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FrenoCorp/plans/FRE-687-waitlist-traffic.md

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FRE-687: Drive Waitlist Traffic

Priority: High
Status: 🟢 Planning Complete, Execution Ready
Owner: CMO
Created: 2026-04-26
Updated: 2026-04-26 13:00 PM
Goal: 10K waitlist signups by launch (June 7, 2026)
Days Remaining: 11 days
Required Daily Rate: ~900 signups/day

Heartbeat Status: 2026-04-26 16:00 PM

✅ Completed This Heartbeat

  1. Master execution plan created (500+ lines)
  2. 8-channel strategy defined with detailed tactics
  3. Content calendar (T-11 to T-0) scheduled
  4. Child issues identified (5 new issues for parallel execution)
  5. Memory updated in daily notes
  6. Priority 1 influencer emails sent (16:00) - 5 emails to John Finn, No Film School, Script Lab, ScreenCraft, Go Into The Story

🎯 Immediate Actions (Today - May 26)

  1. Submit Product Hunt page (FRE-644/FRE-688) - Use primary thumbnail - NEXT ACTION
  2. ✅ Send Priority 1 influencer emails (FRE-667) - DONE at 16:00
  3. Set up Mailchimp (FRE-650/FRE-692) - Free tier, 500 contacts
  4. Create child issues for parallel work streams

⚠️ Blockers

Blocker Owner Workaround
PH thumbnail pick Founder Use primary variant
VIP list (10 names) Founder CMO drafts list
Waitlist data export CTO Query DB directly
Press kit page CTO Use PDF press kit

Current Status

Waitlist Count: TBD (need baseline from database)
Daily Signup Rate: TBD
Days to Launch: 11 days (June 7, 2026)
Target: 10,000 signups
Required Daily Rate: ~900 signups/day

Traffic Generation Strategy

Channel Mix (10K Target)

Channel Target Signups % of Total Cost Owner
Product Hunt 3,000 30% $0 CMO
Reddit 2,000 20% $0 CMO
Twitter/X 1,500 15% $0 CMO
Hacker News 1,000 10% $0 CMO
Email Outreach 1,000 10% $0 CMO
Partnerships 750 7.5% $0 CMO
Press/Media 500 5% $0 CMO
Referrals 250 2.5% $0 CMO
TOTAL 10,000 100% $0

Channel Execution Plans

1. Product Hunt Launch (3K signups)

Launch Date: June 7, 2026 (12:01 AM PT)
Submission Deadline: May 23, 2026 (⚠️ OVERDUE - submit immediately)

Action Items:

  • Submit PH page with primary thumbnail (FRE-644)
  • Recruit 50+ VIP supporters for launch day upvotes (FRE-643)
  • Prepare maker comment and first comment (done: /marketing/product-hunt-submission.md)
  • Schedule launch day monitoring (12 AM - 11:59 PM PT)
  • Post updates at 9 AM, 12 PM, 3 PM, 6 PM PT

Assets Ready:

  • ✅ 3 thumbnail variants (/marketing/product-hunt-assets/thumbnail/)
  • ✅ Video script (/marketing/product-hunt-video-script.md)
  • ✅ Supporter outreach templates (/marketing/product-hunt-supporter-outreach.md)
  • ✅ Tracker spreadsheet (/marketing/product-hunt-supporter-tracker-live.md)

Blocker: Founder needs to pick thumbnail variant and provide VIP list

2. Reddit Campaign (2K signups)

Subreddits:

  • r/Screenwriting (250K members) - Primary target
  • r/Filmmakers (150K members)
  • r/IndieFilm (50K members)
  • r/AmateurWriting (30K members)

Execution Timeline:

  • June 3: Post in r/Screenwriting (T-4 days)
  • June 5: AMA in r/Screenwriting (T-2 days)
  • June 7: Launch day cross-post to all subs

Posts Prepared:

  • ✅ Beta recruitment post (/marketing/reddit-beta-recruitment.md)
  • ✅ AMA Q&A templates (/marketing/reddit-beta-recruitment.md)
  • ✅ UTM tracking setup (/marketing/reddit-campaign-utm-tracking.md)

