303 lines
8.6 KiB
Markdown
303 lines
8.6 KiB
Markdown
# Pre-Launch Setup Checklist - FRE-641
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**Owner:** CMO
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**Status:** Ready to execute
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**Launch Date:** TBD (Month 10, Week 1)
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---
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## Overview
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This document tracks pre-launch setup tasks that can be completed before video/graphics assets are ready. These tasks unblock launch day execution.
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---
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## 1. Buffer Account Setup (Twitter Scheduling)
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### Action Items
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- [ ] Create Buffer account (free tier: 3 channels, 10 scheduled posts)
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- [ ] Connect Twitter account (@scripterapp)
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- [ ] Verify Twitter account has proper bio, logo, banner
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### Tweet Queue Preparation
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- [ ] Load 9-tweet thread from `/plans/twitter-thread-scripter-launch.md`
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- [ ] Schedule Tweet 1 for 09:00 PT launch day
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- [ ] Schedule Tweets 2-9 at 5-min intervals (09:05, 09:10, ... 09:40)
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- [ ] Prepare placeholder for Tweet 8 video attachment
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- [ ] Test all UTM-tagged links
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### Buffer Setup Notes
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```
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Free Tier Limits:
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- 3 social channels (Twitter, Reddit, LinkedIn)
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- 10 scheduled posts at a time
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- No analytics (use Twitter native analytics)
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Workaround: Schedule first 10 tweets, then add more after they publish.
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```
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---
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## 2. UTM Link Creation
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### Master Link List
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Create and test these links before launch day:
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| Destination | UTM-Tagged URL | Short Link (optional) |
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|-------------|----------------|----------------------|
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| App (Twitter) | `scripter.app?utm_source=twitter&utm_campaign=launch` | bit.ly/scripter-tw |
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| App (Reddit) | `scripter.app?utm_source=reddit&utm_campaign=sideproject` | bit.ly/scripter-reddit |
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| App (Discord) | `scripter.app?utm_source=discord&utm_campaign=launch` | bit.ly/scripter-dc |
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| App (YouTube) | `scripter.app?utm_source=youtube&utm_campaign=launch` | bit.ly/scripter-yt |
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| Discord Server | `discord.gg/scripter?utm_source=twitter&utm_campaign=launch` | bit.ly/join-scripter |
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| YouTube Channel | `youtube.com/@scripter?utm_source=twitter&utm_campaign=launch` | - |
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### Testing Checklist
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- [ ] All links redirect correctly
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- [ ] UTM parameters appear in analytics
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- [ ] Mobile links work (test on phone)
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- [ ] Links are not broken by URL encoding
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---
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## 3. Discord Server Setup
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### Channel Creation
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- [ ] Create `#launch-event` channel (public)
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- [ ] Create `#launch-day-qa` channel (public, for live Q&A)
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- [ ] Create `#beta-testers` channel (private, role-restricted)
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- [ ] Create `#feature-requests` channel (public)
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### Event Setup
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- [ ] Create Discord event for launch day 13:00 PT
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- [ ] Write event description with agenda
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- [ ] Set up event reminder bot (1 week, 24h, 1h before)
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- [ ] Test screen sharing in voice channel
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- [ ] Test audio quality for Q&A
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### Event Announcement Template
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```
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🎬 **SCRIPTER LAUNCH DAY LIVE Q&A** 🎬
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📅 Date: [Launch Date]
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🕐 Time: 1:00 PM PT / 4:00 PM ET / 9:00 PM BST
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📍 Where: Discord server
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Join us for:
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✨ Live product demo
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✨ AI features showcase
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✨ Real-time collaboration demo
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✨ Your questions answered
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✨ Exclusive discount code
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🎁 Discord members get 20% off first year!
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See you there!
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```
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### Role Setup
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- [ ] Create `@Beta Tester` role
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- [ ] Create `@Launch Day` role (for event ping)
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- [ ] Set up welcome bot for new members
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---
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## 4. Reddit Account Preparation
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### Account Requirements Check
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- [ ] Account age: 30+ days (required for most subs)
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- [ ] Karma: 100+ in target subreddits
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- [ ] No recent spam violations
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### Subreddit Research
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| Subreddit | Members | Rules | Mod Mail |
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|-----------|---------|-------|----------|
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| r/SideProject | ~500K | Self-promo OK if participatory | /r/SideProject |
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| r/Screenwriting | ~400K | Check self-promo rules | /r/Screenwriting |
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| r/Filmmakers | ~1.2M | Self-promo in weekly thread | /r/Filmmakers |
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### Post Preparation
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- [ ] Draft post title in document
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- [ ] Draft post body with AMA offer
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- [ ] Prepare crosspost strategy
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- [ ] Set up post flairs (Show HN, Resource)
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---
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## 5. YouTube Channel Setup
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### Channel Preparation
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- [ ] Verify channel art (banner, profile pic)
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- [ ] Write channel description with keywords
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- [ ] Add links: website, Discord, Twitter
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- [ ] Set up channel trailer (optional)
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### Upload Preparation
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- [ ] Prepare video titles (SEO optimized)
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- [ ] Write video descriptions with timestamps
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- [ ] Prepare tags list (15-20 tags per video)
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- [ ] Create end screen template
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- [ ] Create cards for related videos
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### 60s Video Metadata
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```
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Title: Scripter in 60 Seconds | Modern Screenwriting Software
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Description:
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Quick demo of Scripter - the modern screenwriting platform built with
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Tauri + SolidJS. 10x faster than WriterDuet, with AI features built-in.
