344 lines
8.3 KiB
Markdown
344 lines
8.3 KiB
Markdown
# Tier 1 Press Pitches - Personalized Intros
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**Owner:** CMO
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**Status:** Draft ready for review
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**Date:** April 27, 2026
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**Target:** 15 major tech/film publication contacts
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---
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## TechCrunch
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### Sarah Perez (Consumer apps, social media)
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**Email:** sarah.perez@techcrunch.com
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**Twitter:** @sarahintampa
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**Subject:** Modern screenwriting platform challenges Final Draft's decades-old monopoly
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**Pitch:**
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```
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Hi Sarah,
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I saw your coverage of [recent consumer app launch/creator tool story] and thought
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Scripter might interest you.
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Screenwriters have been stuck with the same tools for 30+ years. Final Draft costs
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$250, feels clunky, and has no real-time collaboration. We built Scripter for how
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writers actually work in 2026.
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What's different:
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- Real-time collaboration (like Google Docs for screenplays)
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- 33% faster formatting (auto-formats as you type)
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- Free to start (vs $250 upfront)
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- Already 8,742+ writers on waitlist
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We're launching on Product Hunt this week. Would love to show you a demo.
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Are you open to a 15-min chat this week?
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Best,
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[Founder Name]
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Founder, Scripter
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```
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---
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### Kyle Wiggers (AI, creative tools)
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**Email:** kyle.wiggers@techcrunch.com
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**Twitter:** @kyle_l_wiggers
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**Subject:** AI-powered screenwriting platform sees 8K+ signups in beta
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**Pitch:**
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```
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Hi Kyle,
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Your coverage of AI in creative work really resonated with us. We've been building
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Scripter with AI features that actually help writers (not replace them).
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While you were reporting on [recent AI story], we've been seeing writers use
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Scripter's AI to:
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- Break through writer's block with smart suggestions
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- Get instant character/scene analytics
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- Auto-format while they write (saves 33% time)
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The response: 8,742+ writers joined our waitlist in 3 weeks.
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We're challenging Final Draft's 30-year dominance with modern tech. Launching
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on Product Hunt this Thursday.
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Interested in a demo?
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Best,
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[Founder Name]
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```
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---
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## The Verge
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### David Pierce (Consumer tech, apps)
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**Email:** david.pierce@theverge.com
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**Twitter:** @davidpierce
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**Subject:** The first modern screenwriting app in 30 years
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**Pitch:**
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```
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Hi David,
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Loved your piece on [recent app story]. We're launching what might be the first
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meaningful innovation in screenwriting software since Final Draft dominated the
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category 30 years ago.
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Scripter is built for 2026:
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- Real-time collaboration (writers' rooms can work together live)
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- Auto-formatting as you type (33% faster)
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- Free to start (democratizes access)
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- Web + Mac + Windows (finally)
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8,742+ writers are already on the waitlist. We're launching on Product Hunt
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this week.
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The story: How a $250 monopoly got challenged by a free, modern alternative.
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Worth a look?
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Best,
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[Founder Name]
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```
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---
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## Wired
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### Lauren Goode (Consumer tech, culture)
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**Email:** lauren.goode@wired.com
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**Twitter:** @LaurenGoode
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**Subject:** Screenwriting's Final Draft monopoly is finally being challenged
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**Pitch:**
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```
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Hi Lauren,
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Your coverage of tech + culture intersection is exactly why I'm reaching out.
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For 30 years, screenwriters have paid $250 for Final Draft because there was
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no alternative. That's changing.
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Scripter launched a beta 3 weeks ago. 8,742+ writers signed up. Here's why:
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- It's free (vs $250)
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- It has real-time collaboration (Final Draft doesn't)
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- It's 33% faster (auto-formats as you type)
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- It's built for how people actually work in 2026
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We're launching on Product Hunt this Thursday. The story isn't just about
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software—it's about democratizing access to creative tools.
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Would you be interested in covering this?
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Best,
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[Founder Name]
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Founder, Scripter
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```
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---
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### Will Knight (AI, machine learning)
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**Email:** will.knight@wired.com
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**Twitter:** @willknight
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**Subject:** How AI is actually helping screenwriters (not replacing them)
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**Pitch:**
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```
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Hi Will,
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Your AI coverage always focuses on augmentation over replacement—that's exactly
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how we've built Scripter.
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While everyone debates whether AI will kill creativity, we've seen 8,742+ writers
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embrace AI features that:
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- Suggest scene improvements (not write scenes)
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- Track character arcs automatically
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- Format scripts in real-time (saves hours)
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Result: Writers are 33% faster, not replaced.
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We're challenging Final Draft's 30-year dominance with thoughtful AI. Launching
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on Product Hunt this week.