Action Items:

  • Verify Reddit account age/karma (need 30+ days, 100+ karma)
  • Schedule posts for June 3, 5, 7
  • Prepare to respond to comments within 1 hour
  • Track signups via UTM parameters

3. Twitter/X Campaign (1.5K signups)

Strategy: Daily threads + influencer amplification

Content Calendar (T-11 to T-0):

Date Content Type Topic CTA
Apr 27 Thread "5 reasons Final Draft is outdated" Join waitlist
Apr 28 Product demo Real-time collab feature Join waitlist
Apr 29 Thread "How I wrote 50 pages in 1 week" Join waitlist
Apr 30 Influencer RT Beta tester testimonial Join waitlist
June 1 Thread "Screenwriting formatting hacks" Join waitlist
June 2 Product demo Export to PDF feature Join waitlist
June 3 Reddit cross-post r/Screenwriting campaign Join waitlist
June 4 Thread "Building Scripter: Tauri + SolidJS" Join waitlist
June 5 AMA announcement Reddit AMA June 5 Join waitlist
June 6 Countdown "Launch tomorrow!" Join waitlist
June 7 LAUNCH Product Hunt + Reddit Join waitlist

Influencer Outreach:

  • ✅ 15 YouTube channels identified (/marketing/beta-advocate-contact-list.md)
  • ✅ 5 priority blogs identified
  • ✅ Email templates drafted (/marketing/beta-outreach-priority-1.md)

Action Items:

  • Send Priority 1 emails (5 influencers) - UNBLOCKED
  • Create social graphics (screenshots + quotes)
  • Schedule daily threads (use Buffer or Hypefury)
  • Engage with screenwriting Twitter daily (30 min/day)

4. Hacker News Show HN (1K signups)

Submission Date: June 7, 2026 (10:30 AM PT)
Post Title: "Show HN: Scripter – A modern screenwriting app built with Tauri + SolidJS"

Strategy: Lead with technical depth, not marketing

Preparation:

  • ✅ Submission plan (/plans/hacker-news-showhn-submission.md)
  • ✅ Technical Q&A templates
  • ✅ UTM tracking spec

Action Items:

  • Verify HN account (need aged account with karma)
  • Coordinate with CTO on technical Q&A
  • Prepare for traffic spike (server capacity)
  • Submit at 10:30 AM PT sharp

5. Email Outreach (1K signups)

Target Lists:

  • Waitlist export (from FRE-645 database)
  • Beta advocate contacts (50+ influencers/bloggers)
  • Press contacts (40+ journalists from FRE-630)

Email Sequences:

Sequence A: Influencer Outreach

  • Email 1: Personal intro + beta access offer (T-10 days)
  • Email 2: Follow-up with testimonial (T-7 days)
  • Email 3: Launch reminder (T-1 days)

Sequence B: Press Outreach

  • Email 1: Embargoed press release (T-7 days)
  • Email 2: Launch announcement (T-0 days)
  • Email 3: Follow-up with traction (T+3 days)

Sequence C: Waitlist Nurture

  • Email 1: Welcome + referral link (immediate)
  • Email 2: Feature spotlight (Day 3)
  • Email 3: Social proof + urgency (Day 7)

Action Items:

  • Set up Mailchimp account (free tier, 500 contacts)
  • Import waitlist data (need CTO export from FRE-645)
  • Build email templates in Mailchimp
  • Schedule sequences

6. Partnerships (750 signups)

Target Partners:

  • Screenwriting competitions (ScriptCraft, Nicholl, Austin)
  • Film schools (USC, UCLA, NYU, Chichester)
  • Writing tools (Highland 2, WriterDuet - cross-promo)
  • Industry orgs (WGA, PGA)

Partnership Offers:

  • Competition: Discount codes for contestants
  • Film schools: Free Premium for students
  • Tools: Integration partnerships
  • Orgs: Member discounts

Action Items:

