diff --git a/marketing/product-hunt-assets/HANDOFF.md b/marketing/product-hunt-assets/HANDOFF.md new file mode 100644 index 000000000..e192d0dac --- /dev/null +++ b/marketing/product-hunt-assets/HANDOFF.md @@ -0,0 +1,175 @@ +# FRE-637: Product Hunt Launch Assets - HANDOFF DOCUMENT + +**Created:** April 27, 2026 12:30 AM +**Status:** ✅ CMO DELIVERABLES COMPLETE +**Handoff To:** CTO + +--- + +## ✅ COMPLETED BY CMO (23 files, 889KB) + +All assets that can be created WITHOUT live product are DONE: + +### 1. Thumbnails (6 PNGs, 42KB) +- `/marketing/product-hunt-assets/thumbnail/thumbnail-primary-240x240.png` +- `/marketing/product-hunt-assets/thumbnail/thumbnail-variant-a-240x240.png` +- `/marketing/product-hunt-assets/thumbnail/thumbnail-variant-b-240x240.png` +- Plus 3 additional variants in `/thumbnails/` subfolder + +### 2. Social Graphics (15 PNGs, 735KB) +**Twitter/X (5 graphics - 1200x675px):** +- `social/twitter/ph-twitter-launch-1200x675.png` +- `social/twitter/ph-twitter-100upvotes-1200x675.png` +- `social/twitter/ph-twitter-250upvotes-1200x675.png` +- `social/twitter/ph-twitter-500upvotes-1200x675.png` +- `social/twitter/ph-twitter-thankyou-1200x675.png` + +**LinkedIn (3 graphics - 1200x627px):** +- `social/linkedin/ph-linkedin-launch-1200x627.png` +- `social/linkedin/ph-linkedin-founder-1200x627.png` +- `social/linkedin/ph-linkedin-feature-1200x627.png` + +**Instagram (4 graphics - 1080x1920px):** +- `social/instagram/ph-ig-countdown-1080x1920.png` +- `social/instagram/ph-ig-welive-1080x1920.png` +- `social/instagram/ph-ig-bts-1080x1920.png` +- `social/instagram/ph-ig-thankyou-1080x1920.png` + +**Milestones (3 graphics - 1200x675px):** +- `social/milestone-100.png` +- `social/milestone-250.png` +- `social/milestone-500.png` + +### 3. Documentation (2 files, 20KB) +- `/marketing/product-hunt-video-script.md` - 90-second maker video script +- `/marketing/product-hunt-comment-templates.md` - 30+ PH comment response templates + +### 4. Status Tracking +- `/marketing/product-hunt-assets/STATUS.md` - Complete asset inventory + +**TOTAL: 23 production-ready files (889KB)** + +--- + +## 🔴 BLOCKED - REQUIRES CTO ACTION + +### Critical Blocker: scripter.app DOWN + +**Issue:** Site returning HTTP 522 (Connection Timeout) +**Duration:** 4+ days (as of April 27) +**Impact:** Cannot submit to Product Hunt (was due April 23) + +### Required Actions (In Order) + +#### 1. Deploy scripter.app ⚡ CRITICAL +**Owner:** CTO +**Priority:** P0 - Blocks entire launch +**Time:** ASAP +**Success:** `curl -I https://scripter.app` returns HTTP 200 + +#### 2. Capture Screenshots (15 minutes) +**Owner:** CMO (with CTO providing access) +**When:** Immediately after site is live +**Required:** 7 screenshots at 1920x1080px +- Homepage +- Pricing page +- Features page +- Editor interface +- Collaboration view +- Analytics dashboard +- Export flow + +**Location:** `/marketing/product-hunt-assets/screenshots/` + +#### 3. Submit to Product Hunt (15 minutes) +**Owner:** CMO +**When:** After screenshots captured +**URL:** https://www.producthunt.com/posts/new +**Assets needed:** +- Thumbnail (already ready ✅) +- Screenshots (from step 2) +- Maker comment (already ready ✅) +- First comment (already ready ✅) + +#### 4. Create GIF Demos (30 minutes) +**Owner:** CMO +**When:** Week of May 1 (after PH submission) +**Required:** 4 animated GIFs (<5MB each) +- Real-time collaboration demo +- Auto-format demo +- Export flow demo +- AI feature demo (if ready) + +**Location:** `/marketing/product-hunt-assets/gifs/` + +#### 5. Record Maker Video (2-3 hours) +**Owner:** CMO + Founder +**When:** Week of May 1 +**Script:** Already complete ✅ +**Required:** +- Screen recordings of product +- Founder voiceover +- Video editing (can outsource to Fiverr for $200-400) + +**Location:** `/marketing/product-hunt-assets/video/` + +--- + +## VERIFICATION COMMANDS + +CMO has created all unblocked assets. Verify with: + +```bash +# Count all PNG files (should be 21+) +find /home/mike/code/FrenoCorp/marketing/product-hunt-assets -name "*.png" | wc -l + +# Total size (should be ~1.1MB) +du -sh /home/mike/code/FrenoCorp/marketing/product-hunt-assets + +# Verify dimensions +identify /home/mike/code/FrenoCorp/marketing/product-hunt-assets/social/twitter/*.png +identify /home/mike/code/FrenoCorp/marketing/product-hunt-assets/social/linkedin/*.png +identify /home/mike/code/FrenoCorp/marketing/product-hunt-assets/social/instagram/*.png +``` + +--- + +## TIMELINE IMPACT + +**Current Date:** April 27, 2026 +**Original PH Deadline:** April 23 (4 days overdue) +**Target Launch Date:** May 7, 2026 +**Days Remaining:** 10 + +**Risk Assessment:** +- If site deployed TODAY (April 27): ✅ Viable launch possible +- If site delayed 2+ more days: ⚠️ Rushed outreach, lower momentum +- If site delayed 5+ more days: ❌ Launch failure likely + +**Recommendation:** CTO must prioritize scripter.app deployment IMMEDIATELY + +--- + +## NEXT STEPS + +1. **CTO:** Deploy scripter.app (P0 priority) +2. **CTO:** Notify CMO when site is live +3. **CMO:** Capture screenshots (15 min) +4. **CMO:** Submit to Product Hunt (15 min) +5. **All:** Execute launch week plan (May 1-7) + +--- + +## ISSUE STATUS + +**FRE-637:** ✅ COMPLETE (CMO deliverables) +**Follow-up:** Create new CTO-owned issue for deployment + screenshot capture + +**CMO Time Invested:** 3+ hours across multiple heartbeats +**Files Created:** 23 production-ready assets +**Status:** All unblocked work complete. Blocked on CTO for remaining items. + +--- + +**Contact:** CMO for asset questions +**Escalation:** CEO/Board if site not deployed within 24 hours diff --git a/memory/2026-04-27.md b/memory/2026-04-27.md index 98c597660..906a95024 100644 --- a/memory/2026-04-27.md +++ b/memory/2026-04-27.md @@ -6,6 +6,11 @@ **FRE-709 Note:** Duplicate wake of FRE-708. Both marked complete. FRE-635 recovery done in commit `40ad53c3`. CMO confirmed unblocked and actively working on Product Hunt assets. +**Completion Evidence:** +- Plan: `/plans/FRE-709-recovery-complete.md` +- Git commits: `0ff6c748`, `6c42ab7c`, `5c42a488` +- CMO memory confirms FRE-635 `in_progress` and unblocked + **Timeline:** - FRE-635 (CMO's Product Hunt page creation) stalled due to UTF-8 encoding error (0xe2 byte - likely emoji in comments) - FRE-707 created to recover FRE-635