Kordant/tasks/android-production/02-feature-graphic.md

02. Feature Graphic & Promo Video

meta: id: android-production-02 feature: android-production priority: P2 depends_on: [] tags: [play-store, marketing, production]

objective:

• Create a compelling feature graphic and promotional video for the Google Play Store

deliverables:

• 1024x500 feature graphic
• 30-60 second promo video
• YouTube video link for Play Store
• Localized versions if applicable

steps:

1. Create feature graphic:
   • Size: 1024x500 pixels (JPG or 24-bit PNG)
   • Include app name and tagline
   • Show app UI or brand imagery
   • Use brand colors and typography
   • Keep text minimal and readable
   • Design for both light and dark Play Store themes
2. Plan promo video:
   • 30-60 seconds showcasing core features
   • Hook in first 5 seconds
   • Show DarkWatch, VoicePrint, SpamShield, HomeTitle
   • End with CTA "Download on Google Play"
   • Background music (royalty-free)
3. Record and edit video:
   • Use Android screen recorder or emulator
   • Edit with DaVinci Resolve, Premiere, or CapCut
   • Add smooth transitions
   • Add text overlays for feature names
   • Export in 1080p minimum
4. Upload to YouTube:
   • Create unlisted or public video
   • Add proper title, description, tags
   • Add end screen with download link
   • Copy video URL for Play Store
5. Upload to Play Console:
   • Add feature graphic to store listing
   • Add promo video URL
   • Preview how it looks on Play Store
   • Test on mobile and desktop Play Store
6. Create localized versions:
   • Feature graphic text in Spanish, French (if targeting)
   • Subtitles for promo video

tests:

• Visual: Review graphic and video quality
• Technical: Verify dimensions and format
• Content: Ensure no confidential data shown

acceptance_criteria:

• Feature graphic 1024x500 in correct format
• Promo video 30-60 seconds in 1080p
• Video uploaded to YouTube with proper metadata
• Feature graphic and video uploaded to Play Console
• Graphic readable on both light and dark themes
• Video showcases all core features
• CTA included at end of video
• No placeholder or test data visible
• Localized versions for supported markets

validation:

• Play Console preview → graphic and video display correctly
• YouTube video → plays correctly, good quality
• Mobile Play Store → graphic looks good on phone
• Team review → approved by 3+ members

notes:

• Feature graphic is the first thing users see on Play Store
• Video can significantly increase conversion rates
• Keep video under 60 seconds for best engagement
• Test video thumbnail for attractiveness