383 lines
8.6 KiB
Markdown
383 lines
8.6 KiB
Markdown
# Mailchimp Setup - Execution Log
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**Issue:** FRE-687 / FRE-650 / FRE-692
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**Created:** 2026-04-26 16:45 PM
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**Owner:** CMO
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**Status:** 🟡 Ready for Founder Email Verification
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---
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## Setup Progress
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### ✅ Completed (CMO - 16:45 PM)
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1. **Account creation form prepared**
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- Company: FrenoCorp
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- Size: 1-10
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- Industry: Software/Technology
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- Plan: Free Tier (500 contacts, 1K sends/month)
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2. **Email templates drafted** (6 templates)
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- VIP Personal Outreach
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- Active Supporter Email
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- General Network Social Post
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- Follow-Up Reminder
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- Launch Day - We're Live!
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- Thank You (Post-Launch)
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3. **Audience structure defined**
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- Audience name: "Product Hunt Launch Supporters"
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- Custom fields: Company/Role, Tier (VIP/Active/General)
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- Segments: VIP (10), Active (25), General (15+)
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4. **Campaign schedule created**
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- 9 campaigns scheduled April 28 - May 8
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- See schedule below
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### ⏳ Pending (Founder - Email Verification Required)
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1. **Create Mailchimp account**
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- URL: mailchimp.com
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- Use email: founder@scripter.app (or hello@scripter.app)
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- Verify email address
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- Add sender info and physical address
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2. **Import contacts** (once waitlist data available)
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- Current waitlist export (from CTO)
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- VIP supporter list (10 names)
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- Active supporters (25 names)
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3. **Load email templates** (copy from templates below)
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4. **Schedule campaigns** (see schedule below)
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---
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## Email Templates (Ready to Load)
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### Template 1: VIP Personal Outreach
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**Audience:** VIP Hunters (10 contacts)
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**Send Date:** April 28, 9:00 AM PT
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**Subject:** Quick favor? Launching on Product Hunt May 7 🚀
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**Body:**
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```
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Hey *|FNAME|*,
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I'm launching Scripter on Product Hunt next Thursday (May 7) and could use your support!
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It takes 10 seconds:
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1. Go to [PH link] at 12:01 AM PT Thursday
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2. Click the upvote button
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3. Optionally leave a comment or share
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Product Hunt is huge for early visibility. Your upvote in the first hour especially matters.
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Can I count on you?
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Thanks!
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[Founder Name]
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P.S. Happy to return the favor on your next launch!
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```
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---
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### Template 2: Active Supporter Email
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**Audience:** Active Supporters (25 contacts)
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**Send Date:** April 29, 10:00 AM PT
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**Subject:** Scripter launches on Product Hunt - need your help!
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**Body:**
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```
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Hey *|FNAME|*,
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You're on our waitlist for Scripter, and I wanted to give you a heads up!
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We're launching on Product Hunt next Thursday, May 7. PH is one of the best ways to discover new products, and your support would mean the world.
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How to help (takes 10 seconds):
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1. Go to [PH link] on May 7
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2. Click the upvote button
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3. Share with 2 screenwriter friends
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First-hour upvotes are critical - if you can upvote around 12:01 AM PT, that's when it matters most.
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Any questions about the product? Happy to answer!
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Thanks for being part of the journey,
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[Founder Name]
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P.S. Free Pro account for anyone who refers 3+ signups on launch day!
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```
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---
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### Template 3: Follow-Up Reminder
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**Audience:** Non-responders (all segments)
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**Send Date:** May 2, 10:00 AM PT
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**Subject:** Re: Product Hunt launch (2 days left!)
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**Body:**
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```
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Hey *|FNAME|*,
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Quick reminder - Scripter launches on Product Hunt in 2 days (Thursday, May 7)!
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If you haven't already, please:
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1. Upvote: [PH link]
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2. Share with screenwriter friends
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We're at [X] upvotes so far - trying to hit 500!
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Thanks for the support,
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[Founder Name]
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```
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---
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### Template 4: 2 Days Left
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**Audience:** All (50+ contacts)
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**Send Date:** May 5, 9:00 AM PT
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**Subject:** 2 days until launch! 🚀
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**Body:**
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```
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Hey *|FNAME|*,
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We're 2 days away from launching Scripter on Product Hunt!
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Launch day is May 7 (this Thursday). Here's how you can help:
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1. **Upvote:** [PH link]
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2. **Share:** Post on Twitter/LinkedIn
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3. **Comment:** Tell others why you're excited
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Every upvote counts. Let's make this happen!
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Best,
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[Founder Name]
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```
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---
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### Template 5: Tomorrow!
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**Audience:** All (50+ contacts)
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**Send Date:** May 6, 12:00 PM PT
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**Subject:** Tomorrow's the big day!
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**Body:**
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```
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Hey *|FNAME|*,
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Tomorrow we launch Scripter on Product Hunt!
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📅 **When:** Thursday, May 7 (all day)
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🔗 **Where:** [PH link]
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⏰ **Best time:** 12:01 AM PT (launch moment)
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Set your alarm if you can make it at midnight - those first-hour upvotes are critical!
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See you tomorrow,
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[Founder Name]
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```
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---
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### Template 6: We're Live!
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**Audience:** All (50+ contacts)
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**Send Date:** May 7, 12:05 AM PT
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**Subject:** 🚀 We're LIVE on Product Hunt!
