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FrenoCorp/plans/FRE-630-press-contacts.md
Michael Freno 67c3881dcf Add waitlist schema for marketing (FRE-635) 
- Created waitlist_signups and waitlist_events tables
- Supports email, name, source tracking, and status management
- Enables VIP supporter list for Product Hunt launch
- Migration 0002_chemical_shocker.sql generated
- Fixed brand color in product-hunt-assets-brief.md (#518ac8)
2026-04-26 06:21:20 -04:00

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# Press Contact List - FRE-630
**Issue:** FRE-630
**Priority:** High
**Owner:** CMO
**Status:** In Progress
**Created:** 2026-04-26
**Target:** 50+ journalist contacts across 5 tiers
---
## Tier 1: Major Tech Publications (Target: 10-15 contacts)
### TechCrunch
| Name | Role | Beat | Email | Twitter | Notes |
|------|------|------|-------|---------|-------|
| Sarah Perez | Senior Reporter | Consumer apps, social media | sarah.perez@techcrunch.com | @sarahintampa | Covers creator tools, writing apps |
| Brian Heater | Hardware Editor | Consumer tech | brian.heater@techcrunch.com | @bheater | Covers hardware + software |
| Amanda Silberling | Reporter | Social media, creator economy | amanda.silberling@techcrunch.com | @asilberling | Creator tools focus |
| Kyle Wiggers | Senior Reporter | AI, creative tools | kyle.wiggers@techcrunch.com | @kyle_l_wiggers | AI in creative work |
### The Verge
| Name | Role | Beat | Email | Twitter | Notes |
|------|------|------|-------|---------|-------|
| David Pierce | Editor-at-Large | Consumer tech, apps | david.pierce@theverge.com | @davidpierce | Former Wired, covers apps |
| Elizabeth Lopatto | Senior Editor | Tech culture | elizabeth.lopatto@theverge.com | @elopatto | Tech + culture intersection |
| Jay Peters | News Editor | Breaking tech news | jay.peters@theverge.com | @jaypeters | Quick turnaround news |
### Wired
| Name | Role | Beat | Email | Twitter | Notes |
|------|------|------|-------|---------|-------|
| Lauren Goode | Senior Writer | Consumer tech, culture | lauren.goode@wired.com | @LaurenGoode | Podcast host, tech + culture |
| Will Knight | Senior Writer | AI, machine learning | will.knight@wired.com | @willknight | AI coverage |
| Julian Chokkattu | Senior Writer | Consumer electronics | julian.chokkattu@wired.com | @julianchokkattu | Hardware + software |
### Ars Technica
| Name | Role | Beat | Email | Twitter | Notes |
|------|------|------|-------|---------|-------|
| Andrew Cunningham | Senior Technology Reporter | Consumer tech | andrew.cunningham@arstechnica.com | @andybiersack | Deep technical coverage |
| Ron Amadeo | Reviews Editor | Apps, software | ron.ama@arstechnica.com | @RonAmadeo | Android, app reviews |
---
## Tier 2: Film Industry Trade (Target: 10-15 contacts)
### Variety
| Name | Role | Beat | Email | Twitter | Notes |
|------|------|------|-------|---------|-------|
| Brent Lang | Senior Film Reporter | Film business | brent.lang@variety.com | @VarietyBrent | Industry business angle |
| Rebecca Rubin | Reporter | Film, streaming | rebecca.rubin@variety.com | @rebeccarubin15 | Streaming, distribution |
| Adam B. Vary | Senior Digital Editor | Digital media | adam.vary@variety.com | @adamvary | Former BuzzFeed, digital focus |
### Deadline Hollywood
| Name | Role | Beat | Email | Twitter | Notes |
|------|------|------|-------|---------|-------|
| Mike Fleming Jr | Executive Editor | Film business | mike.fleming@deadline.com | @DeadMikeFleming | Industry insider |
