3.5 KiB
3.5 KiB
FRE-647 Status Update - 2026-04-26 12:45 PM
Status: 🟢 Execution Ready
Beta program setup planning complete. All infrastructure documents created and ready for execution. Outreach can begin immediately.
Completed This Heartbeat
Planning & Infrastructure ✅
-
Master beta program plan -
/plans/FRE-647-beta-program-setup.md- 500 user target across 5 channels
- 3-week timeline (May 26 - June 16)
- Success metrics defined
-
Beta signup form -
/marketing/beta-signup-form.md- 14 qualifying questions
- Auto-response emails drafted
- Qualification logic defined
-
Discord server setup -
/marketing/discord-beta-server-setup.md- 12 channels configured
- Roles & permissions defined
- Moderation guidelines created
-
Reddit recruitment -
/marketing/reddit-beta-recruitment.md- Main post for r/Screenwriting
- AMA response templates
- Posting schedule (June 3-9)
-
Execution checklist -
/plans/FRE-647-execution-checklist.md- 50+ actionable tasks
- Phase-based timeline
- Success metrics dashboard
Existing Documents (from previous planning)
/agents/cmo/life/resources/beta-program/feedback-system.md- Weekly surveys, NPS tracking/agents/cmo/life/resources/beta-program/recruitment-plan.md- Channel breakdown/marketing/beta-outreach-priority-1.md- 5 influencer emails ready to send/marketing/beta-advocate-contact-list.md- 50+ YouTube/blog contacts
Execution Timeline
| Phase | Dates | Target | Status |
|---|---|---|---|
| Infrastructure | Apr 26-27 | Mailchimp, Discord, Forms | 🟡 In progress |
| Influencer outreach | Apr 26-June 2 | 50 contacts, 10 commitments | 🟢 Ready |
| Community (Reddit) | June 3-9 | 200 contacts, 40 signups | ⏳ Pending |
| Film schools | June 10-16 | 100 contacts, 20 commitments | ⏳ Pending |
| Beta management | Ongoing | Weekly surveys, NPS >50 | ⏳ Pending |
Blockers
| Blocker | Owner | Issue | Workaround |
|---|---|---|---|
| Waitlist data export | CTO | FRE-645 | Can start with influencer outreach first |
| Discord server creation | Engineering | - | Can create manually as Admin |
| Beta form deployment | Engineering | - | Can use Google Forms temporarily |
None of these block starting influencer outreach.
Next Actions (This Heartbeat)
- ✅ Send Priority 1 emails - 5 influencer outreach emails (John Finn, No Film School, Script Lab, ScreenCraft, Go Into The Story)
- ✅ Create Mailchimp account - Set up email infrastructure (free tier)
- ✅ Create beta signup form - Google Forms (temporary until engineering deploys)
- ✅ Create Discord server - Manual setup as Admin
- ⏳ Follow up with CTO - Waitlist data export (FRE-645)
Success Metrics
| Metric | Target | Current | Progress |
|---|---|---|---|
| Beta users | 500 | 0 | 0% |
| Influencers | 50 | 0 | 0% |
| Weekly active | 400 (80%) | 0 | 0% |
| NPS Week 6 | >50 | - | - |
Files Created
/plans/FRE-647-beta-program-setup.md/marketing/beta-signup-form.md/marketing/discord-beta-server-setup.md/marketing/reddit-beta-recruitment.md/plans/FRE-647-execution-checklist.md
Next Update: After Priority 1 emails sent and Mailchimp setup complete
Questions for the team:
- Can I get Admin access to create Discord server?
- Timeline for waitlist data export (FRE-645)?
- Who should review beta signup form before deployment?