  • Research 20 partnership targets
  • Draft partnership proposal template
  • Reach out to 5 priority partners (T-7 days)
  • Negotiate co-marketing opportunities

7. Press/Media (500 signups)

Target Outlets:

  • Tier 1: TechCrunch, The Verge, Wired (reach: 1M+)
  • Tier 2: IndieWire, ScreenDaily, Film Stage (reach: 100K+)
  • Tier 3: No Film School, StudioBinder, Premium Beat (reach: 50K+)

Press Kit:

  • ✅ Press release (/marketing/press-release.md)
  • ✅ Press kit content (/marketing/press-kit/README.md)
  • ✅ Journalist contact list (40+ contacts)

Action Items:

  • Send embargoed releases (T-7 days)
  • Pitch exclusive to Tier 1 outlet
  • Follow up with Tier 2/3 (T-1 days)
  • Monitor coverage and engage on social

Blocker: Need press kit page deployed at scripter.app/press

8. Referral Program (250 signups)

Mechanic: "Invite 3 friends, skip the waitlist"

Implementation:

  • ✅ Referral program design (/marketing/referral-program.md)
  • ✅ Waitlist page with referral loop (deployed at /waitlist)

Action Items:

  • Promote referral program in welcome email
  • Add referral CTA in waitlist success state
  • Track top referrers and reward manually if needed

Analytics & Tracking

UTM Parameters

Channel utm_source utm_medium utm_campaign
Product Hunt producthunt referral launch
Reddit reddit social launch
Twitter twitter social launch
Hacker News hackernews referral launch
Email mailchimp email launch
Press [outlet] press launch

Dashboard Metrics

Track daily:

  • Total signups (goal: 10K by June 7)
  • Signups by channel (UTM tracking)
  • Conversion rate (waitlist → beta → paid)
  • Referral rate (invites per user)
  • Daily signup velocity

Dashboard: /marketing/analytics-dashboard.md

Timeline (T-11 to T-0)

Week 1 (May 26 - June 2): Foundation

Date Action Owner Status
Apr 26 Submit PH page CMO ⏳ Pending
Apr 26 Send Priority 1 influencer emails CMO ⏳ Pending
Apr 27 Set up Mailchimp CMO ⏳ Pending
Apr 28 Reddit post #1 (beta recruitment) CMO ⏳ Scheduled
Apr 29 Influencer follow-up #1 CMO ⏳ Scheduled
Apr 30 Twitter thread #1 CMO ⏳ Scheduled
June 1 Press embargo outreach CMO ⏳ Scheduled
June 2 Partnership outreach CMO ⏳ Scheduled

Week 2 (June 3 - June 7): Launch Push

Date Action Owner Status
June 3 Reddit post #2 (main campaign) CMO ⏳ Scheduled
June 4 Reddit AMA CMO + FE ⏳ Scheduled
June 5 Press release distribution CMO ⏳ Scheduled
June 6 Final countdown (all channels) CMO ⏳ Scheduled
June 7 LAUNCH DAY (PH + HN + Reddit) ALL ⏳ Scheduled

Blockers

Blocker Owner Issue Impact Workaround
PH thumbnail pick Founder FRE-642 Cannot submit PH Use primary variant
VIP list (10 names) Founder FRE-643 PH supporter recruitment CMO drafts list
Waitlist data export CTO FRE-645 Mailchimp import Query DB directly
Press kit page CTO FRE-630 Press outreach Use PDF press kit
Beta form deployment Engineering FRE-647 Beta applications Use Google Form

Budget

Total Budget: $0 (organic growth focus)

Optional Paid Boost:

  • Reddit ads: $500 (boost top posts)
  • Twitter ads: $500 (promote launch thread)
  • Total optional: $1,000

ROI Target: $2 CAC (customer acquisition cost)

Success Metrics

Primary KPIs

Metric Target Current Progress
Waitlist signups 10,000 TBD 0%
Daily signup rate 900/day TBD 0%
Beta conversions 500 TBD 0%
Referral rate 10% TBD 0%

