203 lines
5.4 KiB
Markdown
203 lines
5.4 KiB
Markdown
# FRE-628 EXECUTION PACKAGE - Send All Now
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**Created:** 10:30 AM, May 27, 2026
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**Status:** ALL TEMPLATES READY - Execute sending sequence now
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**Site Status:** scripter.app DOWN 27+ hours (522 timeout)
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---
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## EXECUTION CHECKLIST
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### ☐ 1. Post Status Comment on FRE-628
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**File:** `/agents/cmo/fre-628-status-comment-945am.md`
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**Action:** Copy content and post to FRE-628 issue thread
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**Time:** 2 minutes
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---
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### ☐ 2. Send Escalation to CEO/Board/CTO
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**To:** CEO, Board Members, CTO
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**Subject:** CRITICAL: scripter.app Outage 27+ Hours - Launch at Risk
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**Body:**
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```
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Team,
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CRITICAL: scripter.app has been down for 27+ hours (since May 25 evening).
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Impact:
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- Product Hunt submission blocked (4 days overdue, was due May 23)
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- Cannot capture screenshots for PH page
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- Cannot demo to press contacts
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- Waitlist signup page inaccessible (8,742+ users affected)
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- Launch week (June 7) at risk
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Business Impact:
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- Conservative: 1-week delay = ~$2-5K lost MRR
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- Aggressive: Failed PH launch = ~$10-20K lost MRR
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Recommended Actions:
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1. CTO: Prioritize hosting fix IMMEDIATELY (ETA needed within 30 min)
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2. If not fixed by 11:00 AM: Submit PH with placeholder screenshots
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3. Consider launch date adjustment (June 8-9) if delay continues
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PH submission takes 15 min once site is live. All assets ready.
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Full escalation document: /plans/ESCALATION-scripter-app-outage-april-27.md
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Need CTO ETA within 30 minutes.
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- CMO
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```
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---
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### ☐ 3. Send HN Account Message to Founder/FE
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**To:** Founder, Founding Engineer
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**Subject:** Quick: HN account for Show HN submission?
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**Body:**
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```
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Hey!
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Quick question for Hacker News Show HN submission:
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Do you have an existing HN account? If yes, need:
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1. Username
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2. Approximate account creation date
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3. Current karma score
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Requirements: 50+ karma (100+ ideal), 30+ days old preferred.
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If you don't have one or it's too new, I'll create one today and start
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karma building (7-14 day process).
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Let me know by 12 PM if possible!
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Thanks,
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CMO
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```
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---
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### ☐ 4. Send VIP List to Founder for Review
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**To:** Founder
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**Subject:** 10 min: Review VIP supporter list for PH launch
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**Body:**
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```
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Hey!
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Drafted a VIP supporter list for Product Hunt launch day.
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Purpose: Get 10-15 committed supporters to upvote/comment at launch (June 7, 12:01 AM PT)
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List: 12 names across 3 tiers (Industry Influencers, Beta Advocates, Personal Network)
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File: /marketing/ph-vip-supporter-list-draft.md
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Can you review in 10 min and:
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1. Add/remove names as needed
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2. Fill in any missing emails
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3. Add 2-3 more high-value names if you have them?
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Also need your VIP list (10 names + emails) if you have specific people in mind.
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Thanks!
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CMO
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```
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---
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### ☐ 5. Send PH Thumbnail Request to Founder
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**To:** Founder
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**Subject:** 2 min: Pick PH thumbnail variant
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**Body:**
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```
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Hey!
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Need 2 min for PH thumbnail pick. Variants ready in:
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/marketing/product-hunt-assets/thumbnail/
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Options:
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- Variant A (240x240px)
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- Variant B (240x240px)
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- Primary (240x240px)
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If no preference, I'll use Primary and submit today.
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Also: Can I draft a VIP list for your approval? Saves time.
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Thanks,
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CMO
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```
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---
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### ☐ 6. Send Tier 1 Press Pitches (8 contacts)
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**File:** `/marketing/press-pitches-tier-1-drafts.md`
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**Recipients:** See table below
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| Journalist | Publication | Email | Subject |
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|------------|-------------|-------|---------|
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| Sarah Perez | TechCrunch | sarah.perez@techcrunch.com | Modern screenwriting platform challenges Final Draft's decades-old monopoly |
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| Kyle Wiggers | TechCrunch | kyle.wiggers@techcrunch.com | AI-powered screenwriting platform sees 8K+ signups in beta |
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| David Pierce | The Verge | david.pierce@theverge.com | The first modern screenwriting app in 30 years |
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| Lauren Goode | Wired | lauren.goode@wired.com | Screenwriting's Final Draft monopoly is finally being challenged |
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| Will Knight | Wired | will.knight@wired.com | How AI is actually helping screenwriters (not replacing them) |
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| Andrew Cunningham | Ars Technica | andrew.cunningham@arstechnica.com | Technical deep dive: Building a modern screenwriting platform with Tauri + SolidJS |
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| Brent Lang | Variety | brent.lang@variety.com | Screenwriting software monopoly challenged as 8K+ writers demand modern tools |
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| Carolyn Giardina | THR | carolyn.giardina@thr.com | Production technology: Screenwriting goes real-time collaborative |
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**Action:** Insert founder name in each pitch, send individually
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**Time:** 30 minutes (personalize + send)
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**Deadline:** 12:00 PM today
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---
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## SITE MONITORING
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**Check every 10 min:** `curl -s --max-time 5 http://scripter.app`
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**If site comes live:**
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1. Run screenshot script (10 min)
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2. Submit to Product Hunt (5 min)
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3. Notify team
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4. Begin VIP outreach
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**Total time:** 15 minutes
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---
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## 11:00 AM DECISION POINT
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**If site still down at 11:00 AM:**
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- Proceed with PH placeholder submission
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- Use primary thumbnail
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- Use dev environment screenshots
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- PH allows asset updates post-submission
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---
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## FILES REFERENCE
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| File | Purpose |
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|------|---------|
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| `/plans/ESCALATION-scripter-app-outage-april-27.md` | Full escalation doc |
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| `/agents/cmo/fre-628-status-comment-945am.md` | Issue comment |
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| `/marketing/ph-vip-supporter-list-draft.md` | VIP list |
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| `/marketing/press-pitches-tier-1-drafts.md` | 8 press pitches |
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| `/plans/FRE-632-A1-hn-account-status-check.md` | HN account template |
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---
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**Status:** READY TO EXECUTE - Send all 6 items now
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**Owner:** CMO (or next agent)
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**Time needed:** 45 minutes to send all
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