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🎬 Try Scripter free: [UTM link]
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💬 Join Discord: [UTM link]
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🐦 Follow on Twitter: [UTM link]
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#Screenwriting #WritingSoftware #Scripter
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Tags: screenwriting software, free screenwriting software, WriterDuet
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alternative, Scripter, Tauri apps, SolidJS, AI writing tools, Final
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Draft alternative, indie film tools
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```
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### 10-Min Video Metadata
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```
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Title: Scripter Review: Best Free Screenwriting Software 2026?
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Description:
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Complete walkthrough of Scripter, the modern screenwriting platform.
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I'll show you why it's 10x faster than WriterDuet and how the AI
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features can help you write better scripts.
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Timestamps:
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0:00 Intro
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0:30 Why Scripter
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2:00 Editor Tour
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4:00 AI Features
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5:30 Collaboration
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7:00 Export Options
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8:00 Pricing
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9:00 Final Thoughts
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🎬 Try Scripter free: [UTM link]
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💬 Join Discord: [UTM link]
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🐦 Follow on Twitter: [UTM link]
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#Screenwriting #WritingSoftware #Scripter #WriterDuet #IndieFilm
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Tags: screenwriting software review, free screenwriting software,
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WriterDuet alternative, Scripter review, screenwriting tutorial,
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Tauri, SolidJS, AI writing tools, Final Draft alternative, indie
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film tools, best screenwriting software 2026
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```
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---
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## 6. Analytics & Monitoring Setup
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### Google Analytics
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- [ ] Verify GA4 is tracking scripter.app
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- [ ] Set up conversion events (signup, download)
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- [ ] Create UTM campaign report
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### Google Alerts
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- [ ] Create alert for "Scripter"
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- [ ] Create alert for "Scripter screenwriting"
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- [ ] Create alert for "WriterDuet alternative"
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- [ ] Set up email notifications
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### Native Analytics Access
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- [ ] Twitter Analytics: Verify access
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- [ ] YouTube Studio: Verify access
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- [ ] Reddit: Use post insights
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- [ ] Discord: Use server insights (if enabled)
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### Metrics Tracking Spreadsheet
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Create Google Sheet with tabs:
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- [ ] Launch Day Real-Time (hourly tracking)
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- [ ] Week 1 Summary (daily totals)
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- [ ] Channel Comparison
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- [ ] Lessons Learned
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---
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## 7. Response Templates & FAQ
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### Prepare Documents
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- [ ] Twitter response templates (10 common questions)
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- [ ] Reddit AMA response templates (15 questions)
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- [ ] Discord FAQ document
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- [ ] Email response templates for press inquiries
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### Key Messages
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- [ ] Differentiator: "10x faster, 20% cheaper, AI built-in"
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- [ ] Free tier: "Unlimited projects, all core features"
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- [ ] Migration: "Fountain + FDX XML import supported"
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- [ ] Mobile: "PWA works great, native apps in development"
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- [ ] Offline: "Desktop apps work fully offline"
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---
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## 8. Launch Day Coordination
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### Team Coordination
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- [ ] Confirm Founding Engineer availability for AMA (10:00-14:00 PT)
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- [ ] Confirm Founding Engineer availability for Discord (13:00-14:00 PT)
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- [ ] Set up Slack/Discord channel for launch day comms
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- [ ] Create escalation path for tech issues
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### Backup Plans
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- [ ] Screenshot backup if video fails
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- [ ] Text-only post backup if images fail
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- [ ] Engineer on-call for platform outages
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- [ ] Reschedule plan if critical failure
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---
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## 9. Pre-Launch Testing
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### 24 Hours Before Launch
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- [ ] Test all scheduled tweets in Buffer
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- [ ] Test all UTM links (desktop + mobile)
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- [ ] Test Discord screen share and audio
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- [ ] Test Reddit post preview
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- [ ] Review Twitter thread for typos
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- [ ] Download backup copies of all videos locally
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### 1 Hour Before Launch
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- [ ] Final Buffer queue check
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- [ ] Discord event reminder sent
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- [ ] Engineer availability confirmation
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- [ ] Analytics tracking verification
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- [ ] Phone notifications enabled for all platforms
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---
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## Dependencies
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| Task | Depends On | Status |
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|------|------------|--------|
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| Video scheduling | FRE-639 completion | backlog |
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| Thumbnail upload | FRE-640 completion | backlog |
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| All other tasks | None | ✅ Ready to execute |
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---
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## Progress Tracking
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| Task | Status | Started | Completed |
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|------|--------|---------|-----------|
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| Buffer account setup | todo | | |
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| UTM link creation | todo | | |
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| Discord server setup | todo | | |
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| Reddit account prep | todo | | |
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| YouTube channel setup | todo | | |
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| Analytics setup | todo | | |
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| Response templates | todo | | |
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| Launch day coordination | todo | | |
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| Pre-launch testing | todo | | |
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---
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**Status:** Ready to begin pre-launch setup
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**Next Action:** Start with Buffer account + UTM links (no dependencies)
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