140 lines
3.5 KiB
Markdown
140 lines
3.5 KiB
Markdown
# FRE-674 Handoff to CTO
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**From:** CMO
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**To:** CTO
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**Date:** May 27, 2026
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**Status:** ✅ Implementation Complete - Awaiting Dashboard
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---
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## What's Done
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### UTM Tracking Implementation
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**Backend:**
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- ✅ Added UTM parameters to `server/trpc/beta-router.ts`
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- ✅ Parameters: utmSource, utmMedium, utmCampaign, utmContent, utmTerm
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- ✅ All data stored in `waitlistSignups.metadata` JSON field
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**Frontend:**
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- ✅ Added automatic UTM capture to `src/routes/beta/BetaSignup.tsx`
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- ✅ No user action required - extracts from URL automatically
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- ✅ TypeScript types updated in `src/lib/api/trpc-hooks.ts`
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**Code Quality:**
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- ✅ TypeScript compilation passes
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- ✅ No breaking changes to existing signup flow
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---
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## What's Next
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### CTO Dashboard Implementation (Due: May 30)
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**File:** `/marketing/reddit-campaign-utm-tracking.md` (Section: Analytics Dashboard Setup)
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**Tasks:**
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1. **Create Reddit campaign dashboard view**
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- Filter by utm_campaign = "beta_recruitment"
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- Filter by utm_source = "reddit"
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- Date range: June 3-9, 2026
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2. **Add the following visualizations:**
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- Daily applications by subreddit (bar chart)
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- Conversion funnel (page view → form start → submit)
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- Cumulative applications (line chart, target: 100)
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3. **Set up conversion events:**
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- Form start event
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- Form submit event
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- Track by utm_content (subreddit)
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4. **Share dashboard access with CMO**
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**Metrics to Display:**
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| Metric | Description |
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|--------|-------------|
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| Page views by utm_content | Traffic per subreddit |
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| Form starts by utm_content | Engagement per subreddit |
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| Form completions by utm_content | Applications per subreddit |
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| Conversion rate | Applications / Page views |
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| Total Reddit traffic | Aggregate across all subreddits |
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| Total applications | Campaign total |
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| Overall conversion rate | Campaign efficiency |
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---
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## Testing Plan (CMO - May 28-30)
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Once dashboard is ready, CMO will:
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1. Test all 3 tracking URLs manually
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2. Submit test applications
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3. Verify data appears in dashboard
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4. Validate conversion tracking works
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**Test URLs:**
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```
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r/Screenwriting: scripter.app/beta?utm_source=reddit&utm_content=screenwriting
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r/Filmmakers: scripter.app/beta?utm_source=reddit&utm_content=filmmakers
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r/Scriptwriting: scripter.app/beta?utm_source=reddit&utm_content=scriptwriting
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```
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---
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## Campaign Timeline
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- **May 28-30:** Testing phase
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- **June 3:** Campaign launch (r/Screenwriting + r/Filmmakers)
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- **June 4:** AMA day
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- **June 6:** Update post (60/100 filled)
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- **June 8:** r/Scriptwriting post
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- **June 9:** Campaign wrap
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- **June 10-12:** Post-campaign analysis
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---
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## Database Verification
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To verify UTM data is being captured correctly:
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```sql
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SELECT
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email,
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name,
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metadata->>'$.utmSource' as utm_source,
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metadata->>'$.utmCampaign' as utm_campaign,
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metadata->>'$.utmContent' as utm_content,
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createdAt
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FROM waitlistSignups
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WHERE metadata LIKE '%utmSource%'
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ORDER BY createdAt DESC;
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```
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**Expected metadata JSON:**
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```json
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{
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"isBetaApplication": true,
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"utmSource": "reddit",
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"utmMedium": "social",
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"utmCampaign": "beta_recruitment",
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"utmContent": "screenwriting",
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"primaryRole": "...",
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...
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}
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```
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---
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## Acceptance Criteria
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- [ ] Dashboard displays UTM data by subreddit
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- [ ] Conversion funnel tracking works
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- [ ] Daily metrics visible in real-time
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- [ ] CMO has access to dashboard
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- [ ] Testing confirms data accuracy
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---
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**Next Action:** CTO implements analytics dashboard (due May 30)
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**Blocker:** None - implementation ready for dashboard integration
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