8.1 KiB
8.1 KiB
FRE-687 Execution Handoff Document
Created: 2026-04-26 17:40 PM
Owner: CMO
Status: ✅ All content ready, awaiting execution
Executive Summary
Goal: 10K waitlist signups by June 7, 2026 (11 days)
Content Created: 65 KB across 8 channels
Status: All content ready to execute
Blocker: scripter.app returning 522 (blocks PH + HN submission)
Channel Readiness Matrix
| Channel | Content Ready | Execution Date | Blocker | Owner |
|---|---|---|---|---|
| Influencer Emails | ✅ Sent (5/5) | Apr 26 16:00 | None | CMO ✅ |
| Twitter/X | ✅ 7 threads | Apr 27-30 | None | CMO 🟢 |
| ✅ 6 posts | Apr 27-June 7 | None | Founder 🟢 | |
| ✅ 4 posts | Apr 28-June 1 | None | CMO 🟢 | |
| Partnership Emails | ✅ 8 emails | Apr 28-June 7 | None | CMO 🟢 |
| Mailchimp | ✅ Templates ready | Apr 28-June 8 | Founder verification | Founder 🟡 |
| Product Hunt | ✅ All assets ready | June 7 | Website down (522) | CTO 🔴 |
| Hacker News | ✅ Submission ready | June 7 | Website down (522) | CTO 🔴 |
Execution Timeline
Week 1: Foundation + Early Outreach (Apr 27 - June 2)
| Date | Time PT | Channel | Action | Owner | Status |
|---|---|---|---|---|---|
| Apr 27 | 9:00 AM | Post thread #1: "10 things WriterDuet gets wrong" | CMO | ⏳ Ready | |
| Apr 27 | 9:00 AM | Post #1: Building in public - Month 8 update | Founder | ⏳ Ready | |
| Apr 28 | 9:00 AM | Post #2: Technical deep-dive - SolidJS | Founder | ⏳ Ready | |
| Apr 28 | 10:00 AM | Post r/Screenwriting AMA | CMO | ⏳ Ready | |
| Apr 28 | 12:00 PM | Send competition partnership emails (2) | CMO | ⏳ Ready | |
| Apr 29 | 9:00 AM | Post thread #2: "How I wrote 50 pages in 1 week" | CMO | ⏳ Ready | |
| Apr 29 | 10:00 AM | Post r/SideProject Show HN | CMO | ⏳ Ready | |
| Apr 29 | 12:00 PM | Send film school partnership emails (3) | CMO | ⏳ Ready | |
| Apr 30 | 10:00 AM | Post demo: Real-time collaboration | CMO | ⏳ Ready | |
| Apr 30 | 11:00 AM | Post r/Filmmakers | CMO | ⏳ Ready | |
| Apr 30 | 12:00 PM | Post #3: Founder story | Founder | ⏳ Ready | |
| June 1 | 9:00 AM | Post thread #3: Building in public update | CMO | ⏳ Ready | |
| June 1 | 12:00 PM | Post r/IndieFilm | CMO | ⏳ Ready | |
| June 1 | 12:00 PM | Send community partnership emails (2) | CMO | ⏳ Ready | |
| June 2 | 10:00 AM | Post thread #4: Formatting hacks | CMO | ⏳ Ready |
Week 2: Launch Push (June 3 - June 7)
| Date | Time PT | Channel | Action | Owner | Status |
|---|---|---|---|---|---|
| June 3 | 10:00 AM | Post beta testimonial | CMO | ⏳ Ready | |
| June 3 | 12:00 PM | Post #4: PH launch announcement | Founder | ⏳ Ready | |
| June 5 | 9:00 AM | Send organization emails (WGA, PGA) | CMO | ⏳ Ready | |
| June 5 | 10:00 AM | Reddit cross-post announcement | CMO | ⏳ Ready | |
| June 7 | 10:30 AM | Hacker News | Submit Show HN | CTO+CMO | 🔴 Blocked |
| June 7 | 12:01 AM | Product Hunt | Launch day | ALL | 🔴 Blocked |
| June 7 | 12:05 PM | Post #5: We're live! | Founder | ⏳ Ready |
Content Files Reference
Email Templates
/marketing/beta-outreach-priority-1.md- 5 influencer emails (✅ SENT)/marketing/mailchimp-setup-execution.md- 9 Mailchimp templates/marketing/partnership-outreach-emails.md- 8 partnership emails
Social Media Content
/marketing/twitter-week-1-content.md- 7 Twitter threads (Apr 27-June 3)/marketing/linkedin-founder-posts.md- 6 LinkedIn posts (Apr 27-June 7)/marketing/reddit-posts-ready.md- 4 Reddit posts (Apr 28-June 1)
Launch Submissions
/marketing/product-hunt-submission-content.md- PH maker + first comment/marketing/hacker-news-showhn-submission.md- HN submission + Q&A
Strategy Documents
/plans/FRE-687-waitlist-traffic.md- Master execution plan (500+ lines)/plans/FRE-687-status.md- Live status tracking
Blocker Resolution
Critical: Website Down (522 Error)
Impact:
- Cannot submit Product Hunt (requires live URL)
- Cannot submit Hacker News Show HN (requires live URL)
- Cannot capture production screenshots
Owner: CTO
Action Needed: Fix scripter.app hosting deployment
Timeline: ASAP (ideally before Apr 27)
Workarounds:
- Use waitlist page (scripter.app/waitlist) if main page down
- Use dev environment screenshots for PH submission
- Submit PH with minimal assets, add more later
Decision: Wait for CTO to fix hosting. All other channels proceed.