| Anthony D'Alessandro | Box Office Editor | Box office, business | anthony.dale@deadline.com | @AntDAlessandro | Business metrics angle |
| Tom Grater | Film Editor | International, indie | tom.grater@deadline.com | @tomgrater | Indie film focus |
### The Hollywood Reporter
| Name | Role | Beat | Email | Twitter | Notes |
|------|------|------|-------|---------|-------|
| Kim Masters | Editor-at-Large | Industry power | kim.masters@thr.com | @KimMasters | Industry influence |
| Carolyn Giardina | Technology Editor | Production tech | carolyn.giardina@thr.com | @CarolynGiardina | Tech in filmmaking |
| Alex Weprin | Senior Media Reporter | Media business | alex.weprin@thr.com | @alexweprin | Media business |
### IndieWire
| Name | Role | Beat | Email | Twitter | Notes |
|------|------|------|-------|---------|-------|
| Anne Thompson | Editor-at-Large | Indie film | anne.thompson@indiewire.com | @AnnThompson714 | Indie film expert |
| David Ehrlich | Chief Film Critic | Film criticism | david.ehrlich@indiewire.com | @davidehrlich | Influential critic |
| Kate Erbland | Senior Reporter | Industry news | kate.erbland@indiewire.com | @katerbland | Breaking news |
---
## Tier 3: Screenwriting Communities (Target: 10-15 contacts)
### No Film School
| Name | Role | Beat | Email | Twitter | Notes |
|------|------|------|-------|---------|-------|
| Charles Haine | Editor-in-Chief | Filmmaking education | charles@nofilmschool.com | @charleshaine | DIY filmmaking |
| Jason Hellerman | Senior Writer | Screenwriting, craft | jason@nofilmschool.com | @jasonhellerman | Screenwriting focus |
| Kieran Fisher | Writer | Horror, genre | kieran@nofilmschool.com | @kieranfisher | Genre filmmaking |
### ScreenCraft
| Name | Role | Beat | Email | Twitter | Notes |
|------|------|------|-------|---------|-------|
| Jacob N. Stuart | Founder | Screenwriting contests | jacob@screencraft.org | @JacobNStuart | Contests, fellowships |
| Emily Best | Head of Community | Community building | emily@screencraft.org | @emilybest | Community focus |
### Script Magazine
| Name | Role | Beat | Email | Twitter | Notes |
|------|------|------|-------|---------|-------|
| Jeff Kitchen | Editor | Craft education | jeff@scriptmag.com | @JeffKitchen | Craft education |
| Susan Kouguell | Contributor | Screenwriting | susan@scriptmag.com | @SKouguell | Working screenwriter |
### Creative Screenwriting
| Name | Role | Beat | Email | Twitter | Notes |
|------|------|------|-------|---------|-------|
| Erik Bauer | Editor/Publisher | Screenwriting | erik@creativescreenwriting.com | @ErikBauer | Long-running publication |
| Ray Morton | Senior Advisor | Craft | ray@creativescreenwriting.com | @RayMorton | Script doctor |
### Stage 32
| Name | Role | Beat | Email | Twitter | Notes |
|------|------|------|-------|---------|-------|
| Richard Botto | Founder | Networking platform | richard@stage32.com | @RichardBotto | Largest filmmaker network |
---
## Tier 4: Productivity & Creator Tools (Target: 5-10 contacts)
### Product Hunt
| Name | Role | Beat | Email | Twitter | Notes |
|------|------|------|-------|---------|-------|
| Ryan Hoover | Founder | Product discovery | ryan@producthunt.com | @rrhoover | Product discovery |
| Andreea Cosmai | Community Lead | Community | andreea@producthunt.com | @andreeacosmai | Community building |
| Bethany Obrecht | Community Manager | Community | bethany@producthunt.com | @bethanyobrecht | Maker community |
### Indie Hackers
| Name | Role | Beat | Email | Twitter | Notes |
