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FrenoCorp/marketing/content-calendar.md
Michael Freno ef1b15c9ea FRE-600: Implement Phase 1 WebSocket + Yjs CRDT foundation 
- Create TypeScript and Vite configuration for SolidJS
- Implement Yjs document structure for screenplay collaboration
- Build WebSocket connection manager with exponential backoff reconnection
- Create CRDT document manager with undo/redo support
- Set up WebSocket sync server with JWT authentication
- Add SolidJS reactive bindings for Yjs shared types
- Build collaborative editor component
- Write unit tests for CRDT operations
- Document implementation in analysis/fre600_websocket_foundation.md

Architecture: Yjs chosen over Automerge for better ecosystem and
Tauri compatibility. WebSocket for sync, WebRTC for video.

Co-Authored-By: Paperclip <noreply@paperclip.ing>
2026-04-22 23:08:27 -04:00

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# Scripter Content Calendar — Year 1
**Version:** 1.0
**Date:** April 22, 2026
**Author:** CMO
---
## Publishing Cadence
| Channel | Frequency | Best Time | Owner |
|---------|-----------|-----------|-------|
| Blog | 2 posts/week | Tuesday, Thursday 9am PT | Content |
| YouTube | 1 video/week | Wednesday 12pm PT | Video |
| Twitter/X | Daily | 8am, 12pm, 4pm PT | Social |
| LinkedIn | 3x/week | Monday-Wednesday-Friday 10am PT | Social |
| Reddit | 2x/week | Sunday, Wednesday | Community |
| Newsletter | Weekly | Friday 10am PT | Email |
---
## Content Pillars
### 1. Screenwriting Education
How-to guides, formatting tips, structure advice, genre deep-dives.
### 2. Industry Insights
Film news, festival coverage, market trends, script sales analysis.
### 3. Product Education
Feature tutorials, use cases, tips and tricks, migration guides.
### 4. Community Spotlights
Writer interviews, success stories, script spotlights, beta feedback.
### 5. Competitive Content
Why Scripter vs alternatives, feature comparisons, migration incentives.
---
## Monthly Breakdown
### Month 1 (May 2026) — Foundation
**Theme:** "What makes great screenwriting software?"
| Week | Blog | YouTube | Social Focus |
|------|------|---------|-------------|
| W1 | "Top 10 Screenwriting Tools in 2026 (And Why They Fall Short)" | "What We're Building: Scripter Preview" | Tease the product, build curiosity |
| W2 | "The Anatomy of a Screenplay: Formatting Guide for Beginners" | "How to Format a Screenplay (Complete Guide)" | Screenwriting education |
| W3 | "Final Draft vs WriterDuet: Honest Comparison in 2026" | "Why We Left WriterDuet" (founder story) | Competitive content |
| W4 | "5 Screenwriting Mistakes Every Beginner Makes" | "Screenwriting Tips from a Working Screenwriter" | Education pillar |
**Reddit:** Join r/Screenwriting discussions. Answer formatting questions. No self-promotion yet.
**Newsletter:** Launch "The Scripter" weekly newsletter (signup on landing page).
### Month 2 (June 2026) — Education
**Theme:** "Level up your screenwriting"
| Week | Blog | YouTube | Social Focus |
|------|------|---------|-------------|
| W1 | "How to Write a Logline That Sells" | "Logline Workshop: From Pitch to Script" | Education |
| W2 | "Three-Act Structure Explained (With Examples)" | "Breaking Down the Three-Act Structure" | Education |
| W3 | "Character Development: Creating Memorable Characters" | "Character Arcs That Move Audiences" | Education |
| W4 | "Screenplay Dialogue: How to Write What People Actually Say" | "Dialogue Tips from Oscar-Winning Scripts" | Education |
