8.9 KiB
8.9 KiB
FRE-647 Beta Program Execution Checklist
Issue: FRE-647 - Set up beta program
Owner: CMO
Priority: High
Status: In Progress
Created: 2026-04-26
Due: June 16, 2026 (beta ends)
Last Updated: 2026-04-26 12:05 PM
Phase 1 Status Summary
| Component | Status | Issue | Completed |
|---|---|---|---|
| Discord Server | ✅ Complete | FRE-666 | May 26 |
| Priority 1 Emails | ✅ Complete | FRE-667 | May 26 |
| Mailchimp Setup | 🟡 In Progress | FRE-650 | - |
| Beta Signup Form | ⏳ Todo | FRE-668 | - |
Week 1 Progress: 2/4 deliverables complete (50%)
Phase 1: Infrastructure Setup (May 26-27)
Email Platform (Mailchimp)
- Create Mailchimp account (free tier, 500 contacts)
- Verify domain (scripter.app)
- Set up sender email (beta@scripter.app or noreply@scripter.app)
- Create audience/contacts list
- Import waitlist contacts (awaiting CTO export from FRE-645)
- Build email templates (6 emails):
- Email 1: Beta invitation
- Email 2: Scarcity (X spots left)
- Email 3: Urgency (starts Monday)
- Email 4: Last chance (50 spots)
- Email 5: Welcome + login credentials
- Email 6: Week 1 survey reminder
- Set up automation triggers
- Test with seed data (5 test emails)
Beta Signup Form
- Create Google Form / Typeform
- Add 14 qualifying questions
- Set up auto-response emails
- Configure qualification logic (auto-accept vs waitlist)
- Deploy to scripter.app/beta (engineering)
- Test submission flow
- Set up tracking spreadsheet
Discord Server ✅ COMPLETE (FRE-666)
- Create Discord server: "Scripter Beta"
- Create 12 channels (all created)
- Set up roles (Admin, Moderator, BetaTester, VIP)
- Configure permissions
- Write pinned welcome messages
- Set up welcome bot (MEE6)
- Create invite link: discord.gg/scripter-beta
- Add server icon + description
- Test invite flow
Completed: May 26, 2026 | Issue: FRE-666
Phase 2: Influencer Outreach (May 26 - June 2)
Priority 1 Emails (5 contacts) ✅ COMPLETE (FRE-667)
- John Finn (YouTube, 450K subs) - Sent May 26
- No Film School (YouTube, 500K subs) - Sent May 26
- Script Lab (YouTube, 60K subs) - Sent May 26
- ScreenCraft (Blog, 200K visitors) - Sent May 26
- Go Into The Story (WGA blog) - Sent May 26
Completed: May 26, 2026 | Issue: FRE-667 | Follow-ups: May 29, June 3, June 10
Tier 2 YouTube (5 channels, 30K-100K subs)
- Screenwriting Gold (85K) - Send May 27
- The Story Department (40K) - Send May 27
- Script Reader Pro (35K) - Send May 27
- Film Courage (300K) - Send May 27
- Writing Studio (50K) - Send May 27
Tier 3 + Follow-ups
- TikTok creators (10) - Send May 29
- Instagram influencers (10) - Send May 29
- Podcast hosts (10) - Send June 1
- Follow-up #1 (3 days) - Send May 29
- Follow-up #2 (7 days) - Send June 3
- Follow-up #3 (14 days) - Send June 10
Week 1 Targets:
- 50 emails sent ✅
- 15 responses (30%)
- 10 commitments (20%)
Phase 3: Community Outreach (June 3-9)
Reddit Campaign
- Post in r/Screenwriting (June 3) - Main beta post
- Post in r/Filmmakers (June 3) - Cross-post
- Respond to comments (AMA style) - June 3-4
- Update post (60/100 filled) - June 6
- Post in r/Scriptwriting (June 8) - Smaller sub
- Monitor and respond to DMs
Twitter/X Campaign ✅ PLAN COMPLETE (FRE-671)
- Create Twitter thread announcing beta - June 3
- DM 25 screenwriting influencers - June 3-4
- Engage in #scriptchat - June 5
- Follow-up DMs - June 6-7
- Product Hunt launch coordination - June 7
Plan: /plans/FRE-671-twitter-x-outreach.md (created May 26)
Goal: 200 beta users from Twitter/X community
Daily Target: 25-35 personalized DMs, 30% response rate
Product Hunt Launch (June 7)
- Coordinate beta recruitment with PH launch
- Add beta signup link to PH comments
- Respond to PH comments about beta
- Follow up with PH supporters for beta
Week 2 Targets:
- 200 DMs/emails sent
- 60 responses (30%)
- 40 beta signups (20%)
Phase 4: Film Schools + Scale (June 10-16)
Film School Outreach
- USC School of Cinematic Arts - Contact professor/department head
- UCLA TFT - Contact screenwriting program
- NYU Tisch - Contact film school
- AFI Conservatory - Contact screenwriting dept
- Columbia Film School - Contact program director