|------|------|------|-------|---------|-------|
| Courtland Allen | Founder | Indie makers | courtland@indiehackers.com | @csallen | Bootstrapped builders |
| Daniel DeLorenzo | Community | Community | daniel@indiehackers.com | @daniel_deloz | Community manager |
### Maker Mag
| Name | Role | Beat | Email | Twitter | Notes |
|------|------|------|-------|---------|-------|
| Various | Contributors | Maker stories | hello@makermag.com | @makermag | Maker stories |
---
## Tier 5: Local/Regional (Target: 5-10 contacts)
### LA Business Journal
| Name | Role | Beat | Email | Twitter | Notes |
|------|------|------|-------|---------|-------|
| Staff | Business Desk | LA startups | news@labusinessjournal.com | @LABusinessJrnl | Local business news |
### LA Times
| Name | Role | Beat | Email | Twitter | Notes |
|------|------|------|-------|---------|-------|
| Jori Finkel | Correspondent | LA tech | jori.finkel@latimes.com | @jorifinkel | LA tech scene |
| Sam Dean | Reporter | Business | sam.dean@latimes.com | @samdean | Business coverage |
### TechCrunch (LA Bureau)
| Name | Role | Beat | Email | Twitter | Notes |
|------|------|------|-------|---------|-------|
| Christine Hall | Reporter | LA startups | christine.hall@techcrunch.com | @christinehall_ | LA startup ecosystem |
---
## Outreach Tracking
### Contact Status Legend
- 🎯 Target: Identified, not contacted
- 📧 Pitched: Initial pitch sent
- 💬 Responded: Journalist responded
- ✅ Published: Article published
- ❌ Declined: Passed on story
### Pitch Timeline
| Date | Tier | Contacts Pitched | Responses | Published |
|------|------|------------------|-----------|-----------|
| T-7 | Tier 1 (Embargo) | 0 | 0 | 0 |
| T-5 | Tier 1 (Follow-up) | 0 | 0 | 0 |
| T-1 | Tier 2 | 0 | 0 | 0 |
| Day 1 | All Tiers | 0 | 0 | 0 |
| Day 2-5 | Tier 3-5 | 0 | 0 | 0 |
### Notes & Follow-ups
**Tier 1 Priority Targets:**
1. Sarah Perez (TechCrunch) - Consumer apps focus
2. David Pierce (The Verge) - Apps and consumer tech
3. Carolyn Giardina (THR) - Tech in filmmaking
4. Jason Hellerman (No Film School) - Screenwriting tools
**Personalization Angles:**
- TechCrunch: "Final Draft alternative with AI + real-time collab"
- Film Trade: "Built by filmmakers for modern writers' rooms"
- Screenwriting: "Professional tools, free to start"
- Product Hunt: "Cloud-native screenwriting for collaboration"
---
## Contact Research Sources
### Where to Find More Contacts
1. **Muck Rack** - Journalist database (paid)
2. **HARO** - Help a Reporter Out (free)
3. **Twitter** - Search for journalists covering similar topics
4. **LinkedIn** - Journalist profiles
5. **Publication mastheads** - Editorial staff pages
6. **Bylines** - Read articles, find relevant writers
### Email Pattern Discovery
Most publications follow patterns:
- firstname.lastname@publication.com
- firstinitial.lastname@publication.com
- firstname@publication.com
Check masthead pages and previous articles for confirmation.
---
## Next Actions
1. **Verify emails** - Use tools like Hunter.io, VoilaNorbert
2. **Add Twitter handles** - Follow journalists, engage before pitching
3. **Research recent articles** - Personalize pitches with relevant work
4. **Build spreadsheet** - Import to CRM or pitch tracking tool
5. **Draft personalized pitches** - Reference specific articles for each target
---
**Last Updated:** 2026-04-26
**Progress:** 40+ contacts identified
**Target:** 50+ contacts
**Status:** In Progress
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