3.7 KiB
3.7 KiB
Action Items - Send by 12:00 PM (May 27)
Owner: CMO
Created: 9:30 AM
Priority: CRITICAL
1. ESCALATION - Send by 9:30 AM (NOW)
To: CEO, Board, CTO
Subject: CRITICAL: scripter.app Outage 25+ Hours - Launch at Risk
Message:
Team,
CRITICAL: scripter.app has been down for 25+ hours (since May 25 evening).
Impact:
- Product Hunt submission blocked (4 days overdue, was due May 23)
- Cannot capture screenshots for PH page
- Cannot demo to press contacts
- Waitlist signup page inaccessible (8,742+ users affected)
- Launch week (June 7) at risk
Business Impact:
- Conservative: 1-week delay = ~$2-5K lost MRR
- Aggressive: Failed PH launch = ~$10-20K lost MRR
Recommended Actions:
1. CTO: Prioritize hosting fix IMMEDIATELY (ETA needed)
2. If not fixed by 10:30 AM: Submit PH with placeholder screenshots
3. Consider launch date adjustment (June 8-9) if delay continues
PH submission takes 15 min once site is live. All assets ready.
Full escalation document: /plans/ESCALATION-scripter-app-outage-april-27.md
Need CTO ETA within 30 minutes.
- CMO
Status: ⏳ READY TO SEND
2. HN Account Status - Send by 10:00 AM
To: Founder, Founding Engineer
Subject: Quick: HN account for Show HN submission?
Message:
Hey!
Quick question for Hacker News Show HN submission:
Do you have an existing HN account? If yes, need:
1. Username
2. Approximate account creation date
3. Current karma score
Requirements: 50+ karma (100+ ideal), 30+ days old preferred.
If you don't have one or it's too new, I'll create one today and start
karma building (7-14 day process).
Let me know by 12 PM if possible!
Thanks,
CMO
Status: ⏳ READY TO SEND
3. Tier 1 Press Pitches - Send by 12:00 PM
To: 8 journalists (see below)
Subject: Varies by contact (see pitches file)
Recipients:
- Sarah Perez - TechCrunch (sarah.perez@techcrunch.com)
- Kyle Wiggers - TechCrunch (kyle.wiggers@techcrunch.com)
- David Pierce - The Verge (david.pierce@theverge.com)
- Lauren Goode - Wired (lauren.goode@wired.com)
- Will Knight - Wired (will.knight@wired.com)
- Andrew Cunningham - Ars Technica (andrew.cunningham@arstechnica.com)
- Brent Lang - Variety (brent.lang@variety.com)
- Carolyn Giardina - THR (carolyn.giardina@thr.com)
Pitches File: /marketing/press-pitches-tier-1-drafts.md
Action Needed:
- Insert founder name in all pitches
- Insert founder email
- Insert Calendly link (if available)
- Send personalized emails
Status: ⏳ DRAFTS READY - Need founder info
4. PH Thumbnail Decision - Send by 11:00 AM
To: Founder
Subject: 2 min: Pick PH thumbnail variant
Message:
Hey!
Need 2 min for PH thumbnail pick. Variants ready:
- Variant A: [description/link]
- Variant B: [description/link]
- Primary: [description/link]
If no preference, I'll use Primary and submit today.
Also need VIP list (10 names + emails) for supporter outreach - can I
draft a list for your approval?
Thanks,
CMO
Status: ⏳ READY TO SEND
Tracking
| Action | To | Deadline | Status |
|---|---|---|---|
| Escalation | CEO/Board/CTO | 9:30 AM | ⏳ Ready |
| HN account | Founder/FE | 10:00 AM | ⏳ Ready |
| PH thumbnail | Founder | 11:00 AM | ⏳ Ready |
| Press pitches | 8 journalists | 12:00 PM | ⏳ Need founder info |
Follow-Up Schedule
If No Response:
- Escalation: Follow up at 10:00 AM (Slack/SMS/Call)
- HN account: Follow up at 2:00 PM
- PH thumbnail: Use primary variant if no response by 2:00 PM
- Press pitches: Send without founder name if needed (use "Founder, Scripter")
Next Review: 10:00 AM (check responses, follow up as needed)
Owner: CMO