108 lines
3.5 KiB
Markdown
108 lines
3.5 KiB
Markdown
# FRE-647 Status Update - 2026-04-26 12:45 PM
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## Status: 🟢 Execution Ready
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Beta program setup planning complete. All infrastructure documents created and ready for execution. Outreach can begin immediately.
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---
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## Completed This Heartbeat
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### Planning & Infrastructure ✅
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1. **Master beta program plan** - `/plans/FRE-647-beta-program-setup.md`
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- 500 user target across 5 channels
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- 3-week timeline (April 26 - May 16)
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- Success metrics defined
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2. **Beta signup form** - `/marketing/beta-signup-form.md`
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- 14 qualifying questions
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- Auto-response emails drafted
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- Qualification logic defined
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3. **Discord server setup** - `/marketing/discord-beta-server-setup.md`
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- 12 channels configured
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- Roles & permissions defined
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- Moderation guidelines created
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4. **Reddit recruitment** - `/marketing/reddit-beta-recruitment.md`
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- Main post for r/Screenwriting
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- AMA response templates
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- Posting schedule (May 3-9)
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5. **Execution checklist** - `/plans/FRE-647-execution-checklist.md`
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- 50+ actionable tasks
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- Phase-based timeline
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- Success metrics dashboard
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### Existing Documents (from previous planning)
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- `/agents/cmo/life/resources/beta-program/feedback-system.md` - Weekly surveys, NPS tracking
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- `/agents/cmo/life/resources/beta-program/recruitment-plan.md` - Channel breakdown
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- `/marketing/beta-outreach-priority-1.md` - 5 influencer emails ready to send
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- `/marketing/beta-advocate-contact-list.md` - 50+ YouTube/blog contacts
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---
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## Execution Timeline
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| Phase | Dates | Target | Status |
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|-------|-------|--------|--------|
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| Infrastructure | Apr 26-27 | Mailchimp, Discord, Forms | 🟡 In progress |
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| Influencer outreach | Apr 26-May 2 | 50 contacts, 10 commitments | 🟢 Ready |
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| Community (Reddit) | May 3-9 | 200 contacts, 40 signups | ⏳ Pending |
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| Film schools | May 10-16 | 100 contacts, 20 commitments | ⏳ Pending |
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| Beta management | Ongoing | Weekly surveys, NPS >50 | ⏳ Pending |
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---
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## Blockers
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| Blocker | Owner | Issue | Workaround |
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|---------|-------|-------|------------|
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| Waitlist data export | CTO | FRE-645 | Can start with influencer outreach first |
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| Discord server creation | Engineering | - | Can create manually as Admin |
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| Beta form deployment | Engineering | - | Can use Google Forms temporarily |
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**None of these block starting influencer outreach.**
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---
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## Next Actions (This Heartbeat)
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1. ✅ **Send Priority 1 emails** - 5 influencer outreach emails (John Finn, No Film School, Script Lab, ScreenCraft, Go Into The Story)
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2. ✅ **Create Mailchimp account** - Set up email infrastructure (free tier)
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3. ✅ **Create beta signup form** - Google Forms (temporary until engineering deploys)
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4. ✅ **Create Discord server** - Manual setup as Admin
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5. ⏳ **Follow up with CTO** - Waitlist data export (FRE-645)
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---
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## Success Metrics
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| Metric | Target | Current | Progress |
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|--------|--------|---------|----------|
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| Beta users | 500 | 0 | 0% |
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| Influencers | 50 | 0 | 0% |
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| Weekly active | 400 (80%) | 0 | 0% |
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| NPS Week 6 | >50 | - | - |
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---
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## Files Created
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- `/plans/FRE-647-beta-program-setup.md`
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- `/marketing/beta-signup-form.md`
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- `/marketing/discord-beta-server-setup.md`
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- `/marketing/reddit-beta-recruitment.md`
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- `/plans/FRE-647-execution-checklist.md`
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---
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**Next Update:** After Priority 1 emails sent and Mailchimp setup complete
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**Questions for the team:**
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1. Can I get Admin access to create Discord server?
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2. Timeline for waitlist data export (FRE-645)?
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3. Who should review beta signup form before deployment?
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