Kordant/tasks/ios-production/02-app-preview-video.md

02. App Preview Video

meta: id: ios-production-02 feature: ios-production priority: P2 depends_on: [] tags: [app-store, marketing, production]

objective:

• Create a compelling App Preview video for the App Store to increase conversion rates

deliverables:

• 15-30 second App Preview video
• Video for required device sizes
• Captions or text overlays
• Professional quality and pacing

steps:

1. Plan the video narrative:
   • 0-5s: Hook — identity threat scenario (notification)
   • 5-15s: Solution — open app, see dashboard, run scan
   • 15-25s: Features — DarkWatch, VoicePrint, SpamShield highlights
   • 25-30s: CTA — "Protect your identity today"
2. Record screen capture:
   • Use iOS Simulator screen recording (cmd+S)
   • Or use QuickTime with connected device
   • Record at native resolution (no scaling)
   • Use clean demo account with realistic data
3. Edit the video:
   • Use iMovie, Final Cut Pro, or CapCut
   • Add smooth transitions between scenes
   • Add text overlays for feature names
   • Add background music (royalty-free, upbeat)
   • Ensure pacing feels natural (not too fast)
4. Create required sizes:
   • iPhone: 1080x1920 (portrait) or 1920x1080 (landscape)
   • iPad: 1200x1600 (portrait) or 1600x1200 (landscape)
   • Max file size: 500MB
   • Format: MOV, M4V, or MP4 (H.264)
5. Add accessibility:
   • Captions/subtitles for all spoken text
   • Ensure color contrast for text overlays
   • Avoid rapid flashing (photosensitive epilepsy)
6. Test and iterate:
   • Show to team members for feedback
   • A/B test different versions if possible
   • Ensure video loops well (App Store autoplays)
7. Upload to App Store Connect:
   • Upload preview video for each device size
   • Verify autoplay and thumbnail

tests:

• Visual: Review video quality and pacing
• Technical: Verify format and size requirements
• Content: Ensure no confidential data shown

acceptance_criteria:

• 15-30 second video showcasing core app features
• Video for iPhone and iPad sizes
• Smooth transitions and professional pacing
• Text overlays for feature highlights
• Background music (royalty-free)
• Captions/subtitles included
• No placeholder or test data visible
• File size <500MB per video
• Uploaded to App Store Connect

validation:

• Play video → smooth, engaging, clear features
• Check technical specs → correct resolution, format, size
• Team review → approved by 3+ team members
• App Store Connect → video preview active

notes:

• App Preview videos auto-play muted in App Store
• First 5 seconds are critical for engagement
• Consider creating 3 shorter videos for different features
• Videos can significantly increase conversion rates