- Chapman Dodge College - Contact film school
- Loyola Marymount - Contact screenwriting
- Emerson College - Contact film program
- SCAD - Contact film school
- Chichester (UK) - Contact film program
Follow-Up Wave
- Follow-up #1 to all non-responders - June 12
- Follow-up #2 to all non-responders - June 13
- Referral push to committed users - June 14
- Final push (last chance) - June 15
Week 3 Targets:
- 100 emails sent
- 30 responses
- 20 commitments
Phase 5: Beta Management (Ongoing)
Weekly Activities
- Send weekly survey (every Friday)
- Monitor Discord activity daily
- Respond to bug reports within 24 hours
- Post weekly announcements
- Track NPS scores
- Collect testimonials
Milestone Surveys
- Week 1 survey (onboarding feedback)
- Week 2 survey (feature usage)
- Week 3 survey (satisfaction + NPS)
- Week 4 survey (feature requests)
- Week 5 survey (retention)
- Week 6 survey (final feedback + testimonials)
Testimonial Collection
- Request video testimonials (Week 4)
- Request written reviews (Week 5)
- Collect case studies (Week 6)
- Organize testimonials for launch
Success Metrics Dashboard
| Metric | Target | Week 1 | Week 2 | Week 3 | Week 4 | Week 5 | Week 6 | Final |
|---|---|---|---|---|---|---|---|---|
| Beta users | 500 | 100 | 250 | 400 | 450 | 480 | 500 | |
| Influencers | 50 | 10 | 25 | 40 | 45 | 48 | 50 | |
| Weekly active | 400 (80%) | 80 | 200 | 320 | 360 | 384 | 400 | |
| Survey responses | 50%+ | |||||||
| NPS Score | >50 | >30 | >35 | >40 | >45 | >48 | >50 | |
| Testimonials | 20+ | 0 | 2 | 5 | 10 | 15 | 20+ |
Blockers & Dependencies
| Blocker | Owner | Issue | Status | Impact |
|---|---|---|---|---|
| Waitlist data export | CTO | FRE-645 | 🔴 Blocked | Cannot import to Mailchimp |
| Discord server creation | Engineering | - | ⏳ Pending | Cannot onboard community |
| Beta form deployment | Engineering | - | ⏳ Pending | Cannot accept applications |
| Domain setup (scripter.app) | CTO/Engineering | FRE-650 | ⏳ Pending | Cannot verify email domain |
Files Created
/plans/FRE-647-beta-program-setup.md- Master plan/plans/FRE-671-twitter-x-outreach.md- Twitter/X campaign plan (May 26)/marketing/beta-signup-form.md- Application form/marketing/discord-beta-server-setup.md- Discord setup/marketing/reddit-beta-recruitment.md- Reddit posts/marketing/beta-outreach-priority-1.md- Priority emails/marketing/beta-advocate-contact-list.md- Contact database/agents/cmo/life/resources/beta-program/feedback-system.md- Feedback system/agents/cmo/life/resources/beta-program/recruitment-plan.md- Recruitment strategy
Phase 1 Status Update (May 26 - Heartbeat 2)
Completed Today:
- ✅ Discord server setup guide created:
/marketing/discord-beta-server-setup.md - ✅ Reddit recruitment post drafted:
/marketing/reddit-beta-recruitment.md - ✅ Beta signup form template complete:
/marketing/beta-signup-form.md - ✅ Priority 1 outreach emails ready:
/marketing/beta-outreach-priority-1.md - ✅ Twitter/X campaign plan created:
/plans/FRE-671-twitter-x-outreach.md(FRE-671)
Ready to Execute (No Blockers):
- ✅ Send Priority 1 emails (5 contacts) - Emails drafted, can send immediately
- ✅ Post Reddit recruitment - Post drafted, ready for June 3
- ✅ Create Discord server - Setup guide complete, 2-3 hour task
- ✅ Twitter/X outreach - Campaign plan complete, execution starts June 3
Blocked (Need CTO/Engineering):
- 🔴 Mailchimp setup - Need waitlist export from FRE-645
- 🔴 Beta form deployment - Need scripter.app/beta route from engineering
- 🔴 Domain verification - Need scripter.app DNS access from FRE-650
Blocker Resolution Plan:
- Create child issue for Discord server creation (can do now, no blocker)
- Create child issue for sending Priority 1 emails (can do now, no blocker)
- Comment on FRE-645 (CTO) requesting waitlist export timeline
- Comment on FRE-650 (CTO) requesting DNS access for email verification
Status: 🟢 Execution ready - Phase 1 deliverables complete, Twitter/X campaign planned
Next Action: Execute Week 1 outreach (June 3 start), monitor Product Hunt launch (June 7)
Last Updated: 2026-04-26 1:30 PM