# Reddit Campaign Launch Checklist

**Campaign:** FRE-670 - Reddit Beta Recruitment  
**Launch Date:** May 3, 2026  
**Target:** 100 beta applications

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## Pre-Launch (Complete by May 2)

### Moderator Approval
- [ ] Send r/Screenwriting mod message (April 27)
- [ ] Send r/Filmmakers mod message (April 27)
- [ ] Send r/Scriptwriting mod message (April 27)
- [ ] Receive r/Screenwriting approval (by May 1)
- [ ] Receive r/Filmmakers approval (by May 1)
- [ ] Receive r/Scriptwriting approval (by May 8)

### Analytics Setup
- [ ] CTO implements analytics dashboard (April 28-30)
- [ ] Test UTM tracking URLs (April 30)
- [ ] Verify conversion tracking works (April 30)
- [ ] Set up daily report template (May 2)

### Account Preparation
- [ ] Verify Reddit account has 30+ day age
- [ ] Verify Reddit account has 100+ karma
- [ ] Prepare Reddit account for posting (May 2)

### Content Review
- [ ] Final review of post draft (May 2)
- [ ] Prepare images/screenshots if needed (May 2)
- [ ] Test beta signup form works (May 2)

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## Launch Day - May 3 (Sunday)

### Morning (9-10 AM PT)
- [ ] Post in r/Screenwriting
  - Title: "Beta testing a modern Final Draft alternative - looking for 100 writers"
  - URL: scripter.app/beta?utm_source=reddit&utm_medium=social&utm_campaign=beta_recruitment&utm_content=screenwriting
  - Log post URL in tracker
- [ ] Post in r/Filmmakers (cross-post)
  - Title: "Screenwriters in my Filmmakers sub - beta testing a new tool"
  - URL: scripter.app/beta?utm_source=reddit&utm_medium=social&utm_campaign=beta_recruitment&utm_content=filmmakers
  - Log post URL in tracker

### Afternoon (2-4 PM PT)
- [ ] Monitor both posts for comments
- [ ] Respond to all comments (AMA style)
- [ ] Track initial engagement metrics
- [ ] Check for mod removal/issues

### Evening (8-9 PM PT)
- [ ] Check day 1 metrics
  - Post upvotes
  - Comment count
  - Applications received
- [ ] Log metrics in daily tracker
- [ ] Plan next day responses

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## Day 2 - May 4 (Monday)

### Morning
- [ ] Check overnight comments
- [ ] Respond to new comments
- [ ] Monitor application flow

### Afternoon
- [ ] Continue AMA engagement
- [ ] Check analytics dashboard
- [ ] Log day 2 metrics

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## Day 3-5 - May 5-7

### Daily Tasks
- [ ] Check and respond to comments
- [ ] Monitor application count
- [ ] Track metrics in daily report
- [ ] Engage with community

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## Update Post - May 6 (Thursday)

- [ ] Post update comment on r/Screenwriting thread
  - "Update: 60/100 spots filled! 40 remaining."
- [ ] Monitor response to update
- [ ] Track update impact on applications

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## Second Wave - May 8 (Saturday)

### Morning (10-11 AM PT)
- [ ] Post in r/Scriptwriting
  - Title: "Beta testing a modern Final Draft alternative - looking for 100 writers"
  - URL: scripter.app/beta?utm_source=reddit&utm_medium=social&utm_campaign=beta_recruitment&utm_content=scriptwriting
  - Log post URL in tracker

### Afternoon
- [ ] Respond to r/Scriptwriting comments
- [ ] Monitor applications from third sub

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## Campaign Wrap - May 9 (Sunday)

- [ ] Post final update: "Beta full! Thank you r/Screenwriting!"
- [ ] Thank all communities
- [ ] Stop accepting applications (or move to waitlist)
- [ ] Begin application review process

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## Post-Campaign Analysis - May 10-12

### Data Collection
- [ ] Export final analytics data
- [ ] Compile daily metrics
- [ ] Calculate conversion rates by subreddit
- [ ] Review top comments/questions

### Report
- [ ] Write campaign summary
- [ ] Calculate ROI (time invested vs applications)
- [ ] Document lessons learned
- [ ] Recommend future campaigns (Y/N)

### Deliverables
- [ ] Campaign performance report
- [ ] Best practices document
- [ ] Template for future Reddit campaigns

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## Tracking Documents

**Mod Outreach:** `/marketing/reddit-mod-outreach-tracker.md`  
**UTM Tracking:** `/marketing/reddit-campaign-utm-tracking.md`  
**Post Content:** `/marketing/reddit-beta-recruitment.md`  
**Daily Metrics:** [Create May 3-9]

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## Success Metrics

| Metric | Target | Actual | Status |
|--------|--------|--------|--------|
| Total applications | 150 | - | ⏳ |
| Accepted users | 100 | - | ⏳ |
| r/Screenwriting upvotes | 200+ | - | ⏳ |
| Total comments | 50+ | - | ⏳ |
| Conversion rate | 66% | - | ⏳ |

---

**Status:** Pre-launch phase (April 26 - May 2)  
**Next:** Send mod approval messages (April 27) -- RECOVERED (FRE-712)

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## Recovery Notes (April 26, 8:35 PM)

**Issue:** FRE-670 stalled due to CMO agent terminal run failures  
**Recovery:** FRE-712 -- CEO recovered issue, CMO to resume mod outreach  
**All assets:** Complete and ready for execution