**Reddit:** Share educational content when relevant to discussions.
**Twitter:** Daily screenwriting tips thread.
### Month 3 (July 2026) — Beta Launch
**Theme:** "Scripter is coming"
| Week | Blog | YouTube | Social Focus |
|------|------|---------|-------------|
| W1 | "Introducing Scripter: The Screenwriting Platform You've Been Waiting For" | "Scripter Beta: First Look" | Beta announcement |
| W2 | "How Scripter's AI Writing Assistant Works" | "AI for Screenwriters: Demo and Ethics" | Product deep-dive |
| W3 | "Real-Time Collaboration for Screenwriters: Why It Matters" | "Collaborative Screenwriting: Live Demo" | Feature spotlight |
| W4 | "Migrating from WriterDuet to Scripter: Complete Guide" | "Importing Your WriterDuet Scripts to Scripter" | Migration content |
**Discord:** Launch community server. Beta signup drive.
**Reddit:** Announce beta in r/Screenwriting, r/FinalDraft (follow sub rules).
### Month 4 (August 2026) — Beta Growth
**Theme:** "Early adopters love Scripter"
| Week | Blog | YouTube | Social Focus |
|------|------|---------|-------------|
| W1 | "Beta Spotlight: How [Writer] Uses Scripter" | "Beta User Interview: First Impressions" | Social proof |
| W2 | "Screenplay Formatting: Fountain vs Final Draft XML" | "Fountain Format: The Open Standard for Screenwriters" | Education |
| W3 | "How to Build a Writing Routine (That Sticks)" | "My Screenwriting Morning Routine" | Lifestyle |
| W4 | "Top 5 Features Our Beta Users Love Most" | "Scripter Beta: Feature Roundup" | Product |
**Referral:** Launch referral program for beta users.
**Influencer:** Send beta access to 10 screenwriting YouTubers.
### Month 5 (September 2026) — Authority
**Theme:** "Scripter knows screenwriting"
| Week | Blog | YouTube | Social Focus |
|------|------|---------|-------------|
| W1 | "How Hollywood Scripts Get Formatted (Behind the Scenes)" | "Inside a Hollywood Script Formatting Workflow" | Industry |
| W2 | "Screenplay Coverage: What Pro Readers Actually Look For" | "Getting Your Script Read: Coverage Explained" | Education |
| W3 | "TV Pilot vs Feature Film: Structural Differences" | "Writing a TV Pilot: Complete Guide" | Education |
| W4 | "Script Competitions Worth Entering in 2026" | "Nicholl Fellowship: Application Tips" | Industry |
**Partnership:** Outreach to film schools (USC, NYU, AFI).
### Month 6 (October 2026) — Community
**Theme:** "Screenwriters unite"
| Week | Blog | YouTube | Social Focus |
|------|------|---------|-------------|
| W1 | "How to Build a Screenwriting Network" | "Networking for Introverted Screenwriters" | Community |
| W2 | "Scriptment to Script: Bridging the Gap" | "From Outline to First Draft: My Process" | Education |
| W3 | "Rewriting: How to Kill Your Darlings" | "Rewriting a Screenplay: Before and After" | Education |
| W4 | "Scripter Community: Best Scripts from Our Beta" | "Community Script Spotlight: Top 3 Scripts" | Community |
**Event:** Host first virtual screenwriting workshop on Discord.
### Month 7 (November 2026) — Pre-Launch Push
**Theme:** "Something big is coming"
| Week | Blog | YouTube | Social Focus |
|------|------|---------|-------------|
| W1 | "The Future of Screenwriting: AI, Collaboration, and Beyond" | "Will AI Replace Screenwriters? (Spoiler: No)" | Thought leadership |
| W2 | "Scripter Premium: Every Feature Explained" | "Scripter Premium: Full Feature Tour" | Product |
| W3 | "Why We Priced Scripter at $7.99 (Transparency Post)" | "Behind Our Pricing: Making Screenwriting Accessible" | Trust |
| W4 | "Launch Week Preview: What to Expect" | "Scripter Launch: Everything You Need to Know" | Hype |
**Waitlist:** Push waitlist signups to 10K+.
**Press:** Send embargoed press releases to film tech outlets.
### Month 8 (December 2026) — Launch
**Theme:** "Scripter is live"
| Week | Blog | YouTube | Social Focus |
|------|------|---------|-------------|
| W1 | "Scripter is Live: Start Writing for Free Today" | "Scripter Launch: Full Product Tour" | Launch day |
| W2 | "First Week at Scripter: What We Learned" | "Scripter: First Week User Stories" | Momentum |
| W3 | "Holiday Screenwriting Challenge: Write Your First Draft" | "30-Day Screenwriting Challenge: Day 1" | Engagement |
| W4 | "Year in Review: Best Screenwriting Resources of 2026" | "Best Screenwriting Tools and Resources" | Authority |
