FrenoCorp/plans/FRE-650-email-templates.md

# Email Templates for Mailchimp - FRE-650

**Status:** Ready to load  
**Platform:** Mailchimp Free Tier  
**Created:** 2026-04-26  

---

## Template 1: Welcome Email (Waitlist)

**Trigger:** User joins waitlist  
**Send:** Immediate  
**Goal:** Confirm signup, build anticipation

### Subject Line Options
- You're on the list! 🎬
- Welcome to Scripter - something amazing is coming
- You're in! Here's what's next

### Preview Text
Thanks for joining! Here's what to expect...

### Email Body

```
[Logo: Scripter]

Hey *|FNAME|*,

You're officially on the list for Scripter - the modern screenwriting platform built for today's writers.

**What is Scripter?**

Scripter is the fastest way to write screenplays. We've rebuilt screenwriting software from the ground up with:

✨ Real-time collaboration (like Google Docs for scripts)
✨ Industry-standard formatting (WGA, BBC, Netflix ready)
✨ 33% faster than WriterDuet
✨ Free tier with unlimited projects

**What happens next?**

Over the next few weeks, I'll send you:
- Sneak peeks at new features
- Behind-the-scenes stories from building Scripter
- Early access opportunities (free Pro accounts!)

**Got questions?**

Just reply to this email - I read every response.

Welcome aboard,
[Founder Name]
Founder, Scripter

---
[Footer]
Scripter | [Website Link] | [Unsubscribe Link]
```

### CTA Button
- **Text:** Follow us on Twitter
- **Link:** https://twitter.com/scripter

---

## Template 2: Waitlist Email #2 - Founder Story

**Trigger:** Day 3 after signup  
**Goal:** Build connection, share mission

### Subject Line
- Why we built Scripter
- From frustration to solution
- The problem with screenwriting software

### Preview Text
The story behind Scripter...

### Email Body

```
[Logo: Scripter]

Hey *|FNAME|*,

Three years ago, I was writing my first feature screenplay.

I had the story. I had the characters. I had the passion.

What I didn't have? Software that didn't get in my way.

**The Problem:**

Final Draft costs $250 and looks like Microsoft Word 97.

WriterDuet is better, but the free tier limits you to 3 scripts. (Who writes only 3 scripts?)

And collaboration? Forget it. Emailing .fountain files back and forth like it's 1999.

**The Solution:**

I spent the last 18 months building what I wish existed:

**Scripter** - screenwriting software for the modern era.

- **Fast:** Writes like a text editor, formats like Final Draft
- **Collaborative:** Real-time co-writing with comments and chat
- **Affordable:** Free tier with unlimited projects
- **Professional:** Industry-standard formatting, export to any format

**The Mission:**

Every great film starts with a script. Every great script deserves great tools.

We're on a mission to democratize screenwriting - to give every writer the tools they need to tell their story.

**Coming Soon:**

We're launching in [Month] with:
- Free tier (unlimited projects, basic features)
- Pro tier ($9.99/mo, advanced features)
- Premium tier ($19.99/mo, team features)

I'll share more soon. In the meantime, keep writing.

Your story matters,
[Founder Name]

P.S. What feature would make your writing life easier? Hit reply and tell me.

---
[Footer]
Scripter | [Website Link] | [Unsubscribe Link]
```

---

## Template 3: Waitlist Email #3 - Feature Preview

**Trigger:** Day 7 after signup  
**Goal:** Showcase product, build desire

### Subject Line
- Sneak peek inside Scripter 🎬
- See what we've been building
- This is going to change how you write

### Preview Text
First look at Scripter's features...

### Email Body

```
[Logo: Scripter]

Hey *|FNAME|*,

Want to see what we've been building?

**Introducing the Scripter Editor**

[Screenshot: Clean, modern script editor]

This is what writing looks like in Scripter:

✅ **Distraction-free writing** - Just you and your words
✅ **Auto-formatting** - Type INT. and watch the magic happen
✅ **Real-time sync** - Never lose a word, ever
✅ **Keyboard shortcuts** - Write at the speed of thought

**Collaboration That Actually Works**

[Screenshot: Collaboration view with comments]

Write with your writing partner in real-time:
- See their cursor and changes instantly
- Leave comments on specific scenes
- Chat without leaving the script
- Version history (undo anything, anytime)

**Export Like a Pro**

[Screenshot: Export options]

When you're ready to share:
- PDF (industry standard)
- Fountain (plain text format)
- Final Draft (.fdx)
- Word (.docx)
- And more...

**"But how do I try it?"**

Great question! We're opening beta access to waitlist members first.

Keep an eye on your inbox - your invitation is coming soon.

Happy writing,
The Scripter Team

---
[Footer]
Scripter | [Website Link] | [Unsubscribe Link]
```

