# Product Hunt Visual Assets Brief - FRE-642

**Created:** 2026-04-26  
**Owner:** CMO / Design  
**Priority:** High  
**Due:** 2 weeks before launch date

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## Overview

This document specifies all visual assets needed for Product Hunt submission. Assets should be created from the Scripter application and brand guidelines.

---

## Asset 1: Product Hunt Thumbnail

**Specifications:**
- Size: 240x240px
- Format: PNG
- Background: Scripter Blue (#518ac8)
- Foreground: Scripter logo (white or light variant)

**Source Files:**
- Logo SVG: `/home/mike/code/scripter/src/assets/logo.svg`
- Brand colors: `/home/mike/code/FrenoCorp/marketing/brand/identity.md`

**Design Notes:**
- Logo should be centered and clearly visible at small size
- Maintain clear space around logo (minimum 20px from edges)
- Test visibility at 60x60px (PH thumbnail display size)
- Export with transparent or solid blue background

**Variants to Create:**
1. Primary: Logo on solid #518ac8 blue
2. Variant A: Logo with subtle gradient background
3. Variant B: Logo with "Write Faster" tagline below

---

## Asset 2: Product Screenshots (5-7 required)

**Specifications:**
- Size: 1920x1080px (or 16:9 ratio)
- Format: PNG
- Style: Clean, minimal browser chrome or app window
- Include: Subtle drop shadow for depth

### Required Screenshots

#### 1. Hero Shot - Main Editor Interface
**What to capture:**
- Full editor view with sample screenplay
- Show industry-standard formatting in action
- Include sidebar with scene/character list
- Show clean, modern UI

**Annotations to highlight:**
- Real-time formatting (sluglines, dialogue, action)
- Clean interface, no clutter

#### 2. Real-Time Collaboration View
**What to capture:**
- Multiple cursors visible (different colors)
- Live editing indicators
- Collaborator avatars or names
- Chat/comments panel if available

**Annotations to highlight:**
- "Like Google Docs for screenplays"
- Multiple writers working simultaneously

#### 3. Analytics Dashboard
**What to capture:**
- Character count breakdown
- Scene count and pages
- Word count over time graph
- Readability metrics

**Annotations to highlight:**
- Data-driven writing insights
- Track progress automatically

#### 4. Export Options
**What to capture:**
- Export dialog/modal
- Show format options: PDF, FDX, Fountain
- Quality/settings options

**Annotations to highlight:**
- Industry-standard formats
- One-click export

#### 5. Mobile App Preview
**What to capture:**
- iOS or Android app running
- Same script synced from desktop
- Mobile-optimized editing view

**Annotations to highlight:**
- Write anywhere
- Real-time sync across devices
- *If mobile app not ready, skip or use mockup*

#### 6. Pricing Page
**What to capture:**
- Free vs Pro comparison
- Clear value proposition
- CTA buttons

**Annotations to highlight:**
- Free tier: Unlimited scripts
- Pro: $9.99/mo with advanced features

#### 7. Template Gallery (Optional)
**What to capture:**
- Template selection screen
- Variety: Feature film, TV, Short, etc.

**Annotations to highlight:**
- Start writing immediately
- Industry-standard templates

---

## Asset 3: Animated GIFs (3-4 recommended)

**Specifications:**
- Size: Max 800x600px (keep file size <5MB)
- Format: GIF or MP4 (PH accepts both)
- Duration: 3-8 seconds
- Loop: Yes

### Required GIFs

#### 1. Real-Time Collaboration Demo
**Show:**
- Two cursors typing simultaneously
- Changes appearing in real-time
- Collaborator indicators

**Duration:** 5 seconds  
**File size target:** <3MB

#### 2. Auto-Formatting Demo
**Show:**
- Typing INT. COFFEE SHOP - DAY
- Auto-formatting to slugline style
- Character name auto-centering
- Dialogue width limitation

**Duration:** 4 seconds  
**File size target:** <2MB

#### 3. Export Flow Demo
**Show:**
- Click Export button
- Select format (PDF/FDX)
- Download completes

**Duration:** 3 seconds  
**File size target:** <2MB

#### 4. AI Feature Demo (Optional - if ready)
**Show:**
- AI suggestion or completion
- Scene description enhancement
- Character name suggestion

**Duration:** 4 seconds  
**File size target:** <3MB

---

## Asset 4: Maker Video (90 seconds)

**Specifications:**
- Duration: 60-90 seconds
- Format: MP4, 1080p
- Audio: Clear voiceover
- Style: Authentic > polished

**Script Outline:**

**0:00-0:15 - Hook (Problem)**
- "I spent years struggling with Final Draft's clunky interface..."
- Show frustrating legacy tool UI
- "And WriterDuet is great, but I wanted something faster, more modern"

