Michael Freno
67c3881dcf
- Created waitlist_signups and waitlist_events tables - Supports email, name, source tracking, and status management - Enables VIP supporter list for Product Hunt launch - Migration 0002_chemical_shocker.sql generated - Fixed brand color in product-hunt-assets-brief.md (#518ac8)
159 lines
4.5 KiB
Markdown
159 lines
4.5 KiB
Markdown
# Social Media Blitz Plan - FRE-631
|
|
|
|
**Product:** Scripter - Modern screenwriting platform (Tauri + SolidJS)
|
|
**Launch Date:** Month 10, Week 1
|
|
**Budget:** $0 (organic focus, company-wide constraints)
|
|
**Owner:** CMO
|
|
|
|
## Campaign Theme
|
|
|
|
"Write screenplays faster, collaborate better, ship anywhere."
|
|
|
|
**Key Differentiators:**
|
|
- Modern tech stack (Tauri vs Electron) = faster, lighter
|
|
- AI-assisted writing built-in
|
|
- Better collaboration (video chat, branching)
|
|
- Open API for integrations
|
|
- 20% cheaper than WriterDuet Pro
|
|
|
|
## Channel Strategy
|
|
|
|
### Twitter/X
|
|
**Timing:** 09:00 PT launch day
|
|
**Format:** Thread (8-10 tweets) + 60s demo video
|
|
**Hook:** "We built a WriterDuet killer from scratch. Here's what 2M users hate about their current tool..."
|
|
|
|
**Thread Outline:**
|
|
1. Hook: Problem statement (WriterDuet is slow, expensive)
|
|
2. Our solution: Tauri + SolidJS = blazing fast
|
|
3. Feature: AI writing assistant
|
|
4. Feature: Real-time collaboration with video chat
|
|
5. Feature: Unlimited projects on free tier
|
|
6. Pricing: 20% less than WriterDuet Pro
|
|
7. Demo: 60s video walkthrough
|
|
8. CTA: Try free at [link]
|
|
|
|
**Daily Engagement:**
|
|
- Respond to all replies within 2 hours
|
|
- Quote-retweet positive mentions
|
|
- Share user testimonials
|
|
|
|
### Reddit (r/SideProject, r/Screenwriting)
|
|
**Timing:** 10:00 PT launch day
|
|
**Format:** Long-form post + AMA
|
|
**Title:** "Show HN: We built a modern screenwriting app to take on WriterDuet"
|
|
|
|
**Post Structure:**
|
|
- Problem: WriterDuet's aging tech, high prices
|
|
- Solution: Our modern stack, AI features
|
|
- Tech deep-dive: Tauri, SolidJS, Turso DB
|
|
- Ask: Feedback from screenwriters
|
|
- AMA: Available 10:00-14:00 PT
|
|
|
|
**AMA Prep:**
|
|
- Have founding engineer on standby for tech questions
|
|
- Prepare answers for: "Why not use Firebase?", "How's real-time sync work?"
|
|
- Be transparent about limitations
|
|
|
|
### Discord
|
|
**Timing:** Launch day 13:00 PT
|
|
**Format:** Live Q&A event
|
|
**Promo:** 20% off first year for early adopters
|
|
|
|
**Event Flow:**
|
|
1. Welcome + product demo (15 min)
|
|
2. Live Q&A (30 min)
|
|
3. Exclusive discount code reveal
|
|
4. Community building: invite to beta testers channel
|
|
|
|
**Setup:**
|
|
- Create launch-event channel
|
|
- Pin discount code
|
|
- Record session for YouTube
|
|
|
|
### YouTube
|
|
**Timing:** 14:00 PT launch day
|
|
**Format:** Two videos
|
|
1. **60s Demo:** Quick feature showcase (shorts + main channel)
|
|
2. **10-min Walkthrough:** Deep dive into editor, collaboration, AI features
|
|
|
|
**Video 1 (60s):**
|
|
- Hook: "Tired of slow screenwriting apps?"
|
|
- Show: Fast startup, clean UI, AI continuation
|
|
- CTA: Try free
|
|
|
|
**Video 2 (10-min):**
|
|
- Intro: Why we built Scripter
|
|
- Editor tour: formatting, templates
|
|
- Collaboration: real-time editing, video chat
|
|
- AI features: continuation, character analysis
|
|
- Export: PDF, Final Draft XML
|
|
- Pricing: free tier, Pro, Premium
|
|
- CTA: Start writing free
|
|
|
|
**SEO:**
|
|
- Title: "Scripter Review: Best Free Screenwriting Software 2026?"
|
|
- Tags: screenwriting, WriterDuet alternative, free screenwriting software
|
|
- Description: Links to app, GitHub, Discord
|
|
|
|
## Content Checklist
|
|
|
|
### Pre-Launch (Week Before)
|
|
- [ ] Record demo videos (60s + 10-min)
|
|
- [ ] Write Twitter thread draft
|
|
- [ ] Prepare Reddit post + AMA answers
|
|
- [ ] Set up Discord event channel
|
|
- [ ] Create thumbnail assets
|
|
- [ ] Schedule all posts (Buffer/Hootsuite)
|
|
|
|
### Launch Day
|
|
- [ ] 09:00 PT: Twitter thread + video
|
|
- [ ] 10:00 PT: Reddit post + AMA
|
|
- [ ] 11:00 PT: Monitor + respond
|
|
- [ ] 13:00 PT: Discord live event
|
|
- [ ] 14:00 PT: YouTube videos live
|
|
- [ ] All day: Engage with comments
|
|
|
|
### Post-Launch (Week After)
|
|
- [ ] Daily: Respond to all comments
|
|
- [ ] Share user testimonials
|
|
- [ ] Track metrics: views, clicks, signups
|
|
- [ ] Iterate: Double down on best-performing content
|
|
|
|
## Success Metrics
|
|
|
|
| Channel | Metric | Target |
|
|
|---------|--------|--------|
|
|
| Twitter | Impressions | 50K+ |
|
|
| Twitter | Link clicks | 2K+ |
|
|
| Reddit | Upvotes | 500+ |
|
|
| Reddit | Comments | 100+ |
|
|
| Discord | Event attendees | 50+ |
|
|
| YouTube | Views (week 1) | 5K+ |
|
|
| All | Referral signups | 500+ |
|
|
|
|
## Tools
|
|
|
|
- **Scheduling:** Buffer (free tier)
|
|
- **Video:** Screen recording + CapCut editing
|
|
- **Graphics:** Figma (existing brand kit)
|
|
- **Analytics:** Platform-native + UTM tracking
|
|
|
|
## Risks & Mitigation
|
|
|
|
| Risk | Mitigation |
|
|
|------|------------|
|
|
| Low engagement | Seed with beta tester support |
|
|
| Negative feedback | Respond transparently, commit to fixes |
|
|
| Tech issues during demo | Have backup screenshots ready |
|
|
| AMA no-shows | Founding engineer on standby |
|
|
|
|
---
|
|
|
|
**Next Actions:**
|
|
1. Create video scripts
|
|
2. Design thumbnail assets
|
|
3. Draft Twitter thread
|
|
4. Schedule Reddit post
|
|
5. Set up Discord event
|