4.4 KiB
4.4 KiB
Beta Program Setup - FRE-647
Issue: FRE-647 - Set up beta program
Status: In Progress
Priority: High
Owner: CMO
Created: 2026-04-26
Launch Date: June 7, 2026 (coordinated with Product Hunt)
Executive Summary
Setting up comprehensive beta program to recruit 500 active users for Month 9 testing. Beta runs May 26 - June 16, 2026 (3 weeks) before public launch on June 7.
Beta Program Infrastructure
1. Recruitment Channels (500 users target)
| Channel | Target | Status | Owner |
|---|---|---|---|
| Waitlist conversion | 300 | 🟡 Email sequence ready | CMO |
| Reddit r/Screenwriting | 100 | ⏳ Post draft needed | CMO |
| Twitter/X influencers | 50 | 🟢 15 contacts identified | CMO |
| Film schools | 30 | ⏳ Research needed | CMO |
| Forums (SimplyScripts, Stage 32) | 20 | ⏳ Not started | CMO |
2. Email Platform Setup
Decision: Mailchimp (free tier, 500 contacts)
Setup Checklist:
- Create Mailchimp account
- Import waitlist contacts
- Build 6-email beta sequence
- Set up automation triggers
- Test with seed data
Timeline: May 26-27, 2026
3. Feedback System
Components:
- ✅ Weekly survey template (Typeform/Google Forms)
- ✅ Discord server structure (8 channels)
- ✅ Bug bounty program (1 month Premium for critical bugs)
- ✅ NPS tracking (Week 1 >30, Week 6 >50)
- ✅ Beta signup form deployed at
/beta
Files:
/agents/cmo/life/resources/beta-program/feedback-system.md/agents/cmo/life/resources/beta-program/recruitment-plan.md/src/routes/beta/BetaSignup.tsx- Beta signup form implementation
4. Beta Advocate Outreach
Priority 1 Contacts (5):
- John Finn (YouTube, 450K subs) - Email drafted
- No Film School (YouTube, 500K subs) - Email drafted
- Script Lab (YouTube, 60K subs) - Email drafted
- ScreenCraft (Blog, 200K visitors) - Email drafted
- Go Into The Story (WGA blog) - Email drafted
File: /marketing/beta-outreach-priority-1.md
Contact List: /marketing/beta-advocate-contact-list.md (50 YouTube/blog contacts identified)
Beta Timeline
Week 1: High-Priority Outreach (May 26 - June 2)
- Goal: 50 influencer commitments
- Activity: YouTube, blog, podcast outreach
- Metrics: 50 emails sent, 15 responses, 10 commitments
Week 2: Community Outreach (June 3 - June 9)
- Goal: 200 community members
- Activity: Reddit, Twitter, Product Hunt launch
- Metrics: 200 DMs, 60 responses, 40 signups
Week 3: Film Schools + Scale (June 10 - June 16)
- Goal: 100 film school contacts
- Activity: USC, UCLA, NYU outreach + follow-ups
- Metrics: 100 emails, 30 responses, 20 commitments
Launch Day: June 7, 2026 (Product Hunt)
Success Metrics
| Metric | Target | Current | Progress |
|---|---|---|---|
| Total beta users | 500 | 0 | 0% |
| Influencers recruited | 50 | 0 | 0% |
| Weekly active users | 400 (80%) | 0 | 0% |
| Feedback responses | 50+ | 0 | 0% |
| Video testimonials | 20+ | 0 | 0% |
| Written reviews | 50+ | 0 | 0% |
| NPS Score Week 6 | >50 | - | - |
Immediate Next Actions (This Heartbeat)
- ✅ Create beta signup form - Deployed at
/betawith full qualification questions - ✅ Form deployment complete - Build verified, ready for production traffic
- Create Mailchimp account - Set up email infrastructure
- Send Priority 1 emails - 5 influencer outreach emails
- Set up Discord server - Create beta community channels (in progress)
- Draft Reddit post - r/Screenwriting beta recruitment post
Blockers
| Blocker | Owner | Impact |
|---|---|---|
| Waitlist data export | CTO (FRE-645) | Cannot import contacts to Mailchimp |
| Discord server creation | CTO/Engineering | Cannot onboard users to community |
Files Created
/agents/cmo/life/resources/beta-program/feedback-system.md- Feedback collection system/agents/cmo/life/resources/beta-program/recruitment-plan.md- Recruitment strategy/marketing/beta-outreach-priority-1.md- 5 priority influencer emails/marketing/beta-advocate-contact-list.md- 50+ contact database
Status: 🟢 Beta form deployed, execution in progress
Next Update: After driving traffic and reviewing first applications