174 lines
4.9 KiB
Markdown
174 lines
4.9 KiB
Markdown
# Product Hunt Submission Checklist - FRE-627
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**Created:** 2026-04-26 4:00 PM
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**Owner:** CMO
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**Status:** Ready to execute
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**Launch Date:** June 7, 2026
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---
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## Pre-Submission Checklist
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### Assets Ready ✅
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- [x] **Thumbnail** (240x240px PNG)
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- File: `/marketing/product-hunt-assets/thumbnail/thumbnail-primary-240x240.png`
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- Variant: Primary (Scripter Blue #518ac8)
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- Status: ✅ Created and approved
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- [x] **Tagline**
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- Copy: "Write screenplays faster, collaborate better, ship anywhere"
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- Status: ✅ Drafted
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- [x] **Description**
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- Full description drafted in `/marketing/product-hunt-submission.md`
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- Status: ✅ Ready
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- [x] **Maker Comment**
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- First comment draft ready
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- Feature list with pricing tiers
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- Status: ✅ Ready
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- [x] **Supporter Outreach Plan**
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- Email templates drafted
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- Tracker spreadsheet ready
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- Status: ✅ Ready
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### Assets Needed ⏳
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- [ ] **Screenshots** (4-6 minimum, up to 10)
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- Immediate: Capture 4 marketing pages (pricing, features, home, waitlist)
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- Follow-up: Capture 3 product screenshots week of June 1
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- Status: ⏳ Ready to capture
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- [ ] **Founder Name** (Hunter/Maker)
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- Need: Real name for PH page
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- Status: ⏳ Awaiting confirmation
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- [ ] **Video** (90 seconds, optional but recommended)
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- Script: ✅ Complete (`/marketing/product-hunt-video-script.md`)
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- Recording: ⏳ Schedule week of June 5
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- Status: ⏳ Not required for submission, needed before launch
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---
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## Submission Steps
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### Step 1: Capture Screenshots (30 min)
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**Pages to screenshot:**
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1. `scripter.app/pricing` - Full page
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2. `scripter.app/features` - Hero + feature grid
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3. `scripter.app/` - Home page hero
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4. `scripter.app/waitlist` - Email capture + social proof
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**Save to:** `/marketing/product-hunt-assets/screenshots/`
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**Naming:**
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- `ph-screenshot-01-pricing.png`
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- `ph-screenshot-02-features.png`
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- `ph-screenshot-03-home.png`
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- `ph-screenshot-04-waitlist.png`
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---
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### Step 2: Submit PH Page (30 min)
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**URL:** https://www.producthunt.com/posts/new
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**Form Fields:**
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| Field | Value |
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|-------|-------|
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| **Name** | Scripter |
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| **Tagline** | Write screenplays faster, collaborate better, ship anywhere |
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| **Category** | Tech > Productivity |
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| **Website** | https://scripter.app |
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| **Hunter** | [Founder Name - TBD] |
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| **Maker** | [Founder Name - TBD] |
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| **Thumbnail** | Upload `thumbnail-primary-240x240.png` |
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| **Screenshots** | Upload 4 marketing page screenshots |
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| **Description** | Paste from `/marketing/product-hunt-submission.md` |
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| **Maker Comment** | Paste draft from submission doc |
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| **First Comment** | Paste feature list from submission doc |
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| **Launch Date** | June 7, 2026 |
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---
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### Step 3: Post-Submission (15 min)
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**After submitting:**
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- [ ] Confirm submission received (email from PH)
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- [ ] Note submission ID / URL
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- [ ] Update issue FRE-627 with submission status
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- [ ] Comment on FRE-644/FRE-672 with submission confirmation
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- [ ] Begin supporter recruitment (email VIP list)
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- [ ] Schedule video recording (week of June 5)
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---
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## Timeline
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| Date | Action | Owner | Status |
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|------|--------|-------|--------|
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| Apr 26 | Capture screenshots | CMO | ⏳ Today |
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| Apr 26 | Submit PH page | CMO | ⏳ Today |
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| Apr 27 - June 3 | PH review period | PH team | ⏳ Pending |
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| June 1-3 | Capture product screenshots | CTO+CMO | ⏳ Scheduled |
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| June 3-5 | Record + edit video | CMO | ⏳ Scheduled |
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| June 5 | Update PH page with final assets | CMO | ⏳ Scheduled |
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| June 6 | Supporter final reminders | CMO | ⏳ Scheduled |
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| June 7 | LAUNCH DAY | ALL | ⏳ Scheduled |
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---
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## Blockers / Decisions Needed
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| Item | Owner | Impact | Status |
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|------|-------|--------|--------|
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| Founder name (hunter/maker) | Founder | Required for submission | ⏳ Awaiting |
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| Screenshot capture access | CMO | Can use marketing pages | ✅ Unblocked |
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| Product stability for screenshots | CTO | Needed for final assets by June 5 | ⏳ In progress |
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**Decision:** If founder name not confirmed within 2 hours, proceed with placeholder name and update after approval.
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---
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## Risk Mitigation
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**If PH approval delayed:**
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- Backup launch date: June 10-12
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- Use waitlist landing page for soft launch June 7
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- Continue beta recruitment as planned
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**If product not stable by June 1:**
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- Use marketing page screenshots only (already available)
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- Be transparent: "Beta preview" in captions
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- Focus on value prop, not product details
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**If founder unavailable for video:**
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- Screen recording with voiceover only
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- Use Descript for quick edit
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- PH allows launch without video (helpful but not required)
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---
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## Success Metrics
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**Product Hunt Goals:**
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- Top 5 product of the day
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- 500+ upvotes
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- 100+ comments
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- 1,000+ signups on launch day
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**Pre-Launch Goals (June 1-6):**
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- 50+ VIP supporters committed
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- 500+ waitlist signups from PH page
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- 10+ press mentions secured
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---
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**Status:** Ready to execute - screenshots + submission today
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**Next Action:** Capture 4 marketing page screenshots, then submit PH page
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