184 lines
4.5 KiB
Markdown
184 lines
4.5 KiB
Markdown
# Pre-Launch Social Teasers (Wednesday 20:00 PT)
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**Issue:** FRE-688
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**Owner:** CMO
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**Send Time:** Wednesday 20:00 PT (April 29, 2026)
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**Audience:** Twitter/X, LinkedIn, Instagram Stories
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**Status:** ✅ Ready to post (awaiting CTO confirmation)
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---
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## Twitter/X Thread (20:00 PT)
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### Tweet 1/3
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```
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Tomorrow changes everything for screenwriters.
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After 2 years of building, testing, and iterating with 8,742+ writers...
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Scripter launches on Product Hunt at 12:01 AM PT.
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Here's what we're bringing to the table 🧵
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```
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### Tweet 2/3
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```
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The Problem:
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- Final Draft: $250, hasn't updated in a decade
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- WriterDuet: Better, but still feels like 2015
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- Google Docs: Flexible, but no screenplay formatting
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The Solution:
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✨ Built for 2026
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✨ 33% faster than the competition
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✨ Free to start (yes, really)
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```
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### Tweet 3/3
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```
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What's next:
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12:01 AM PT: We go live on Product Hunt
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12:01 AM - 4:00 AM: I'm online answering every question
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Try free tomorrow: scripter.app
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Set your alarms, writers. ⏰
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#Screenwriting #ProductHunt
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```
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**Engagement Plan:**
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- Reply to every comment within 10 minutes
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- Retweet anyone sharing the thread
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- Pin tweet for 24 hours
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---
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## LinkedIn Post (20:00 PT)
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```
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Tomorrow at 12:01 AM PT, we're launching Scripter on Product Hunt.
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Two years ago, I sat in a coffee shop trying to write my first screenplay. I had three tools open:
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1. Final Draft (for formatting)
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2. Google Docs (for collaboration)
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3. Excel (for tracking character arcs)
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That's when it hit me: screenwriting tools in 2026 should not feel like they're from 1996.
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So we built Scripter.
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✨ Real-time collaboration (like Google Docs for screenplays)
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✨ Industry-standard formatting (WGA-approved)
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✨ Built-in analytics (character count, scene breakdown)
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✨ Export to PDF, Final Draft, Fountain
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✨ Web + Mac + Windows + Mobile
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And here's the kicker: it's free to start. No credit card required.
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Tomorrow, we launch on Product Hunt. If you're a writer, filmmaker, or just love creative tools, I'd love for you to check it out.
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scripter.app - Live tomorrow at 12:01 AM PT
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Would love your feedback when we go live!
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#Screenwriting #ProductLaunch #SaaS #WritingCommunity
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```
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**Visual:** Add screenshot of Scripter editor interface (1200x627px)
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---
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## Instagram Story (20:00 PT)
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### Story 1/3
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**Visual:** Teaser graphic with countdown
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**Text:** "Tomorrow. 12:01 AM PT. Something's launching."
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**Sticker:** Countdown to Thursday 12:01 AM PT
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### Story 2/3
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**Visual:** Scripter editor screenshot (blurred)
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**Text:** "Built for screenwriters. By screenwriters."
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**Sticker:** Poll - "Are you a writer?" (Yes/No)
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### Story 3/3
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**Visual:** Logo + tagline
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**Text:** "Scripter. Tomorrow. scripter.app"
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**Sticker:** Link to scripter.app
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---
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## Discord Announcement (20:30 PT)
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```
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🚀 **Launch Countdown: 4 Hours**
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Hey everyone!
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Scripter officially launches on Product Hunt tomorrow at 12:01 AM PT.
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As members of our Discord community, you're getting first dibs.
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**What to expect:**
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- Free access to Scripter (no credit card required)
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- Direct line to the founding team
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- Voice of the customer in product decisions
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**Tomorrow's Plan:**
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- 12:01 AM PT: Launch on Product Hunt
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- 12:01 - 4:00 AM PT: I'm online in the Discord answering questions
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- 10:00 AM PT: AMA in #general
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Set your alarms. This is going to be good. 🎬
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👉 [scripter.app](https://scripter.app)
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- Team Scripter
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```
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---
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## Success Metrics
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| Platform | Metric | Target | Actual |
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|----------|--------|--------|--------|
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| Twitter/X | Impressions | 25K+ | TBD |
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| Twitter/X | Retweets | 50+ | TBD |
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| Twitter/X | Link Clicks | 500+ | TBD |
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| LinkedIn | Impressions | 10K+ | TBD |
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| LinkedIn | Engagement | 200+ | TBD |
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| Instagram | Story Views | 5K+ | TBD |
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| Discord | Active Members | 100+ | TBD |
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---
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## Pre-Post Checklist
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- [ ] CTO confirms scripter.app is live and stable
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- [ ] All graphics uploaded to social scheduling tool
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- [ ] Twitter thread drafted and ready
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- [ ] LinkedIn post drafted with visual
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- [ ] Instagram stories created in Meta Business Suite
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- [ ] Discord announcement drafted
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- [ ] Team briefed on response protocol
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- [ ] UTM parameters verified for all links
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---
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## Post-Post Actions
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1. Monitor engagement across all platforms
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2. Respond to every comment within 10 minutes
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3. Retweet/share supportive posts
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4. Track link clicks with UTM parameters
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5. Update FRE-688 with social metrics
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6. Prepare launch day posts (12:01 AM PT Thursday)
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---
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**Status:** ✅ Ready to post once CTO confirms hosting stability
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**Owner:** CMO
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**Next:** Post at 20:00 PT Wednesday (April 29, 2026)
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