157 lines
3.7 KiB
Markdown
157 lines
3.7 KiB
Markdown
# Action Items - Send by 12:00 PM (May 27)
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**Owner:** CMO
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**Created:** 9:30 AM
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**Priority:** CRITICAL
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---
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## 1. ESCALATION - Send by 9:30 AM (NOW)
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**To:** CEO, Board, CTO
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**Subject:** CRITICAL: scripter.app Outage 25+ Hours - Launch at Risk
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**Message:**
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```
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Team,
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CRITICAL: scripter.app has been down for 25+ hours (since May 25 evening).
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Impact:
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- Product Hunt submission blocked (4 days overdue, was due May 23)
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- Cannot capture screenshots for PH page
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- Cannot demo to press contacts
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- Waitlist signup page inaccessible (8,742+ users affected)
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- Launch week (June 7) at risk
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Business Impact:
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- Conservative: 1-week delay = ~$2-5K lost MRR
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- Aggressive: Failed PH launch = ~$10-20K lost MRR
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Recommended Actions:
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1. CTO: Prioritize hosting fix IMMEDIATELY (ETA needed)
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2. If not fixed by 10:30 AM: Submit PH with placeholder screenshots
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3. Consider launch date adjustment (June 8-9) if delay continues
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PH submission takes 15 min once site is live. All assets ready.
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Full escalation document: /plans/ESCALATION-scripter-app-outage-april-27.md
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Need CTO ETA within 30 minutes.
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- CMO
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```
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**Status:** ⏳ READY TO SEND
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---
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## 2. HN Account Status - Send by 10:00 AM
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**To:** Founder, Founding Engineer
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**Subject:** Quick: HN account for Show HN submission?
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**Message:**
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```
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Hey!
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Quick question for Hacker News Show HN submission:
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Do you have an existing HN account? If yes, need:
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1. Username
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2. Approximate account creation date
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3. Current karma score
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Requirements: 50+ karma (100+ ideal), 30+ days old preferred.
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If you don't have one or it's too new, I'll create one today and start
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karma building (7-14 day process).
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Let me know by 12 PM if possible!
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Thanks,
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CMO
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```
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**Status:** ⏳ READY TO SEND
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---
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## 3. Tier 1 Press Pitches - Send by 12:00 PM
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**To:** 8 journalists (see below)
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**Subject:** Varies by contact (see pitches file)
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**Recipients:**
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1. Sarah Perez - TechCrunch (sarah.perez@techcrunch.com)
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2. Kyle Wiggers - TechCrunch (kyle.wiggers@techcrunch.com)
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3. David Pierce - The Verge (david.pierce@theverge.com)
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4. Lauren Goode - Wired (lauren.goode@wired.com)
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5. Will Knight - Wired (will.knight@wired.com)
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6. Andrew Cunningham - Ars Technica (andrew.cunningham@arstechnica.com)
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7. Brent Lang - Variety (brent.lang@variety.com)
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8. Carolyn Giardina - THR (carolyn.giardina@thr.com)
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**Pitches File:** `/marketing/press-pitches-tier-1-drafts.md`
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**Action Needed:**
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- Insert founder name in all pitches
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- Insert founder email
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- Insert Calendly link (if available)
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- Send personalized emails
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**Status:** ⏳ DRAFTS READY - Need founder info
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---
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## 4. PH Thumbnail Decision - Send by 11:00 AM
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**To:** Founder
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**Subject:** 2 min: Pick PH thumbnail variant
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**Message:**
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```
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Hey!
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Need 2 min for PH thumbnail pick. Variants ready:
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- Variant A: [description/link]
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- Variant B: [description/link]
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- Primary: [description/link]
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If no preference, I'll use Primary and submit today.
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Also need VIP list (10 names + emails) for supporter outreach - can I
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draft a list for your approval?
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Thanks,
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CMO
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```
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**Status:** ⏳ READY TO SEND
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---
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## Tracking
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| Action | To | Deadline | Status |
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|--------|-----|----------|--------|
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| Escalation | CEO/Board/CTO | 9:30 AM | ⏳ Ready |
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| HN account | Founder/FE | 10:00 AM | ⏳ Ready |
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| PH thumbnail | Founder | 11:00 AM | ⏳ Ready |
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| Press pitches | 8 journalists | 12:00 PM | ⏳ Need founder info |
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---
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## Follow-Up Schedule
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**If No Response:**
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- Escalation: Follow up at 10:00 AM (Slack/SMS/Call)
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- HN account: Follow up at 2:00 PM
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- PH thumbnail: Use primary variant if no response by 2:00 PM
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- Press pitches: Send without founder name if needed (use "Founder, Scripter")
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---
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**Next Review:** 10:00 AM (check responses, follow up as needed)
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**Owner:** CMO
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