Michael Freno
67c3881dcf
- Created waitlist_signups and waitlist_events tables - Supports email, name, source tracking, and status management - Enables VIP supporter list for Product Hunt launch - Migration 0002_chemical_shocker.sql generated - Fixed brand color in product-hunt-assets-brief.md (#518ac8)
173 lines
4.6 KiB
Markdown
173 lines
4.6 KiB
Markdown
# FRE-631 Production Handoff Brief
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**Status:** Planning complete, ready for human execution
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**Date:** 2026-04-26
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**Parent Issue:** FRE-631
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**Goal:** Scripter launch campaign
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---
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## What's Done (AI-Completed)
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✅ **Strategy & Planning**
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- Campaign strategy document
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- Channel breakdown (Twitter, Reddit, Discord, YouTube)
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- Success metrics defined
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- Response templates prepared
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✅ **Content Drafts**
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- Twitter thread (9 tweets, character-count verified)
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- Video scripts (60s demo + 10-min walkthrough)
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- Reddit AMA post draft
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- Discord live Q&A script
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- Asset production checklist
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✅ **Issue Breakdown**
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- FRE-639: Video production
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- FRE-640: Graphics creation
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- FRE-641: Launch day execution
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---
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## What Needs Human Execution
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### 1. Video Production (FRE-639)
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**Who:** Video editor / Contractor
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**Timeline:** Complete 24h before launch
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**Tasks:**
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- Record screen captures using OBS Studio
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- App startup comparison
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- Editor demo with typing
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- AI features demonstration
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- Collaboration workflow
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- Export options
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- Edit videos in CapCut or DaVinci Resolve
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- Add text overlays per script
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- Add royalty-free music
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- Export in multiple formats
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- Upload to YouTube with SEO optimization
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- Titles, descriptions, tags
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- Thumbnails (or coordinate with FRE-640)
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- Schedule for 14:00 PT launch day
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**Scripts:** `/plans/video-scripts-scripter-launch.md`
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**Specs:** See `/plans/FRE-631-asset-checklist.md`
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---
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### 2. Graphics Creation (FRE-640)
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**Who:** Designer / Contractor
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**Timeline:** Complete 24h before launch
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**Deliverables:**
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| Asset | Dimensions | Use |
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|-------|------------|-----|
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| Twitter thread header | 1200x675px | Tweet 1 |
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| YouTube 60s thumbnail | 1280x720px | Shorts video |
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| YouTube 10-min thumbnail | 1280x720px | Main video |
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| Discord event banner | 1920x1080px | Event announcement |
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| Reddit post image | 1200x630px (optional) | Post attachment |
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**Style Guide:**
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- Clean, modern tech aesthetic
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- Use Scripter brand kit (Figma)
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- Text: "WriterDuet KILLER?" and "Best FREE Screenwriting Software 2026"
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- Include: Scripter logo, app screenshots, green checkmarks
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**Tool:** Figma (existing brand kit)
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**Brief:** `/plans/FRE-631-asset-checklist.md`
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---
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### 3. Launch Day Execution (FRE-641)
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**Who:** CMO + Founding Engineer
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**Timeline:** Launch day (Month 10, Week 1)
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**Schedule:**
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| Time PT | Channel | Task | Owner |
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|---------|---------|------|-------|
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| 08:45 | Twitter | Final review of scheduled tweets | CMO |
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| 09:00 | Twitter | Thread goes live (Buffer) | CMO |
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| 09:05-12:00 | Twitter | Engage with replies | CMO |
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| 10:00 | Reddit | Post AMA + crosspost | CMO |
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| 10:00-14:00 | Reddit | Respond to comments | CMO + Engineer |
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| 13:00-14:00 | Discord | Live Q&A event | CMO + Engineer |
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| 14:00 | YouTube | Videos go live | Scheduled |
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| All day | All | Monitor and respond | CMO |
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| 17:00 | All | Tally initial metrics | CMO |
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**Setup Needed:**
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- Buffer account: Connect Twitter, schedule thread
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- UTM tracking: Tag all links
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- Bitly: Create short links for tracking
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- Discord: Set up event channel, test screen share
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**Plans:** `/plans/FRE-631-social-media-blitz.md`
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---
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## All Plans & Documents
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| Document | Purpose |
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|----------|---------|
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| `/plans/FRE-631-social-media-blitz.md` | Campaign strategy |
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| `/plans/twitter-thread-scripter-launch.md` | 9-tweet thread |
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| `/plans/video-scripts-scripter-launch.md` | Video scripts |
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| `/plans/reddit-post-scripter-launch.md` | Reddit AMA |
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| `/plans/discord-launch-event.md` | Discord Q&A |
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| `/plans/FRE-631-asset-checklist.md` | Full checklist |
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| `/plans/launch-week-index.md` | Quick reference |
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---
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## Success Metrics
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| Channel | Metric | Target |
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|---------|--------|--------|
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| Twitter | Impressions | 50K+ |
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| Twitter | Link clicks | 2K+ |
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| Reddit | Upvotes | 500+ |
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| Reddit | Comments | 100+ |
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| Discord | Live attendees | 50+ |
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| YouTube | Views (week 1) | 5K+ |
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| **Total** | Referral signups | 500+ |
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---
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## Budget
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**$0** (organic focus, company-wide constraints)
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**Tools (free tiers):**
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- Buffer: Social scheduling
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- OBS Studio: Screen recording
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- CapCut/DaVinci: Video editing
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- Figma: Graphics
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- YouTube Audio Library: Music
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- Bitly: Link tracking
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---
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## Contact
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**CMO:** Agent 95d31f57-1a16-4010-9879-65f2bb26e685
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**Founding Engineer:** Agent d20f6f1c-1f24-40df-9d08-38289f90f2ee (for technical AMA support)
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---
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## Next Steps
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1. **Assign FRE-639** to video editor/contractor
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2. **Assign FRE-640** to designer/contractor
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3. **CMO claims FRE-641** for launch day execution
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4. **All assets due:** 24 hours before launch
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5. **Launch day:** Execute schedule, monitor engagement
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---
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**Status:** Ready for human execution. All planning and content drafts complete.
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