150 lines
3.5 KiB
Markdown
150 lines
3.5 KiB
Markdown
# Reddit Campaign UTM Tracking
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**Campaign:** FRE-670 - Reddit Beta Recruitment
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**Dates:** May 3-9, 2026
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**Owner:** CMO + CTO
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---
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## Tracking URLs
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Use these exact URLs in each subreddit post:
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### r/Screenwriting (Primary)
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```
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https://scripter.app/beta?utm_source=reddit&utm_medium=social&utm_campaign=beta_recruitment&utm_content=screenwriting
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```
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### r/Filmmakers (Cross-post)
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```
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https://scripter.app/beta?utm_source=reddit&utm_medium=social&utm_campaign=beta_recruitment&utm_content=filmmakers
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```
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### r/Scriptwriting (Follow-up)
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```
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https://scripter.app/beta?utm_source=reddit&utm_medium=social&utm_campaign=beta_recruitment&utm_content=scriptwriting
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```
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---
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## UTM Parameters Breakdown
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| Parameter | Value | Purpose |
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|-----------|-------|---------|
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| utm_source | reddit | Traffic source |
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| utm_medium | social | Channel type |
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| utm_campaign | beta_recruitment | Campaign identifier |
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| utm_content | [subreddit] | Specific subreddit tracking |
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---
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## Analytics Dashboard Setup
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### Metrics to Track
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**Daily Metrics (May 3-9):**
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- Page views by utm_content
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- Form starts by utm_content
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- Form completions (applications) by utm_content
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- Conversion rate: applications / page views
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**Campaign Totals:**
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- Total Reddit traffic
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- Total applications from Reddit
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- Overall conversion rate
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- Cost per acquisition (time investment / applications)
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### Dashboard Spec
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**Location:** Analytics dashboard (CTO to implement)
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**Charts:**
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1. **Daily applications by subreddit** (bar chart)
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2. **Conversion funnel** (page view → form start → submit)
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3. **Cumulative applications** (line chart, target: 100)
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**Filters:**
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- Date range: May 3-9, 2026
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- utm_campaign: beta_recruitment
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- utm_source: reddit
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---
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## Implementation Checklist
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- [ ] Add UTM tracking to analytics platform
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- [ ] Create Reddit campaign dashboard
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- [ ] Set up conversion events (form start, form submit)
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- [ ] Test tracking URLs (April 28-30)
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- [ ] Create daily report template
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- [ ] Share dashboard access with CMO
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**Owner:** CTO
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**Due:** April 30, 2026
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---
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## Daily Reporting Template
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### Day 1 (May 3) - Launch Day
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- r/Screenwriting post time: [HH:MM PT]
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- r/Filmmakers post time: [HH:MM PT]
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- Page views: [number]
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- Applications: [number]
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- Top performing sub: [name]
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- Notes: [AMA engagement, mod responses, etc.]
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### Day 2 (May 4) - AMA Day
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- Comments responded to: [number]
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- Page views: [number]
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- Applications: [number]
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- Cumulative: [number]
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- Notes: [engagement quality, questions asked]
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### Day 3 (May 5)
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- Page views: [number]
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- Applications: [number]
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- Cumulative: [number]
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- Notes: [momentum check]
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### Day 4 (May 6) - Update Post Day
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- Update post published: [Y/N]
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- Page views: [number]
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- Applications: [number]
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- Cumulative: [number]
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- Notes: [60/100 filled update impact]
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### Day 5-7 (May 7-9)
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- [Continue daily tracking]
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---
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## Success Metrics
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| Metric | Target | Actual | Status |
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|--------|--------|--------|--------|
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| Total applications | 150 | - | ⏳ |
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| Accepted users | 100 | - | ⏳ |
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| r/Screenwriting conversion | 66% | - | ⏳ |
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| Post upvotes (r/Screenwriting) | 200+ | - | ⏳ |
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| Comments (AMA) | 50+ | - | ⏳ |
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---
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## Post-Campaign Analysis (May 10-12)
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**Questions to Answer:**
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1. Which subreddit performed best?
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2. What was the peak application day?
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3. What questions came up most in AMA?
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4. What would we do differently next time?
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5. Should we run this campaign again?
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**Report Owner:** CMO
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**Report Due:** May 12, 2026
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---
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**Status:** UTM URLs defined, dashboard spec ready for CTO implementation
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**Next:** CTO implements analytics dashboard (due April 30)
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