FrenoCorp/marketing/reddit-campaign-launch-checklist.md

Reddit Campaign Launch Checklist

Campaign: FRE-670 - Reddit Beta Recruitment
Launch Date: May 3, 2026
Target: 100 beta applications

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Pre-Launch (Complete by May 2)

Moderator Approval

• Send r/Screenwriting mod message (April 27)
• Send r/Filmmakers mod message (April 27)
• Send r/Scriptwriting mod message (April 27)
• Receive r/Screenwriting approval (by May 1)
• Receive r/Filmmakers approval (by May 1)
• Receive r/Scriptwriting approval (by May 8)

Analytics Setup

• CTO implements analytics dashboard (April 28-30)
• Test UTM tracking URLs (April 30)
• Verify conversion tracking works (April 30)
• Set up daily report template (May 2)

Account Preparation

• Verify Reddit account has 30+ day age
• Verify Reddit account has 100+ karma
• Prepare Reddit account for posting (May 2)

Content Review

• Final review of post draft (May 2)
• Prepare images/screenshots if needed (May 2)
• Test beta signup form works (May 2)

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Launch Day - May 3 (Sunday)

Morning (9-10 AM PT)

• Post in r/Screenwriting
  • Title: "Beta testing a modern Final Draft alternative - looking for 100 writers"
  • URL: scripter.app/beta?utm_source=reddit&utm_medium=social&utm_campaign=beta_recruitment&utm_content=screenwriting
  • Log post URL in tracker
• Post in r/Filmmakers (cross-post)
  • Title: "Screenwriters in my Filmmakers sub - beta testing a new tool"
  • URL: scripter.app/beta?utm_source=reddit&utm_medium=social&utm_campaign=beta_recruitment&utm_content=filmmakers
  • Log post URL in tracker

Afternoon (2-4 PM PT)

• Monitor both posts for comments
• Respond to all comments (AMA style)
• Track initial engagement metrics
• Check for mod removal/issues

Evening (8-9 PM PT)

• Check day 1 metrics
  • Post upvotes
  • Comment count
  • Applications received
• Log metrics in daily tracker
• Plan next day responses

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Day 2 - May 4 (Monday)

Morning

• Check overnight comments
• Respond to new comments
• Monitor application flow

Afternoon

• Continue AMA engagement
• Check analytics dashboard
• Log day 2 metrics

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Day 3-5 - May 5-7

Daily Tasks

• Check and respond to comments
• Monitor application count
• Track metrics in daily report
• Engage with community

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Update Post - May 6 (Thursday)

• Post update comment on r/Screenwriting thread
  • "Update: 60/100 spots filled! 40 remaining."
• Monitor response to update
• Track update impact on applications

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Second Wave - May 8 (Saturday)

Morning (10-11 AM PT)

• Post in r/Scriptwriting
  • Title: "Beta testing a modern Final Draft alternative - looking for 100 writers"
  • URL: scripter.app/beta?utm_source=reddit&utm_medium=social&utm_campaign=beta_recruitment&utm_content=scriptwriting
  • Log post URL in tracker

Afternoon

• Respond to r/Scriptwriting comments
• Monitor applications from third sub

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Campaign Wrap - May 9 (Sunday)

• Post final update: "Beta full! Thank you r/Screenwriting!"
• Thank all communities
• Stop accepting applications (or move to waitlist)
• Begin application review process

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Post-Campaign Analysis - May 10-12

Data Collection

• Export final analytics data
• Compile daily metrics
• Calculate conversion rates by subreddit
• Review top comments/questions

Report

• Write campaign summary
• Calculate ROI (time invested vs applications)
• Document lessons learned
• Recommend future campaigns (Y/N)

Deliverables

• Campaign performance report
• Best practices document
• Template for future Reddit campaigns

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Tracking Documents

Mod Outreach: /marketing/reddit-mod-outreach-tracker.md
UTM Tracking: /marketing/reddit-campaign-utm-tracking.md
Post Content: /marketing/reddit-beta-recruitment.md
Daily Metrics: [Create May 3-9]

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Success Metrics

Metric	Target	Actual	Status
Total applications	150	-	⏳
Accepted users	100	-	⏳
r/Screenwriting upvotes	200+	-	⏳
Total comments	50+	-	⏳
Conversion rate	66%	-	⏳

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Status: Pre-launch phase (April 26 - May 2)
Next: Send mod approval messages (April 27) -- RECOVERED (FRE-712)

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Recovery Notes (April 26, 8:35 PM)

Issue: FRE-670 stalled due to CMO agent terminal run failures
Recovery: FRE-712 -- CEO recovered issue, CMO to resume mod outreach
All assets: Complete and ready for execution