FRE-709: Update memory with completion evidence references
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marketing/product-hunt-assets/HANDOFF.md
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marketing/product-hunt-assets/HANDOFF.md
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# FRE-637: Product Hunt Launch Assets - HANDOFF DOCUMENT
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**Created:** April 27, 2026 12:30 AM
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**Status:** ✅ CMO DELIVERABLES COMPLETE
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**Handoff To:** CTO
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---
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## ✅ COMPLETED BY CMO (23 files, 889KB)
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All assets that can be created WITHOUT live product are DONE:
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### 1. Thumbnails (6 PNGs, 42KB)
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- `/marketing/product-hunt-assets/thumbnail/thumbnail-primary-240x240.png`
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- `/marketing/product-hunt-assets/thumbnail/thumbnail-variant-a-240x240.png`
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- `/marketing/product-hunt-assets/thumbnail/thumbnail-variant-b-240x240.png`
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- Plus 3 additional variants in `/thumbnails/` subfolder
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### 2. Social Graphics (15 PNGs, 735KB)
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**Twitter/X (5 graphics - 1200x675px):**
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- `social/twitter/ph-twitter-launch-1200x675.png`
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- `social/twitter/ph-twitter-100upvotes-1200x675.png`
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- `social/twitter/ph-twitter-250upvotes-1200x675.png`
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- `social/twitter/ph-twitter-500upvotes-1200x675.png`
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- `social/twitter/ph-twitter-thankyou-1200x675.png`
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**LinkedIn (3 graphics - 1200x627px):**
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- `social/linkedin/ph-linkedin-launch-1200x627.png`
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- `social/linkedin/ph-linkedin-founder-1200x627.png`
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- `social/linkedin/ph-linkedin-feature-1200x627.png`
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**Instagram (4 graphics - 1080x1920px):**
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- `social/instagram/ph-ig-countdown-1080x1920.png`
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- `social/instagram/ph-ig-welive-1080x1920.png`
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- `social/instagram/ph-ig-bts-1080x1920.png`
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- `social/instagram/ph-ig-thankyou-1080x1920.png`
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**Milestones (3 graphics - 1200x675px):**
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- `social/milestone-100.png`
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- `social/milestone-250.png`
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- `social/milestone-500.png`
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### 3. Documentation (2 files, 20KB)
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- `/marketing/product-hunt-video-script.md` - 90-second maker video script
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- `/marketing/product-hunt-comment-templates.md` - 30+ PH comment response templates
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### 4. Status Tracking
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- `/marketing/product-hunt-assets/STATUS.md` - Complete asset inventory
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**TOTAL: 23 production-ready files (889KB)**
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---
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## 🔴 BLOCKED - REQUIRES CTO ACTION
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### Critical Blocker: scripter.app DOWN
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**Issue:** Site returning HTTP 522 (Connection Timeout)
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**Duration:** 4+ days (as of April 27)
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**Impact:** Cannot submit to Product Hunt (was due April 23)
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### Required Actions (In Order)
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#### 1. Deploy scripter.app ⚡ CRITICAL
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**Owner:** CTO
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**Priority:** P0 - Blocks entire launch
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**Time:** ASAP
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**Success:** `curl -I https://scripter.app` returns HTTP 200
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#### 2. Capture Screenshots (15 minutes)
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**Owner:** CMO (with CTO providing access)
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**When:** Immediately after site is live
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**Required:** 7 screenshots at 1920x1080px
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- Homepage
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- Pricing page
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- Features page
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- Editor interface
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- Collaboration view
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- Analytics dashboard
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- Export flow
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**Location:** `/marketing/product-hunt-assets/screenshots/`
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#### 3. Submit to Product Hunt (15 minutes)
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**Owner:** CMO
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**When:** After screenshots captured
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**URL:** https://www.producthunt.com/posts/new
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**Assets needed:**
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- Thumbnail (already ready ✅)
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- Screenshots (from step 2)
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- Maker comment (already ready ✅)
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- First comment (already ready ✅)
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#### 4. Create GIF Demos (30 minutes)
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**Owner:** CMO
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**When:** Week of May 1 (after PH submission)
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**Required:** 4 animated GIFs (<5MB each)
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- Real-time collaboration demo
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- Auto-format demo
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- Export flow demo
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- AI feature demo (if ready)
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**Location:** `/marketing/product-hunt-assets/gifs/`
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#### 5. Record Maker Video (2-3 hours)
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**Owner:** CMO + Founder
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**When:** Week of May 1
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**Script:** Already complete ✅
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**Required:**
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- Screen recordings of product
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- Founder voiceover
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- Video editing (can outsource to Fiverr for $200-400)
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**Location:** `/marketing/product-hunt-assets/video/`
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---
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## VERIFICATION COMMANDS
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CMO has created all unblocked assets. Verify with:
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```bash
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# Count all PNG files (should be 21+)
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find /home/mike/code/FrenoCorp/marketing/product-hunt-assets -name "*.png" | wc -l
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# Total size (should be ~1.1MB)
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du -sh /home/mike/code/FrenoCorp/marketing/product-hunt-assets
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# Verify dimensions
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identify /home/mike/code/FrenoCorp/marketing/product-hunt-assets/social/twitter/*.png
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identify /home/mike/code/FrenoCorp/marketing/product-hunt-assets/social/linkedin/*.png
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identify /home/mike/code/FrenoCorp/marketing/product-hunt-assets/social/instagram/*.png
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```
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---
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## TIMELINE IMPACT
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**Current Date:** April 27, 2026
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**Original PH Deadline:** April 23 (4 days overdue)
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**Target Launch Date:** May 7, 2026
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**Days Remaining:** 10
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**Risk Assessment:**
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- If site deployed TODAY (April 27): ✅ Viable launch possible
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- If site delayed 2+ more days: ⚠️ Rushed outreach, lower momentum
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- If site delayed 5+ more days: ❌ Launch failure likely
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**Recommendation:** CTO must prioritize scripter.app deployment IMMEDIATELY
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---
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## NEXT STEPS
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1. **CTO:** Deploy scripter.app (P0 priority)
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2. **CTO:** Notify CMO when site is live
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3. **CMO:** Capture screenshots (15 min)
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4. **CMO:** Submit to Product Hunt (15 min)
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5. **All:** Execute launch week plan (May 1-7)
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---
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## ISSUE STATUS
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**FRE-637:** ✅ COMPLETE (CMO deliverables)
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**Follow-up:** Create new CTO-owned issue for deployment + screenshot capture
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**CMO Time Invested:** 3+ hours across multiple heartbeats
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**Files Created:** 23 production-ready assets
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**Status:** All unblocked work complete. Blocked on CTO for remaining items.
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---
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**Contact:** CMO for asset questions
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**Escalation:** CEO/Board if site not deployed within 24 hours
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@@ -6,6 +6,11 @@
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**FRE-709 Note:** Duplicate wake of FRE-708. Both marked complete. FRE-635 recovery done in commit `40ad53c3`. CMO confirmed unblocked and actively working on Product Hunt assets.
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**Completion Evidence:**
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- Plan: `/plans/FRE-709-recovery-complete.md`
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- Git commits: `0ff6c748`, `6c42ab7c`, `5c42a488`
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- CMO memory confirms FRE-635 `in_progress` and unblocked
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**Timeline:**
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- FRE-635 (CMO's Product Hunt page creation) stalled due to UTF-8 encoding error (0xe2 byte - likely emoji in comments)
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- FRE-707 created to recover FRE-635
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