Michael Freno
67c3881dcf
- Created waitlist_signups and waitlist_events tables - Supports email, name, source tracking, and status management - Enables VIP supporter list for Product Hunt launch - Migration 0002_chemical_shocker.sql generated - Fixed brand color in product-hunt-assets-brief.md (#518ac8)
158 lines
4.1 KiB
Markdown
158 lines
4.1 KiB
Markdown
# Asset Creation Checklist - FRE-631
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## Graphics (Figma)
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### Twitter
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- [ ] Thread header image (1200x675px)
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- Text: "WriterDuet Killer?"
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- Scripter logo
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- Clean tech background
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- [ ] Video thumbnail for Tweet 8 (1200x675px)
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- Same as YouTube thumbnail
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- [ ] Profile banner update (optional)
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### YouTube
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- [ ] 60s video thumbnail (1280x720px)
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- Text: "WriterDuet KILLER?"
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- Split screen: Scripter vs WriterDuet
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- Red arrow pointing to Scripter
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- [ ] 10-min video thumbnail (1280x720px)
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- Text: "Best FREE Screenwriting Software 2026"
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- Clean editor screenshot
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- Green checkmarks on features
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### Reddit
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- [ ] Post image (optional, 1200x630px)
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- Scripter screenshot
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- Text: "Now Launching"
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### Discord
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- [ ] Event banner (1920x1080px)
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- "Launch Day Live Q&A"
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- Date + time
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- Scripter logo
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## Videos
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### 60-Second Demo
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- [ ] Record screen capture (OBS)
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- App startup comparison
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- Editor demo
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- AI features
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- Collaboration
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- Export options
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- Pricing
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- [ ] Edit video (CapCut/DaVinci)
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- Add text overlays
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- Add music (royalty-free)
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- Export vertical (9:16) for Shorts
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- Export square (1:1) for Twitter
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- Export landscape (16:9) for YouTube
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- [ ] Upload to YouTube
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- Title: "Scripter in 60 Seconds"
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- Description with links
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- Tags: screenwriting, WriterDuet alternative
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- Schedule: 14:00 PT launch day
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### 10-Minute Walkthrough
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- [ ] Record full demo (OBS)
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- Intro (30s)
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- Why Scripter (1:30)
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- Editor tour (2:00)
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- AI features (1:30)
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- Collaboration (1:30)
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- Export (1:00)
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- Pricing (1:00)
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- CTA (1:00)
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- [ ] Edit video
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- Add intro/outro
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- Add timestamps in description
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- Add end screen with subscribe
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- [ ] Upload to YouTube
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- Title: "Scripter Review: Best Free Screenwriting Software 2026?"
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- Full description with timestamps
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- Tags: screenwriting software, free, tutorial
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- Schedule: 14:00 PT launch day
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## Copy Documents
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- [x] Twitter thread draft (9 tweets)
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- [x] Reddit post draft
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- [x] Discord event script
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- [x] Video scripts
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- [ ] Email announcement to waitlist (if applicable)
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- [ ] Press release (separate issue FRE-630)
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## Scheduling
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### Buffer (Free Tier)
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- [ ] Connect Twitter account
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- [ ] Schedule Tweet 1 for 09:00 PT
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- [ ] Schedule remaining tweets (5-min intervals)
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- [ ] Attach video to Tweet 8
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- [ ] Prepare manual posting for Reddit (can't schedule)
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- [ ] Prepare manual posting for Discord (live event)
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### Manual Posting (Launch Day)
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- [ ] Reddit post at 10:00 PT
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- [ ] Discord event at 13:00 PT
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- [ ] Monitor all channels 09:00-17:00 PT
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## Link Tracking
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### UTM Parameters
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- [ ] App link: `?utm_source=twitter&utm_campaign=launch`
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- [ ] Discord: `?utm_source=twitter&utm_campaign=launch`
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- [ ] Reddit app link: `?utm_source=reddit&utm_campaign=sideproject`
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- [ ] YouTube links: `?utm_source=youtube&utm_campaign=launch`
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### Link Shortener (Optional)
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- [ ] Create bit.ly links for tracking
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- bit.ly/scripter-app
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- bit.ly/scripter-discord
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- bit.ly/scripter-youtube
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## Tools Needed
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- [x] Figma (graphics)
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- [x] OBS Studio (screen recording)
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- [x] CapCut or DaVinci Resolve (video editing)
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- [x] Buffer (scheduling, free tier)
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- [ ] Royalty-free music (YouTube Audio Library)
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- [ ] Bitly (link tracking, free tier)
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## Pre-Launch Testing
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- [ ] Test all links
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- [ ] Test video playback on mobile
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- [ ] Test Discord screen share
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- [ ] Test Reddit post preview
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- [ ] Review Twitter thread for typos
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- [ ] Backup: Download all videos locally
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## Launch Day Checklist
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- [ ] 08:45 PT: Final review of scheduled tweets
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- [ ] 09:00 PT: Twitter thread goes live
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- [ ] 09:05 PT: Engage with first replies
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- [ ] 10:00 PT: Post Reddit AMA
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- [ ] 10:05 PT: Respond to first comments
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- [ ] 13:00 PT: Discord event starts
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- [ ] 14:00 PT: YouTube videos go live
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- [ ] All day: Monitor and respond to engagement
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- [ ] 17:00 PT: Tally initial metrics
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## Post-Launch (Week After)
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- [ ] Daily: Respond to comments
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- [ ] Share user testimonials
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- [ ] Track metrics in spreadsheet
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- [ ] Identify top-performing content
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- [ ] Plan follow-up content based on engagement
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---
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**Owner:** CMO
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**Support:** Founding Engineer (technical AMA support)
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**Deadline:** All assets ready 24 hours before launch
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