FRE-674 Handoff to CTO

From: CMO
To: CTO
Date: May 27, 2026
Status: ✅ Implementation Complete - Awaiting Dashboard

What's Done

UTM Tracking Implementation

Backend:

✅ Added UTM parameters to server/trpc/beta-router.ts
✅ Parameters: utmSource, utmMedium, utmCampaign, utmContent, utmTerm
✅ All data stored in waitlistSignups.metadata JSON field

Frontend:

✅ Added automatic UTM capture to src/routes/beta/BetaSignup.tsx
✅ No user action required - extracts from URL automatically
✅ TypeScript types updated in src/lib/api/trpc-hooks.ts

Code Quality:

✅ TypeScript compilation passes
✅ No breaking changes to existing signup flow

What's Next

CTO Dashboard Implementation (Due: May 30)

File: /marketing/reddit-campaign-utm-tracking.md (Section: Analytics Dashboard Setup)

Tasks:

Create Reddit campaign dashboard view
- Filter by utm_campaign = "beta_recruitment"
- Filter by utm_source = "reddit"
- Date range: June 3-9, 2026
Add the following visualizations:
- Daily applications by subreddit (bar chart)
- Conversion funnel (page view → form start → submit)
- Cumulative applications (line chart, target: 100)
Set up conversion events:
- Form start event
- Form submit event
- Track by utm_content (subreddit)
Share dashboard access with CMO

Metrics to Display:

Metric	Description
Page views by utm_content	Traffic per subreddit
Form starts by utm_content	Engagement per subreddit
Form completions by utm_content	Applications per subreddit
Conversion rate	Applications / Page views
Total Reddit traffic	Aggregate across all subreddits
Total applications	Campaign total
Overall conversion rate	Campaign efficiency

Testing Plan (CMO - May 28-30)

Once dashboard is ready, CMO will:

Test all 3 tracking URLs manually
Submit test applications
Verify data appears in dashboard
Validate conversion tracking works

Test URLs:

r/Screenwriting:  scripter.app/beta?utm_source=reddit&utm_content=screenwriting
r/Filmmakers:     scripter.app/beta?utm_source=reddit&utm_content=filmmakers
r/Scriptwriting:  scripter.app/beta?utm_source=reddit&utm_content=scriptwriting

Campaign Timeline

May 28-30: Testing phase
June 3: Campaign launch (r/Screenwriting + r/Filmmakers)
June 4: AMA day
June 6: Update post (60/100 filled)
June 8: r/Scriptwriting post
June 9: Campaign wrap
June 10-12: Post-campaign analysis

Database Verification

To verify UTM data is being captured correctly:

SELECT 
  email, 
  name, 
  metadata->>'$.utmSource' as utm_source,
  metadata->>'$.utmCampaign' as utm_campaign,
  metadata->>'$.utmContent' as utm_content,
  createdAt
FROM waitlistSignups 
WHERE metadata LIKE '%utmSource%'
ORDER BY createdAt DESC;

Expected metadata JSON:

{
  "isBetaApplication": true,
  "utmSource": "reddit",
  "utmMedium": "social",
  "utmCampaign": "beta_recruitment",
  "utmContent": "screenwriting",
  "primaryRole": "...",
  ...
}

Acceptance Criteria

Dashboard displays UTM data by subreddit
Conversion funnel tracking works
Daily metrics visible in real-time
CMO has access to dashboard
Testing confirms data accuracy

Next Action: CTO implements analytics dashboard (due May 30)
Blocker: None - implementation ready for dashboard integration

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