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**Body:**
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```
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Hey *|FNAME|*,
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We're live! Scripter is officially on Product Hunt!
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🔗 Upvote here: [PH link]
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⏰ Launch day ends at 12:01 AM PT
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Current ranking: #[X] of the day
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Goal: Top 5
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Every upvote counts. Please share with 2 friends!
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Thank you,
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[Founder Name]
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P.S. Respond to this email with questions - doing a live AMA in the comments!
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```
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---
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### Template 7: Progress Update
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**Audience:** All (50+ contacts)
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**Send Date:** May 7, 2:00 PM PT
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**Subject:** Halfway there! [X] upvotes 🎉
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**Body:**
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```
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Hey *|FNAME|*,
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WOW! We're at [X] upvotes in just 14 hours!
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Thank you so much for your support. We're currently ranked #[X] in Apps for today.
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**Goal:** Top 5
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**Current:** #[X]
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We need a final push! Please:
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1. Upvote again if you haven't today
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2. Share with 2 friends
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3. Leave a comment if you have 2 minutes
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Let's finish strong!
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[Founder Name]
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```
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---
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### Template 8: Final Hours
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**Audience:** All (50+ contacts)
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**Send Date:** May 7, 8:00 PM PT
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**Subject:** FINAL 4 HOURS - Can you help?
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**Body:**
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```
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Hey *|FNAME|*,
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Product Hunt launch day ends in 4 HOURS (midnight PT)!
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We're at [X] upvotes and need your help to hit our goal of 500.
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🔗 Last chance to upvote: [PH link]
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Even if you already upvoted, sharing in these final hours makes a huge difference.
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Thank you for being part of this journey!
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[Founder Name]
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```
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---
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### Template 9: Thank You
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**Audience:** All (50+ contacts)
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**Send Date:** May 8, 10:00 AM PT
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**Subject:** We did it! Thank you 🎉
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**Body:**
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```
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Hey *|FNAME|*,
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WOW. Thank you!
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Thanks to supporters like you, Scripter launched on Product Hunt with:
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- [X] upvotes
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- [Y] comments
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- [Z] signups on day one
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- Top [N] product of the day
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This is just the beginning. We're committed to building the best screenwriting platform ever.
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Start writing free: scripter.app
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With gratitude,
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[Founder Name]
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```
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---
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## Campaign Schedule
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| # | Campaign | Date | Time PT | Audience | Template |
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|---|----------|------|---------|----------|----------|
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| 1 | VIP Personal | Apr 28 | 9:00 AM | VIP (10) | Template 1 |
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| 2 | Active Email #1 | Apr 29 | 10:00 AM | Active (25) | Template 2 |
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| 3 | Follow-up #1 | May 2 | 10:00 AM | Non-responders | Template 3 |
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| 4 | 2 Days Left | May 5 | 9:00 AM | All (50+) | Template 4 |
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| 5 | Tomorrow! | May 6 | 12:00 PM | All (50+) | Template 5 |
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| 6 | We're Live! | May 7 | 12:05 AM | All (50+) | Template 6 |
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| 7 | Progress Update | May 7 | 2:00 PM | All (50+) | Template 7 |
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| 8 | Final Hours | May 7 | 8:00 PM | All (50+) | Template 8 |
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| 9 | Thank You | May 8 | 10:00 AM | All (50+) | Template 9 |
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**Total Sends:** ~200-300 (well within free tier 1K/month limit)
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---
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## Setup Checklist
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### Founder Actions (30 minutes)
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- [ ] Go to mailchimp.com
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- [ ] Create account with founder@scripter.app
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- [ ] Verify email address
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- [ ] Complete company info (FrenoCorp, 1-10, Software)
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- [ ] Add sender info (From name, From email, Physical address)
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- [ ] Create audience: "Product Hunt Launch Supporters"
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- [ ] Add custom fields: Company/Role, Tier
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- [ ] Import contacts (CSV or manual entry)
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- [ ] Create segments (VIP, Active, General)
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- [ ] Copy email templates above into Mailchimp
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- [ ] Schedule campaigns per schedule above
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- [ ] Send test email to self for each template
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### CMO Actions (Pending)
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- [ ] Provide VIP list (10 names) to founder
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- [ ] Provide waitlist export (from CTO)
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- [ ] Review scheduled campaigns before sending
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- [ ] Monitor open/click rates daily
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---
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## Success Metrics
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| Metric | Target | Benchmark |
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|--------|--------|-----------|
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| VIP open rate | 80%+ | Personal outreach |
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| VIP response rate | 30%+ | 3/10 commitments |
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| Active open rate | 40%+ | Warm leads |
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| Active click rate | 15%+ | Clear CTA |
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| Launch day upvotes from email | 40+ | 80% of 50 goal |
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---
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## Notes
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**Cost:** $0/month (Free Tier sufficient)
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**Upgrade Triggers:**
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- >500 contacts → Essentials ($13/mo)
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- >1K sends/month → Essentials ($13/mo)
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- Need advanced templates → Standard ($20/mo)
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**Integration:** Can connect to Google Sheets for automatic waitlist sync (optional)
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---
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**Status:** 🟡 Ready for founder email verification
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**Next:** Founder creates account, loads templates, schedules campaigns
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**Blocker:** None - can proceed independently of scripter.app website
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