**0:15-0:60 - Solution (Features)**
- "So I built Scripter"
- Show clean editor interface
- Demo real-time collaboration (2 people typing)
- Show analytics dashboard
- Show export options
- "Industry-standard formatting, real-time collaboration, AI-powered tools"

**0:60-0:90 - CTA**
- "Try Scripter free at scripter.app"
- "No credit card required, unlimited scripts on free tier"
- "And if you love it, please upvote us on Product Hunt!"
- Show PH logo + upvote button

**Production Options:**
1. **DIY:** Use Loom or ScreenFlow ($0-100)
2. **Outsource:** Fiverr/Upwork video editor ($200-400)
3. **Professional:** Agency production ($800+)

**Recommended:** Option 2 - Fiverr video editor with screen recordings provided

---

## Production Checklist

### Phase 1: Preparation
- [ ] Get stable product build from CTO
- [ ] Set up clean demo environment
- [ ] Create sample screenplay with varied formatting
- [ ] Set up multiple test accounts for collaboration demo
- [ ] Prepare browser/app in clean state

### Phase 2: Capture
- [ ] Take all 7 screenshots (1920x1080px)
- [ ] Record screen videos for GIFs
- [ ] Record maker video voiceover
- [ ] Capture mobile app screenshots (if available)

### Phase 3: Edit
- [ ] Crop and adjust screenshots
- [ ] Add subtle annotations/highlights
- [ ] Create GIFs from video recordings
- [ ] Edit maker video with voiceover sync
- [ ] Export in required formats/sizes

### Phase 4: Review
- [ ] Check all assets meet PH specs
- [ ] Test thumbnail visibility at small size
- [ ] Verify GIF file sizes <5MB
- [ ] Get founder/CMO approval
- [ ] Upload to shared folder for PH submission

---

## File Organization

Create folder structure:
```
/marketing/product-hunt-assets/
├── thumbnail/
│   ├── thumbnail-primary-240x240.png
│   ├── thumbnail-variant-a-240x240.png
│   └── thumbnail-variant-b-240x240.png
├── screenshots/
│   ├── 01-editor-interface-1920x1080.png
│   ├── 02-collaboration-view-1920x1080.png
│   ├── 03-analytics-dashboard-1920x1080.png
│   ├── 04-export-options-1920x1080.png
│   ├── 05-mobile-app-1920x1080.png
│   ├── 06-pricing-page-1920x1080.png
│   └── 07-template-gallery-1920x1080.png
├── gifs/
│   ├── collaboration-demo.gif
│   ├── auto-format-demo.gif
│   ├── export-flow-demo.gif
│   └── ai-feature-demo.gif (optional)
└── video/
    └── maker-video-90s.mp4
```

---

## Tools & Resources

**Screenshot Tools:**
- CleanShot X (macOS) - $29
- Snagit - $50
- Built-in screenshot (free)

**GIF Creation:**
- Loom (free tier available)
- ScreenFlow (macOS) - $149
- GIPHY Capture (free)
- ffmpeg (free, command-line)

**Video Editing:**
- Loom (free tier)
- Descript - $12/mo
- Final Cut Pro - $299
- DaVinci Resolve (free)

**Design:**
- Figma (free tier)
- Canva (free tier)
- Photoshop - $20/mo

---

## Blockers

⚠️ **Product Stability** - Need stable build from CTO before capturing screenshots  
⚠️ **Mobile App** - Mobile screenshots depend on app readiness  
⚠️ **AI Features** - AI demo depends on feature completion  

**Can start now:**
- Thumbnail design (logo SVG available)
- Video script writing
- Tool selection and setup

---

## Success Criteria

- [ ] All assets meet Product Hunt specifications
- [ ] Thumbnail clearly visible at 60x60px
- [ ] Screenshots showcase key differentiators
- [ ] GIFs load quickly (<5MB each)
- [ ] Maker video <90 seconds, clear audio
- [ ] All files organized and ready for upload

---

## Next Steps

1. **Immediate:** Create thumbnail variants from logo SVG
2. **Pending CTO:** Schedule screenshot session with stable build
3. **This week:** Record and edit maker video
4. **Before submission:** Review all assets with founder

---

**Related Issues:**
- Parent: FRE-635 (Create PH page and submit)
- Sibling: FRE-643 (Build VIP supporter list)
- Sibling: FRE-644 (Submit PH page)

**Resources:**
- Brand guidelines: `/marketing/brand/identity.md`
- PH submission guide: `/marketing/product-hunt-submission.md`
- Launch plan: `/marketing/product-hunt-launch-plan.md`