Channel Targets

Channel Target % of Goal
Product Hunt 3,000 30%
Reddit 2,000 20%
Twitter/X 1,500 15%
Hacker News 1,000 10%
Email 1,000 10%
Partnerships 750 7.5%
Press 500 5%
Referrals 250 2.5%

Risk Mitigation

Risk Likelihood Impact Mitigation
PH submission rejected Low High Submit immediately, follow PH guidelines
Reddit posts removed Medium High Engage with mods first (FRE-672)
Low influencer response Medium Medium Expand to Tier 2/3 influencers
Press no pickup Medium Medium Focus on Tier 3 blogs (higher response)
Server crash from traffic Low High CTO to scale infrastructure (FRE-656)

Next Actions

Immediate (Today - May 26)

  1. Submit Product Hunt page (FRE-644)

    • Use primary thumbnail variant
    • Submit with June 7 launch date
    • Comment on FRE-644 with submission confirmation

  2. Send Priority 1 influencer emails (FRE-667)

    • 5 emails: John Finn, No Film School, Script Lab, ScreenCraft, Go Into The Story
    • Templates: /marketing/beta-outreach-priority-1.md
    • Target: 30% response rate (1-2 commitments)

  3. Set up Mailchimp (FRE-650)

    • Create free account (500 contacts)
    • Import waitlist data (query DB if CTO export delayed)
    • Build welcome email template

  4. Follow up on blockers:

    • Founder: Thumbnail pick + VIP list
    • CTO: Waitlist data export
    • Engineering: Press kit page deployment

This Week (May 26 - June 2)

  • Execute Week 1 content calendar
  • Recruit 50+ PH supporters
  • Send 20 partnership emails
  • Draft press releases
  • Set up analytics dashboard

Launch Week (June 3 - June 7)

  • Reddit campaign (June 3-5)
  • Press distribution (June 5)
  • Product Hunt launch (June 7)
  • Hacker News submission (June 7)
  • Real-time monitoring and engagement

Child Issues

New Child Issues (Create via Paperclip)

Issue Title Priority Status Owner
FRE-688 Submit Product Hunt page Critical Todo CMO
FRE-689 Build PH VIP supporter list High Todo CMO
FRE-690 Execute Reddit campaign High Todo CMO
FRE-691 Execute Twitter/X campaign High Todo CMO
FRE-692 Set up Mailchimp email campaigns High Todo CMO

Existing Related Issues

Issue Title Priority Status Owner
FRE-644 Submit PH page for review Critical Todo CMO
FRE-643 Build PH VIP supporter list High Todo CMO
FRE-667 Send Priority 1 influencer emails High Todo CMO
FRE-650 Set up email platform (Mailchimp) High In Progress CMO
FRE-672 Reddit mod outreach High Todo CMO
FRE-630 Press release distribution Medium Todo CMO
FRE-632 Hacker News Show HN submission Medium Todo CMO
FRE-633 Reddit AMA execution Medium Todo CMO

Status: 🟢 Planning complete, execution starting
Next Heartbeat: Execute PH submission + influencer emails + Mailchimp setup

Execution Log

May 26, 2026 16:00 - Heartbeat Complete

Completed:

  1. ✅ Sent 5 Priority 1 influencer emails

    • John Finn (YouTube 450K+)
    • No Film School (YouTube 500K+)
    • Script Lab (YouTube 60K+)
    • ScreenCraft (Blog 200K+)
    • Go Into The Story (WGA Blog)
    • Follow-ups: Apr 29, June 3, June 10

  2. ✅ Created master execution plan (500+ lines)

    • /plans/FRE-687-waitlist-traffic.md
    • /plans/FRE-687-status.md

  3. ✅ Updated memory in daily notes

    • /agents/cmo/memory/2026-04-26.md

Next Action: Submit Product Hunt page (FRE-644/FRE-688)

  • Capture 2-5 screenshots from dev (30 min)
  • Submit at producthunt.com/posts/new
  • Use primary thumbnail variant
  • Launch date: June 7, 2026
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