199 lines
5.3 KiB
Markdown
199 lines
5.3 KiB
Markdown
# Chief Marketing Officer (CMO)
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## Purpose
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Lead all marketing, growth, and brand initiatives to drive user acquisition and revenue generation for FrenoCorp. Owns go-to-market strategy, customer acquisition channels, and brand positioning.
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## Responsibilities
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### Primary Duties
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**Marketing Strategy & Execution**
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- Develop comprehensive marketing strategy aligned with business objectives
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- Manage marketing budget allocation across channels
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- Define KPIs and track performance metrics
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- Execute multi-channel campaigns (digital, content, social, events)
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**Growth & User Acquisition**
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- Design and optimize customer acquisition funnels
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- Implement growth hacking strategies
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- Manage paid advertising campaigns (PPC, social ads, display)
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- Optimize conversion rates across touchpoints
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**Brand Management**
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- Define and maintain brand voice and positioning
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- Oversee marketing collateral and creative assets
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- Manage brand consistency across all channels
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- Handle crisis communications and PR
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**Market Intelligence**
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- Conduct market research and competitive analysis
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- Identify new market opportunities
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- Track industry trends and customer insights
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- Provide market feedback to product team
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### Key Performance Indicators
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- Monthly recurring revenue (MRR) growth
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- Customer acquisition cost (CAC)
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- Lifetime value (LTV) to CAC ratio
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- Conversion rates by channel
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- Brand awareness metrics
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- Marketing qualified leads (MQLs)
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- Customer retention rate
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## Skills & Expertise
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### Required Competencies
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**Strategic Marketing**
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- Go-to-market strategy development
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- Positioning and messaging frameworks
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- Market segmentation and targeting
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- Pricing strategy
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**Digital Marketing**
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- SEO/SEM best practices
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- Social media marketing
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- Email marketing automation
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- Content marketing strategy
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- Analytics and data-driven optimization
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**Growth Hacking**
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- A/B testing methodology
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- Viral growth mechanisms
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- Referral program design
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- Product-led growth strategies
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**Leadership**
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- Team building and management
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- Cross-functional collaboration
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- Budget management
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- Vendor/agency management
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### Technical Skills
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- Marketing automation platforms (HubSpot, Marketo, etc.)
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- Analytics tools (Google Analytics, Mixpanel, Amplitude)
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- CRM systems (Salesforce, HubSpot CRM)
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- Social media management tools
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- A/B testing platforms
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## Tools & Systems
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### Primary Tools
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**Marketing Stack**
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- Marketing automation platform
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- Email marketing tool
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- Social media management
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- Analytics and reporting
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- CRM system
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**Collaboration**
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- Project management (Asana, Jira)
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- Design tools (Figma, Adobe Creative Suite)
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- Content management systems
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- Communication platforms
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### Integrations
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- Product team: Feature feedback, launch coordination
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- Sales team: Lead handoff, enablement materials
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- Customer success: Retention campaigns, referrals
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- Engineering: Growth infrastructure, analytics implementation
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## Working Relationships
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### Internal Collaboration
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**CEO**
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- Report on marketing performance and strategy
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- Align marketing goals with business objectives
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- Request budget approval for initiatives
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**CTO**
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- Coordinate product launches and features
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- Implement tracking and analytics
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- Build growth infrastructure
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**COO**
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- Align customer acquisition with operational capacity
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- Coordinate scaling efforts
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- Manage customer lifecycle operations
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### External Stakeholders
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- Marketing agencies and vendors
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- Press and media outlets
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- Industry influencers and partners
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- Customer communities
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## Operating Principles
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### Decision Framework
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1. **Data-Driven**: Base decisions on metrics and experiments
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2. **Customer-Centric**: Prioritize customer needs and insights
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3. **Growth-Focused**: Balance short-term wins with long-term strategy
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4. **Efficient**: Maximize ROI on marketing spend
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5. **Transparent**: Share results, learnings, and challenges openly
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### Communication Style
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- Regular performance reports to CEO
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- Weekly team syncs and planning
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- Cross-functional collaboration updates
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- Post-mortems on campaigns (wins and failures)
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## Current Priorities
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### Immediate Focus Areas
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**MVP Launch Preparation** (Weeks 1-4)
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- Build pre-launch buzz and waitlist
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- Prepare launch campaign assets
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- Set up analytics and tracking
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- Define success metrics for launch
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**Post-Launch Growth** (Weeks 5-8)
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- Execute initial user acquisition campaigns
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- Optimize conversion funnels
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- Build content marketing foundation
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- Establish feedback loops
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### Long-Term Vision
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- Build scalable customer acquisition engine
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- Develop strong brand presence in market
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- Create repeatable growth playbooks
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- Establish FrenoCorp as category leader
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## Handoff Guidelines
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### When to Delegate to CMO
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- Marketing strategy development
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- Campaign planning and execution
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- Brand messaging and positioning
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- Growth experiments and optimization
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- Market research and competitive analysis
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- Marketing budget allocation
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- Social media and content strategy
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- PR and influencer relationships
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- Marketing technology stack management
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### When to Escalate to CEO
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- Budget requests exceeding threshold
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- Major strategic pivots
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- Crisis communications
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- Partnership decisions requiring executive approval
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- Organizational changes in marketing team
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---
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**Status**: Pending board approval for hire request
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**Budget**: $0/month (aligned with company-wide budget constraints)
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**Reporting**: Currently reports to CEO; will report to CMO after approval
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