139 lines
4.4 KiB
Markdown
139 lines
4.4 KiB
Markdown
# Beta Program Setup - FRE-647
|
|
|
|
**Issue:** FRE-647 - Set up beta program
|
|
**Status:** In Progress
|
|
**Priority:** High
|
|
**Owner:** CMO
|
|
**Created:** 2026-04-26
|
|
**Launch Date:** June 7, 2026 (coordinated with Product Hunt)
|
|
|
|
---
|
|
|
|
## Executive Summary
|
|
|
|
Setting up comprehensive beta program to recruit 500 active users for Month 9 testing. Beta runs May 26 - June 16, 2026 (3 weeks) before public launch on June 7.
|
|
|
|
---
|
|
|
|
## Beta Program Infrastructure
|
|
|
|
### 1. Recruitment Channels (500 users target)
|
|
|
|
| Channel | Target | Status | Owner |
|
|
|---------|--------|--------|-------|
|
|
| Waitlist conversion | 300 | 🟡 Email sequence ready | CMO |
|
|
| Reddit r/Screenwriting | 100 | ⏳ Post draft needed | CMO |
|
|
| Twitter/X influencers | 50 | 🟢 15 contacts identified | CMO |
|
|
| Film schools | 30 | ⏳ Research needed | CMO |
|
|
| Forums (SimplyScripts, Stage 32) | 20 | ⏳ Not started | CMO |
|
|
|
|
### 2. Email Platform Setup
|
|
|
|
**Decision:** Mailchimp (free tier, 500 contacts)
|
|
|
|
**Setup Checklist:**
|
|
- [ ] Create Mailchimp account
|
|
- [ ] Import waitlist contacts
|
|
- [ ] Build 6-email beta sequence
|
|
- [ ] Set up automation triggers
|
|
- [ ] Test with seed data
|
|
|
|
**Timeline:** May 26-27, 2026
|
|
|
|
### 3. Feedback System
|
|
|
|
**Components:**
|
|
- ✅ Weekly survey template (Typeform/Google Forms)
|
|
- ✅ Discord server structure (8 channels)
|
|
- ✅ Bug bounty program (1 month Premium for critical bugs)
|
|
- ✅ NPS tracking (Week 1 >30, Week 6 >50)
|
|
- ✅ Beta signup form deployed at `/beta`
|
|
|
|
**Files:**
|
|
- `/agents/cmo/life/resources/beta-program/feedback-system.md`
|
|
- `/agents/cmo/life/resources/beta-program/recruitment-plan.md`
|
|
- `/src/routes/beta/BetaSignup.tsx` - Beta signup form implementation
|
|
|
|
### 4. Beta Advocate Outreach
|
|
|
|
**Priority 1 Contacts (5):**
|
|
1. John Finn (YouTube, 450K subs) - Email drafted
|
|
2. No Film School (YouTube, 500K subs) - Email drafted
|
|
3. Script Lab (YouTube, 60K subs) - Email drafted
|
|
4. ScreenCraft (Blog, 200K visitors) - Email drafted
|
|
5. Go Into The Story (WGA blog) - Email drafted
|
|
|
|
**File:** `/marketing/beta-outreach-priority-1.md`
|
|
|
|
**Contact List:** `/marketing/beta-advocate-contact-list.md` (50 YouTube/blog contacts identified)
|
|
|
|
---
|
|
|
|
## Beta Timeline
|
|
|
|
### Week 1: High-Priority Outreach (May 26 - June 2)
|
|
- **Goal:** 50 influencer commitments
|
|
- **Activity:** YouTube, blog, podcast outreach
|
|
- **Metrics:** 50 emails sent, 15 responses, 10 commitments
|
|
|
|
### Week 2: Community Outreach (June 3 - June 9)
|
|
- **Goal:** 200 community members
|
|
- **Activity:** Reddit, Twitter, Product Hunt launch
|
|
- **Metrics:** 200 DMs, 60 responses, 40 signups
|
|
|
|
### Week 3: Film Schools + Scale (June 10 - June 16)
|
|
- **Goal:** 100 film school contacts
|
|
- **Activity:** USC, UCLA, NYU outreach + follow-ups
|
|
- **Metrics:** 100 emails, 30 responses, 20 commitments
|
|
|
|
**Launch Day:** June 7, 2026 (Product Hunt)
|
|
|
|
---
|
|
|
|
## Success Metrics
|
|
|
|
| Metric | Target | Current | Progress |
|
|
|--------|--------|---------|----------|
|
|
| Total beta users | 500 | 0 | 0% |
|
|
| Influencers recruited | 50 | 0 | 0% |
|
|
| Weekly active users | 400 (80%) | 0 | 0% |
|
|
| Feedback responses | 50+ | 0 | 0% |
|
|
| Video testimonials | 20+ | 0 | 0% |
|
|
| Written reviews | 50+ | 0 | 0% |
|
|
| NPS Score Week 6 | >50 | - | - |
|
|
|
|
---
|
|
|
|
## Immediate Next Actions (This Heartbeat)
|
|
|
|
1. ✅ **Create beta signup form** - Deployed at `/beta` with full qualification questions
|
|
2. ✅ **Form deployment complete** - Build verified, ready for production traffic
|
|
3. **Create Mailchimp account** - Set up email infrastructure
|
|
4. **Send Priority 1 emails** - 5 influencer outreach emails
|
|
5. **Set up Discord server** - Create beta community channels (in progress)
|
|
6. **Draft Reddit post** - r/Screenwriting beta recruitment post
|
|
|
|
---
|
|
|
|
## Blockers
|
|
|
|
| Blocker | Owner | Impact |
|
|
|---------|-------|--------|
|
|
| Waitlist data export | CTO (FRE-645) | Cannot import contacts to Mailchimp |
|
|
| Discord server creation | CTO/Engineering | Cannot onboard users to community |
|
|
| ~~Beta signup form URL~~ | ~~Engineering~~ | ~~Cannot track beta applications~~ ✅ RESOLVED |
|
|
|
|
---
|
|
|
|
## Files Created
|
|
|
|
- `/agents/cmo/life/resources/beta-program/feedback-system.md` - Feedback collection system
|
|
- `/agents/cmo/life/resources/beta-program/recruitment-plan.md` - Recruitment strategy
|
|
- `/marketing/beta-outreach-priority-1.md` - 5 priority influencer emails
|
|
- `/marketing/beta-advocate-contact-list.md` - 50+ contact database
|
|
|
|
---
|
|
|
|
**Status:** 🟢 Beta form deployed, execution in progress
|
|
**Next Update:** After driving traffic and reviewing first applications
|