---

## Template 4: Beta Invitation

**Trigger:** Day 14 after signup  
**Goal:** Drive beta signups, get feedback

### Subject Line
- You're invited: Scripter Beta 🎟️
- Your exclusive beta access is here
- 48 hours early access

### Preview Text
Your beta invitation inside...

### Email Body

```
[Logo: Scripter]

Hey *|FNAME|*,

The wait is over.

**Scripter Beta is NOW OPEN** - and you're on the VIP list.

[CTA Button: Start Writing Free]
(Link: https://scripter.app/beta-signup?utm_source=email&utm_medium=beta_invite)

**What You Get:**

✅ Free Pro account during beta (normally $9.99/mo)
✅ Unlimited projects and exports
✅ All collaboration features
✅ Priority support (direct line to our team)

**Beta Details:**

- **Duration:** 4 weeks (until [date])
- **Spots:** 500 beta users (you're in!)
- **Cost:** Free (forever for beta testers)
- **Ask:** Give us feedback, report bugs, tell us what to build next

**What We Need From You:**

1. **Write something** - A scene, a short, a feature. Anything.
2. **Break things** - Find the bugs before launch day.
3. **Tell us everything** - What works? What doesn't? What's missing?

**Ready to Write?**

[CTA Button: Claim Your Free Pro Account]
(Link: https://scripter.app/beta-signup?utm_source=email&utm_medium=beta_invite)

This is it. The moment we've been working toward for 18 months.

Let's write something amazing together.

See you inside,
[Founder Name]

P.S. Beta spots are limited. If you're not ready, that's fine - but don't wait too long. Once we hit 500, we're closing the doors.

---
[Footer]
Scripter | [Website Link] | [Unsubscribe Link]
```

---

## Template 5: Launch Announcement

**Trigger:** Launch day  
**Goal:** Drive signups, create urgency

### Subject Line
- 🚀 Scripter is LIVE!
- We did it! Scripter launches today
- The wait is over - Scripter is here

### Preview Text
Scripter officially launches today!

### Email Body

```
[Logo: Scripter]

Hey *|FNAME|*,

**TODAY IS THE DAY.**

After 18 months of development, countless late nights, and amazing support from writers like you...

**Scripter is officially LIVE.**

[CTA Button: Start Writing Free]
(Link: https://scripter.app?utm_source=email&utm_medium=launch)

**What's Available:**

✨ **Free Tier** - Unlimited projects, basic formatting
✨ **Pro Tier** ($9.99/mo) - Advanced formatting, exports, collaboration
✨ **Premium Tier** ($19.99/mo) - Teams, API access, priority support

**Launch Week Bonuses:**

🎁 **First 100 Pro users:** Lifetime 50% discount
🎁 **First 50 Premium users:** Free onboarding session
🎁 **Everyone:** Free Scripter swag pack

**Why Writers Are Switching:**

> "Finally, screenwriting software that doesn't feel ancient." - Beta Tester
> "Real-time collaboration is a game-changer." - Working Writer
> "I wrote my first feature in Scripter. Never going back." - Screenwriter

**Join Thousands of Writers:**

[CTA Button: Join Scripter Free]
(Link: https://scripter.app?utm_source=email&utm_medium=launch)

**Thank You.**

To everyone on this list - you believed in us before we had a product. You gave feedback, reported bugs, and pushed us to be better.

This launch is for you.

Now go write something amazing.

With gratitude,
[Founder Name] and the Scripter Team

P.S. Launch week ends [date]. Don't miss the lifetime discount!

---
[Footer]
Scripter | [Website Link] | [Unsubscribe Link]
```

---

## Template 6: Transactional - Welcome (New User)

**Trigger:** User signs up  
**Goal:** Onboard, activate

### Subject Line
- Welcome to Scripter! Let's write. 🎬
- Your Scripter account is ready
- Let's write your first screenplay

### Preview Text
Getting started with Scripter...

### Email Body

```
[Logo: Scripter]

Welcome to Scripter, *|FNAME|*!

Your account is ready. Let's get you writing.

**Quick Start Guide:**

1️⃣ **Create Your First Script**
   - Click "New Script" from the dashboard
   - Choose: Feature, TV Pilot, Short, or Web Series
   - Start writing!

2️⃣ **Learn the Shortcuts**
   - TAB = indent (character name)
   - ENTER = scene heading
   - Ctrl/Cmd + B = bold
   - [More shortcuts]

3️⃣ **Explore Templates**
   - We've got templates for every format
   - Feature films, TV pilots, shorts, and more
   - All industry-standard

**Need Help?**

📚 **Tutorials:** [Link to tutorials]
💬 **Discord Community:** [Link to Discord]
📧 **Email Support:** hello@scripter.app

**Pro Tip:**

Try writing a scene right now. Just one. Get a feel for how fast and fluid Scripter is.

[CTA Button: Create Your First Script]
(Link: https://scripter.app/dashboard?utm_source=email&utm_medium=welcome)

Welcome aboard,
The Scripter Team

---
[Footer]
Scripter | [Website Link] | [Unsubscribe Link]
```

---

## Usage Instructions

### Loading into Mailchimp:

1. Go to **Content** → **Templates** → **Create Template**
2. Choose **"Build from scratch"** or start with basic layout
3. Copy/paste each template above
4. Replace placeholders:
   - `[Logo]` - Upload Scripter logo
   - `[Founder Name]` - Add actual founder name
   - `[Link]` - Add actual URLs
   - `[Footer]` - Mailchimp auto-adds footer with address/unsubscribe
5. Save each as named template
6. Use in campaigns or automate sequences

### Merge Tags:

Mailchimp uses `*|TAG|*` format:
- `*|FNAME|*` - First name
- `*|LNAME|*` - Last name
- `*|EMAIL|*` - Email address

### Brand Colors:

- Primary Blue: `#518ac8`
- Deep Blue: `#1a336b`
- White: `#ffffff`
- CTA Button: `#518ac8` with white text

---

**Status:** ✅ Ready to load  
**Owner:** CMO  
**Next:** Load into Mailchimp after account creation