80 lines
2.6 KiB
Markdown
80 lines
2.6 KiB
Markdown
# 02. App Preview Video
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meta:
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id: ios-production-02
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feature: ios-production
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priority: P2
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depends_on: []
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tags: [app-store, marketing, production]
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objective:
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- Create a compelling App Preview video for the App Store to increase conversion rates
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deliverables:
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- 15-30 second App Preview video
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- Video for required device sizes
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- Captions or text overlays
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- Professional quality and pacing
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steps:
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1. Plan the video narrative:
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- 0-5s: Hook — identity threat scenario (notification)
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- 5-15s: Solution — open app, see dashboard, run scan
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- 15-25s: Features — DarkWatch, VoicePrint, SpamShield highlights
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- 25-30s: CTA — "Protect your identity today"
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2. Record screen capture:
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- Use iOS Simulator screen recording (cmd+S)
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- Or use QuickTime with connected device
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- Record at native resolution (no scaling)
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- Use clean demo account with realistic data
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3. Edit the video:
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- Use iMovie, Final Cut Pro, or CapCut
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- Add smooth transitions between scenes
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- Add text overlays for feature names
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- Add background music (royalty-free, upbeat)
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- Ensure pacing feels natural (not too fast)
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4. Create required sizes:
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- iPhone: 1080x1920 (portrait) or 1920x1080 (landscape)
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- iPad: 1200x1600 (portrait) or 1600x1200 (landscape)
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- Max file size: 500MB
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- Format: MOV, M4V, or MP4 (H.264)
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5. Add accessibility:
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- Captions/subtitles for all spoken text
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- Ensure color contrast for text overlays
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- Avoid rapid flashing (photosensitive epilepsy)
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6. Test and iterate:
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- Show to team members for feedback
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- A/B test different versions if possible
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- Ensure video loops well (App Store autoplays)
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7. Upload to App Store Connect:
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- Upload preview video for each device size
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- Verify autoplay and thumbnail
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tests:
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- Visual: Review video quality and pacing
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- Technical: Verify format and size requirements
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- Content: Ensure no confidential data shown
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acceptance_criteria:
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- 15-30 second video showcasing core app features
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- Video for iPhone and iPad sizes
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- Smooth transitions and professional pacing
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- Text overlays for feature highlights
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- Background music (royalty-free)
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- Captions/subtitles included
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- No placeholder or test data visible
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- File size <500MB per video
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- Uploaded to App Store Connect
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validation:
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- Play video → smooth, engaging, clear features
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- Check technical specs → correct resolution, format, size
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- Team review → approved by 3+ team members
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- App Store Connect → video preview active
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notes:
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- App Preview videos auto-play muted in App Store
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- First 5 seconds are critical for engagement
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- Consider creating 3 shorter videos for different features
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- Videos can significantly increase conversion rates
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