352 lines
7.9 KiB
Markdown
352 lines
7.9 KiB
Markdown
# Buffer Queue - Twitter Thread - FRE-631
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**Created:** 2026-04-27
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**Platform:** Buffer (free tier)
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**Campaign:** Scripter Launch
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**Scheduled:** Launch day 09:00 PT
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---
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## Buffer Account Setup
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### Step 1: Create Account
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1. Go to buffer.com
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2. Click "Get Started Free"
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3. Sign up with email or Google account
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4. Choose free plan (3 channels, 10 posts)
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### Step 2: Connect Twitter
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1. Click "Add Channel"
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2. Select Twitter/X
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3. Authorize Buffer access to @scripterapp
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4. Verify profile displays correctly
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### Step 3: Load Queue
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Copy/paste tweets below into Buffer queue.
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---
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## Tweet Queue (9 Tweets)
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### Tweet 1 - Schedule: 09:00 PT
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```
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We spent 10 months building a WriterDuet killer from scratch.
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Here's what 2M+ screenwriters hate about their current tool (and how we fixed it):
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🧵👇
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```
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**Media:** Thread header image (1200x675px)
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**Link:** None
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---
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### Tweet 2 - Schedule: 09:05 PT
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```
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WriterDuet is built on Firebase + React from 2015.
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Result:
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❌ Slow startup (Electron = 500MB+ RAM)
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❌ Clunky mobile apps
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❌ No AI features
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❌ $13.99/mo for premium
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Screenwriters deserve better in 2026.
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```
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**Media:** None
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**Link:** None
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---
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### Tweet 3 - Schedule: 09:10 PT
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```
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Meet Scripter:
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✅ Tauri + SolidJS = 50MB RAM, instant startup
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✅ Native-feeling desktop apps (macOS, Windows, Linux)
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✅ Web app + PWA
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✅ Single codebase, zero Electron tax
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Modern stack for modern writers.
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```
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**Media:** Screenshot of app startup comparison
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**Link:** None
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---
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### Tweet 4 - Schedule: 09:15 PT
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```
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Built-in AI that actually helps:
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🤖 Continuation: Stuck on a scene? AI suggests next beats
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🤖 Character analysis: Track arcs, relationships, dialogue patterns
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🤖 Format fixer: Auto-corrects screenplay formatting
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Not a gimmick. A writing partner.
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```
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**Media:** GIF of AI continuation feature
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**Link:** None
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---
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### Tweet 5 - Schedule: 09:20 PT
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```
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Real-time collaboration that works:
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✏️ Multi-user editing (like Google Docs)
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📹 Video chat built-in (no Zoom needed)
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🌳 Version branching: Explore alternate endings
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💬 Comments + mentions
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Writers' room, anywhere.
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```
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**Media:** Screenshot of collaboration view
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**Link:** None
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---
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### Tweet 6 - Schedule: 09:25 PT
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```
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Our free tier vs WriterDuet:
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Scripter Free:
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✅ Unlimited projects
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✅ All core features
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✅ Desktop + web access
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WriterDuet Free:
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❌ 3 projects max
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❌ Limited features
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We're not nickel-and-diming you.
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```
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**Media:** Comparison graphic
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**Link:** None
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---
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### Tweet 7 - Schedule: 09:30 PT
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```
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Pricing that undercuts WriterDuet by 20%:
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Scripter Pro: $7.99/mo (vs $11.99)
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- Video chat
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- Revision tracking
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- Export to Final Draft XML
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Scripter Premium: $10.99/mo (vs $13.99)
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- Everything + AI features
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```
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**Media:** Pricing table graphic
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**Link:** None
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---
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### Tweet 8 - Schedule: 09:35 PT
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```
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60 seconds to see why writers are switching:
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[VIDEO: Screen recording showing]
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- Instant app startup
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- Clean editor UI
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- AI continuation in action
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- Real-time collaboration
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- Export options
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Watch → [YouTube link]
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```
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**Media:** 60s demo video (square 1:1 format)
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**Link:** `https://youtube.com/watch?v=SCRIPTER?utm_source=twitter&utm_campaign=launch`
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---
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### Tweet 9 - Schedule: 09:40 PT
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```
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Ready to write your next script faster?
