Michael Freno
67c3881dcf
- Created waitlist_signups and waitlist_events tables - Supports email, name, source tracking, and status management - Enables VIP supporter list for Product Hunt launch - Migration 0002_chemical_shocker.sql generated - Fixed brand color in product-hunt-assets-brief.md (#518ac8)
280 lines
7.6 KiB
Markdown
280 lines
7.6 KiB
Markdown
# Reddit AMA - Analytics & Tracking Setup
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**Issue:** FRE-633
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**Owner:** CMO
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**Priority:** High (must complete before launch)
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**Timeline:** Complete by T-3 days before AMA
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---
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## UTM Parameter Strategy
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### Campaign Structure
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| Parameter | Value | Notes |
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|-----------|-------|-------|
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| `utm_source` | `reddit` | Primary source identifier |
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| `utm_medium` | `social` | Social media channel |
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| `utm_campaign` | `ama_launch_2026` | Campaign identifier |
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| `utm_content` | `{subreddit}` | Track by subreddit (sideproject, screenwriting, filmmakers) |
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| `utm_term` | `{post_id}` | Optional: track specific posts |
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### URL Templates
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**Primary Landing Page:**
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```
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https://scripter.app?utm_source=reddit&utm_medium=social&utm_campaign=ama_launch_2026&utm_content={subreddit}
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```
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**Beta Signup:**
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```
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https://scripter.app/signup?utm_source=reddit&utm_medium=social&utm_campaign=ama_launch_2026&utm_content={subreddit}
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```
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**Demo Request:**
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```
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https://scripter.app/demo?utm_source=reddit&utm_medium=social&utm_campaign=ama_launch_2026&utm_content={subreddit}
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```
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---
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## Tracking Implementation Checklist
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### Pre-Launch Setup
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- [ ] **Google Analytics 4 (or alternative):**
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- [ ] Verify GA4 property is active
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- [ ] Create conversion events:
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- `sign_up` - User creates account
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- `download_app` - User downloads desktop app
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- `request_demo` - User requests demo
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- `join_discord` - User joins Discord community
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- [ ] Set up custom channel grouping for Reddit
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- [ ] Create real-time dashboard for launch day
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- [ ] **UTM Builder:**
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- [ ] Create URL shortener with UTM presets (bit.ly or custom)
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- [ ] Test all UTM-tagged URLs
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- [ ] Verify analytics captures UTM parameters correctly
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- [ ] **Post-Click Experience:**
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- [ ] Create Reddit-specific landing page (optional but recommended)
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- [ ] Add welcome message for Reddit visitors
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- [ ] A/B test landing page variants (if time permits)
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### Launch Day Monitoring
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- [ ] **Real-Time Dashboard:**
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- [ ] Sessions by source/medium
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- [ ] Conversion rate (signup/visit)
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- [ ] Top landing pages
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- [ ] Geographic distribution
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- [ ] Device breakdown (desktop/mobile)
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- [ ] **Alerts:**
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- [ ] Traffic spike alert (>10x normal)
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- [ ] Error rate alert (>5% 404s or 500s)
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- [ ] Conversion rate drop alert (<50% of baseline)
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### Post-AMA Analysis
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- [ ] **24-Hour Report:**
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- [ ] Total sessions from Reddit
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- [ ] Conversion rate by subreddit
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- [ ] Top content/pages visited
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- [ ] Bounce rate comparison
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- [ ] **7-Day Report:**
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- [ ] User retention (D1, D3, D7)
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- [ ] Feature usage patterns
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- [ ] Comparison to other acquisition channels
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- [ ] CAC calculation (if paid promotion used)
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- [ ] **30-Day Report:**
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- [ ] LTV of Reddit-acquired users
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- [ ] Retention vs other channels
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- [ ] ROI analysis
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- [ ] Lessons learned for future AMAs
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---
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## Reddit-Specific Metrics
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### Native Reddit Analytics
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Track these manually (Reddit doesn't have built-in analytics for posts):
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| Metric | How to Track | Target |
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|--------|--------------|--------|
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| Upvotes | Reddit post score | 500+ |
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| Comments | Comment count | 100+ |
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| Upvote Ratio | Upvotes / (upvotes + downvotes) | 0.85+ |
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| Awards | Reddit awards received | 3+ |
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| Share Count | Manual count of "share" mentions | 50+ |
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### Referral Traffic
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Track via analytics platform:
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| Metric | Source | Target |
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|--------|--------|--------|
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| Reddit Sessions | Analytics > Acquisition | 5,000+ |
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| Signup Conversion | Analytics > Conversions | 4%+ |
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| App Downloads | Analytics > Events | 500+ |
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| Discord Joins | Discord analytics | 200+ |
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---
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## Tools & Setup
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### Required (Free)
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- [ ] **Google Analytics 4** - Primary analytics platform
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- [ ] **Google Tag Manager** - Event tracking management
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- [ ] **Google Search Console** - Search performance (optional)