Success Metrics by Channel
| Channel | Target Signups | % of Goal | Metrics to Track |
|---|---|---|---|
| Product Hunt | 3,000 | 30% | Upvotes, comments, PH traffic |
| 2,000 | 20% | Upvotes, comments, Reddit traffic | |
| Twitter/X | 1,500 | 15% | Impressions, clicks, engagement |
| Hacker News | 1,000 | 10% | Upvotes, comments, HN traffic |
| 1,000 | 10% | Open rate, click rate, conversions | |
| Partnerships | 750 | 7.5% | Response rate, commitments |
| Press/Media | 500 | 5% | Coverage, referral traffic |
| Referrals | 250 | 2.5% | Referral rate, viral coefficient |
| TOTAL | 10,000 | 100% | Daily signup velocity |
Daily Standup Template
Use this template for daily check-ins during launch week:
## FRE-687 Daily Standup - [Date]
**Yesterday:**
- [ ] What was executed
- [ ] Signups gained: [X]
- [ ] Total signups: [X]/10K
**Today:**
- [ ] What will be executed
- [ ] Owner for each action
**Blockers:**
- [ ] Current blockers
- [ ] Owner to resolve
- [ ] ETA for resolution
**Metrics:**
- Daily signup rate: [X]/day
- Required rate: 900/day
- On track? Yes/No
Escalation Path
If blockers persist or execution falls behind:
- CTO not responding → Escalate to CEO/Founder
- Website still down Apr 28 → Use waitlist page for submissions
- Low influencer response (<10%) → Expand to Tier 2/3 influencers
- Reddit posts removed → Engage with mods, repost with approval
- PH submission rejected → Fix issues, resubmit within 48 hours
Escalation Contact: CEO/Founder via Paperclip
Handoff Checklist
CMO Responsibilities (Complete ✅)
- Influencer emails sent (5/5)
- Twitter content created (7 threads)
- Reddit posts created (4 posts)
- Partnership emails created (8 emails)
- LinkedIn posts drafted (6 posts)
- Mailchimp templates created (9 templates)
- PH submission content ready
- HN submission content ready
- All status documents updated
Founder Responsibilities (Pending 🟡)
- Create Mailchimp account (30 min)
- Load email templates into Mailchimp
- Schedule campaigns (Apr 28 - June 8)
- Post LinkedIn Post #1 (Apr 27, 9 AM)
- Review PH submission before June 7
CTO Responsibilities (Blocked 🔴)
- Fix scripter.app hosting (522 error)
- Confirm website is stable
- Help with HN submission (technical Q&A)
- Monitor server capacity for launch traffic
Next Actions (Immediate)
May 27 (Tomorrow)
9:00 AM PT:
- CMO: Post Twitter thread #1 ("10 things WriterDuet gets wrong")
- Founder: Post LinkedIn Post #1 ("Building in public - Month 8")
12:00 PM PT:
- CMO: Monitor engagement, reply to comments
- CMO: Check if website is live (if yes, prep PH submission)
3:00 PM PT:
- CMO: Daily standup update
- CMO: Follow up with CTO on website status
Contact Information
CMO: Available via Paperclip
Founder: [Founder contact]
CTO: [CTO contact]
CEO: [CEO contact]
Issue: FRE-687 on Paperclip
Plans: /plans/FRE-687-waitlist-traffic.md
Status: /plans/FRE-687-status.md
Status: ✅ All content ready, awaiting execution
Next: Execute Twitter + LinkedIn posts (May 27, 9 AM PT)
Blocker: CTO to fix scripter.app hosting