254 lines
6.4 KiB
Markdown
254 lines
6.4 KiB
Markdown
# UTM Campaign Links - FRE-631
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**Created:** 2026-04-27
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**Campaign:** Scripter Launch Week
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**Owner:** CMO
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---
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## Master Link List
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Use these UTM-tagged URLs for all launch day posts and engagement.
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### Twitter/X
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| Destination | Full URL | Short Link |
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|-------------|----------|------------|
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| App (Homepage) | `https://scripter.app?utm_source=twitter&utm_campaign=launch` | bit.ly/scripter-tw |
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| Discord Server | `https://discord.gg/scripter?utm_source=twitter&utm_campaign=launch` | bit.ly/join-scripter |
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| YouTube Channel | `https://youtube.com/@scripter?utm_source=twitter&utm_campaign=launch` | - |
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### Reddit
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| Destination | Full URL | Short Link |
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|-------------|----------|------------|
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| App (Homepage) | `https://scripter.app?utm_source=reddit&utm_campaign=sideproject` | bit.ly/scripter-reddit |
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| Discord Server | `https://discord.gg/scripter?utm_source=reddit&utm_campaign=sideproject` | - |
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| GitHub Repo | `https://github.com/scripterapp/scripter?utm_source=reddit&utm_campaign=sideproject` | - |
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### Discord
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| Destination | Full URL | Short Link |
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|-------------|----------|------------|
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| App (Homepage) | `https://scripter.app?utm_source=discord&utm_campaign=launch` | bit.ly/scripter-dc |
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| YouTube Video | `https://youtube.com/watch?v=SCRIPTER?utm_source=discord&utm_campaign=launch` | - |
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### YouTube
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| Destination | Full URL | Short Link |
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|-------------|----------|------------|
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| App (Homepage) | `https://scripter.app?utm_source=youtube&utm_campaign=launch` | bit.ly/scripter-yt |
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| Discord Server | `https://discord.gg/scripter?utm_source=youtube&utm_campaign=launch` | - |
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| Twitter Profile | `https://twitter.com/scripterapp?utm_source=youtube&utm_campaign=launch` | - |
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### Direct / Email
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| Destination | Full URL | Short Link |
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|-------------|----------|------------|
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| App (Homepage) | `https://scripter.app?utm_source=email&utm_campaign=launch` | bit.ly/scripter-email |
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| Waitlist Signup | `https://scripter.app/waitlist?utm_source=email&utm_campaign=launch` | - |
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---
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## UTM Parameter Reference
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### Standard Parameters
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| Parameter | Value | Purpose |
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|-----------|-------|---------|
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| `utm_source` | twitter, reddit, discord, youtube, email | Traffic source |
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| `utm_medium` | social, email, video | Marketing medium |
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| `utm_campaign` | launch | Campaign identifier |
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| `utm_content` | thread, post, event, video (optional) | Content variant |
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### Example Construction
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```
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Base URL: https://scripter.app
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+ ?utm_source=twitter
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+ &utm_medium=social
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+ &utm_campaign=launch
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+ &utm_content=thread_tweet_1
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Result: https://scripter.app?utm_source=twitter&utm_medium=social&utm_campaign=launch&utm_content=thread_tweet_1
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```
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---
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## Link Testing Checklist
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### Pre-Launch (24h before)
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- [ ] Test all links on desktop (Chrome, Firefox, Safari)
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- [ ] Test all links on mobile (iOS Safari, Android Chrome)
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- [ ] Verify UTM parameters appear in Google Analytics
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- [ ] Check redirect speed (<2 seconds)
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- [ ] Verify no 404 errors
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- [ ] Test short links resolve correctly
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### Analytics Verification
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- [ ] Google Analytics > Acquisition > Campaigns shows "launch"
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- [ ] Real-time tracking shows UTM source/medium
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- [ ] Conversion events fire on signup
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- [ ] No "(direct) / (none)" traffic from campaign links
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---
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## Bitly Setup (Optional)
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### Account Creation
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1. Go to bitly.com
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2. Create free account (100 links/month limit)
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3. Create custom short links for each destination
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### Custom Link Format
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```
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bit.ly/scripter-{source}
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Examples:
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- bit.ly/scripter-twitter
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- bit.ly/scripter-reddit
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- bit.ly/scripter-discord
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- bit.ly/scripter-youtube
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- bit.ly/scripter-email
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```
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### Benefits
