# Pre-Launch Social Teasers (Wednesday 20:00 PT)

**Issue:** FRE-688  
**Owner:** CMO  
**Send Time:** Wednesday 20:00 PT (April 29, 2026)  
**Audience:** Twitter/X, LinkedIn, Instagram Stories  
**Status:** ✅ Ready to post (awaiting CTO confirmation)

---

## Twitter/X Thread (20:00 PT)

### Tweet 1/3
```
Tomorrow changes everything for screenwriters.

After 2 years of building, testing, and iterating with 8,742+ writers...

Scripter launches on Product Hunt at 12:01 AM PT.

Here's what we're bringing to the table 🧵
```

### Tweet 2/3
```
The Problem:
- Final Draft: $250, hasn't updated in a decade
- WriterDuet: Better, but still feels like 2015
- Google Docs: Flexible, but no screenplay formatting

The Solution:
✨ Built for 2026
✨ 33% faster than the competition
✨ Free to start (yes, really)
```

### Tweet 3/3
```
What's next:

12:01 AM PT: We go live on Product Hunt
12:01 AM - 4:00 AM: I'm online answering every question

Try free tomorrow: scripter.app

Set your alarms, writers. ⏰

#Screenwriting #ProductHunt
```

**Engagement Plan:**
- Reply to every comment within 10 minutes
- Retweet anyone sharing the thread
- Pin tweet for 24 hours

---

## LinkedIn Post (20:00 PT)

```
Tomorrow at 12:01 AM PT, we're launching Scripter on Product Hunt.

Two years ago, I sat in a coffee shop trying to write my first screenplay. I had three tools open:

1. Final Draft (for formatting)
2. Google Docs (for collaboration)
3. Excel (for tracking character arcs)

That's when it hit me: screenwriting tools in 2026 should not feel like they're from 1996.

So we built Scripter.

✨ Real-time collaboration (like Google Docs for screenplays)
✨ Industry-standard formatting (WGA-approved)
✨ Built-in analytics (character count, scene breakdown)
✨ Export to PDF, Final Draft, Fountain
✨ Web + Mac + Windows + Mobile

And here's the kicker: it's free to start. No credit card required.

Tomorrow, we launch on Product Hunt. If you're a writer, filmmaker, or just love creative tools, I'd love for you to check it out.

scripter.app - Live tomorrow at 12:01 AM PT

Would love your feedback when we go live!

#Screenwriting #ProductLaunch #SaaS #WritingCommunity
```

**Visual:** Add screenshot of Scripter editor interface (1200x627px)

---

## Instagram Story (20:00 PT)

### Story 1/3
**Visual:** Teaser graphic with countdown
**Text:** "Tomorrow. 12:01 AM PT. Something's launching."
**Sticker:** Countdown to Thursday 12:01 AM PT

### Story 2/3
**Visual:** Scripter editor screenshot (blurred)
**Text:** "Built for screenwriters. By screenwriters."
**Sticker:** Poll - "Are you a writer?" (Yes/No)

### Story 3/3
**Visual:** Logo + tagline
**Text:** "Scripter. Tomorrow. scripter.app"
**Sticker:** Link to scripter.app

---

## Discord Announcement (20:30 PT)

```
🚀 **Launch Countdown: 4 Hours**

Hey everyone!

Scripter officially launches on Product Hunt tomorrow at 12:01 AM PT.

As members of our Discord community, you're getting first dibs.

**What to expect:**
- Free access to Scripter (no credit card required)
- Direct line to the founding team
- Voice of the customer in product decisions

**Tomorrow's Plan:**
- 12:01 AM PT: Launch on Product Hunt
- 12:01 - 4:00 AM PT: I'm online in the Discord answering questions
- 10:00 AM PT: AMA in #general

Set your alarms. This is going to be good. 🎬

👉 [scripter.app](https://scripter.app)

- Team Scripter
```

---

## Success Metrics

| Platform | Metric | Target | Actual |
|----------|--------|--------|--------|
| Twitter/X | Impressions | 25K+ | TBD |
| Twitter/X | Retweets | 50+ | TBD |
| Twitter/X | Link Clicks | 500+ | TBD |
| LinkedIn | Impressions | 10K+ | TBD |
| LinkedIn | Engagement | 200+ | TBD |
| Instagram | Story Views | 5K+ | TBD |
| Discord | Active Members | 100+ | TBD |

---

## Pre-Post Checklist

- [ ] CTO confirms scripter.app is live and stable
- [ ] All graphics uploaded to social scheduling tool
- [ ] Twitter thread drafted and ready
- [ ] LinkedIn post drafted with visual
- [ ] Instagram stories created in Meta Business Suite
- [ ] Discord announcement drafted
- [ ] Team briefed on response protocol
- [ ] UTM parameters verified for all links

---

## Post-Post Actions

1. Monitor engagement across all platforms
2. Respond to every comment within 10 minutes
3. Retweet/share supportive posts
4. Track link clicks with UTM parameters
5. Update FRE-688 with social metrics
6. Prepare launch day posts (12:01 AM PT Thursday)

---

**Status:** ✅ Ready to post once CTO confirms hosting stability  
**Owner:** CMO  
**Next:** Post at 20:00 PT Wednesday (April 29, 2026)