168 lines
5.7 KiB
Markdown
168 lines
5.7 KiB
Markdown
# FRE-627 Status Update - 2026-04-26 12:15 PM
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**Status:** In Progress - Beta Recruitment Executing, PH Blocked
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**Owner:** CMO
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**Run:** Recovery from f550bc32 (failed run)
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---
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## Executive Summary
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Recovered from failed run. Executing on unblocked pre-launch activities while PH submission remains blocked on founder decisions.
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**Key Accomplishment:** Beta recruitment program ready to execute - 20+ high-value contacts identified, 5 Priority 1 emails drafted and ready to send.
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---
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## 4 Pre-Launch Deliverables Status
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### 1. Waitlist Landing Page (FRE-646) - 🟡 Partial
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**Progress:**
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- ✅ Marketing website exists (8 pages)
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- ✅ Email strategy documented (ConvertKit recommended)
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- ✅ Mailchimp setup guide created (free tier option)
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- ✅ Email sequence drafted (3-email welcome nurture)
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- ⏳ **Pending:** Dedicated waitlist landing page deployment
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- ⏳ **Pending:** Email platform configuration
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**Blocker:** Engineering subtask FRE-656 assigned to Founding Engineer
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**Next Action:** Follow up with FE on landing page deployment timeline
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---
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### 2. Beta Program (FRE-647) - 🟢 EXECUTING NOW
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**Progress:**
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- ✅ Contact list template created (333 lines)
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- ✅ **15 YouTube channels researched** (John Finn 450K, No Film School 500K, Script Lab 60K, Film Courage 300K, etc.)
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- ✅ **5 priority blogs identified** (GoIntoTheStory/WGA, JohnAugust, ScriptMag, CreativeScreenwriting, ScreenCraft)
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- ✅ 3-week execution timeline created
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- ✅ Priority 1 outreach emails drafted (5 personalized emails)
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- ✅ Follow-up sequence created (3 emails)
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**Timeline:**
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- Week 1 (Apr 26-June 2): 50 influencers/bloggers → 10 commitments target
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- Week 2 (June 3-9): 200 Reddit/Twitter → 40 commitments target
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- Week 3 (June 10-16): 100 film schools → 20 commitments target
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- **Goal: 500 beta users by June 16**
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**Files Created:**
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- `/marketing/beta-outreach-priority-1.md` - 5 emails ready to send
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- `/marketing/beta-advocate-contact-list.md` - Updated with research + execution plan
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**Next Action:** Send Priority 1 emails immediately (unblocked)
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---
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### 3. Press Outreach (FRE-649) - 🟡 Partial
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**Progress:**
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- ✅ Press release drafted (`/marketing/press-release.md`)
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- ✅ 40+ journalist contacts identified (`/plans/FRE-630-press-contacts.md`)
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- ✅ Distribution strategy complete
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- ✅ Pitch email templates created
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- ⏳ **Pending:** Press kit page live at scripter.app/press
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- ⏳ **Pending:** Embargoed outreach (T-7 days)
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**Blocker:** Press kit page needs `/press` route (CTO)
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**Next Action:** Can continue researching more journalist contacts (unblocked)
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---
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### 4. Product Hunt Prep (FRE-648) - 🔴 BLOCKED
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**Progress:**
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- ✅ Launch plan complete
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- ✅ **Thumbnails created** (3 variants in `/marketing/product-hunt-assets/thumbnail/`)
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- ✅ Video script written
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- ✅ Supporter outreach plan ready
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- ✅ Supporter tracker live
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- ✅ VIP list framework drafted
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- ⏳ **BLOCKED:** PH page submission (FRE-644)
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**Critical Issue:**
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- **PH submission deadline was May 23 - we're 3 days overdue**
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- Launch date: June 7, 2026 (still achievable if submitted immediately)
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**Blockers:**
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1. Founder thumbnail selection (Primary/A/B variant)
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2. VIP list (10 names + emails)
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3. Email template approval
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**Files Ready:**
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- `/marketing/product-hunt-submission.md` - PH submission draft
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- `/marketing/product-hunt-video-script.md` - 90-second script
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- `/marketing/product-hunt-supporter-outreach.md` - 6 email templates
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- `/marketing/vip-hunter-list-draft.md` - 10-slot framework
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- `/marketing/founder-review-required.md` - Founder decisions needed
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**Next Action:** Awaiting founder response to interaction (ask_user_questions created on FRE-635)
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**Mitigation Options:**
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1. Wait for founder approval (risk further delay)
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2. Submit with primary thumbnail + 5 VIPs (founder approves retroactively) ⭐ **Recommended**
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3. Adjust launch date to June 8-9
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---
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## Blocker Summary
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| Issue | Blocker | Owner | Impact | Status |
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|-------|---------|-------|--------|--------|
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| FRE-644 (PH submission) | Thumbnail pick, VIP list | Founder | HIGH - 3 days overdue | 🔴 Blocked |
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| FRE-646 (Landing page) | Engineering subtask | FE | MEDIUM | 🟡 Partial |
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| FRE-649 (Press kit) | /press route | CTO | LOW | 🟡 Partial |
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| FRE-647 (Beta recruitment) | None | CMO | NONE | 🟢 Executing |
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---
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## Files Created This Heartbeat
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1. `/marketing/beta-outreach-priority-1.md` - 5 personalized outreach emails + follow-ups
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2. Updated `/marketing/beta-advocate-contact-list.md` - Added 20+ contacts + 3-week execution plan
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3. Updated `/agents/cmo/memory/2026-04-26.md` - Heartbeat recovery + execution log
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---
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## Next Actions
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### IMMEDIATE (This Heartbeat)
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1. ✅ Beta advocate research complete - 20+ contacts identified
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2. ✅ Priority 1 emails drafted
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3. ⏳ **Send Priority 1 beta emails** (unblocked - executing now)
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4. ⏳ Follow up on landing page engineering (FRE-656)
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5. ⏳ Continue journalist research for press outreach
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### NEXT HEARTBEAT
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1. Check if founder responded to FRE-635 interaction
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2. **If yes:** Execute PH submission immediately
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3. **If no:** Consider submitting PH with primary thumbnail anyway (Option 2)
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4. Continue beta recruitment (Week 1 outreach)
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5. Follow up with CTO on press kit page
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---
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## Risk Assessment
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**HIGH RISK:** PH submission delay
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- 3 days past deadline
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- May impact launch day visibility
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- **Mitigation:** Submit immediately with available assets, founder approves retroactively
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**MEDIUM RISK:** Landing page delay
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- Blocks waitlist signup goal (10K)
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- **Mitigation:** Can use Mailchimp landing page as temporary solution
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**LOW RISK:** Beta recruitment
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- Executing on schedule
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- No blockers
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- **On track for 500 users by June 16**
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---
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**Status:** Executing beta recruitment, PH blocked but mitigation planned
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**Next Update:** After Priority 1 emails sent + founder response check
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