80 lines
2.5 KiB
Markdown
80 lines
2.5 KiB
Markdown
# 02. Feature Graphic & Promo Video
|
|
|
|
meta:
|
|
id: android-production-02
|
|
feature: android-production
|
|
priority: P2
|
|
depends_on: []
|
|
tags: [play-store, marketing, production]
|
|
|
|
objective:
|
|
- Create a compelling feature graphic and promotional video for the Google Play Store
|
|
|
|
deliverables:
|
|
- 1024x500 feature graphic
|
|
- 30-60 second promo video
|
|
- YouTube video link for Play Store
|
|
- Localized versions if applicable
|
|
|
|
steps:
|
|
1. Create feature graphic:
|
|
- Size: 1024x500 pixels (JPG or 24-bit PNG)
|
|
- Include app name and tagline
|
|
- Show app UI or brand imagery
|
|
- Use brand colors and typography
|
|
- Keep text minimal and readable
|
|
- Design for both light and dark Play Store themes
|
|
2. Plan promo video:
|
|
- 30-60 seconds showcasing core features
|
|
- Hook in first 5 seconds
|
|
- Show DarkWatch, VoicePrint, SpamShield, HomeTitle
|
|
- End with CTA "Download on Google Play"
|
|
- Background music (royalty-free)
|
|
3. Record and edit video:
|
|
- Use Android screen recorder or emulator
|
|
- Edit with DaVinci Resolve, Premiere, or CapCut
|
|
- Add smooth transitions
|
|
- Add text overlays for feature names
|
|
- Export in 1080p minimum
|
|
4. Upload to YouTube:
|
|
- Create unlisted or public video
|
|
- Add proper title, description, tags
|
|
- Add end screen with download link
|
|
- Copy video URL for Play Store
|
|
5. Upload to Play Console:
|
|
- Add feature graphic to store listing
|
|
- Add promo video URL
|
|
- Preview how it looks on Play Store
|
|
- Test on mobile and desktop Play Store
|
|
6. Create localized versions:
|
|
- Feature graphic text in Spanish, French (if targeting)
|
|
- Subtitles for promo video
|
|
|
|
tests:
|
|
- Visual: Review graphic and video quality
|
|
- Technical: Verify dimensions and format
|
|
- Content: Ensure no confidential data shown
|
|
|
|
acceptance_criteria:
|
|
- Feature graphic 1024x500 in correct format
|
|
- Promo video 30-60 seconds in 1080p
|
|
- Video uploaded to YouTube with proper metadata
|
|
- Feature graphic and video uploaded to Play Console
|
|
- Graphic readable on both light and dark themes
|
|
- Video showcases all core features
|
|
- CTA included at end of video
|
|
- No placeholder or test data visible
|
|
- Localized versions for supported markets
|
|
|
|
validation:
|
|
- Play Console preview → graphic and video display correctly
|
|
- YouTube video → plays correctly, good quality
|
|
- Mobile Play Store → graphic looks good on phone
|
|
- Team review → approved by 3+ members
|
|
|
|
notes:
|
|
- Feature graphic is the first thing users see on Play Store
|
|
- Video can significantly increase conversion rates
|
|
- Keep video under 60 seconds for best engagement
|
|
- Test video thumbnail for attractiveness
|