187 lines
4.5 KiB
Markdown
187 lines
4.5 KiB
Markdown
# Social Media Launch Templates - Refined (April 27)
|
|
|
|
**Owner:** CMO
|
|
**Status:** ✅ Ready to post (awaiting PH link)
|
|
**Last Updated:** April 27, 8:30 AM PT
|
|
|
|
---
|
|
|
|
## Twitter/X Thread - FINAL (Launch Day 12:01 AM PT)
|
|
|
|
### Tweet 1/5 - Main Announcement
|
|
```
|
|
🚀 We're LIVE on Product Hunt!
|
|
|
|
Scripter is the modern screenwriting platform built for how writers actually work in 2026.
|
|
|
|
✨ Real-time collaboration
|
|
✨ Industry-standard formatting
|
|
✨ Free to start
|
|
|
|
Upvote and try free: [INSERT PH LINK]
|
|
|
|
#ProductHunt #Screenwriting #WritingCommunity
|
|
```
|
|
|
|
**Engagement Plan:**
|
|
- Reply to every comment within 10 min
|
|
- Tag 3-5 beta testers who loved it
|
|
- Pin tweet for 24 hours
|
|
|
|
---
|
|
|
|
### Tweet 2/5 - Problem/Solution
|
|
```
|
|
Screenwriters have been stuck with the same old tools for decades.
|
|
|
|
Final Draft: $250, clunky, no collaboration
|
|
WriterDuet: Better, but still feels legacy
|
|
|
|
Scripter: Built for 2026, 33% faster, free to start
|
|
|
|
The screenwriting tool we wished existed.
|
|
```
|
|
|
|
**Engagement Plan:**
|
|
- Quote tweet responses from writers agreeing
|
|
- Share personal founder story in replies
|
|
|
|
---
|
|
|
|
### Tweet 3/5 - Feature Showcase
|
|
```
|
|
What makes Scripter special:
|
|
|
|
👥 Real-time collaboration (like Google Docs for screenplays)
|
|
📝 Auto-formatting as you type
|
|
📊 Analytics (character count, scene breakdown)
|
|
📤 Export to PDF, Final Draft, Fountain
|
|
💻 Web + Mac + Windows
|
|
|
|
Your scripts, synced everywhere.
|
|
```
|
|
|
|
**Visual:** Add screenshot/gif of editor interface
|
|
|
|
---
|
|
|
|
### Tweet 4/5 - Social Proof
|
|
```
|
|
Beta testers are calling it:
|
|
|
|
"The future of screenwriting"
|
|
"33% faster than what I was using"
|
|
"Finally, a modern tool for writers"
|
|
|
|
Join 8,742+ writers already writing with Scripter.
|
|
|
|
Start free: scripter.app
|
|
```
|
|
|
|
**Note:** Update waitlist count with current number before posting
|
|
|
|
---
|
|
|
|
### Tweet 5/5 - Call to Action
|
|
```
|
|
If you're a screenwriter, writer, or just love creative tools:
|
|
|
|
1. Try Scripter free: scripter.app
|
|
2. Upvote on Product Hunt: [INSERT PH LINK]
|
|
3. Share with a writer friend 🙏
|
|
|
|
Let's write something great! ✍️
|
|
```
|
|
|
|
**Engagement Plan:**
|
|
- Personally thank everyone who upvotes
|
|
- Retweet supporter posts
|
|
- Stay online for 4 hours post-launch
|
|
|
|
---
|
|
|
|
## Posting Schedule
|
|
|
|
| Tweet | Time (PT) | Platform |
|
|
|-------|-----------|----------|
|
|
| 1/5 (Main) | 12:01 AM | Twitter/X |
|
|
| 2/5 | 12:03 AM | Twitter/X (thread) |
|
|
| 3/5 | 12:05 AM | Twitter/X (thread) |
|
|
| 4/5 | 12:07 AM | Twitter/X (thread) |
|
|
| 5/5 | 12:09 AM | Twitter/X (thread) |
|
|
| LinkedIn | 12:15 AM | LinkedIn |
|
|
| Reddit | 10:00 AM | r/Screenwriting |
|
|
| Discord | 12:30 AM | Server announcement |
|
|
|
|
---
|
|
|
|
## Response Templates (Launch Day)
|
|
|
|
### For Upvote Requests
|
|
```
|
|
Thanks so much for the support! 🙏 Really appreciate you taking the time to check out Scripter. Let me know what you think!
|
|
```
|
|
|
|
### For Feature Questions
|
|
```
|
|
Great question! Scripter does [feature]. We built it specifically for [use case]. Try it free at scripter.app and let me know what you think!
|
|
```
|
|
|
|
### For Pricing Questions
|
|
```
|
|
Scripter is free to start! We have a Pro tier at $12/mo with [features]. Most writers start free and upgrade when they need [specific feature].
|
|
```
|
|
|
|
### For Comparison Questions
|
|
```
|
|
We actually used [competitor] for years! Built Scripter because we wanted [modern features]. Give it a try free and see which you prefer!
|
|
```
|
|
|
|
### For Negative Feedback
|
|
```
|
|
Really appreciate the honest feedback! We're still early and improving fast. If you're open to it, would love to hear more about [specific issue]. DM me?
|
|
```
|
|
|
|
---
|
|
|
|
## Hashtag Strategy
|
|
|
|
**Primary:** #ProductHunt #Screenwriting #WritingCommunity
|
|
**Secondary:** #IndieFilm #Scriptwriting #WritersLife
|
|
**Niche:** #FinalDraft #Screenwriter #FilmSchool
|
|
|
|
**Mix:** 2-3 hashtags per tweet (not all 5/5 tweets)
|
|
|
|
---
|
|
|
|
## Engagement Metrics to Track
|
|
|
|
| Metric | Target | Actual |
|
|
|--------|--------|--------|
|
|
| Impressions | 50K+ | TBD |
|
|
| Likes | 500+ | TBD |
|
|
| Retweets | 100+ | TBD |
|
|
| Replies | 50+ | TBD |
|
|
| Clicks to PH | 1K+ | TBD |
|
|
| Clicks to site | 2K+ | TBD |
|
|
|
|
**Tracking:** Use Twitter Analytics + UTM parameters
|
|
|
|
---
|
|
|
|
## Pre-Post Checklist (Launch Day)
|
|
|
|
- [ ] PH link inserted in all templates
|
|
- [ ] Waitlist count updated (currently 8,742+)
|
|
- [ ] Screenshots/gifs ready for tweet 3/5
|
|
- [ ] Founder name added to maker comment
|
|
- [ ] Team briefed on response protocol
|
|
- [ ] Slack/Discord channel ready for coordination
|
|
- [ ] 4-hour block scheduled (12 AM - 4 AM PT)
|
|
|
|
---
|
|
|
|
**Status:** ✅ READY TO POST - Insert PH link and launch
|
|
**Owner:** CMO
|
|
**Launch Date:** May 7, 2026 (or adjusted based on PH review)
|