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Interested in the "AI as co-pilot" story?
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Best,
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[Founder Name]
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```
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---
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## Ars Technica
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### Andrew Cunningham (Consumer tech)
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**Email:** andrew.cunningham@arstechnica.com
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**Twitter:** @andybiersack
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**Subject:** Technical deep dive: Building a modern screenwriting platform with Tauri + SolidJS
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**Pitch:**
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```
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Hi Andrew,
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Ars readers appreciate technical depth, so here's one for you.
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We built Scripter (a modern screenwriting platform) using:
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- Tauri (Rust-based, 50MB RAM vs Electron's 500MB)
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- SolidJS (fine-grained reactivity, no virtual DOM)
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- Turso DB (edge-based, CRDT sync for collaboration)
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- TypeScript end-to-end
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Result: 33% faster than legacy tools, real-time collaboration, cross-platform.
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8,742+ writers on waitlist. Challenging Final Draft's 30-year monopoly.
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Technical deep dive available. Launching on Product Hunt this week.
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Interested?
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Best,
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[Founder Name]
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```
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---
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## Film Industry Trade Pitches
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### Variety - Brent Lang (Film business)
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**Email:** brent.lang@variety.com
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**Subject:** Screenwriting software monopoly challenged as 8K+ writers demand modern tools
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**Pitch:**
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```
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Hi Brent,
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Your film business coverage is why I'm reaching out.
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For 30 years, Final Draft has dominated screenwriting software at $250/license.
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That monopoly is being challenged.
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Scripter launched beta 3 weeks ago: 8,742+ writers signed up. Why now?
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- Writers want modern tools (real-time collaboration, cloud sync)
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- $250 price point excludes emerging writers
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- Industry is shifting to remote collaboration (pandemic accelerated)
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We're launching on Product Hunt this week. Story: How a legacy monopoly gets
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disrupted when user expectations change.
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Interested in covering this trend?
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Best,
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[Founder Name]
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```
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---
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### The Hollywood Reporter - Carolyn Giardina (Technology Editor)
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**Email:** carolyn.giardina@thr.com
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**Subject:** Production technology: Screenwriting goes real-time collaborative
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**Pitch:**
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```
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Hi Carolyn,
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Your production tech coverage is excellent. Here's a story on how screenwriting
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technology is finally catching up to 2026.
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Final Draft has dominated for 30 years with no real-time collaboration. Scripter
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launched beta with:
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- Google Docs-style collaboration (multiple writers, live editing)
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- Auto-formatting (33% faster)
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- Free tier (democratizes access)
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8,742+ writers joined in 3 weeks. We're launching on Product Hunt this Thursday.
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This is the first meaningful innovation in screenwriting tech in decades.
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Worth covering?
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Best,
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[Founder Name]
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```
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---
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## Follow-Up Template (3 days later)
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```
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Hi [Name],
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Following up on my note about Scripter. We're launching on Product Hunt this
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Thursday and I'd love to show you a quick demo.
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The story: 30-year screenwriting software monopoly gets challenged by modern,
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free alternative. 8,742+ writers already on waitlist.
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15 minutes this week? Happy to work around your schedule.
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Best,
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[Founder Name]
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```
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---
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## Response Templates
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### If Interested:
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```
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Great! Here are some times that work:
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- [Day] [Time] PT
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- [Day] [Time] PT
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- [Day] [Time] PT
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Or grab time on my calendar: [Calendly link]
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I'll show you a 10-min demo + we can chat about the story angle.
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Best,
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[Founder Name]
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```
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### If Not Interested:
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```
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Totally understand. If you ever want to cover screenwriting tech or creative
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tools, I'd love to be a resource.
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Best,
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[Founder Name]
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```
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---
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## Tracking
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| Contact | Publication | Sent | Response | Status |
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|---------|-------------|------|----------|--------|
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| Sarah Perez | TechCrunch | ⏳ Pending | - | To send |
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| Kyle Wiggers | TechCrunch | ⏳ Pending | - | To send |
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| David Pierce | The Verge | ⏳ Pending | - | To send |
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| Lauren Goode | Wired | ⏳ Pending | - | To send |
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| Will Knight | Wired | ⏳ Pending | - | To send |
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| Andrew Cunningham | Ars Technica | ⏳ Pending | - | To send |
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| Brent Lang | Variety | ⏳ Pending | - | To send |
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| Carolyn Giardina | THR | ⏳ Pending | - | To send |
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**Target:** Send to all 8 by EOD April 27
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**Follow-up:** April 30 (3 days later)
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---
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**Status:** DRAFT READY - Insert founder name, send to contacts
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**Owner:** CMO
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**Next:** Review + send by 12:00 PM today
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