**Product Hunt:** Launch day campaign.
**Reddit:** Launch announcement (r/Screenwriting, r/SideProject, r/InternetIsBeautiful).
### Month 9 (January 2027) — Growth
**Theme:** "New year, new scripts"
| Week | Blog | YouTube | Social Focus |
|------|------|---------|-------------|
| W1 | "How to Finish Your Screenplay in 2027" | "Screenwriting Goals That Actually Work" | Motivation |
| W2 | "Scripter Tips: 10 Features You're Not Using" | "10 Hidden Scripter Features" | Product |
| W3 | "Spec Scripts vs Original Scripts: Which Should You Write?" | "Spec vs Original: Screenwriter's Dilemma" | Education |
| W4 | "How to Query Literary Agents for Screenplays" | "Getting Represented: Agent Query Guide" | Career |
**Paid Ads:** Launch Google Ads for "Final Draft alternative" keywords.
### Month 10 (February 2027) — Authority
**Theme:** "Scripter is the standard"
| Week | Blog | YouTube | Social Focus |
|------|------|---------|-------------|
| W1 | "Screenplay Market Report: What's Selling in 2027" | "What Studios Are Looking For Right Now" | Industry |
| W2 | "Advanced Scripter: Power User Workflow" | "Scripter Power User: My Daily Workflow" | Product |
| W3 | "How to Write a Screenplay in 30 Days" | "30-Day Screenplay Challenge: Full Process" | Education |
| W4 | "Scripter API: Building Integrations for Screenwriters" | "Building a Scripter Integration: Tutorial" | Developer |
### Month 11 (March 2027) — Scale
**Theme:** "Scripter grows"
| Week | Blog | YouTube | Social Focus |
|------|------|---------|-------------|
| W1 | "Scripter Hits [Milestone]: Thank You, Community" | "Scripter Community Milestone Celebration" | Celebration |
| W2 | "International Screenwriting: Writing for Global Markets" | "Screenwriting for International Co-Productions" | Expansion |
| W3 | "Scripter for Teams: How Studios Use Our Platform" | "How [Studio] Uses Scripter for Development" | Enterprise |
| W4 | "Screenwriting in the Age of AI: A Balanced View" | "AI Tools for Screenwriters: What Works, What Doesn't" | Thought leadership |
### Month 12 (April 2027) — Year 1 Review
**Theme:** "One year of Scripter"
| Week | Blog | YouTube | Social Focus |
|------|------|---------|-------------|
| W1 | "One Year of Scripter: What We Built and Learned" | "Scripter at One Year: Founder's Letter" | Reflection |
| W2 | "Best Scripts Written on Scripter in Year 1" | "Top 5 Scripts from Our Community" | Community |
| W3 | "What's Coming in Year 2: Scripter Roadmap" | "Scripter Roadmap 2027: What's Next" | Vision |
| W4 | "Screenwriting Resources: The Ultimate Guide" | "Every Screenwriting Resource You Need" | Authority |
---
## SEO Content Cluster
### Pillar Pages (Long-form, 2000+ words)
1. "Complete Guide to Screenwriting Software" (target: "screenwriting software")
2. "How to Write a Screenplay" (target: "how to write a screenplay")
3. "Final Draft Alternative" (target: "Final Draft alternative")
4. "Screenplay Formatting Guide" (target: "screenplay format")
### Cluster Posts (800-1500 words, link to pillars)
- Genre-specific guides (comedy, thriller, sci-fi, drama)
- Formatting deep-dives (scene headings, action lines, dialogue)
- Tool comparisons (Scripter vs X)
- Career guides (breaking in, getting represented, selling scripts)
---
## Newsletter Strategy
### "The Scripter" — Weekly (Friday)
- One screenwriting tip
- One industry news item
- One Scripter update or feature
- One community spotlight
- One resource recommendation
### Segmentation
- **Free users:** Tips, features, upgrade prompts
- **Pro/Premium users:** Advanced tips, new features, community highlights
- **Beta/Waitlist:** Development updates, sneak peeks, launch countdown
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