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- Click tracking per link
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- Clean, memorable URLs
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- QR code generation (for Discord/print)
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- Link editing without changing destination
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---
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## Link Usage by Platform
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### Twitter Thread
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| Tweet | Link |
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|-------|------|
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| Tweet 1 (Hook) | No link |
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| Tweet 2-7 (Content) | No links |
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| Tweet 8 (Demo video) | No link |
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| Tweet 9 (CTA) | `bit.ly/scripter-twitter` |
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### Reddit Post
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| Location | Link |
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|----------|------|
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| Main post body | `bit.ly/scripter-reddit` |
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| Comment responses | Use full UTM URL |
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| Edit updates | `bit.ly/scripter-reddit` |
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### Discord Event
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| Location | Link |
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|----------|------|
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| Event description | `bit.ly/scripter-discord` |
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| Pinned message | `bit.ly/scripter-discord` |
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| Discount code reveal | `bit.ly/scripter-discord` |
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### YouTube
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| Location | Link |
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|----------|------|
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| Video description (top) | `bit.ly/scripter-youtube` |
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| Pinned comment | `bit.ly/scripter-youtube` |
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| End screen link | `bit.ly/scripter-youtube` |
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| Channel about page | `bit.ly/scripter-youtube` |
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---
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## Analytics Dashboard Setup
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### Google Analytics 4
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**Path:** GA4 > Reports > Acquisition > User acquisition
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**Filter:** Session campaign = "launch"
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**Metrics to Track:**
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- Users by session source/medium
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- Engagement rate
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- Average engagement time
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- Conversions (signups)
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### Custom Report
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Create custom exploration:
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```
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Dimensions:
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- Session source
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- Session medium
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- Session campaign
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- Event name
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Metrics:
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- Users
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- Engaged sessions
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- Conversions
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- Total revenue (if applicable)
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Filter: Session campaign contains "launch"
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```
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---
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## Link Rotation Strategy
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### A/B Testing (Optional)
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For Twitter thread, test two CTAs:
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**Variant A:**
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- Tweet 9: "Try Scripter free" → `&utm_content=cta_free`
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**Variant B:**
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- Tweet 9: "Start writing now" → `&utm_content=cta_write`
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Compare click-through rates after 24h.
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### Content Variants
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Track which content performs best:
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| Content | UTM Content Value |
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| Twitter thread | `thread_tweet_1` through `thread_tweet_9` |
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| Reddit post | `reddit_main` |
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| Reddit comment | `reddit_comment_{timestamp}` |
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| Discord event | `discord_event` |
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| YouTube 60s | `youtube_short` |
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| YouTube 10min | `youtube_long` |
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---
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## Troubleshooting
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### Links Not Tracking
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1. Check GA4 property is correct
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2. Verify UTM syntax (no spaces, lowercase)
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3. Wait 24-48h for data processing
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4. Check Real-Time report first
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### Short Links Not Working
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1. Verify Bitly account is active
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2. Check destination URL is valid
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3. Test without shortener (use full UTM URL)
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4. Contact Bitly support if needed
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### Analytics Discrepancies
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- Platform analytics (Twitter, YouTube) vs GA4 will differ
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- Platform counts clicks, GA4 counts sessions
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- Ad blockers affect GA4 tracking
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- Use platform analytics for engagement, GA4 for conversions
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---
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**Status:** Ready for launch
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**Last Updated:** 2026-04-27
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**Next Review:** Launch day + 7 days
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