84 lines
2.8 KiB
Markdown
84 lines
2.8 KiB
Markdown
# 26. Analytics Integration (Plausible/PostHog)
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meta:
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id: web-production-26
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feature: web-production
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priority: P2
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depends_on: []
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tags: [analytics, marketing, production]
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objective:
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- Implement privacy-respecting analytics to understand user behavior and measure conversion funnels
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deliverables:
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- Analytics tracking setup
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- Custom event tracking for key actions
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- Conversion funnel measurement
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- Dashboard for key metrics
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steps:
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1. Set up analytics platform:
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- Choose: Plausible (privacy-first, simple) or PostHog (powerful, self-hostable)
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- Create account and add tracking script
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- Configure domain and goals
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2. Add tracking to app:
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- Add script to web/src/entry-client.tsx or layout
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- Respect cookie consent (load only after opt-in)
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- Respect Do Not Track
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- Exclude admin traffic
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3. Track page views:
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- All public pages
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- Dashboard pages (anonymized)
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- Blog post reads
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4. Track custom events:
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- signup_started, signup_completed
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- login, logout
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- subscription_started, subscription_completed
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- darkwatch_scan_initiated
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- alert_viewed, alert_resolved
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- feature_page_viewed (voiceprint, spamshield, etc.)
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5. Create conversion funnels:
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- Landing → Signup → Onboarding → Dashboard
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- Dashboard → Pricing → Checkout → Subscription
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- Blog → Signup (content marketing ROI)
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6. Set up dashboards:
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- Daily/weekly active users
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- Signup conversion rate
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- Subscription conversion rate
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- Feature adoption (DarkWatch, VoicePrint, etc.)
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- Churn rate
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- Revenue metrics (via Stripe integration)
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7. Add A/B testing foundation:
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- PostHog feature flags or Split.io
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- Test landing page variants
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- Test pricing page variants
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tests:
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- Integration: Verify events fire correctly
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- Privacy: Confirm no PII in analytics payload
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- Consent: Test analytics blocked until cookie consent
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acceptance_criteria:
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- Analytics tracking active on all public pages
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- Custom events firing for signup, login, subscription, key features
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- Conversion funnels visible in dashboard
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- No PII (names, emails, IDs) sent to analytics
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- Analytics loads only after cookie consent (if required)
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- Admin pages excluded from tracking
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- Daily active users metric available
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- Subscription conversion rate tracked
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- A/B testing framework ready for use
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validation:
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- Visit landing page → pageview event in analytics
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- Sign up → signup_completed event with funnel progression
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- Check analytics dashboard → conversion rates visible
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- Inspect network tab → no email addresses in payload
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- Reject cookies → analytics script not loaded
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notes:
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- Plausible is GDPR-compliant without cookie consent banner
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- PostHog offers more features but requires consent in EU
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- Consider self-hosting Plausible for complete data control
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- Stripe can send revenue data to analytics automatically
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