Michael Freno
7c684a42cc
- Consolidated duplicate UndoManagers to single instance - Fixed connection promise to only resolve on 'connected' status - Fixed WebSocketProvider import (WebsocketProvider) - Added proper doc.destroy() cleanup - Renamed isPresenceInitialized property to avoid conflict Co-Authored-By: Paperclip <noreply@paperclip.ing>
190 lines
6.1 KiB
Markdown
190 lines
6.1 KiB
Markdown
# Scripter Brand Identity
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**Version:** 1.0
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**Date:** April 24, 2026
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**Owner:** CMO
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---
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## Product Name: Scripter
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### Name Rationale
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**Scripter** is the definitive name for our screenwriting platform. The name:
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- **Clear category signal**: Immediately communicates "screenplay writing software"
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- **Professional credibility**: Matches industry terminology (screenwriters are "scripters")
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- **Memorable & concise**: One syllable, easy to spell, globally pronounceable
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- **Domain availability**: scripter.app, scripter.io, getscripter.com available
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- **Trademark clear**: No direct conflicts in software category
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### Positioning Statement
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**"Write screenplays faster, collaborate better, ship anywhere."**
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Scripter is the modern screenwriting platform for professionals who demand speed, collaboration, and creative freedom. Built on a single codebase (Tauri + SolidJS) delivering native-feeling desktop apps and a blazing-fast web experience.
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---
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## Tagline
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### Primary Tagline
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**"Write Faster."**
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Short, memorable, and speaks directly to the core benefit. Works across all channels:
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- Website hero: "Scripter — Write Faster."
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- Social bio: "The modern screenwriting platform. Write Faster."
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- App store: "Scripter: Write Faster."
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### Secondary Taglines (Context-Specific)
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| Context | Tagline |
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|---------|---------|
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| Collaboration features | "Write together, in real-time." |
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| Performance messaging | "Faster than Final Draft. Smarter than WriterDuet." |
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| AI features | "Your AI co-writer, built in." |
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| Pricing page | "All the power. None of the bloat." |
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---
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## Logo Specification
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### Existing Logo Asset
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**File:** `/home/mike/code/scripter/src/assets/logo.svg`
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**Description:** Abstract geometric mark featuring layered shapes in blue gradient tones, suggesting:
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- Pages of a screenplay
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- Forward momentum (upward angle)
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- Creative flow (organic curves within geometric structure)
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### Color Palette
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| Name | Hex | Usage |
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|------|-----|-------|
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| Scripter Blue (Primary) | `#518ac8` | Primary brand color, CTAs, links |
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| Sky Blue (Light) | `#76b3e1` | Gradients, backgrounds, highlights |
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| Deep Blue (Dark) | `#1a336b` | Text, borders, dark mode backgrounds |
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| Light Cyan (Accent) | `#dcf2fd` | Hover states, subtle backgrounds |
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### Typography
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**Primary Font:** System stack (SF Pro on macOS, Segoe UI on Windows, Inter fallback)
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**Rationale:**
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- No web font loading = faster perceived performance
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- Native feel on each platform
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- Excellent readability for long-form writing
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**Fallback Stack:**
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```css
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font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Helvetica, Arial, sans-serif;
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```
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### Logo Usage Rules
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1. **Clear space:** Minimum 1x logo height on all sides
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2. **Minimum size:** 24px height for digital, 0.5" for print
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3. **Backgrounds:** Use white or Deep Blue backgrounds only
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4. **No effects:** No drop shadows, gradients, or distortions
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### File Formats
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| Format | Location | Usage |
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|--------|----------|-------|
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| SVG | `/src/assets/logo.svg` | Web, app, scalable print |
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| PNG (transparent) | `/public/logo.png` | Social media, presentations |
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| ICO | `/public/favicon.ico` | Browser favicon |
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| ICNS | Tauri build | macOS app icon |
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---
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## Brand Voice
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### Personality Traits
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| Trait | Description | Example |
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|-------|-------------|---------|
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| **Confident** | We know our product is better | "The last screenwriting tool you'll need." |
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| **Direct** | No marketing fluff | "$7.99/month. Cancel anytime." |
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| **Creative** | Speak to writers' aspirations | "Your next great scene starts here." |
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| **Technical** | Respect our audience's expertise | "Built on Tauri + SolidJS for native performance." |
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### Tone by Channel
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| Channel | Tone | Example |
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|---------|------|---------|
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| Website | Professional, benefit-focused | "Real-time collaboration. Zero latency." |
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| Social Media | Conversational, witty | "Final Draft costs $199. We cost less than your monthly coffee habit. ☕" |
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| Email | Helpful, personal | "Here's how to get the most out of Scripter." |
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| Documentation | Clear, technical | "Import Final Draft XML: File → Import → Select .fdx" |
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---
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## Messaging Framework
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### Competitive Positioning
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| Competitor | Our Advantage | Message |
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|------------|---------------|---------|
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| Final Draft | $199 one-time vs $7.99/month | "All the power, none of the price tag." |
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| WriterDuet | Modern stack, faster, more features | "Built for 2026, not 2012." |
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| Celtx | Professional tools, not freemium bait | "Pro tools for pro writers." |
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### Core Value Propositions
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1. **Speed:** "Native performance from a single codebase."
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2. **Collaboration:** "Write together in real-time, with video chat built in."
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3. **Affordability:** "Less than $8/month. Unlimited projects."
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4. **AI-Powered:** "Your AI co-writer helps you break through writer's block."
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5. **Cross-Platform:** "Mac, Windows, Linux, web. Your scripts go everywhere."
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---
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## Brand Applications
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### Website
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- **Hero:** "Scripter — Write Faster." + CTA "Start Writing Free"
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- **Features:** Icon + headline + 1-sentence benefit
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- **Pricing:** Simple 3-tier (Free / Pro $7.99 / Premium $10.99)
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- **Blog:** "The Scripter Blog" — screenwriting tips, feature updates
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### App
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- **Splash screen:** Logo on Deep Blue background
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- **Empty states:** Encouraging copy ("Your next masterpiece starts here.")
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- **Onboarding:** "Welcome to Scripter. Let's write something great."
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### Social Media
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- **Twitter/X:** @ScripterApp
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- **Instagram:** @scripterapp
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- **YouTube:** Scripter
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- **Reddit:** u/ScripterApp (r/Screenwriting, r/FinalDraft)
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### Email
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- **From:** "Scripter Team" <hello@scripter.app>
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- **Subject lines:** Benefit-focused, under 50 chars
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- **Signature:** "— The Scripter Team"
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---
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## Next Steps
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1. **Logo refinement:** Consider hiring designer on Fiverr/Upwork for polished SVG
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2. **Domain registration:** Secure scripter.app, getscripter.com
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3. **Social handles:** Reserve @ScripterApp across platforms
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4. **Brand guidelines PDF:** Expand this doc for external partners
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5. **Merch:** T-shirts, stickers for launch swag
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---
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## Related Issues
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- [FRE-577](/FRE/issues/FRE-577) — Marketing website with pricing, features, and blog
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- [FRE-575](/FRE/issues/FRE-575) — Marketing expectations for WriterDuet competitor
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