FrenoCorp/marketing/product-hunt-assets-brief.md

Product Hunt Visual Assets Brief - FRE-642

Created: 2026-04-26
Owner: CMO / Design
Priority: High
Due: 2 weeks before launch date

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Overview

This document specifies all visual assets needed for Product Hunt submission. Assets should be created from the Scripter application and brand guidelines.

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Asset 1: Product Hunt Thumbnail

Specifications:

• Size: 240x240px
• Format: PNG
• Background: Scripter Blue (#518ac8)
• Foreground: Scripter logo (white or light variant)

Source Files:

• Logo SVG: /home/mike/code/scripter/src/assets/logo.svg
• Brand colors: /home/mike/code/FrenoCorp/marketing/brand/identity.md

Design Notes:

• Logo should be centered and clearly visible at small size
• Maintain clear space around logo (minimum 20px from edges)
• Test visibility at 60x60px (PH thumbnail display size)
• Export with transparent or solid blue background

Variants to Create:

1. Primary: Logo on solid #518ac8 blue
2. Variant A: Logo with subtle gradient background
3. Variant B: Logo with "Write Faster" tagline below

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Asset 2: Product Screenshots (5-7 required)

Specifications:

• Size: 1920x1080px (or 16:9 ratio)
• Format: PNG
• Style: Clean, minimal browser chrome or app window
• Include: Subtle drop shadow for depth

Required Screenshots

1. Hero Shot - Main Editor Interface

What to capture:

• Full editor view with sample screenplay
• Show industry-standard formatting in action
• Include sidebar with scene/character list
• Show clean, modern UI

Annotations to highlight:

• Real-time formatting (sluglines, dialogue, action)
• Clean interface, no clutter

2. Real-Time Collaboration View

What to capture:

• Multiple cursors visible (different colors)
• Live editing indicators
• Collaborator avatars or names
• Chat/comments panel if available

Annotations to highlight:

• "Like Google Docs for screenplays"
• Multiple writers working simultaneously

3. Analytics Dashboard

What to capture:

• Character count breakdown
• Scene count and pages
• Word count over time graph
• Readability metrics

Annotations to highlight:

• Data-driven writing insights
• Track progress automatically

4. Export Options

What to capture:

• Export dialog/modal
• Show format options: PDF, FDX, Fountain
• Quality/settings options

Annotations to highlight:

• Industry-standard formats
• One-click export

5. Mobile App Preview

What to capture:

• iOS or Android app running
• Same script synced from desktop
• Mobile-optimized editing view

Annotations to highlight:

• Write anywhere
• Real-time sync across devices
• If mobile app not ready, skip or use mockup

6. Pricing Page

What to capture:

• Free vs Pro comparison
• Clear value proposition
• CTA buttons

Annotations to highlight:

• Free tier: Unlimited scripts
• Pro: $9.99/mo with advanced features

7. Template Gallery (Optional)

What to capture:

• Template selection screen
• Variety: Feature film, TV, Short, etc.

Annotations to highlight:

• Start writing immediately
• Industry-standard templates

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Asset 3: Animated GIFs (3-4 recommended)

Specifications:

• Size: Max 800x600px (keep file size <5MB)
• Format: GIF or MP4 (PH accepts both)
• Duration: 3-8 seconds
• Loop: Yes

Required GIFs

1. Real-Time Collaboration Demo

Show:

• Two cursors typing simultaneously
• Changes appearing in real-time
• Collaborator indicators

Duration: 5 seconds
File size target: <3MB

2. Auto-Formatting Demo

Show:

• Typing INT. COFFEE SHOP - DAY
• Auto-formatting to slugline style
• Character name auto-centering
• Dialogue width limitation

Duration: 4 seconds
File size target: <2MB

3. Export Flow Demo

Show:

• Click Export button
• Select format (PDF/FDX)
• Download completes

Duration: 3 seconds
File size target: <2MB

4. AI Feature Demo (Optional - if ready)

Show:

• AI suggestion or completion
• Scene description enhancement
• Character name suggestion

Duration: 4 seconds
File size target: <3MB

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Asset 4: Maker Video (90 seconds)

Specifications:

• Duration: 60-90 seconds
• Format: MP4, 1080p
• Audio: Clear voiceover
• Style: Authentic > polished

Script Outline:

0:00-0:15 - Hook (Problem)

