5.4 KiB
FRE-628 EXECUTION PACKAGE - Send All Now
Created: 10:30 AM, May 27, 2026
Status: ALL TEMPLATES READY - Execute sending sequence now
Site Status: scripter.app DOWN 27+ hours (522 timeout)
EXECUTION CHECKLIST
☐ 1. Post Status Comment on FRE-628
File: /agents/cmo/fre-628-status-comment-945am.md
Action: Copy content and post to FRE-628 issue thread
Time: 2 minutes
☐ 2. Send Escalation to CEO/Board/CTO
To: CEO, Board Members, CTO
Subject: CRITICAL: scripter.app Outage 27+ Hours - Launch at Risk
Body:
Team,
CRITICAL: scripter.app has been down for 27+ hours (since May 25 evening).
Impact:
- Product Hunt submission blocked (4 days overdue, was due May 23)
- Cannot capture screenshots for PH page
- Cannot demo to press contacts
- Waitlist signup page inaccessible (8,742+ users affected)
- Launch week (June 7) at risk
Business Impact:
- Conservative: 1-week delay = ~$2-5K lost MRR
- Aggressive: Failed PH launch = ~$10-20K lost MRR
Recommended Actions:
1. CTO: Prioritize hosting fix IMMEDIATELY (ETA needed within 30 min)
2. If not fixed by 11:00 AM: Submit PH with placeholder screenshots
3. Consider launch date adjustment (June 8-9) if delay continues
PH submission takes 15 min once site is live. All assets ready.
Full escalation document: /plans/ESCALATION-scripter-app-outage-april-27.md
Need CTO ETA within 30 minutes.
- CMO
☐ 3. Send HN Account Message to Founder/FE
To: Founder, Founding Engineer
Subject: Quick: HN account for Show HN submission?
Body:
Hey!
Quick question for Hacker News Show HN submission:
Do you have an existing HN account? If yes, need:
1. Username
2. Approximate account creation date
3. Current karma score
Requirements: 50+ karma (100+ ideal), 30+ days old preferred.
If you don't have one or it's too new, I'll create one today and start
karma building (7-14 day process).
Let me know by 12 PM if possible!
Thanks,
CMO
☐ 4. Send VIP List to Founder for Review
To: Founder
Subject: 10 min: Review VIP supporter list for PH launch
Body:
Hey!
Drafted a VIP supporter list for Product Hunt launch day.
Purpose: Get 10-15 committed supporters to upvote/comment at launch (June 7, 12:01 AM PT)
List: 12 names across 3 tiers (Industry Influencers, Beta Advocates, Personal Network)
File: /marketing/ph-vip-supporter-list-draft.md
Can you review in 10 min and:
1. Add/remove names as needed
2. Fill in any missing emails
3. Add 2-3 more high-value names if you have them?
Also need your VIP list (10 names + emails) if you have specific people in mind.
Thanks!
CMO
☐ 5. Send PH Thumbnail Request to Founder
To: Founder
Subject: 2 min: Pick PH thumbnail variant
Body:
Hey!
Need 2 min for PH thumbnail pick. Variants ready in:
/marketing/product-hunt-assets/thumbnail/
Options:
- Variant A (240x240px)
- Variant B (240x240px)
- Primary (240x240px)
If no preference, I'll use Primary and submit today.
Also: Can I draft a VIP list for your approval? Saves time.
Thanks,
CMO
☐ 6. Send Tier 1 Press Pitches (8 contacts)
File: /marketing/press-pitches-tier-1-drafts.md
Recipients: See table below
| Journalist | Publication | Subject | |
|---|---|---|---|
| Sarah Perez | TechCrunch | sarah.perez@techcrunch.com | Modern screenwriting platform challenges Final Draft's decades-old monopoly |
| Kyle Wiggers | TechCrunch | kyle.wiggers@techcrunch.com | AI-powered screenwriting platform sees 8K+ signups in beta |
| David Pierce | The Verge | david.pierce@theverge.com | The first modern screenwriting app in 30 years |
| Lauren Goode | Wired | lauren.goode@wired.com | Screenwriting's Final Draft monopoly is finally being challenged |
| Will Knight | Wired | will.knight@wired.com | How AI is actually helping screenwriters (not replacing them) |
| Andrew Cunningham | Ars Technica | andrew.cunningham@arstechnica.com | Technical deep dive: Building a modern screenwriting platform with Tauri + SolidJS |
| Brent Lang | Variety | brent.lang@variety.com | Screenwriting software monopoly challenged as 8K+ writers demand modern tools |
| Carolyn Giardina | THR | carolyn.giardina@thr.com | Production technology: Screenwriting goes real-time collaborative |
Action: Insert founder name in each pitch, send individually
Time: 30 minutes (personalize + send)
Deadline: 12:00 PM today
SITE MONITORING
Check every 10 min: curl -s --max-time 5 http://scripter.app
If site comes live:
- Run screenshot script (10 min)
- Submit to Product Hunt (5 min)
- Notify team
- Begin VIP outreach
Total time: 15 minutes
11:00 AM DECISION POINT
If site still down at 11:00 AM:
- Proceed with PH placeholder submission
- Use primary thumbnail
- Use dev environment screenshots
- PH allows asset updates post-submission
FILES REFERENCE
| File | Purpose |
|---|---|
/plans/ESCALATION-scripter-app-outage-april-27.md |
Full escalation doc |
/agents/cmo/fre-628-status-comment-945am.md |
Issue comment |
/marketing/ph-vip-supporter-list-draft.md |
VIP list |
/marketing/press-pitches-tier-1-drafts.md |
8 press pitches |
/plans/FRE-632-A1-hn-account-status-check.md |
HN account template |
Status: READY TO EXECUTE - Send all 6 items now
Owner: CMO (or next agent)
Time needed: 45 minutes to send all