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- [ ] **Bit.ly** or **TinyURL** - URL shortening with tracking
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### Recommended (Paid, Optional)
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- [ ] **Mixpanel** or **Amplitude** - Product analytics ($0-99/mo)
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- [ ] **Hotjar** - Session recordings and heatmaps ($39/mo)
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- [ ] **Mention** - Brand monitoring across web ($29/mo)
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### Setup Instructions
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#### Google Analytics 4
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1. Go to GA4 property for Scripter
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2. Navigate to **Admin > Events**
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3. Create custom events:
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```
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Event Name: sign_up
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Parameters: method (email, google, github), utm_source, utm_medium, utm_campaign
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Event Name: download_app
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Parameters: platform (macos, windows, linux), utm_source, utm_medium
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Event Name: join_discord
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Parameters: utm_source, utm_medium, utm_campaign
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```
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4. Create conversions:
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- Mark `sign_up` as conversion
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- Mark `download_app` as conversion
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- Mark `join_discord` as conversion
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5. Create custom channel grouping:
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- Name: "Reddit Campaigns"
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- Condition: `utm_source` contains "reddit"
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#### URL Shortener Setup
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Create short links for easy sharing:
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```
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Primary Post: bit.ly/scripter-reddit-ama
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Beta Signup: bit.ly/scripter-beta-reddit
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Demo Request: bit.ly/scripter-demo-reddit
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```
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Link each to full UTM-tagged URL.
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---
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## Launch Day Dashboard Template
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### Real-Time Metrics (Update Every 30 Minutes)
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| Time (PT) | Sessions | Signups | Conversion Rate | Top Page | Notes |
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|-----------|----------|---------|-----------------|----------|-------|
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| 10:00 AM | | | | | Post launched |
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| 10:30 AM | | | | | |
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| 11:00 AM | | | | | |
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| 11:30 AM | | | | | |
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| 12:00 PM | | | | | Lunch rush |
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| 12:30 PM | | | | | |
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| 1:00 PM | | | | | |
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| 1:30 PM | | | | | |
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| 2:00 PM | | | | | Active engagement ends |
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| 6:00 PM | | | | | Evening check |
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| 10:00 PM | | | | | Day-end summary |
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### End-of-Day Summary
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- **Total Reddit Sessions:** [number]
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- **Total Signups:** [number]
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- **Overall Conversion Rate:** [percentage]
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- **Top Performing Subreddit:** [subreddit]
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- **Best Converting Content:** [page/feature]
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- **Key Learnings:** [bullet points]
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---
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## Integration with Other Tools
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### Discord
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- [ ] Set up Discord analytics bot (e.g., Server Insights)
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- [ ] Create Reddit-specific welcome channel
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- [ ] Track Discord joins from Reddit UTM links
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- [ ] Assign "Redditor" role for AMA participants
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### Email Marketing
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- [ ] Tag email subscribers from Reddit campaign
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- [ ] Create email sequence for Reddit signups
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- [ ] Track email open/click rates for Reddit segment
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- [ ] A/B test subject lines for Reddit audience
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### Product Analytics
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- [ ] Create Reddit user cohort in Mixpanel/Amplitude
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- [ ] Track feature usage patterns
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- [ ] Compare retention to other acquisition channels
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- [ ] Identify power users from Reddit for case studies
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---
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## Privacy & Compliance
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- [ ] **GDPR Compliance:**
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- [ ] Cookie consent banner active
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- [ ] Analytics anonymization enabled
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- [ ] Data retention policy documented
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- [ ] **CCPA Compliance:**
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- [ ] "Do Not Sell" option available
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- [ ] Data deletion process in place
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- [ ] **Reddit Rules:**
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- [ ] No deceptive tracking
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- [ ] Transparent about data collection
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- [ ] Respect subreddit privacy rules
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---
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## Files & Resources
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- **Analytics Dashboard:** [Link to GA4 dashboard]
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- **UTM Builder:** [Link to URL shortener]
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- **Real-Time Monitor:** [Link to real-time analytics]
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- **Post-AMA Report Template:** [Link to Google Data Studio or similar]
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---
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## Owner & Timeline
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| Task | Owner | Due Date | Status |
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|------|-------|----------|--------|
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| GA4 setup | CTO/CMO | T-5 days | ⏳ Pending |
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| UTM URL creation | CMO | T-5 days | ⏳ Pending |
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| Dashboard creation | CMO | T-3 days | ⏳ Pending |
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| Testing & validation | CMO + CTO | T-2 days | ⏳ Pending |
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| Launch day monitoring | CMO | Launch day | ⏳ Pending |
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| Post-AMA analysis | CMO | T+7 days | ⏳ Pending |
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---
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**Last Updated:** 2026-04-26
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**Next Review:** T-7 days before confirmed launch date
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