242 lines
6.1 KiB
Markdown
242 lines
6.1 KiB
Markdown
# Mailchimp Audience Setup for Product Hunt Launch
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**Created:** 2026-04-26
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**Owner:** CMO
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**Status:** Ready for data import
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---
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## Mailchimp Account Setup
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### Step 1: Create Account
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1. Go to [mailchimp.com](https://mailchimp.com)
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2. Sign up with: `founder@scripter.app` (or marketing email)
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3. Choose **Free plan** (up to 500 contacts, 1,000 sends/month)
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4. Complete audience onboarding
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### Step 2: Create Audience
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**Audience Name:** `Product Hunt Launch - May 2026`
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**Default From Email:** `founder@scripter.app`
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**Default From Name:** `Scripter Team`
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---
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## Audience Segments
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Create 3 segments based on tier:
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### Segment 1: VIP Hunters
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**Criteria:** Manual selection (top 10 contacts)
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**Size:** 10 people
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**Purpose:** Personal founder emails, first-hour upvotes
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**Fields:**
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- Email (required)
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- First Name
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- Tier = "VIP"
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- Company/Role
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- Contacted (Yes/No)
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- Committed (Yes/No/Pending)
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### Segment 2: Active Supporters
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**Criteria:** Top 25% by engagement (earliest signups, most referrals)
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**Size:** 25 people
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**Purpose:** Email outreach, upvote + share
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**Fields:**
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- Email (required)
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- First Name
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- Tier = "Active"
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- Signup Date
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- Referrals Count
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- Contacted (Yes/No)
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- Upvoted (Yes/No)
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### Segment 3: General Network
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**Criteria:** Remaining waitlist + social followers
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**Size:** 15+ people
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**Purpose:** Social posts, email blasts
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**Fields:**
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- Email (required)
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- First Name
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- Tier = "General"
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- Signup Date
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- Source (UTM, organic, referral)
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---
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## Import Process
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### Prepare CSV
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**File:** `/marketing/waitlist-export.csv`
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**Columns:**
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```csv
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email,first_name,tier,signup_date,referrals_count,company_role
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```
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### Import Steps
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1. Go to Audience → Manage Contacts → Import Contacts
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2. Upload CSV file
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3. Map fields:
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- `email` → Email Address
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- `first_name` → First Name
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- `tier` → Custom Field (create new)
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- `signup_date` → Custom Field (create new)
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- `referrals_count` → Custom Field (create new)
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- `company_role` → Custom Field (create new)
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4. Add to audience: `Product Hunt Launch - May 2026`
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5. Auto-tag by tier
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### Create Segments
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After import, create saved segments:
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**VIP Hunters:**
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```
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Tier | contains | VIP
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```
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**Active Supporters:**
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```
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Tier | contains | Active
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```
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**General Network:**
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```
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Tier | contains | General
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```
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---
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## Email Templates Setup
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### Template 1: VIP Personal (Founder)
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**Name:** `PH - VIP Personal Outreach`
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**Send To:** VIP Hunters segment
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**Subject:** `Quick favor? Launching on Product Hunt May 7 🚀`
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### Template 2: Active Supporter Email
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**Name:** `PH - Active Supporter Outreach`
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**Send To:** Active Supporters segment
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**Subject:** `Scripter launches on Product Hunt - need your help!`
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### Template 3: General Network Social
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**Name:** `PH - General Network Blast`
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**Send To:** General Network segment
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**Subject:** `🚀 Launching on Product Hunt next Thursday!`
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### Template 4: Follow-Up Reminder
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**Name:** `PH - Follow-Up Reminder`
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**Send To:** All segments (filter: Contacted = Yes, Upvoted = No)
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**Subject:** `Re: Product Hunt launch (2 days left!)`
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### Template 5: Launch Day - We're Live
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**Name:** `PH - We're Live!`
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**Send To:** All segments
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**Subject:** `🚀 We're LIVE on Product Hunt!`
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### Template 6: Thank You (Post-Launch)
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**Name:** `PH - Thank You`
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**Send To:** All segments
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**Subject:** `We did it! Thank you 🎉`
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---
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## Campaign Schedule
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| Campaign | Date | Segment | Template | Status |
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|----------|------|---------|----------|--------|
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| VIP Personal | April 28 | VIP Hunters | Template 1 | Draft |
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| Active Email #1 | April 29 | Active Supporters | Template 2 | Draft |
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| General Blast | April 30 | General Network | Template 3 | Draft |
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| Follow-Up #1 | May 1-3 | Non-responders | Template 4 | Draft |
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| 2 Days Left | May 5 | All | Template 4 | Draft |
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| Tomorrow! | May 6 | All | Founder email | Draft |
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| We're Live! | May 7 12AM | All | Template 5 | Draft |
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| Progress Update | May 7 2PM | All | Social post | Draft |
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| Final Hours | May 7 8PM | All | Urgency email | Draft |
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| Thank You | May 8 | All | Template 6 | Draft |
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---
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## Custom Fields Setup
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Create these custom fields in Mailchimp:
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| Field Name | Type | Options | Required |
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|------------|------|---------|----------|
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| Tier | Dropdown | VIP, Active, General | Yes |
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| Company/Role | Text | - | No |
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| Signup Date | Date | - | No |
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| Referrals Count | Number | - | No |
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| Contacted | Yes/No | - | Yes |
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| Committed | Yes/No/Pending | - | Yes |
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| Upvoted | Yes/No | - | No |
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| Shared | Yes/No | - | No |
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---
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## Tracking Setup
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### UTM Parameters
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All links in emails should include:
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```
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?utm_source=mailchimp&utm_medium=email&utm_campaign=producthunt_launch
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```
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### Click Tracking
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- Enable click tracking in Mailchimp
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- Track these links:
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- Product Hunt page link
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- Scripter homepage
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- Social share links
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### Metrics to Monitor
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- Open rate (target: 40%+)
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- Click rate (target: 10%+)
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- Upvote conversion (track via PH analytics)
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- Unsubscribe rate (keep under 2%)
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---
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## Compliance
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### CAN-SPAM Requirements
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- ✅ Physical address in footer (Scripter address)
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- ✅ Unsubscribe link (automatic in Mailchimp)
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- ✅ Clear "from" name and email
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- ✅ No misleading subject lines
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### GDPR Considerations
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- All contacts opted in via waitlist signup
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- Clear purpose stated (product updates + launch info)
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- Easy unsubscribe available
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- Data retention policy defined
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---
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## Next Actions
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1. **Create Mailchimp account** (CMO/Founder)
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2. **Set up custom fields** (15 minutes)
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3. **Import waitlist CSV** (once CTO exports)
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4. **Create segments** (VIP, Active, General)
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5. **Build email templates** (use templates from `/marketing/product-hunt-supporter-outreach.md`)
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6. **Schedule first campaign** (VIP outreach, April 28)
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---
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## Resources
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- [Mailchimp Free Plan](https://mailchimp.com/pricing/)
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- [Import Contacts Guide](https://mailchimp.com/help/import-your-contacts-into-mailchimp/)
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- [Create Segments](https://mailchimp.com/help/create-a-segment/)
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- Email templates: `/marketing/product-hunt-supporter-outreach.md`
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- Live tracker: `/marketing/product-hunt-supporter-tracker-live.md`
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---
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**Status:** Ready for execution. Waiting on waitlist data export from CTO.
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