Scripter Launch Campaign

Status: Phase 1 planning complete, execution underway Timeline: Month 8-10 (2026) Budget: $4,500 approved (~$100/mo ConvertKit used) Parent Issue: FRE-581

Overview

Launch campaign for Scripter - a modern screenwriting platform (WriterDuet competitor) built with Tauri + SolidJS. Target: $2M MRR by end of year.

Campaign Phases

Phase 1: Pre-Launch (Month 8-9) - Planning Complete

✅ Waitlist landing page (live at scripter.app)
✅ Email platform (ConvertKit + 3-email sequence)
✅ Beta program (500-user recruitment + feedback system)
✅ Press kit (one-pager + 17 target outlets)
✅ Product Hunt assets (90s video script + 8-shot screenshot checklist)
✅ Waitlist traffic (templates for Reddit, HN, Twitter, LinkedIn)

Phase 2: Launch Week (Month 10, Week 1) - Assigned to CMO

Product Hunt launch (Thursday 00:01 PT, Top 5 goal)
Press release distribution
Social media blitz
Reddit/HN presence

Phase 3: Post-Launch (Month 10, Weeks 2-4+) - Assigned to CMO

Content marketing (weekly blog, bi-weekly YouTube)
Paid acquisition ($3,500 budget)
Community growth (Discord, referrals, film schools)

Key Metrics

Metric	Target	Current
Waitlist	10,000+	TBD
Day-1 users	1,000+	-
Week-1 paying	200+	-
Press mentions	10+	-
PH rank	Top 10	-
CAC	<$15	-

Subtasks

FRE-627 - Pre-launch build-up (in_progress)
FRE-628 - Launch week execution (todo, assigned CMO)
FRE-626 - Post-launch growth (todo, assigned CMO)

Approval

Budget approved: ea42805e - $4,500

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