• "I spent years struggling with Final Draft's clunky interface..."
• Show frustrating legacy tool UI
• "And WriterDuet is great, but I wanted something faster, more modern"

0:15-0:60 - Solution (Features)

• "So I built Scripter"
• Show clean editor interface
• Demo real-time collaboration (2 people typing)
• Show analytics dashboard
• Show export options
• "Industry-standard formatting, real-time collaboration, AI-powered tools"

0:60-0:90 - CTA

• "Try Scripter free at scripter.app"
• "No credit card required, unlimited scripts on free tier"
• "And if you love it, please upvote us on Product Hunt!"
• Show PH logo + upvote button

Production Options:

1. DIY: Use Loom or ScreenFlow ($0-100)
2. Outsource: Fiverr/Upwork video editor ($200-400)
3. Professional: Agency production ($800+)

Recommended: Option 2 - Fiverr video editor with screen recordings provided

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Production Checklist

Phase 1: Preparation

• Get stable product build from CTO
• Set up clean demo environment
• Create sample screenplay with varied formatting
• Set up multiple test accounts for collaboration demo
• Prepare browser/app in clean state

Phase 2: Capture

• Take all 7 screenshots (1920x1080px)
• Record screen videos for GIFs
• Record maker video voiceover
• Capture mobile app screenshots (if available)

Phase 3: Edit

• Crop and adjust screenshots
• Add subtle annotations/highlights
• Create GIFs from video recordings
• Edit maker video with voiceover sync
• Export in required formats/sizes

Phase 4: Review

• Check all assets meet PH specs
• Test thumbnail visibility at small size
• Verify GIF file sizes <5MB
• Get founder/CMO approval
• Upload to shared folder for PH submission

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File Organization

Create folder structure:

/marketing/product-hunt-assets/
├── thumbnail/
│   ├── thumbnail-primary-240x240.png
│   ├── thumbnail-variant-a-240x240.png
│   └── thumbnail-variant-b-240x240.png
├── screenshots/
│   ├── 01-editor-interface-1920x1080.png
│   ├── 02-collaboration-view-1920x1080.png
│   ├── 03-analytics-dashboard-1920x1080.png
│   ├── 04-export-options-1920x1080.png
│   ├── 05-mobile-app-1920x1080.png
│   ├── 06-pricing-page-1920x1080.png
│   └── 07-template-gallery-1920x1080.png
├── gifs/
│   ├── collaboration-demo.gif
│   ├── auto-format-demo.gif
│   ├── export-flow-demo.gif
│   └── ai-feature-demo.gif (optional)
└── video/
    └── maker-video-90s.mp4

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Tools & Resources

Screenshot Tools:

• CleanShot X (macOS) - $29
• Snagit - $50
• Built-in screenshot (free)

GIF Creation:

• Loom (free tier available)
• ScreenFlow (macOS) - $149
• GIPHY Capture (free)
• ffmpeg (free, command-line)

Video Editing:

• Loom (free tier)
• Descript - $12/mo
• Final Cut Pro - $299
• DaVinci Resolve (free)

Design:

• Figma (free tier)
• Canva (free tier)
• Photoshop - $20/mo

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Blockers

⚠️ Product Stability - Need stable build from CTO before capturing screenshots
⚠️ Mobile App - Mobile screenshots depend on app readiness
⚠️ AI Features - AI demo depends on feature completion

Can start now:

• Thumbnail design (logo SVG available)
• Video script writing
• Tool selection and setup

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Success Criteria

• All assets meet Product Hunt specifications
• Thumbnail clearly visible at 60x60px
• Screenshots showcase key differentiators
• GIFs load quickly (<5MB each)
• Maker video <90 seconds, clear audio
• All files organized and ready for upload

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Next Steps

1. Immediate: Create thumbnail variants from logo SVG
2. Pending CTO: Schedule screenshot session with stable build
3. This week: Record and edit maker video
4. Before submission: Review all assets with founder

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Related Issues:

• Parent: FRE-635 (Create PH page and submit)
• Sibling: FRE-643 (Build VIP supporter list)
• Sibling: FRE-644 (Submit PH page)

Resources:

• Brand guidelines: /marketing/brand/identity.md
• PH submission guide: /marketing/product-hunt-submission.md
• Launch plan: /marketing/product-hunt-launch-plan.md