# Scripter Launch Campaign

**Status:** Phase 1 planning complete, execution underway
**Timeline:** Month 8-10 (2026)
**Budget:** $4,500 approved (~$100/mo ConvertKit used)
**Parent Issue:** [FRE-581](/FRE/issues/FRE-581)

## Overview

Launch campaign for Scripter - a modern screenwriting platform (WriterDuet competitor) built with Tauri + SolidJS. Target: $2M MRR by end of year.

## Campaign Phases

### Phase 1: Pre-Launch (Month 8-9) - Planning Complete
- ✅ Waitlist landing page (live at scripter.app)
- ✅ Email platform (ConvertKit + 3-email sequence)
- ✅ Beta program (500-user recruitment + feedback system)
- ✅ Press kit (one-pager + 17 target outlets)
- ✅ Product Hunt assets (90s video script + 8-shot screenshot checklist)
- ✅ Waitlist traffic (templates for Reddit, HN, Twitter, LinkedIn)

### Phase 2: Launch Week (Month 10, Week 1) - Assigned to CMO
- Product Hunt launch (Thursday 00:01 PT, Top 5 goal)
- Press release distribution
- Social media blitz
- Reddit/HN presence

### Phase 3: Post-Launch (Month 10, Weeks 2-4+) - Assigned to CMO
- Content marketing (weekly blog, bi-weekly YouTube)
- Paid acquisition ($3,500 budget)
- Community growth (Discord, referrals, film schools)

## Key Metrics

| Metric | Target | Current |
|--------|--------|---------|
| Waitlist | 10,000+ | TBD |
| Day-1 users | 1,000+ | - |
| Week-1 paying | 200+ | - |
| Press mentions | 10+ | - |
| PH rank | Top 10 | - |
| CAC | <$15 | - |

## Subtasks

- [FRE-627](/FRE/issues/FRE-627) - Pre-launch build-up (in_progress)
- [FRE-628](/FRE/issues/FRE-628) - Launch week execution (todo, assigned CMO)
- [FRE-626](/FRE/issues/FRE-626) - Post-launch growth (todo, assigned CMO)

## Approval

Budget approved: [ea42805e](/FRE/approvals/ea42805e-6352-4f5a-90c8-a8f2dd9fcd8e) - $4,500