# 02. App Preview Video

meta:
  id: ios-production-02
  feature: ios-production
  priority: P2
  depends_on: []
  tags: [app-store, marketing, production]

objective:
- Create a compelling App Preview video for the App Store to increase conversion rates

deliverables:
- 15-30 second App Preview video
- Video for required device sizes
- Captions or text overlays
- Professional quality and pacing

steps:
1. Plan the video narrative:
   - 0-5s: Hook — identity threat scenario (notification)
   - 5-15s: Solution — open app, see dashboard, run scan
   - 15-25s: Features — DarkWatch, VoicePrint, SpamShield highlights
   - 25-30s: CTA — "Protect your identity today"
2. Record screen capture:
   - Use iOS Simulator screen recording (cmd+S)
   - Or use QuickTime with connected device
   - Record at native resolution (no scaling)
   - Use clean demo account with realistic data
3. Edit the video:
   - Use iMovie, Final Cut Pro, or CapCut
   - Add smooth transitions between scenes
   - Add text overlays for feature names
   - Add background music (royalty-free, upbeat)
   - Ensure pacing feels natural (not too fast)
4. Create required sizes:
   - iPhone: 1080x1920 (portrait) or 1920x1080 (landscape)
   - iPad: 1200x1600 (portrait) or 1600x1200 (landscape)
   - Max file size: 500MB
   - Format: MOV, M4V, or MP4 (H.264)
5. Add accessibility:
   - Captions/subtitles for all spoken text
   - Ensure color contrast for text overlays
   - Avoid rapid flashing (photosensitive epilepsy)
6. Test and iterate:
   - Show to team members for feedback
   - A/B test different versions if possible
   - Ensure video loops well (App Store autoplays)
7. Upload to App Store Connect:
   - Upload preview video for each device size
   - Verify autoplay and thumbnail

tests:
- Visual: Review video quality and pacing
- Technical: Verify format and size requirements
- Content: Ensure no confidential data shown

acceptance_criteria:
- 15-30 second video showcasing core app features
- Video for iPhone and iPad sizes
- Smooth transitions and professional pacing
- Text overlays for feature highlights
- Background music (royalty-free)
- Captions/subtitles included
- No placeholder or test data visible
- File size <500MB per video
- Uploaded to App Store Connect

validation:
- Play video → smooth, engaging, clear features
- Check technical specs → correct resolution, format, size
- Team review → approved by 3+ team members
- App Store Connect → video preview active

notes:
- App Preview videos auto-play muted in App Store
- First 5 seconds are critical for engagement
- Consider creating 3 shorter videos for different features
- Videos can significantly increase conversion rates