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🎬 Try Scripter free: https://scripter.app?utm_source=twitter&utm_campaign=launch
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💬 Join our Discord: https://discord.gg/scripter?utm_source=twitter&utm_campaign=launch
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🐦 Follow for updates
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We're giving 20% off first year to early adopters. Use code: LAUNCH20
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Let's make screenwriting awesome again. ✍️
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```
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**Media:** Scripter logo or hero image
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**Link:** `https://scripter.app?utm_source=twitter&utm_campaign=launch`
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---
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## Media Attachments
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### Required Assets (from FRE-640)
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| Tweet | Asset | Dimensions | Status |
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|-------|-------|------------|--------|
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| 1 | Thread header | 1200x675px | backlog |
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| 3 | Startup comparison | 1200x675px | backlog |
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| 4 | AI feature GIF | 600x400px | backlog |
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| 5 | Collaboration view | 1200x675px | backlog |
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| 6 | Comparison graphic | 1200x675px | backlog |
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| 7 | Pricing table | 1200x675px | backlog |
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| 8 | Demo video | 1080x1080px (1:1) | backlog (FRE-639) |
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| 9 | Hero image | 1200x675px | backlog |
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### Backup Plan (If Graphics Not Ready)
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- Use plain text tweets without images
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- Use app screenshots as placeholders
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- Launch with text-only thread (still effective)
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---
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## Posting Schedule
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### Launch Day Timeline (PT)
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| Time | Action | Tweet |
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|------|--------|-------|
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| 08:45 | Final queue review | All |
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| 09:00 | Tweet 1 goes live | Hook |
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| 09:05 | Tweet 2 auto-posts | Problem |
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| 09:10 | Tweet 3 auto-posts | Solution |
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| 09:15 | Tweet 4 auto-posts | AI feature |
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| 09:20 | Tweet 5 auto-posts | Collaboration |
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| 09:25 | Tweet 6 auto-posts | Free tier |
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| 09:30 | Tweet 7 auto-posts | Pricing |
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| 09:35 | Tweet 8 auto-posts | Demo video |
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| 09:40 | Tweet 9 auto-posts | CTA |
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| 09:45+ | Manual engagement | Replies |
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### Buffer Free Tier Limits
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- **Max scheduled posts:** 10 at a time
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- **Our queue:** 9 tweets ✅
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- **Channels:** 3 (Twitter, Reddit, LinkedIn)
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- **Analytics:** Not included (use Twitter native)
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---
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## Engagement Plan (Post-Launch)
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### First 2 Hours (Critical)
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- [ ] Respond to every reply within 15 min
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- [ ] Quote-retweet positive mentions
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- [ ] Thank users for feedback
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- [ ] Answer questions about features/pricing
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### First 24 Hours
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- [ ] Check notifications every 2 hours
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- [ ] Share 2-3 user testimonials
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- [ ] Engage with related conversations (#Screenwriting)
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- [ ] Monitor sentiment (positive/negative ratio)
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### Response Templates
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**"Looks cool, trying it now!"**
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```
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Thanks! Let us know what you think. Join our Discord if you have questions:
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[U TM link]
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```
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**"How does X compare to WriterDuet?"**
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```
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Great question! [Specific answer]. Try it free and see the difference:
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[UTM link]
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```
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**"When will mobile app be ready?"**
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```
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Web app works great on mobile now (PWA). Native iOS/Android in development.
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What features do you need most?
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```
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**"Can I import from Final Draft?"**
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```
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Yes! We support Fountain + Final Draft XML import/export. Direct .fdx on
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the roadmap. Most users export to PDF/XML and we handle that perfectly!
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```
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---
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## Analytics Tracking
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### Twitter Native Analytics
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**Access:** analytics.twitter.com
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**Metrics to Track (Day 1):**
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- Impressions per tweet
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- Engagement rate
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- Link clicks (Tweet 9)
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- Video views (Tweet 8)
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- Profile visits
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- New followers
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**Metrics to Track (Week 1):**
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- Total impressions (target: 50K+)
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- Total link clicks (target: 2K+)
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- Video completion rate
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- Follower growth
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### Buffer Metrics (Free Tier)
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- Post performance (clicks, likes, retweets)
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- Best time to post insights
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- Queue status
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### Manual Tracking Spreadsheet
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Create Google Sheet:
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```
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Date | Tweet # | Impressions | Engagements | Link Clicks | Notes
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```
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---
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## Troubleshooting
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### Tweet Fails to Post
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1. Check Buffer queue status
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2. Verify Twitter account is connected
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3. Re-authorize Buffer if needed
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4. Post manually as backup
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### Wrong Time Zone
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1. Buffer uses account time zone
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2. Set to PT (Pacific Time) for launch
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3. Double-check before scheduling
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### Media Upload Fails
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1. Check file size (<15MB for images, <512MB for video)
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2. Verify format (JPG/PNG for images, MP4 for video)
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3. Re-upload if needed
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4. Post text-only as backup
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### Link Preview Issues
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1. Test UTM links before scheduling
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2. Use Twitter Card validator
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3. Shorten with bit.ly if preview breaks
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---
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## Pre-Launch Checklist
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### 24 Hours Before
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- [ ] All 9 tweets loaded in Buffer queue
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- [ ] All media attachments uploaded
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- [ ] All links tested and working
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- [ ] Time zone set to PT
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- [ ] Queue reviewed for typos
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### 1 Hour Before
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- [ ] Final queue verification
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- [ ] Twitter notifications enabled on phone
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- [ ] Response templates ready
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- [ ] Analytics dashboard open
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### Launch Time (09:00 PT)
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- [ ] Tweet 1 posts successfully
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- [ ] Monitor first 3 tweets for issues
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- [ ] Begin engagement immediately
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- [ ] Track real-time metrics
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---
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**Status:** Ready to load (awaiting graphics from FRE-640)
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**Owner:** CMO
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**Last Updated:** 2026-04-27
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