84 lines
2.8 KiB
Markdown
84 lines
2.8 KiB
Markdown
# 01. Play Store Listing Assets
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meta:
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id: android-production-01
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feature: android-production
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priority: P1
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depends_on: []
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tags: [play-store, marketing, production]
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objective:
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- Create and upload all required Google Play Store listing assets for Android app submission
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deliverables:
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- Screenshots for phone, tablet, and foldable devices
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- App metadata (title, description, keywords)
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- Play Store listing content
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- Store listing experiments setup
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steps:
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1. Determine required screenshot sizes:
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- Phone: 16:9 or 9:16 aspect ratio, min 320px, max 3840px
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- Tablet: 16:9 or 9:16 aspect ratio
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- Foldable: specific sizes if targeting
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- 2-8 screenshots per form factor
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2. Create screenshot content plan:
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- Screenshot 1: Dashboard with threat score
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- Screenshot 2: DarkWatch exposure monitoring
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- Screenshot 3: VoicePrint enrollment
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- Screenshot 4: SpamShield call filtering
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- Screenshot 5: HomeTitle property list
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- Screenshot 6: Settings and profile
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- Screenshot 7: Alerts and notifications
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3. Capture screenshots:
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- Use Android Emulator for precise control
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- Or use Firebase Test Lab screenshotting
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- Ensure status bar shows clean state
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- Use demo data (no real user info)
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4. Write app metadata:
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- Title: Kordant (50 chars max)
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- Short description: 80 chars
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- Full description: 4000 chars
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- Keywords in description (Google indexes description text)
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- Category: Tools or Lifestyle
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- Content rating questionnaire
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5. Prepare Play Console listing:
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- Upload screenshots for each form factor
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- Upload feature graphic (1024x500)
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- Upload app icon (512x512 PNG)
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- Set pricing (free with subscriptions)
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- Configure countries/regions
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6. Set up store listing experiments:
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- A/B test different screenshots
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- A/B test different descriptions
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- Measure conversion rates
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tests:
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- Visual: Review screenshots for quality
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- Content: Verify no placeholder data
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- Compliance: Check content rating accuracy
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acceptance_criteria:
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- Screenshots for phone (2-8 images)
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- Screenshots for tablet (2-8 images, if supporting)
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- Feature graphic uploaded (1024x500)
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- App icon uploaded (512x512)
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- App metadata complete and within limits
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- Screenshots show real app UI with clean demo data
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- No beta/test labels visible
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- Content rating accurate and complete
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- Store listing experiments configured
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- All assets uploaded to Play Console
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validation:
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- Play Console → all screenshot slots filled
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- Screenshots reviewed by designer → approved
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- Metadata spell-checked and reviewed
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- Content rating questionnaire submitted
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notes:
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- Google Play allows more flexibility in screenshot sizes than App Store
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- Feature graphic is very important for conversion
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- Consider localized screenshots for major markets
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- Store listing experiments help optimize conversion
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