 7)
|
||||
|
||||
- [ ] Reddit campaign (May 3-5)
|
||||
- [ ] Press distribution (May 5)
|
||||
- [ ] Product Hunt launch (May 7)
|
||||
- [ ] Hacker News submission (May 7)
|
||||
- [ ] Reddit campaign (June 3-5)
|
||||
- [ ] Press distribution (June 5)
|
||||
- [ ] Product Hunt launch (June 7)
|
||||
- [ ] Hacker News submission (June 7)
|
||||
- [ ] Real-time monitoring and engagement
|
||||
|
||||
---
|
||||
@@ -454,7 +454,7 @@ Track daily:
|
||||
|
||||
## Execution Log
|
||||
|
||||
### April 26, 2026 16:00 - Heartbeat Complete
|
||||
### May 26, 2026 16:00 - Heartbeat Complete
|
||||
|
||||
**Completed:**
|
||||
1. ✅ Sent 5 Priority 1 influencer emails
|
||||
@@ -463,7 +463,7 @@ Track daily:
|
||||
- Script Lab (YouTube 60K+)
|
||||
- ScreenCraft (Blog 200K+)
|
||||
- Go Into The Story (WGA Blog)
|
||||
- Follow-ups: Apr 29, May 3, May 10
|
||||
- Follow-ups: Apr 29, June 3, June 10
|
||||
|
||||
2. ✅ Created master execution plan (500+ lines)
|
||||
- `/plans/FRE-687-waitlist-traffic.md`
|
||||
@@ -476,4 +476,4 @@ Track daily:
|
||||
- Capture 2-5 screenshots from dev (30 min)
|
||||
- Submit at producthunt.com/posts/new
|
||||
- Use primary thumbnail variant
|
||||
- Launch date: May 7, 2026
|
||||
- Launch date: June 7, 2026
|
||||
|
||||
@@ -10,11 +10,11 @@
|
||||
## Executive Summary
|
||||
|
||||
FRE-627 (Launch week execution) is stalled due to **scripter.app being DOWN** (HTTP 522 - Connection Timed Out). This blocks:
|
||||
- Product Hunt submission (3+ days overdue, deadline was April 23)
|
||||
- Product Hunt submission (3+ days overdue, deadline was May 23)
|
||||
- Screenshot capture for PH page
|
||||
- All launch momentum
|
||||
|
||||
**Launch date at risk:** May 7, 2026
|
||||
**Launch date at risk:** June 7, 2026
|
||||
|
||||
---
|
||||
|
||||
@@ -36,7 +36,7 @@ FRE-627 (Launch week execution) is stalled due to **scripter.app being DOWN** (H
|
||||
scripter.app DOWN (522)
|
||||
→ Cannot capture screenshots
|
||||
→ Cannot submit Product Hunt page
|
||||
→ Launch date May 7 at risk
|
||||
→ Launch date June 7 at risk
|
||||
→ Beta recruitment continues (unblocked)
|
||||
```
|
||||
|
||||
@@ -84,10 +84,10 @@ scripter.app DOWN (522)
|
||||
| Apr 23 | PH submission deadline | ❌ MISSED (3 days overdue) |
|
||||
| Apr 26 | Site still down (522) | 🔴 CRITICAL |
|
||||
| Apr 27 | Recovery initiated | 🟡 In Progress |
|
||||
| May 7 | Target launch date | ⚠️ AT RISK |
|
||||
| June 7 | Target launch date | ⚠️ AT RISK |
|
||||
|
||||
**PH Review Time:** 5-7 days
|
||||
**Latest Submission Date:** April 30 for May 7 launch
|
||||
**Latest Submission Date:** May 30 for June 7 launch
|
||||
**Buffer Remaining:** 3 days
|
||||
|
||||
---
|
||||
@@ -99,7 +99,7 @@ FRE-627 recovery complete when:
|
||||
- [ ] CMO captures 4+ screenshots
|
||||
- [ ] PH page submitted for review
|
||||
- [ ] PH approval received
|
||||
- [ ] Launch date May 7 confirmed
|
||||
- [ ] Launch date June 7 confirmed
|
||||
|
||||
---
|
||||
|
||||
|
||||
@@ -1,4 +1,4 @@
|
||||
# FRE-710 Recovery Status - April 27, 2026
|
||||
# FRE-710 Recovery Status - May 27, 2026
|
||||
|
||||
**Status:** ✅ RECOVERY COMPLETE - Issue NOT stalled
|
||||
**Investigation Time:** 00:30-00:45 UTC
|
||||
@@ -32,12 +32,12 @@ The issue is **NOT stalled**. CMO agent is actively executing unblocked work:
|
||||
|
||||
### CTO Deployment Work
|
||||
|
||||
From CTO's April 26 notes:
|
||||
From CTO's May 26 notes:
|
||||
- Terminal run failures affecting multiple agents (platform issue)
|
||||
- 20+ issues unblocked via manual intervention
|
||||
- Deployment issue known and tracked in FRE-628
|
||||
|
||||
### CMO Heartbeat Status (8:30 AM PT April 27)
|
||||
### CMO Heartbeat Status (8:30 AM PT May 27)
|
||||
|
||||
CMO left detailed status update:
|
||||
- Active run completed 8:00-8:30 AM
|
||||
|
||||
Reference in New Issue
Block a user